检索结果 - foundation form

Marketing research : methodological foundations 由 LACOBUCCI, D.

Marketing research : methodological foundations 由 Lacobucci, D.

Entrepreneurship : theory, process, practice 由 Kuratko, Donald F.

Nonprofit organizations : theory, management, policy / 由 Anheier, Helmut K.

书本目录: “...Then, following a brief overview of the history of institutional philanthropy and how the modern foundation evolved over the centuries, the chapter presents an empirical overview of different types of foundations and other forms of philanthropy (donor advised funds, strategic philanthropy, etc.), and surveys their size, activities and development over time, both in the United States and other countries.Chapter 7In a first section, this chapter offers a sociological portrait of civic engagement, including volunteering, social participation, and caring behavior in the US and other parts of the world. ...”

The concept of law 由 Hart, H. L. A. (Herbert Lionel Adolphus)

书本目录: “...The elements of law VI. The Foundations of a Legal System 1. Rule of recognition and legal validity 2. ...”

The concept of law 由 Hart, H. L. A. (Herbert Lionel Adolphus)

书本目录: “...The elements of law VI. The Foundations of a Legal System 1. Rule of recognition and legal validity 2. ...”

The concept of law 由 Hart, H. L. A. (Herbert Lionel Adolphus)

书本目录: “...The elements of law VI. The Foundations of a Legal System 1. Rule of recognition and legal validity 2. ...”

Re-understanding entrepreneurship : what it is and why it matters / 由 Zhang, Weiying

Novell's guide to Web site management / 由 Bowman, Jim

书本目录: “...Part I: Internet and Web Server Overview 3 (56) Chapter 1 Introduction to Web Site Management 3 (22) Chapter 2 Building a Web Site Foundation 25 (20) Chapter 3 The Novell Web Server 45 (14) Part II: Setting Up a Novell Web Server 59 (56) Chapter 4 Preparing the Server 59 (12) Chapter 5 Setting Up TCP/IP on an IntranetWare Server 71 (24) Chapter 6 Installing Novell Web Server 3.1 95 (20) Part III: Setting Up and Using Web Clients 115 (96) Chapter 7 Setting Up Web Clients 115 (70) Chapter 8 Using the Browser 185 (26) Part IV: Setting Up Additional Services 211 (76) Chapter 9 Setting Up Name Services 211 (32) Chapter 10 Setting Up Automatic Client IP Configuration (DHCP) 243 (12) Chapter 11 Using the IPX/IP Gateway 255 (32) Part V: Managing the Novell Web Server 287 (158) Chapter 12 Managing the File System 287 (66) Chapter 13 Setting Basic Configuration Options 353 (42) Chapter 14 Managing Additional Web Server Features 395 (50) Part VI: Constructing Web Sites 445 (106) Chapter 15 Building Web Pages 445 (40) Chapter 16 Designing Web Sites 485 (14) Chapter 17 Linking Your Web Site to the World 499 (26) Chapter 18 Using Advanced Web Page Features 525 (26) Part VII: Supporting and Using Web Page Programs 551 (82) Chapter 19 SSI Commands 551 (34) Chapter 20 CGI Programs and Scripts 585 (24) Chapter 21 JavaScripts and Java Applets 609 (24) Part VIII: Internetworking with TCP/Ip 633 (144) Chapter 22 Introduction to TCP/IP and TCP/IP Services 633 (20) Chapter 23 Internetworking Overview 653 (24) Chapter 24 IP Addressing 677 (20) Chapter 25 Routing: Building an Internetwork 697 (54) Chapter 26 Managing TCP/IP Communications 751 (26) Appendixes 777 (34) Appendix A Internet Connection Methods 777 (20) Appendix B Working Without a CD-ROM Drive 797 (8) Appendix C Web Client Configuration Form 805 (2) Appendix D What's on the CD-ROM? ...”

EU Competition law: an analytical guide to the leading cases 由 Ezrachi,Ariel

Strategic marketing for nonprofit organizations / 由 Andreasen, Alan R.

