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  1. 1

    Exploring public relations Por Tench, Ralph

    Publicado em 2009
    Sumário: “...322 (2) Segmenting internal publics 324 (2) Organisations: culture, leadership and stragegic change 326 (4) Line manager role: listening andinterpretin 330 (1) Communication channels 331 (2) Ethical Communication 333 (2) Summary 335 (1) Bibliography 336 (2) Managing community involvement programmes 338 (26) Martin Langford Introduction 339 (1) Corporate community involvement (CCI) programmes 339 (3) Employees and community programmes 342 (3) Cause-related marketing (CRM) 345 (6) Developing community programmes 351 (6) Evaluating community programmes 357 (5) Summary 362 (1) Bibliography 362 (1) Websites 363 (1) Issues management 364 (21) Paul Gillions Introudction 365 (1) Issues management: defining the field 365 (2) Context of issues management 367 (3) Action plaaning: a framework for managing issues 370 (13) Summary 383 (1) Bibliography 383 (1) Websites 384 (1) Crisis public relations management 385 (24) Martin Langford Intrdouction 386 (1) Crisis public relations management: the context 386 (1) Crisis public relations management vs operationaleffectiveness 386 (3) Where do crises come from? ...”
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  2. 2

    OM / Por Collier, David A.

    Publicado em 2009
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    The public policy process / Por Hill, Michael J.

    Publicado em 2021
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  6. 6

    Economics : private & public choice / Por Gwartney, James D.

    Publicado em 2006
    Sumário: “...230 (4) Key Points 234 (1) Critical Analysis Questions 234 (2) Keynes and the Evolution of Macroeconomics 236 (20) The Great Depression and Macroeconomics 237 (1) Outstanding Economist John Maynard Keynes 238 (3) Keynesian Equilibrium 241 (5) The Keynesian Model Within the AD-AS Framework 246 (1) The Multiplier 247 (3) Applications in Economics Sports Stadiums, Development Subsidies, and the Multiplier 250 (1) Keynesian View of the Business Cycle 251 (1) Evolution of Modern Macroeconomics 252 (2) Key Points 254 (1) Critical Analysis Questions 254 (2) Fiscal Policy 256 (21) Budget Deficits and Surpluses 257 (1) Keynesian View of Fiscal Policy 258 (2) The Outstanding Economist Paul Samuelson 260 (1) Fiscal Policy and the Crowding-Out Effect 260 (2) New Classical View of Fiscal Policy 262 (2) Fiscal Policy Changes and Problems of Timing 264 (2) How Politics Hampers the Effectiveness of Fiscal Policy 266 (1) Fiscal Policy as a Stabilization Tool: A Modern Synthesis 267 (1) The Supply-Side Effects of Fiscal Policy 268 (2) Applications in Economics Have Supply-Side Economists Found a Way to Soak the Rich? ...”
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  7. 7

    Proactive purchasing in the supply chain : the key to world-class procurement / Por Burt, David N.

