Resultados de búsqueda - implementation of ((strategies plans) OR (strategies planning))

Marketing strategy : planning and implementation por Walker Orville C.

Enlace del recurso

Crafting and executing strategy : text and readings / por Thompson, Arthur A.

Contemporary strategy analysis : concepts, techniques, applications / por Grant, Robert M.

Advanced marketing strategy : phenomena, analysis, and decisions / por Urban, Glen L.

Strategic Planning and Implementation of E-Governance / por Suri, P.K

Tabla de Contenidos: “…Changing Situation - A Driver of E-Governance -- 5. Strategic Planning - An Enabler of E-Governance -- 6. Strategy Implementation - An Enabler of E-Governance -- 8. …”

Marketing management and strategy por Doyle,Peter

Tabla de Contenidos: “…About the author xii Preface xiii Acknowledgements xvii Management: objectives and tasks 1 (30) Objectives and success 1 (9) Stakeholders' objectives and constraints 10 (4) Developing balanced objectives 14 (4) Developing a strategy 18 (3) Criteria for strategic success 21 (2) Strategic intent 23 (1) Core competences 24 (2) Organizational dimensions 26 (3) Summary 29 (1) Questions 30 (1) Notes 30 (1) The customer-led business 31 (30) The theory of marketing 31 (5) The customer-led business 36 (3) Success 39 (3) Focus on needs 42 (3) Organization 45 (2) Competitive advantage 47 (1) Entire business 48 (1) Customers as assets 49 (4) Creating the customer-led business 53 (6) Summary 59 (1) Questions 59 (1) Notes 60 (1) Segmentation, positioning and the marketing mix 61 (31) Market segmentation 62 (10) Dynamic targeting strategies 72 (5) Creating the differential advantage 77 (6) Positioning strategy 83 (2) The marketing plan 85 (4) Market-centred organizations 89 (1) Summary 90 (1) Questions 90 (1) Notes 91 (1) Strategic market planning 92 (38) Adapting to change 92 (5) Evolution of planning systems 97 (2) Corporate strategy 99 (18) Business unit strategy 117 (11) Summary 128 (1) Questions 128 (1) Notes 129 (1) Market dynamics and competitive strategy 130 (27) Cycles of confusion 130 (6) Market dynamics 136 (3) The evolution of markets 139 (5) Formulating marketing strategies 144 (9) Niche companies 153 (2) Summary 155 (1) Questions 156 (1) Notes 156 (1) Building successful brands 157 (31) Products and brands 158 (1) Added values 159 (6) How to build brands 165 (5) The benefits of brands 170 (4) Multibranding, line and brand extensions 174 (3) Revitalization, repositioning and rationalization 177 (3) Regional and global brands 180 (2) Buying versus building brands 182 (1) Valuing brands 183 (1) The branding dilemma 184 (2) Summary 186 (1) Questions 186 (1) Notes 187 (1) Innovation and new product development 188 (30) Meaning of innovation 188 (3) Why innovate? …”

Strategic management : the Indian context por Srinivasan, R

Materias:

E-business and e-commerce management : strategy, implementation, and practice por Chaffey, Dave

Tabla de Contenidos: “…225 (1) Case Study 5.1 Capital One creates value through e-business 226 (1) Objective setting 227 (2) Case Study 5.2 Setting the Internet revenue contribution at Sandvik Steel 229 (4) Strategy definition 233 (16) Decision 1: E-business channel priorities 233 (5) Decision 2: Organizational restructuring and capabilities 238 (1) Decision 3: Business, service and revenue models 239 (1) Decision 4: Marketplace restructuring 240 (2) Decision 5: Market and product development strategies 242 (3) Decision 6: Positioning and differentiation strategies 245 (4) Strategy implementation 249 (6) Failed e-business strategies 250 (1) E-business strategy implementation success factors for SMEs 251 (1) Case Study 5.3 Boo hoo -- learning from the largest European dot-com failure 252 (3) Focus on information systems strategy and e-business strategy 255 (5) Elements of IS strategy 256 (1) Investment appraisal 257 (3) Summary 260 (1) Exercises 261 (1) References 262 (4) Further reading 264 (1) Web links 265 (1) Supply chain management 266 (42) Learning outcomes / Management issues 266 (1) Links to other chapters 266 (1) Introduction 267 (1) What is supply chain management? …”