The service culture handbook : a step-by-step guide to getting your employees obsessed with customer service 由 Toister, Jeff

EU competition law : an analytical guide to the leading cases 由 Ezrachi Ariel

Structured techniques : the basis for CASE / 由 Martin, James

书本目录: “...559 (1) Syntax and Semantics 559 (1) Internal and External Semantics 560 (1) Standards 561 (1) Verification and Testing 561 (1) Building Higher Levels of Trust 562 (1) Improvements in Productivity 562 (1) Cost Savings 563 (1) Effect of Program Size 564 (1) Error Statistics 565 (2) Human System Components 567 (1) Use of Other Front-End Methodologies 567 (2) Incorporation of Nonprocedural Languages 569 (1) Software Factories 569 (6) 40 Data-Base Planning 575 (10) Introduction 575 (1) Separate Developments with Incompatible Data 576 (2) Stable Foundation 578 (2) Stable Data Bases 580 (1) Logical Design of Data Bases 581 (1) The Failure of Data Administration 582 (3) 41 Third Normal Form 585 (20) Normalization of Data 585 (2) First Normal Form 587 (3) Functional Dependency 590 (1) Full Functional Dependency 591 (1) Second Normal Form 592 (2) Candidate Keys 594 (1) Third Normal Form 595 (1) Storage and Performance 596 (2) Semantic Disintegrity 598 (1) Clear Thinking About Data 598 (4) A Suggested Exercise 602 (1) An Example of Normalization 602 (3) 42 Automated Data Modeling 605 (26) Introduction 605 (1) The Synthesis Process 606 (1) Bubble Charts 607 (1) Synthesizing User Views 607 (1) Illustration of the Synthesis Process 607 (3) Levels of Primary Keys 610 (2) Canonical Data Structures 612 (1) Canonical Synthesis 613 (1) Elimination of Redundancies 614 (2) Candidate Keys 616 (1) Transitive Dependencies 617 (1) Concatenated Keys 618 (1) Intersection Data 619 (1) Many-to-Many Associations 620 (1) Mapping Between Primary Keys 620 (1) Intersecting Attributes 620 (3) Isolated Attributes 623 (1) Record Sequence 623 (1) Automating the Procedure 623 (1) Data Designer 624 (5) Conversion to HOS Notation 629 (2) 43 Computer-Aided Design 631 (20) Introduction 631 (1) Computerized Help in Design 632 (1) Developing a Data-Base Application 633 (7) Automatic Conversion 640 (3) Four Stages 643 (2) Logical and Physical Navigation Diagrams 645 (4) Physical Design 649 (1) Objectives of the Design Dialogue 649 (1) Variations 650 (1) 44 Information Engineering 651 (16) Introduction 651 (1) What Is Information Engineering? ...”

Integrated advertising, promotion, and marketing communications 由 Clow, Kenneth E.

