Search Results - five-((systems analysis) OR (system analysis)) procedure developed

Cardiovascular survey methods / by Luepker, Russell V.

Database systems : an application-oriented approach by Kifer, Michael

Table of Contents: “…Embedded SQLMore on Integrity ConstraintsDynamic SQLJDBC and SQLJODBCComparisonBibliographic NotesExercises PART THREE Optimizing DBMS Performance Chapter 9 Physical Data Organization and IndexingDisk OrganizationHeap FilesSorted FilesIndicesMultilevel IndexingHash IndexingSpecial-Purpose IndicesTuning Issues: Choosing Indices for an ApplicationBibliographic NotesExercises Chapter 10 The Basics of Query ProcessingOverview of Query ProcessingExternal SortingComputing Projection, Union, and Set DifferenceComputing SelectionComputing JoinsMultirelational JoinsComputing Aggregate FunctionsBibliographic NotesExercises Chapter 11 An Overview of Query OptimizationQuery Processing ArchitectureHeuristic Optimization Based on Algebraic EquivalencesEstimating the Cost of a Query Execution PlanEstimating the Size of the OutputChoosing a PlanBibliographic NotesExercises Chapter 12 Database TuningDisk CachesTuning the SchemaTuning the Data Manipulation LanguageToolsManaging Physical ResourcesInfluencing the OptimizerBibliographic NotesExercises PART FOUR Advanced Topics in Databases Chapter 13 Relational Calculus, Visual Query Languages, and Deductive DatabasesTuple Relational CalculusUnderstanding SQL through Tuple Relational CalculusDomain Relational Calculus and Visual Query LanguagesVisual Query Languages: QBE and PC DatabasesThe Relationship between Relational Algebra and the CalculiDeductive DatabasesBibliographic NotesExercises Chapter 14 Object DatabasesLimitations of the Relational Data ModelObject Databases versus Relational DatabasesThe Conceptual Object Data ModelObjects in SQL:1999 and SQL:2003The ODMG StandardCommon Object Request Broker ArchitectureBibliographic NotesExercises Chapter 15 XML and Web DataSemistructured Data Overview of XMLXML SchemaXML Query LanguagesBibliographic NotesExercises Chapter 16 Distributed DatabasesThe Application Designer's View of the DatabaseDistributing Data among Different DatabasesQuery Planning StrategiesBibliographic NotesExercises Chapter 17 OLAP and Data MiningOLAP and Data Warehouses-Old and NewA Multidimensional Model for OLAP ApplicationsAggregationROLAP and MOLAPImplementation IssuesPopulating a Data WarehouseData Mining TasksMining AssociationsClassification and Prediction Using Decision TreesClassification and Prediction Using Neural NetsClusteringBibliographic NotesExercises PART FIVE Transaction Processing Chapter 18 ACID Properties of TransactionsConsistencyAtomicityDurabilityIsolationThe ACID PropertiesBibliographic NotesExercises Chapter 19 Models of TransactionsFlat TransactionsProviding Structure within a TransactionStructuring an Application as Multiple TransactionsBibliographic NotesExercises Chapter 20 Implementing IsolationSchedules and Schedule EquivalenceRecoverability, Cascaded Aborts, and StrictnessModels for Concurrency ControlA Strategy for Immediate-Update