Resultados da pesquisa - how me a hero~

Principles of risk management and insurance Por Rejda, George E.

Sumário: “...49 Insight 3.2: Show Me the Money; Risk Manager Salaries Rise 54 Chapter 4 Advanced Topics in Risk Management 61 The Changing Scope of Risk Management 62 Insurance Market Dynamics 65 Loss Forecasting 69 Financial Analysis in Risk Management Decision Making 72 Other Risk Management Tools 75 Summary 77 n Key Concepts and Terms 78 n Review Questions 78 Application Questions 78 n Internet Resources 79 n Selected References 80 Notes 80 Case Application 77 Insight 4.1: The Weather (Derivatives) Report 70 Appendix Risk Management Application Problems 82 Part Two The Private Insurance Industry 87 Chapter 5 Types of Insurers and Marketing Systems 88 Overview of Private Insurance in the Financial Services Industry 89 Types of Private Insurers 92 Agents and Brokers 98 Types of Marketing Systems 99 Group Insurance Marketing 102 Summary 103 n Key Concepts and Terms 103 n Review Questions 103 Application Questions 104 n Internet Resources 104 n Selected References 105 Notes 106 Case Application 102 Insight 5.1: Holding Company Schemes: The Feeling Isn't Mutual 96 Insight 5.2: How Much Do Insurance Agents Earn? ...”

Exploring public relations Por Tench, Ralph

Sumário: “...296 (3) Media relations prinicples 299 (2) Negoticated news: media relations in practice 301 (3) Media partherships 304 (4) Old media, new media and me media 308 (4) Media relations techniques 312 (2) Summary 314 (1) Bibliography 314 (2) Internal communication 316 (22) Liz Yeomans Introduction 317 (1) Definition and purpose of internal communication 318 (1) Where it all began: the in-housejoumalist 318 (1) Skills to strategy 318 (4) Employee perspective: `just a job'? ...”