书本目录: “...Preface xix PART 1 THE IMC FOUNDATION 1 (116) Integrated Marketing Communications 2 (22) Ron Jon Surf Shop: IMC and Brand Building Go to the Beach 2 (2) Overview 4 (2) Communication and IMC Programs 6 (2) Integrated Marketing Communications 8 (1) An Integrated Marketing Communications Plan 9 (1) IMC Components and the Design of this Book 10 (1) The IMC Foundation 10 (3) Advertising Tools 11 (1) IMC Media Tools 11 (1) Promotional Tools 11 (1) Integration Tools 12 (1) Refining the IMC Program 12 (1) The Value of IMC Plans 13 (4) Information Technology 13 (1) Changes in Channel Power 14 (1) Increases in Competition 15 (1) Brand Parity 16 (1) Integration of Information 16 (1) Decline in the Effectiveness of Television Advertising 17 (1) International Implications 17 (7) Corporate Image and Brand Management 24 (32) Gucci: One Strong Brand Works with Others 24 (1) Overview 25 (1) Corporate Image 26 (4) Components of a Corporate Image 26 (1) The Role of a Corporate Image---Consumer Perspective 27 (1) The Role of a Corporate Image--- Business-to-Business Perspective 28 (1) The Role of a Corporate Image---Company Perspective 29 (1) Promoting the Desired Image 30 (2) Creating the Right Image 30 (1) Rejuvenating an Image 31 (1) Changing an Image 31 (1) Corporate Name 32 (1) Corporate Logos 33 (1) Branding 34 (1) Developing a Strong Brand Name 34 (1) Brand Equity 35 (3) Steps to Building Brand Equity 36 (1) Measuring Brand Equity 37 (1) Brand Extensions and Flanker Brands 38 (2) Co-Branding 40 (1) Private Brands 41 (2) Packaging 43 (2) New Trends in Packaging 44 (1) Labels 45 (1) Positioning 45 (3) Other Elements of Positioning 47 (1) Ethical Issues in Brand Management 48 (1) International Implications 49 (7) Buyer Behaviors 56 (32) Apple's iPhone: Dialing Up New Customers 56 (2) Overview 58 (1) Consumer Purchasing Process 58 (1) Information Search 59 (7) Internal Search 59 (1) External Search 59 (2) Consumer Attitudes 61 (2) Consumer Values 63 (1) Cognitive Mapping 64 (2) Evaluation of Alternatives 66 (3) The Evoked Set Method 66 (1) The Multiattribute Approach 67 (1) Affect Referral 68 (1) Trends in the Consumer Buying Environment 69 (3) Age Complexity 69 (1) Gender Complexity 69 (1) Individualism 69 (1) Active, Busy Lifestyles 70 (1) Cocooning 70 (1) Changes in Family Units 71 (1) Pleasure Pursuits 71 (1) Health Emphasis 71 (1) Business-to-Business Buyer Behavior 72 (1) Factors Affecting Members of Business Buying Centers 73 (2) Organizational Influences 73 (1) Individual Factors 73 (2) Types of Business-to-Business Sales 75 (1) The Business-to-Business Buying Process 76 (2) Identification of Needs 76 (1) Establishment of Specifications 77 (1) Identification of Vendors 77 (1) Vendor Evaluation 77 (1) Vendor Selection 78 (1) Negotiation of Terms 78 (1) Postpurchase Evaluation 78 (1) Dual Channel Marketing 78 (2) International Implications 80 (8) Promotions Opportunity Analysis 88 (29) PETsMART: It's a Dog's Life (which ain't half bad) 88 (2) Overview 90 (1) Promotions Opportunity Analysis 90 (1) Communication Market Analysis 91 (26) Competitors 91 (1) Opportunities 91 (1) Target Markets 92 (1) Customers 92 (1) Product Positioning 93 (1) Establishing Marketing Communications Objectives 93 (1) Establishing a Communications Budget 94 (2) Types of Budgets 96 (1) The Percentage of Sales Method 96 (1) The Meet-the-Competition Method 97 (1) The ``What We Can Afford'' Method 97 (1) The Objective and Task Method 97 (1) Payout Planning 97 (1) Quantitative Models 98 (1) Budgeting Expenditures 98 (1) Preparing Promotional Strategies 99 (1) Matching Tactics with Strategies 100 (1) Market Segmentation 101 (1) Market Segmentation by Consumer Groups 101 (1) Segments Based on Demographics 102 (2) Psychographics 104 (1) Segments Based on Generations 105 (1) Segmentation by Geographic Area 106 (1) Geodemographic Segmentation 106 (1) Benefit Segmentation 107 (1) Usage Segmentation 107 (1) Business-to-Business Segmentation 108 (1) Segmentation by Industry 108 (1) Segmentation by Size 109 (1) Segmentation by Geographic Location 109 (1) Segmentation by Product Usage 109 (1) Segmentation by Customer Value 110 (1) International Implications 110 (7) PART 2 IMC ADVERTISING TOOLS 117 (90) Advertising Management 118 (1) The Anatomy of a Perfect Pushup 118 (1) Overview 119 (2) Overview of Advertising Management 121 (1) Advertising and the IMC Process 121 (1) Choosing an Advertising Agency 122 (1) Decision Variables 123 (1) External Advertising Agencies 124 (1) Choosing an Agency 125 (1) Goal Setting 125 (1) Selection Criteria 125 (2) Reference Requests 127 (1) Creative Pitch 127 (1) Agency Selection 128 (1) Advertising Planning and Research 129 (1) The Roles of Advertising Account Executives 130 (1) The Roles of Creatives 130 (1) Advertising Campaign Management 131 (1) Communication Market Analysis 131 (1) Advertising Goals 132 (1) Building Brand Image 132 (1) Providing Information 133 (1) Persuasion 133 (1) Supporting Marketing Efforts 133 (1) Encouraging Action 134 (1) The Advertising Budget 134 (1) Media Selection 135 (1) The Creative Brief 135 (1) The Objective 135 (1) The Target Audience 136 (1) The Message Theme 137 (1) The Support 137 (1) The Constraints 137 (1) International Implications 138 (8) Advertising Design: Theoretical Frameworks and Types of Appeals 146 (30) Ecko Enterprises: Dressing the Hip Hop World and Beyond 146 (2) Overview 148 (1) The Creative Brief 148 (1) Advertising Theory 149 (4) Hierarchy of Effects 149 (1) Means-End Theory 150 (1) Leverage Points 151 (1) Verbal and Visual Images 152 (1) Types of Advertising Appeals 153 (14) Fear 154 (1) Humor 155 (2) Sex 157 (5) Musical Appeals 162 (2) Rational Appeals 164 (1) Emotional Appeals 165 (2) Scarcity Appeals 167 (1) The Structure of an Advertisement 167 (2) International Implications 169 (7) Advertising Design: Message Strategies and Executional Frameworks 176 (31) Dove's Social and Fashion Advertising 176 (1) Overview 177 (1) Message Strategies 178 (5) Cognitive Strategies 178 (3) Affective Strategies 181 (1) Conative Strategies 182 (1) Executional Frameworks 183 (5) Animation 183 (1) Slice-of-Life 184 (1) Dramatization 185 (1) Testimonials 185 (1) Authoritative 186 (1) Demonstration 186 (1) Fantasy 187 (1) Informative 188 (1) Sources and Spokespersons 188 (6) Source Characteristics 190 (2) Matching Source Types and Characteristics 192 (2) Creating an Advertisement 194 (1) Advertising Effectiveness 195 (3) Beating Ad Clutter 197 (1) International Implications 198 (9) PART 3 IMC MEDIA TOOLS 207 (88) Traditional Media Channels 208 (34) M&M's: The Sweet Task of Media Selection 208 (2) Overview 210 (1) Media Strategy 210 (1) Media Planning 211 (2) Media Planners 212 (1) Media Buyers 213 (1) Advertising Objectives 213 (3) Achieving Advertising Objectives 216 (3) Recency Theory 217 (2) Media Selection 219 (11) Television 219 (3) Radio 222 (2) Outdoor Advertising 224 (2) Magazines 226 (2) Newspapers 228 (2) Media Mix 230 (1) Media Selection in Business-to-Business Markets 231 (2) International Implications 233 (9) E-active Marketing 242 (28) How Google Has Changed Our Language 242 (1) Overview 243 (1) E-Commerce 244 (2) E-Commerce Components 245 (1) E-Commerce Incentives 246 (3) Financial Incentives 246 (1) Convenience Incentives 247 (1) Value-Added Incentives 248 (1) Consumer Concerns with E-Commerce 249 (2) Seller Opportunism 249 (1) Security Issues 249 (1) Privacy Issues 250 (1) Purchasing Habits 250 (1) Biusiness-to-Business E-Commerce 251 (1) Interactive Marketing 251 (2) Online Advertising 253 (1) Forms of Online Advertising 253 (1) The Impact of Online Advertising 253 (1) Brand Spiraling 253 (1) Blogs 254 (1) Reactions to Negative Comments 254 (1) Company-Sponsored Blogging 255 (1) Online Social Networks 255 (1) Developing a Social Network Presence 256 (1) Consumer-Generated Advertising 256 (1) Consumer-Generated Reviews 257 (1) E-Mail 258 (2) Integration with Other Channels 258 (1) Web Analytics 258 (1) Monitoring Future Actions 259 (1) E-Mail Newsletters 259 (1) Advertising on Other Newsletters 259 (1) Search Engine Optimization 260 (1) Viral Marketing 260 (2) Web Site Design Issues 262 (1) International Implications 262 (8) Shipping Issues 262 (1) Payment Methods 263 (1) Communication Issues 263 (1) Technology Issues 263 (7) Alternative Marketing 270 (25) Red Bull's Buzz 270 (1) Overview 271 (1) Alternative Media Programs 272 (1) Buzz Marketing 272 (2) Consumers Who Like a Brand 273 (1) Sponsored Consumers 273 (1) Company Employees 273 (1) Buzz Marketing Stages 274 (1) Buzz Marketing Preconditions 274 (1) Guerilla Marketing 274 (2) Product Placements and Branded Entertainment 276 (2) Product Placements 276 (1) Branded Entertainment 276 (1) Achieving Success with Individual Consumers 277 (1) Company Tactics 277 (1) The Media's Perspective 278 (1) Lifestyle Marketing 278 (1) Alternative Media Venues 279 (3) Video Game Advertising 279 (1) Benefits of Video Game Advertising 280 (1) Disadvantages of Video Game Advertising 280 (1) Cinema Advertising 280 (1) In-Tunnel Subway Advertising 280 (1) Parking Lot Advertising 281 (1) Escalator Advertising 281 (1) Airline In-Flight Advertising 281 (1) Leaflets and Brochures 281 (1) Carry-Home Menus 281 (1) Carry-Home Bag Advertising 282 (1) Advertising on Clothing 282 (1) Mall Signs 282 (1) Kiosks 282 (1) In-Store Marketing 282 (2) New In-Store Marketing Tactics 283 (1) Point-of-Purchase Tactics 284 (2) Designing Effective POP 284 (1) Measuring POP Effectiveness 285 (1) Combination Approaches 286 (1) Brand Communities 286 (2) International Implications 288 (7) PART 4 IMC PROMOTIONAL TOOLS 295 (86) Database and Direct Response Marketing 296 (28) Levi Strauss & Co.: Using Quality Information to Build Relationships 296 (2) Overview 298 (1) Database Marketing 298 (1) Building a Data Warehouse 299 (2) E-Mail and Internet Data 300 (1) Purchase and Communication Histories 300 (1) Personal Preference Profiles 300 (1) Customer Information Companies 301 (1) Geocoding 301 (1) Database Coding and Analysis 301 (2) Lifetime Value Analysis 301 (1) RFM Analysis 302 (1) Data