Marketing management : analysis, planning, implementation, and control / por Kotler, Philip

Tabla de Contenidos: “…Understanding marketing management Analyzing marketing opportunities Researching and selecting target markets Designing marketing strategies Planning marketing programs Organizing, implementing, and controlling marketing effort…”

Marketing management : analysis, planning, implementation, and control / por Kotler, Philip

Tabla de Contenidos: “…Understanding marketing management Analyzing marketing opportunities Researching and selecting target markets Designing marketing strategies Planning marketing programs Organizing, implementing, and controlling marketing effort…”

Purchasing & supply chain management : analysis, strategy, planning and practice por Weele, Arjan. J. van

Tabla de Contenidos: “…Market structures and supply market research STRATEGY AND PLANNING. 8. Outsourcing and risk management - 9. …”

Healthcare strategic planning / por Zuckerman, Alan M.

Tabla de Contenidos: “…Identifying organizational direction -- Activity III. Strategy formulation -- Activity IV. Transitioning to implementation -- Major planning process considerations -- Realizing the benefits of strategic planning -- Making planning stick : from implementation to managing strategically -- The annual strategic plan update -- Encouraging strategic thinking -- Future challenges for strategic planning and planners.…”

Basic marketing : a marketing strategy planning approach / por Perreault, William D.

Tabla de Contenidos: “…Marketing's value to consumers, firms, and society Marketing strategy planning Evaluating opportunities in the changing marketing environment Focusing marketing strategy with segmentation and positioning Demographic dimensions of global consumer markets Final consumers and their buying behavior Business and organizational customers and their buying behavior Improving decisions with marketing information Elements of product planning for goods and services Product management and new-product development Place and development of channel systems Distribution customer service and logistics Retailers, wholesalers, and their strategy planning Promotion : introduction to integrated marketing communications Personal selling and customer service Advertising and sales promotion Pricing objectives and policies Price setting in the business world Implementing and controlling marketing plans : evolution and revolution Managing marketing's link with other functional areas Ethical marketing in a consumer-oriented world : appraisal and challenges Appendix A: Economics fundamentals Appendix B: Marketing arithmetic Appendix C: Career planning in marketing Video cases Cases Computer-aided problems…”

Projects : planning, analysis, selection, financing, implementation and review por Chandra Prasanna

Tabla de Contenidos: “…Part 1 Planning Overview Strategy and resource allocation Generation and screening of project ideas Part 2 Analysis Market and demand analysis Technical analysis Financial estimates and projections Part 3 Selection I The time value of money Investment criteria Project cash flows The cost of capital Project risk analysis Part 4 Selection II Project rate of return Special decisions situations Social cost benefit analysis Multiple projects and constraints Valuation of real options Judgemental, behavioural, strategic, and organisational considerations Part 5 Financing Financing of projects Financing infrastructure projects Venture capital and private equity Part 6 Implementation Project management Network techniques for project management Part 7 Review Project review and administrative aspects…”

Relationship marketing : exploring relational strategies in marketing por Egan, John