    Publicado em 2012
    Sumário: “...Multiple Sourcing Share of Supplier's Capacity Local, National, and International Sourcing Manufacturer or Distributor "Green" Supply Management Minority- and Women-Owned Business Enterprises Ethical Considerations Reciprocity Consortium Purchasing and Group Buying Disaster Plans Summary Appendix Illustrative Plant Survey Financial Statement Analysis Planning a Facility Visit Endnotes Suggested Reading Chapter 14 Global Supply Management Global Management Perspective Future of Global Supply Management Stages to Global Supply Management Reasons for Global Sourcing Potential Problems Questions Before Going Global Supply Channels Global Trade Intermediaries International Procurement Offices Direct Suppliers Eliminating Intermediaries Identifying Direct Suppliers Qualifying Direct Suppliers Preparing for Direct Relations The Initial Meeting Currency and Payment Issues Exchange Rates Payments Letters of Credit Countertrade Countertrade's Advantages Countertrade's Disadvantages Supply Management's Role Creative Countertrade Political and Economic Alliances European Union North American Free Trade Agreement MERCOSUR Association of Southeast Asian Nations Asia-Pacific Economic Cooperation Summary Appendix Currency Risk Hedging Endnotes Suggested Reading Chapter 15 Total Cost of Ownership Three Components of Total Cost Acquisition Costs Ownership Costs Post-Ownership Costs TCO, Net Present Value (NPV) Analysis, and Estimated Costs The Importance of Total Cost of Ownership in Supply Management Service Providers Retail Manufacturing Supply Chains/Supply Networks Summary Appendix: Supply Management in Action Endnotes Suggested Reading Chapter 16 Price and Cost Analysis Introduction General Economic Considerations Conditions of Competition Variable-Margin Pricing Product Differentiation Six Categories of Cost Regulation by Competition Price Analysis Competitive Price Proposals Regulated, Catalog, and Market Prices Internet/e-Commerce II Historical Prices Supply and Demand Factors Independent Cost Estimates Cost Analysis Cost Analysis Defined Capabilities of Management Efficiency of Labor Amount and Quality of Subcontracting Plant Capacity Sources of Cost Data Potential Suppliers Supply Partners Cost Models Direct Costs Direct Labor Direct Materials Tooling Costs Learning Curves Cumulative Curve and the Unit Curve Target Cost Estimation Indirect Costs Engineering Overhead Material Overhead Manufacturing Overhead General and Administrative Selling Recovering Indirect Costs Activity-Based Costing Target Costing Profit Resisting Arbitrary Price Increases Summary Appendix A: Application of Learning Curves Appendix B: Discounts Endnotes Suggested Reading Chapter 17 Methods of Compensation Introduction to Compensation Arrangements Observation Contract Cost Risk Appraisal Technical Risk Contract Schedule Risk General Types of Contract Compensation Arrangements Fixed Price Contracts Incentive Contracts Cost-Reimbursement Contracts Specific Types of Compensation Arrangements Firm Fixed Price Contracts Fixed Price with Economic Price Adjustment Contracts Fixed Price Redetermination Contracts Incentive Arrangements Fixed Price Incentive Fee Cost Plus Incentive Fee Arrangements Cost Plus Fixed Fee Arrangements Cost Plus Award Fee (CPAF) Cost without Fee Cost Sharing Time and Materials Letter Contracts and Letters of Intent Considerations When Selecting the Method of Compensation Summary Endnotes Suggested Reading Chapter 18 Negotiations Introduction Objectives of Negotiation Quality Fair and Reasonable Price On-Time Performance Control Cooperation Supplier Relationship Management When to Negotiate Supply Management's Role in Negotiation The Supply Management Professional Acting Alone The Supply Management Professional as the Negotiating Team Leader The Negotiation Process Preparation Establishing Objectives Identify the Desired Type of Relationship Five Powerful Preparation Activities The BATNA The Agenda "Murder Boards" and Mock Negotiations Crib Sheets Draft Agreements Face-to-Face Discussions Fact Finding Recess Narrowing the Differences Hard Bargaining Techniques Universally Applicable Techniques Transactional Techniques Collaborative and Alliance Negotiating Techniques The Debriefing: An Incredible Learning Opportunity Documentation Online Negotiation Advantages to Online Negotiation An Example of a Successful Application of Negotiating Online Drawbacks to Online Negotiation Negotiating for Price Price Analysis Negotiation Cost Analysis Negotiation Characteristics of a Successful Negotiator Summary Endnotes Suggested Reading Chapter 19 Contract Formation and Legal Issues Litigation Prevention Dispute Resolution Negotiation Mediation Litigation Arbitration Courts Development of Commercial Law Electronic Contract Considerations: Cyber Law Attempts to Revise the UCC Basic Legal Considerations Status of an Agent The Purchase Contract Letters of Intent Special Legal Considerations Inspection Rights Rights of Rejection Title and Risk of Loss Warranties Evergreen Contracts Order Cancellation and Breach of Contract JIT Contracts Honest Mistakes Patent Infringement Restraint of Trade Laws International Considerations Contracts for the International Sale of Goods Foreign Corrupt Practices Act Summary Endnotes Suggested Reading Chapter 20 Contract and Relationship Management Need for Better Contract Management Preaward Conference: The Stage Has Been Set Monitoring and Controlling Project Progress Operations Progress Reports Gantt Charts CPM and PERT Closed-Loop MRP Systems Monitoring and Controlling Total Supplier Performance Supplier Performance Evaluation Motivation Punishment Rewards Assistance Transformational Training Quality Audits and Supply System Reviews Problem Solving Collaboration Managing the Relationship Summary Appendix A: Supplier Reporting Requirements for Unique Major Projects Appendix B: How Critical Path Scheduling Works Appendix C: Supplier Questionnaire Endnotes Suggested Reading Chapter 21 Ethics and Social Responsibility Ethics in the Supply Management Context Professional Supply Management Ethics Principles and Standards of Ethical Supply Management Conduct National and International Supply Management Conduct Important Areas Requiring Amplification Avoid Sharp Practices Competitive Bidding Negotiation Samples Treating Salespeople with Respect Substandard Materials and Services Gifts and Gratuities Management Responsibilities Written Standards Ethics Training and Education Departmental Environment Miscellaneous Factors Dealing with Gray Areas The Four Way Test Social Responsibilities Summary Endnotes Suggested Reading Chapter 22 Implementing World-Class Purchasing in the Supply Chain Designing an Effective Purchasing/Supply Management Department The Purchasing Planning Function Defining Planning Four Phases of Planning The Organizing Function The Five Basic Steps to Organizing Basic Concepts of Organizing Organizing for Supply Chain Management The Staffing Function The Directing Function Leadership Leadership and the Purchasing Profession The Controlling Function Evaluating the Purchasing/Supply Management Department The Annual Report Risk Management New Focus on Risk Management Appendix A: The Institute for Supply Management Awards for Excellence in Supply Management Appendix B: From Reactive to Proactive Procurement: A Case Study Appendix C: Raytheon Supply Base Optimization, April Appendix D: At Rolls-Royce North America, an Organizational Shift Is the Driving Force Behind an Innovative New Journey to Engage Its Supply Chain Endnotes Suggested Reading Epilogue The Future of Supply Management Index...”
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  8. 8