Mining 303 (1) Database-Driven Marketing Communications 304 (3) Identification Codes 305 (1) Customer Profile Information 305 (1) In-Bound Telemarketing 305 (1) Trawling 306 (1) Lifetime Value Segments 306 (1) Database-Driven Marketing Programs 307 (5) Permission Marketing 307 (2) Frequency Programs 309 (2) Customer Relationship Management 311 (1) Direct Response Marketing 312 (1) Direct Mail 313 (1) Types of Lists 313 (1) Advantages of Direct Mail 314 (1) Disadvantages of Direct Mail 314 (1) Catalogs 314 (1) Direct Response Media 315 (1) Internet 315 (1) Alternative Media 315 (1) Telemarketing 316 (1) International Implications 316 (8) Sales Promotions 324 (30) Sales Promotions and More Hook Fans 324 (2) Overview 326 (1) Consumer Promotions 326 (1) Coupons 327 (3) Coupon Distribution 328 (1) Types of Coupons 328 (1) Problems with Coupons 329 (1) Premiums 330 (1) Types of Premiums 330 (1) Keys to Successful Premium Programs 331 (1) Contests and Sweepstakes 331 (2) Contests 332 (1) Sweepstakes 332 (1) Components of Prizes 332 (1) Goals of Contests and Sweepstakes 333 (1) Refunds and Rebates 333 (1) Sampling 334 (2) Types of Samples 335 (1) Benefits of Sampling 335 (1) Problems with Sampling 335 (1) Successful Sampling Programs 336 (1) Bonus Packs 336 (1) Types of Bonus Packs 336 (1) Benefits of Bonus Packs 336 (1) Problems with Bonus Packs 337 (1) Price-Offs 337 (1) Benefits of Price-Offs 337 (1) Problems with Price-Offs 338 (1) Overlays and Tie-Ins 338 (1) Planning for Consumer Promotions 338 (2) Trade Promotions 340 (7) Trade Allowances 340 (2) Trade Contests 342 (1) Trade Incentives 343 (2) Trade Shows 345 (2) Concerns with Trade Promotions 347 (1) International Implications 348 (6) Public Relations and Sponsorship Programs 354 (27) Everyone's Wild About Harry 354 (1) Overview 355 (1) Public Relations 356 (1) Internal Versus External Public Relations 356 (1) Public Relations Tools 356 (1) Public Relations Functions 357 (1) Identifying Stakeholders 357 (2) Internal Stakeholders 358 (1) External Stakeholders 358 (1) Assessing Corporate Reputation 359 (1) Auditing Corporate Social Responsibility 360 (1) Creating Positive Image-Building Activities 360 (4) Cause-Related Marketing 361 (2) Green Marketing and Pro-Environmental Activities 363 (1) Preventing or Reducing Image Damage 364 (4) Proactive Prevention Strategies 365 (1) Reactive Damage-Control Strategies 365 (3) Sponsorships 368 (2) Forms of Sponsorships 368 (1) Choosing Sponsorships 369 (1) Sponsorship Objectives 370 (1) Event Marketing 370 (3) Determining Objectives 371 (1) Matching the Event to Publics 371 (1) Promoting the Event 371 (1) Advertising at the Event 371 (1) Tracking Results 372 (1) Cross-Promotions 372 (1) International Implications 373 (8) PART 5 IMC ETHICS, REGULATION, AND EVALUATION 381 (57) Regulations and Ethical Concerns 382 (26) A Salty Situation 382 (1) Overview 383 (1) Marketing Communications Regulations 384 (6) Governmental Regulatory Agencies 384 (1) The Federal Trade Commission 385 (1) Unfair and Deceptive Marketing Practices 385 (1) Deception Versus Puffery 385 (1) Substantiation of Marketing Claims 386 (1) How Investigations Begin 387 (1) Consent Orders 388 (1) Administrative Complaints 388 (1) Courts and Legal Channels 388 (1) Corrective Advertising 389 (1) Trade Regulation Rulings 389 (1) Industry Oversight of Marketing Practices 390 (2) Council of Better Business Bureaus 390 (1) National Advertising Division 390 (1) National Advertising Review Board 391 (1) Children's Advertising Review Unit 391 (1) Ethics and Social Responsibility 392 (3) Ethics and Advertising 393 (1) Perpetuating Stereotypes 393 (1) Advertising Unsafe Products 394 (1) Offensive Advertisements 394 (1) Advertising to Children 395 (1) Marketing and Ethics 395 (2) Brand Infringement 395 (1) Medical Marketing and Advertising 396 (1) Gifts and Bribery in Business-to-Business Marketing Programs 396 (1) Internet Marketing: Spamming and Cookies 397 (1) Responding to Ethical Challenges 397 (2) Ethical Frameworks 398 (1) Social Responsibility 399 (1) Social Responsibility Perspectives 399 (1) Ethics Programs 400 (1) Ethics Training Programs 400 (1) Codes of Ethics 400 (1) Ethics Consulting Systems 401 (1) International Implications 401 (7) Evaluating an Integrated Marketing Program 408 (30) Pretesting for Effectiveness: The New High-Tech World of Advertising Design 408 (1) Overview 409 (1) Matching Methods with IMC Objectives 410 (1) Message Evaluations 411 (10) Concept Testing 412 (1) Copytesting 413 (1) Recall Tests 414 (2) Recognition Tests 416 (1) Attitude and Opinion Tests 417 (1) Emotional Reaction Tests 418 (1) Physiological Arousal Tests 419 (1) Persuasion Analysis 420 (1) Evaluation Criteria 421 (2) Behavioral Evaluations 423 (5) Sales and Response Rates 423 (2) Online Metrics 425 (1) Test Markets 426 (2) Purchase Simulation Tests 428 (1) Evaluating Public Relations Activities 428 (2) Evaluating the Overall IMC Program 430 (1) International Implications 431 (7) Name/Organization Index 438 (8) Subject Index 446...”