Pessimistic Concurrency ControlsDesign of an Immediate-Update Pessimistic Concurrency ControlObjects and Semantic CommutativityAtomicity, Recoverability, and Compensating OperationsIsolation in Structured Transaction ModelsOther Concurrency ControlsBibliographic NotesExercises Chapter 21 Isolation in Relational DatabasesConflicts in a Relational DatabaseLocking and the SQL Isolation LevelsGranular Locking: Intention Locks and Index LocksTuning TransactionsMultiversion Concurrency ControlsBibliographic NotesExercises Chapter 22 Atomicity and DurabilityCrash, Abort, and Media FailureImmediate-Update Systems and Write-Ahead LogsRecovery in Deferred-Update SystemsRecovery from Media FailureBibliographic NotesExercises PART SIX Distributed Applications and the Web Chapter 23 Architecture of Transaction Processing SystemsTransaction Processing in a Centralized SystemTransaction Processing in a Distributed SystemThe TP Monitor: An OverviewThe TP Monitor: Global Atomicity and the Transaction ManagerThe TP Monitor: Remote Procedure CallThe TP Monitor: Peer-to-Peer CommunicationThe TP Monitor: Event CommunicationStorage ArchitecturesTransaction Processing on the InternetWeb Application Servers-J2EEBibliographic NotesExercises Chapter 24 Implementing Distributed TransactionsImplementing the ACID PropertiesAtomic TerminationTransfer of CoordinationDistributed DeadlockGlobal SerializationWhen Global Atomicity Cannot Be GuaranteedReplicated DatabasesDistributed Transactions in the Real WorldBibliographic NotesExercises Chapter 25 Web ServicesThe Basic IdeaWeb BasicsHypertext Transfer ProtocolSOAP: Message PassingWSDL: Specifying Web ServicesBPEL: Specifying Business ProcessesUDDI: Publishing and Discovering Information about ServicesWS-Coordination: Transactional Web ServicesBibliographic NotesExercises Chapter 26 Security and Electronic CommerceAuthentication, Authorization, and EncryptionEncryptionDigital SignaturesKey Distribution and AuthenticationAuthorizationAuthenticated Remote Procedure CallElectronic CommerceThe Secure Sockets Layer Protocol: CertificatesPassport: Single Sign-OnKeeping Credit Card Numbers PrivateThe Secure Electronic Transaction Protocol: Dual SignaturesGoods Atomicity, Certified Delivery, and EscrowElectronic Cash: Blind SignaturesSecurity in XML-Based Web ServicesBibliographic NotesExercises BibliographyIndexAppendices, available on the Web A An Overview of Transaction ProcessingIsolationAtomicity and DurabilityImplementing Distributed TransactionsBibliographic NotesExercises B Requirements and SpecificationsSoftware Engineering MethodologyThe Requirements Document for the Student Registration SystemRequirements Analysis-New IssuesSpecifying the Student Registration SystemThe Specification Document for the Student Registration System: Section IIIThe Next Step in the Software Engineering ProcessBibliographic NotesExercises C Design, Coding, and TestingThe Design ProcessTest PlanProject PlanningCodingIncremental DevelopmentThe Project Management PlanDesign and Code for the Student Registration SystemBibliographic NotesExercises…”