    Structured techniques : the basis for CASE / Por Martin, James

    Publicado em 1988
    Sumário: “...559 (1) Syntax and Semantics 559 (1) Internal and External Semantics 560 (1) Standards 561 (1) Verification and Testing 561 (1) Building Higher Levels of Trust 562 (1) Improvements in Productivity 562 (1) Cost Savings 563 (1) Effect of Program Size 564 (1) Error Statistics 565 (2) Human System Components 567 (1) Use of Other Front-End Methodologies 567 (2) Incorporation of Nonprocedural Languages 569 (1) Software Factories 569 (6) 40 Data-Base Planning 575 (10) Introduction 575 (1) Separate Developments with Incompatible Data 576 (2) Stable Foundation 578 (2) Stable Data Bases 580 (1) Logical Design of Data Bases 581 (1) The Failure of Data Administration 582 (3) 41 Third Normal Form 585 (20) Normalization of Data 585 (2) First Normal Form 587 (3) Functional Dependency 590 (1) Full Functional Dependency 591 (1) Second Normal Form 592 (2) Candidate Keys 594 (1) Third Normal Form 595 (1) Storage and Performance 596 (2) Semantic Disintegrity 598 (1) Clear Thinking About Data 598 (4) A Suggested Exercise 602 (1) An Example of Normalization 602 (3) 42 Automated Data Modeling 605 (26) Introduction 605 (1) The Synthesis Process 606 (1) Bubble Charts 607 (1) Synthesizing User Views 607 (1) Illustration of the Synthesis Process 607 (3) Levels of Primary Keys 610 (2) Canonical Data Structures 612 (1) Canonical Synthesis 613 (1) Elimination of Redundancies 614 (2) Candidate Keys 616 (1) Transitive Dependencies 617 (1) Concatenated Keys 618 (1) Intersection Data 619 (1) Many-to-Many Associations 620 (1) Mapping Between Primary Keys 620 (1) Intersecting Attributes 620 (3) Isolated Attributes 623 (1) Record Sequence 623 (1) Automating the Procedure 623 (1) Data Designer 624 (5) Conversion to HOS Notation 629 (2) 43 Computer-Aided Design 631 (20) Introduction 631 (1) Computerized Help in Design 632 (1) Developing a Data-Base Application 633 (7) Automatic Conversion 640 (3) Four Stages 643 (2) Logical and Physical Navigation Diagrams 645 (4) Physical Design 649 (1) Objectives of the Design Dialogue 649 (1) Variations 650 (1) 44 Information Engineering 651 (16) Introduction 651 (1) What Is Information Engineering? ...”
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