检索结果 - foundation form*

Marketing research : methodological foundations 由 LACOBUCCI, D.

Marketing research : methodological foundations 由 Lacobucci, D.

Managing institutional archives : foundational principles and practices / 由 Cox, Richard J.

书本目录: “...Why Institutional Archives Are Important The Foundation for Administering Institutional Archives Identifying and Selecting Records with Continuing Value Preserving and Protecting Institutional Archival Records Arranging, Describing, and Providing Reference in Institutional Archives Building Internal and External Support for Institutional Archives Programs Cooperation and the Institutional Archives The Changing Contexts of Institutional Archives: Some Speculations Three Case Studies in the Formation of Institutional Archives Sources for Assistance in Managing Institutional Archives...”

Entrepreneurship : theory, process, practice 由 Kuratko, Donald F.

Re-understanding entrepreneurship : what it is and why it matters / 由 Zhang, Weiying

Handbook of relationship marketing /

书本目录: “...CONCEPTUAL AND THEORETICAL FOUNDATIONS OF RELATIONSHIP MARKETING Relationship Marketing of Services: Growing Interest, Emerging Perspectives - Leonard L Berry Relationship Marketing in Consumer Markets: Antecedents and Consequences - Jagdish N Sheth and Atul Parvatiyar Relationship Marketing and Distribution Channels - Barton A Weitz and Sandy D Jap An Integrated Model of Buyer-Seller Relationships - David T Wilson Strategic Alliances: A Synthesis of Conceptual Foundations - P Rajan Varadarajan and Margaret H Cunningham Toward a Theory of Business Alliance Formation - Jagdish N Sheth and Atul Parvatiyar III. ...”

Macroeconomics 由 Hubbard R. Glenn

书本目录: “...Part 1: Introduction Chapter 1: Economics: Foundations and ModelsAppendix: Using Graphs and FormulasChapter 2: Tradeoffs, Comparative Advantage, and the Market SystemChapter 3: Where Prices Come From: The Interaction of Demand & SupplyChapter 4: Economic Efficiency, Government Price Setting, and TaxesAppendix: Calculating Consumer Surplus and Producer Surplus Part 2: Firms in the Domestic & International EconomiesChapter 5: Firms, the Stock Market, and Corporate GovernanceAppendix: Tools to Analyze Firms' Financial InformationChapter 6: Comparative Advantage and the Gains from International TradeAppendix: Multinational Firms Part 3: Macroeconomic Foundations and Long-Run GrowthChapter 7: GDP: Measuring Total Production and IncomeChapter 8: Unemployment & InflationChapter 9: Business Cycles, the Financial System, and Economic GrowthChapter 10: Long-Run Growth: Sources & Policies Part 4: Short-Run FluctuationsChapter 11: Output & Expenditure in the Short RunAppendix: The Algebra of Macroeconomic Equilibrium Chapter 12: AD/AS AnalysisAppendix: Schools of Macro Thought Part 5: Monetary and Fiscal PolicyChapter 13: Money, Banks, and the Federal Reserve SystemChapter 14: Monetary PolicyChapter 15: Fiscal PolicyChapter 16: Inflation, Unemployment, & Federal Reserve Policy Part 6: The International EconomyChapter 17: Macroeconomics in an Open EconomyChapter 18: The International Financial System...”

Customer centricity : focus on the right customers for strategic advantage / 由 Fader, Peter S.

International human rights law and practice / 由 Bantekas, Ilias

Strategic marketing for nonprofit organizations / 由 Andreasen, Alan R.

The service culture handbook : a step-by-step guide to getting your employees obsessed with customer service 由 Toister, Jeff

Business communication : process & product ; 由 GUFFEY, M.E

书本目录: “...Interviewing and Following UpAppendix A: Document FormatsAppendix B: Citation FormatsAppendix C: Correction Symbols and Proofreading MarksAppendix D: Grammar and Mechanics...”

Nonprofit organizations : theory, management, policy / 由 Anheier, Helmut K.

书本目录: “...The chapter also discusses the advantages and disadvantages of relations with governmental bodies and explores different forms of public-private partnerships.Chapter 17This chapter examines the internationalization of the nonprofit sector in the context of globalization and explores some of the reasons for the significant expansion of cross-border activities. ...”

Business research methodology : research process and methods 由 AITYAN, S.K. (Author)

书本目录: “...Part I: The Journey to the Land of Unknown Chapter 1: The Nature of Research Chapter 2: Scientific Method Chapter 3: The Research Process Part II: Preparation for Research Chapter 4: Formulating a Research Problem Chapter 5: Review of Literature Chapter 6: Research Design Chapter 7: Research Proposal Part III: Research Methods Chapter 8: Foundations of Probability Chapter 9: Distribution, Expectation, and Risk Chapter 10: Bayesian Probability Chapter 11: Major Distributions Chapter 12: Introduction to Statistics Chapter 13: Confidence Intervals Chapter 14: Statistical Hypotheses Testing Chapter 15: Sampling Experiments Chapter 16: Survey Method Chapter 17: Linear Regression Chapter 18: Comparative Analysis Part IV: Conducting Research Chapter 19: Theories, Experiments, Data Collection, and Analysis Chapter 20: Deriving Conclusions Chapter 21: Ethical and Legal Issues of Research Part V: Delivering the Results Chapter 22: Writing Research Report Chapter 23: Making Presentations Appendix A: The Standard Normal Distribution Tables Appendix B: Student's t-Distribution Tables Appendix C: Business Research Case Studies...”

International management : culture, strategy, and behavior 由 DOH, J. P

书本目录: “...The Case of Nike and Human RightsBrief Integrative Case 1.2: TOMS Put Its Right Foot ForwardIn-Depth Integrative Case 1.1: Student Advocacy and “Sweatshop” Labor: The Case of Russell Athletic In-Depth Integrative Case 1.2: The Ethics of Global Drug Pricing PART TWO: THE ROLE OF CULTURE Chapter 4: The Meanings and Dimensions of Culture Chapter 5: Managing Across Cultures Chapter 6: Organizational Cultures and Diversity Chapter 7: Cross-Cultural Communication and Negotiation Brief Integrative Case 2.1: Coca-Cola in IndiaBrief Integrative Case 2.2: Danone’s Wrangle with Wahaha In-Depth Integrative Case 2.1: Disney in Asia In-Depth Integrative Case 2.2: Walmart’s Global Strategies PART THREE: INTERNATIONAL STRATEGIC MANAGEMENT Chapter 8: Strategy Formulation and Implementation Chapter 9: Entry Strategies and Organizational Structures Chapter 10: Managing Political Risk, Government Relations, and Alliances Chapter 11: Management Decision and Control Brief Integrative Case 3.1: Google in China: Protecting Property and RightsIn-Depth Integrative Case 3.1: How Starbucks Convince Indians to Embrace Coffee PART FOUR: ORGANZIATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT Chapter 12: Motivation across Cultures Chapter 13: Leadership across Cultures Chapter 14: Human Resource Selection and Development across Cultures Brief Integrative Case 4.1: IKEA’s Global RenovationsIn-Depth Integrative Case 4.1: How Didi Fought Uber in China and Won: Next, Taking on the World In-Depth Integrative Case 4.2: Chiquita’s Global Turnaround SKILL BUILDING AND EXPERIENTIAL EXERCISES Glossary Indexes...”