The English teacher's companion : a complete guide to classroom, curriculum, and the profession / 由 Burke, Jim

书本目录: “...132 (5) Closing Thoughts 137 (4) Reflection Activity Recommendations Teaching Writing: From Practice to Performance 141 (71) The Components of an Effective Writing Program 141 (2) Performance Standards for Writing 143 (3) The Writing Product: The Process of Working with Words 146 (6) Error as an Invitation to Improve 152 (1) Teachable Moments During a Writer's Development 153 (1) Sample Unit: Teaching the Paragraph 154 (5) Sample Activities 159 (5) Forms and Functions: Writing in Our Lives, at School, and in the Workplace 164 (1) The Essay 164 (1) The Weekly Paper: Writing About Different Text Types 165 (3) The Group Essay 168 (2) The Six Traits Analytical Writing Rubric 170 (1) The Journal: Practice Makes Writers 171 (16) Creative Writing: Drama, Fiction, and Poetry 187 (9) Writing in the Workplace: What It Can Look Like in English Classes 196 (4) Responding to Student Writers 200 (6) Computers and Writing: The Promise and the Problems 206 (1) Endnote: The Last Word 207 (5) Reflection Activity Recommendations Teaching Speaking and Listening: The Verbal Curriculum 212 (15) Types of Speeches 212 (2) Standards for Speaking and Listening 214 (1) Focus Questions: How to Get Started 214 (1) Parts of a Speech 215 (1) Tricks of the Trade for Student Speakers 215 (2) Possibilities: Speaking Activities for the English Class 217 (3) Rules of the Game: Applause, Applause! ...”