Tabla de Contenidos: “…Preface ix Acknowledgements xi List of abbreviations xiv Part I RELATIONSHIPS 1 (110) Relationships in marketing 3 (27) Key issues 3 (1) Introduction 3 (1) Influences on relational strategy development 4 (4) RM development 8 (4) Antecedents of RM 12 (2) The development of RM 14 (4) Towards a definition of RM 18 (6) Summary 24 (1) Discussion questions 25 (1) Case study: Now that's really radical 25 (2) References 27 (3) Relationships 30 (21) Key issues 30 (1) Introduction 30 (1) Relationships 30 (1) Relationship forming 31 (1) Categorising relationships 32 (4) Relationship loyalty 36 (6) Unrealistic relationship development 42 (3) Relationships in context 45 (1) Summary 46 (1) Discussion questions 46 (1) Case study: Manchester United plans to establish fans' forum 47 (1) References 48 (3) Relationship economics 51 (24) Key issues 51 (1) Introduction 51 (1) Relationship economics 51 (2) Customer acquisition 53 (1) Customer retention 53 (1) Acquisition and retention costs 54 (3) Economics of retention strategies 57 (5) Marketing reality 62 (1) Lifetime value 63 (1) Switching costs 64 (2) Relationship longevity 66 (2) Knowing your customer 68 (2) The validity of relationship economics 70 (1) Summary 71 (1) Discussion questions 71 (1) Case study: IKEA has to look out for retailer's friendly touch 71 (2) References 73 (2) Strategy continuum 75 (13) Key issues 75 (1) Introduction 75 (1) RM in context 75 (1) RM/TM continuum 76 (3) Marketing implications 79 (1) Continuum drivers 80 (3) Summary 83 (1) Discussion questions 84 (1) Case study: Inside track 84 (2) References 86 (2) Relationship drivers 88 (23) Key issues 88 (1) Introduction 88 (1) Risk, salience and emotion 88 (3) Trust and commitment 91 (5) Perceived need for closeness 96 (1) Customer satisfaction 97 (9) Summary 106 (1) Discussion questions 107 (1) Case study: A question of trust 107 (2) References 109 (2) Part II THE CORE FIRM AND ITS RELATIONSHIPS 111 (74) Customer partnerships 115 (22) Key issues 115 (1) Introduction 115 (1) Customer focus 115 (2) Services 117 (2) Service industries 119 (2) Customer service 121 (3) Building customer relationships 124 (6) Profit chains 130 (3) Summary 133 (1) Discussion questions 133 (1) Case study: Mr Clean: biography of Toffael Rashid 133 (2) References 135 (2) Internal partnerships 137 (18) Key issues 137 (1) Introduction 137 (1) Customer--employee interface 137 (1) Theory development 138 (2) The internal market 140 (1) The functional interface 141 (3) Climate and culture 144 (1) Employee retention and loyalty 144 (1) Empowerment 145 (2) IM implementations 147 (2) Conclusion 149 (1) Summary 150 (1) Discussion questions 151 (1) Case study: Employees hold key to thwarting the competition 151 (1) References 152 (3) Supplier partnerships 155 (13) Key issues 155 (1) Introduction 155 (1) Supplier partnerships 156 (1) Business-to-business relationship research 156 (1) Business relationships 157 (2) Partnering 159 (1) Culture gap 160 (1) Partnership costs and benefits 161 (1) Power 162 (1) The downside of B2B partnerships 162 (2) Summary 164 (1) Discussion questions 164 (1) Case study: What to buy 164 (2) References 166 (2) External partnerships 168 (17) Key issues 168 (1) Introduction 168 (1) Horizontal partnerships 168 (1) Relationship research 169 (1) Networks and collaboration 170 (1) Networks 171 (1) Collaboration 172 (1) Collaboration types 172 (3) Developing collaborative relationships 175 (3) Downsides 178 (1) Other relationships 179 (2) Conclusion 181 (1) Summary 181 (1) Discussion questions 181 (1) Case study: Star Alliance saving customers $100 million annually 182 (1) References 183 (2) Part III MANAGING AND CONTROLLING THE RELATIONSHIP 185 (40) Relationship technology 187 (19) Key issues 187 (1) Introduction 187 (2) Manufacturing technology 189 (2) Information technology 191 (3) Marketing types 194 (4) The changing marketplace 198 (3) Summary 201 (1) Discussion questions 202 (1) Case study: End of the line for loyalty? …”