Resultados de búsqueda - implementing ((strategy OR strategic) OR strategies)

Strategic Management : an integrated Approach por Hill ,Charles W . L

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Strategic management : principles and practice por Witcher, Barry J.

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Strategic management : theory and application por Haberberg, Adrian

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Strategic management : strategy formulation and implementation por Pearce, John A

Strategic management : the Indian context por Srinivasan, R

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Marketing strategy : planning and implementation por Walker Orville C.

Tabla de Contenidos: “…Sect. 1: Introduction to Strategy. 1: The strategic role of marketing. 2: Corporate strategy decisions. 3: Business strategies and their marketing implications Sect. 2: Opportunity Analysis. 4: Environmental analysis. 5: Industry dynamics and strategic change. 6: Market targeting. 7: Positioning decisions Sect. 3: Formulating Marketing Strategies. 8: Marketing strategies for new-market entries. 9: Strategies for growth markets. 10: Strategies for mature and declining markets. 11: International marketing strategy Sect. 4: Implementation and Control. 12: Implementing business and marketing strategies. 13: Controlling marketing strategies and programs Epilog: Card wars: Competition heats up in the credit-card industry Appendix: Major sources of competitive intelligence and the marketplace Sect. 5: The Samar Case. …”
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Strategic management: strategy formulation and implementation por Peace, John A II

Contemporary strategy analysis : concepts, techniques, applications / por Grant, Robert M.

Tabla de Contenidos: “…The concepts of strategy; industrial analysis - assessing profit prospects; intra-industry analysis - segmentation and competitor appraisal; analyzing resources and capabilities; the nature and sources of competitive advantage; competitive advantage - analyzing cost advantage; competitive advantage - analyzing differentiation advantage; competitive advantage and strategy formulation in different industry environments - classifying industries; strategy formulation and implementation in emerging and technology-based industries; strategy formulation and implementation in mature industries; strategy formulation and implementation in global industries; corporate strategy - diversification; corporate strategy - managing the diversified corporation; strategies for the 1990s.…”

Advanced marketing strategy : phenomena, analysis, and decisions / por Urban, Glen L.

Tabla de Contenidos: “…Marketing strategy formulation process Strategic analysis Strategic decision making Implementation…”

Crafting and executing strategy : text and readings / por Thompson, Arthur A.

Implementing a human development strategy por Griffin, Keith

Marketing management and strategy por Doyle,Peter

Tabla de Contenidos: “…About the author xii Preface xiii Acknowledgements xvii Management: objectives and tasks 1 (30) Objectives and success 1 (9) Stakeholders' objectives and constraints 10 (4) Developing balanced objectives 14 (4) Developing a strategy 18 (3) Criteria for strategic success 21 (2) Strategic intent 23 (1) Core competences 24 (2) Organizational dimensions 26 (3) Summary 29 (1) Questions 30 (1) Notes 30 (1) The customer-led business 31 (30) The theory of marketing 31 (5) The customer-led business 36 (3) Success 39 (3) Focus on needs 42 (3) Organization 45 (2) Competitive advantage 47 (1) Entire business 48 (1) Customers as assets 49 (4) Creating the customer-led business 53 (6) Summary 59 (1) Questions 59 (1) Notes 60 (1) Segmentation, positioning and the marketing mix 61 (31) Market segmentation 62 (10) Dynamic targeting strategies 72 (5) Creating the differential advantage 77 (6) Positioning strategy 83 (2) The marketing plan 85 (4) Market-centred organizations 89 (1) Summary 90 (1) Questions 90 (1) Notes 91 (1) Strategic market planning 92 (38) Adapting to change 92 (5) Evolution of planning systems 97 (2) Corporate strategy 99 (18) Business unit strategy 117 (11) Summary 128 (1) Questions 128 (1) Notes 129 (1) Market dynamics and competitive strategy 130 (27) Cycles of confusion 130 (6) Market dynamics 136 (3) The evolution of markets 139 (5) Formulating marketing strategies 144 (9) Niche companies 153 (2) Summary 155 (1) Questions 156 (1) Notes 156 (1) Building successful brands 157 (31) Products and brands 158 (1) Added values 159 (6) How to build brands 165 (5) The benefits of brands 170 (4) Multibranding, line and brand extensions 174 (3) Revitalization, repositioning and rationalization 177 (3) Regional and global brands 180 (2) Buying versus building brands 182 (1) Valuing brands 183 (1) The branding dilemma 184 (2) Summary 186 (1) Questions 186 (1) Notes 187 (1) Innovation and new product development 188 (30) Meaning of innovation 188 (3) Why innovate? …”

Performance measurement and control systems for implementing strategy : instructor's guide

Strategic Planning and Implementation of E-Governance / por Suri, P.K

Tabla de Contenidos: “…Strategy Implementation - An Enabler of E-Governance -- 8. …”

E-business and e-commerce management : strategy, implementation, and practice por Chaffey, Dave

Tabla de Contenidos: “…191 (2) Summary 193 (1) Exercises 193 (1) References 194 (2) Further reading 196 (1) Web links 196 (5) Part 2 STRATEGY AND APPLICATIONS E-business strategy 201 (65) Learning outcomes / Management Issues 201 (1) Links to other chapters 201 (1) Introduction 202 (1) E-business strategy 202 (10) The imperative for e-business strategy 204 (1) E-channel strategies 204 (3) Strategy process models for e-business 207 (5) Strategic analysis 212 (11) Resource and process analysis 212 (6) Competitive environment analysis 218 (1) Assessing competitive threats 219 (3) Competitor analysis 222 (1) Strategic objectives 223 (10) Defining vision and mission 223 (2) How can e-business create business value? …”

E-business and e-commerce management : strategy, implementation, and practice por Chaffey, Dave

Strategic management: Creating competitive advantage/ por Dess Gregory G.

Materias: “…Strategic analysis…”

Team-Based strategic planning: A complete guide to structuring, facilitating, and implementing the process/ por Fogg, Davis C