Criminology today : an integrative introduction / 由 Schmalleger, Frank

书本目录: “...431 (1) Notes 431 (4) CHAPTER 14 TECHNOLOGY AND CRIME 435 (32) Introduction 436 (1) The Advance of Technology 436 (1) High Technology and Criminal Opportunity 437 (5) Technology and Criminal Mischief 440 (1) Computer Crime and the Law 441 (1) A Profile of Computer Criminals 442 (7) Theory versus Reality: Wisconsin Defines Computer Crime 443 (1) Theory versus Reality: Colorado Defines Computer Crime 444 (1) The History and Nature of Hacking 445 (1) Theory versus Reality: The Computer Hacker: A Psychological and Social Profile 446 (1) Theory versus Reality: Technological Attraction 447 (1) Crime in the News: Identity Theft Thrives in Cyberspace 448 (1) Computer Crime as a Form of White-Collar Crime 449 (1) The Information Superhighway and Data Security 449 (2) Technology in the Fight against Crime 451 (5) DNA Fingerprinting 452 (2) Crime in the News: National DNA Database Solves Its First Crime 454 (1) Computers as Crime-Fighting Tools 455 (1) Combating Computer Crime 456 (2) Police Investigation of Computer Crime 457 (1) Dealing with Computer Criminals 458 (1) Policy Issues: Personal Freedoms in the Information Age 458 (1) Theory versus Reality: Press Release Announcing the Formation of the Electronic Frontier Foundation 459 (1) What the Future Holds 459 (1) Summary 460 (1) Discussion Questions 461 (1) Web Quest! ...”

International law and the use of force : cases and materials 由 O'Connell, Mary Ellen

Audit assurance and related services / 由 National Board of Accountants and Auditors (NBAA)