检索结果 - implementation of strategies planning

Marketing strategy : planning and implementation 由 Walker Orville C.

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Strategic Planning and Implementation of E-Governance / 由 Suri, P.K

书本目录: “...Changing Situation - A Driver of E-Governance -- 5. Strategic Planning - An Enabler of E-Governance -- 6. Strategy Implementation - An Enabler of E-Governance -- 8. ...”

Crafting and executing strategy : text and readings / 由 Thompson, Arthur A.

Strategic management : the Indian context 由 Srinivasan, R

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Contemporary strategy analysis : concepts, techniques, applications / 由 Grant, Robert M.

Advanced marketing strategy : phenomena, analysis, and decisions / 由 Urban, Glen L.

Marketing management and strategy 由 Doyle,Peter

书本目录: “...About the author xii Preface xiii Acknowledgements xvii Management: objectives and tasks 1 (30) Objectives and success 1 (9) Stakeholders' objectives and constraints 10 (4) Developing balanced objectives 14 (4) Developing a strategy 18 (3) Criteria for strategic success 21 (2) Strategic intent 23 (1) Core competences 24 (2) Organizational dimensions 26 (3) Summary 29 (1) Questions 30 (1) Notes 30 (1) The customer-led business 31 (30) The theory of marketing 31 (5) The customer-led business 36 (3) Success 39 (3) Focus on needs 42 (3) Organization 45 (2) Competitive advantage 47 (1) Entire business 48 (1) Customers as assets 49 (4) Creating the customer-led business 53 (6) Summary 59 (1) Questions 59 (1) Notes 60 (1) Segmentation, positioning and the marketing mix 61 (31) Market segmentation 62 (10) Dynamic targeting strategies 72 (5) Creating the differential advantage 77 (6) Positioning strategy 83 (2) The marketing plan 85 (4) Market-centred organizations 89 (1) Summary 90 (1) Questions 90 (1) Notes 91 (1) Strategic market planning 92 (38) Adapting to change 92 (5) Evolution of planning systems 97 (2) Corporate strategy 99 (18) Business unit strategy 117 (11) Summary 128 (1) Questions 128 (1) Notes 129 (1) Market dynamics and competitive strategy 130 (27) Cycles of confusion 130 (6) Market dynamics 136 (3) The evolution of markets 139 (5) Formulating marketing strategies 144 (9) Niche companies 153 (2) Summary 155 (1) Questions 156 (1) Notes 156 (1) Building successful brands 157 (31) Products and brands 158 (1) Added values 159 (6) How to build brands 165 (5) The benefits of brands 170 (4) Multibranding, line and brand extensions 174 (3) Revitalization, repositioning and rationalization 177 (3) Regional and global brands 180 (2) Buying versus building brands 182 (1) Valuing brands 183 (1) The branding dilemma 184 (2) Summary 186 (1) Questions 186 (1) Notes 187 (1) Innovation and new product development 188 (30) Meaning of innovation 188 (3) Why innovate? ...”

Marketing management : analysis, planning, implementation, and control / 由 Kotler, Philip

书本目录: “...Understanding marketing management Analyzing marketing opportunities Researching and selecting target markets Designing marketing strategies Planning marketing programs Organizing, implementing, and controlling marketing effort...”

Marketing management : analysis, planning, implementation, and control / 由 Kotler, Philip

书本目录: “...Understanding marketing management Analyzing marketing opportunities Researching and selecting target markets Designing marketing strategies Planning marketing programs Organizing, implementing, and controlling marketing effort...”

E-business and e-commerce management : strategy, implementation, and practice 由 Chaffey, Dave

书本目录: “...225 (1) Case Study 5.1 Capital One creates value through e-business 226 (1) Objective setting 227 (2) Case Study 5.2 Setting the Internet revenue contribution at Sandvik Steel 229 (4) Strategy definition 233 (16) Decision 1: E-business channel priorities 233 (5) Decision 2: Organizational restructuring and capabilities 238 (1) Decision 3: Business, service and revenue models 239 (1) Decision 4: Marketplace restructuring 240 (2) Decision 5: Market and product development strategies 242 (3) Decision 6: Positioning and differentiation strategies 245 (4) Strategy implementation 249 (6) Failed e-business strategies 250 (1) E-business strategy implementation success factors for SMEs 251 (1) Case Study 5.3 Boo hoo -- learning from the largest European dot-com failure 252 (3) Focus on information systems strategy and e-business strategy 255 (5) Elements of IS strategy 256 (1) Investment appraisal 257 (3) Summary 260 (1) Exercises 261 (1) References 262 (4) Further reading 264 (1) Web links 265 (1) Supply chain management 266 (42) Learning outcomes / Management issues 266 (1) Links to other chapters 266 (1) Introduction 267 (1) What is supply chain management? ...”

Projects : planning, analysis, selection, financing, implementation and review 由 Chandra Prasanna

书本目录: “...Part 1 Planning Overview Strategy and resource allocation Generation and screening of project ideas Part 2 Analysis Market and demand analysis Technical analysis Financial estimates and projections Part 3 Selection I The time value of money Investment criteria Project cash flows The cost of capital Project risk analysis Part 4 Selection II Project rate of return Special decisions situations Social cost benefit analysis Multiple projects and constraints Valuation of real options Judgemental, behavioural, strategic, and organisational considerations Part 5 Financing Financing of projects Financing infrastructure projects Venture capital and private equity Part 6 Implementation Project management Network techniques for project management Part 7 Review Project review and administrative aspects...”

Purchasing & supply chain management : analysis, strategy, planning and practice 由 Weele, Arjan. J. van

书本目录: “...Market structures and supply market research STRATEGY AND PLANNING. 8. Outsourcing and risk management - 9. ...”

Basic marketing : a marketing strategy planning approach / 由 Perreault, William D.

书本目录: “...Marketing's value to consumers, firms, and society Marketing strategy planning Evaluating opportunities in the changing marketing environment Focusing marketing strategy with segmentation and positioning Demographic dimensions of global consumer markets Final consumers and their buying behavior Business and organizational customers and their buying behavior Improving decisions with marketing information Elements of product planning for goods and services Product management and new-product development Place and development of channel systems Distribution customer service and logistics Retailers, wholesalers, and their strategy planning Promotion : introduction to integrated marketing communications Personal selling and customer service Advertising and sales promotion Pricing objectives and policies Price setting in the business world Implementing and controlling marketing plans : evolution and revolution Managing marketing's link with other functional areas Ethical marketing in a consumer-oriented world : appraisal and challenges Appendix A: Economics fundamentals Appendix B: Marketing arithmetic Appendix C: Career planning in marketing Video cases Cases Computer-aided problems...”

Healthcare strategic planning / 由 Zuckerman, Alan M.

书本目录: “...Identifying organizational direction -- Activity III. Strategy formulation -- Activity IV. Transitioning to implementation -- Major planning process considerations -- Realizing the benefits of strategic planning -- Making planning stick : from implementation to managing strategically -- The annual strategic plan update -- Encouraging strategic thinking -- Future challenges for strategic planning and planners....”