Introduction to environmental impact assessment / by Glasson, John

Competence at work : models for superior performance / by Spencer, Lyle M.

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The curriculum : theory and practice / by Kelly, A. V. (Albert Victor)

Table of Contents: “…23 (9) A study in its own right 23 (1) Practice as well as theory 24 (1) Not an applied science 25 (2) Beyond methodology 27 (1) Conceptual analysis 28 (4) Knowledge and the Curriculum 32 (24) The problematic nature of human knowledge 33 (10) Absolutist theories 33 (2) Objections to absolutism 35 (8) The politics of knowledge 43 (9) Totalitarianism - open and concealed 43 (2) Resistance to change 45 (1) Ideological dominance 46 (1) The legitimation of discourse 47 (2) The manipulation of language 49 (1) The use of metaphor 50 (2) Responses to the problem of the politics of knowledge 52 (4) Curriculum as Content and Product 56 (33) Curriculum as content and education as transmission 56 (11) The philosophical case 57 (1) Education as cultural transmission 58 (5) The political selection of curriculum content 63 (4) Curriculum as product and education as instrumental 67 (16) The aims and objectives movement 67 (4) Some problems presented by this model 71 (12) The combined model - `mastery learning' 83 (3) The unsuitability of these models for planning which is to be genuinely educational 86 (1) Summary 87 (2) Curriculum as Process and Development 89 (29) An overtly value-laden and ideological model 90 (1) The growth of this view 91 (2) Early conceptual inadequacies 92 (1) A sound theoretical base 92 (1) Curriculum as process - aims and principles 93 (5) Procedural principles 94 (1) Principles and aims 95 (2) Intrinsic aims 97 (1) Education as development 98 (5) Active and passive views of humanity 98 (1) Individual autonomy 99 (1) Education as individual experience 100 (1) The growth of competence 101 (1) Development on every front 102 (1) The social dimension of development - democratic empowerment 103 (3) Democratic imperatives 104 (1) A partnership curriculum 105 (1) Some criticisms of the developmental model 106 (6) Political objections 106 (1) Philosophical objections 107 (4) The contribution of developmental psychology 111 (1) The major merits of this model 112 (1) Curriculum ideologies and planning models - implications and conclusions 113 (5) The need for conceptual clarity 114 (1) The need for informed choices and justification 115 (3) Curriculum Development, Change and Control 118 (29) National agencies for curriculum development - the work of the Schools Council 119 (6) A politically independent professional agency 120 (1) Lessons from the School Council's work 121 (3) Reconstitution and disestablishment 124 (1) The dissemination of innovation and change 125 (9) Models of dissemination 126 (2) The inadequacies of the centre-periphery approach 128 (3) Some consequent modifications 131 (3) School-based curriculum development 134 (4) Key features of these developments 135 (3) Action research and `the teacher as researcher' 138 (4) Continuous self-evaluation 139 (1) External support 140 (1) The teacher's role continues to be central 141 (1) Changing the curriculum through centralized control 142 (5) Testing and inspection 143 (4) Assessment, Evaluation, Appraisal and Accountability 147 (40) Pupil assessment 147 (12) Assessment and the curriculum 148 (2) Uses of assessment 150 (1) Purposes of assessment 150 (1) The realities of National Curriculum assessment 151 (1) Styles of assessment 152 (7) Evaluation theory 159 (11) What is curriculum evaluation? …”

New understanding computer science for advanced level by Bradley, Ray

Table of Contents: “…177 (4) Input Techniques 181 (31) Introduction 181 (1) Peripherals 181 (31) Output Techniques 212 (27) Introduction 212 (4) Graphical display methods 216 (2) Other display technologies 218 (3) Hard copy 221 (9) Further output devices 230 (9) Storage Techniques 239 (32) Introduction 239 (1) Primary storage techniques 239 (2) How main memory is utilised 241 (6) Secondary storage techniques 247 (2) Hard drive technology 249 (6) Optical drives 255 (4) Magneto Optical (MO) disks 259 (1) Serial and sequential-access techniques 260 (11) High-level-language Principles 271 (26) Introduction 271 (1) High-level-language development 272 (2) General principles of high-level languages 274 (6) Further high-level language features 280 (3) Basic language structures 283 (5) Functions and procedures 288 (9) Structured Analysis and Design 297 (21) Obtaining the final solution 299 (6) Other structured analysis and design techniques 305 (13) Further High-level Languages 318 (21) Fortran 90 318 (3) COBOL 321 (4) Other language examples 325 (2) Object-oriented programming 327 (4) Further language examples 331 (3) A final overview 334 (5) Systems Analysis and Design 339 (20) Introduction 339 (3) The computerisation of Corpus Crumbly College Library 342 (7) Analysis of the problem 349 (4) Further detailed analysis 353 (6) Further Systems Analysis and Design 359 (18) Introduction 359 (5) Further systems help 364 (1) Modern testing methodology 365 (8) The case for CASE 373 (4) Advanced Programming Concepts 377 (24) Introduction 377 (1) Iteration 377 (9) Recursion 386 (7) Monte Carlo methods 393 (8) Developing Algorithms 401 (23) Introduction 401 (1) Sorting 401 (17) Search techniques 418 (6) Low-level Languages and Architecture 424 (19) Basic principles 424 (3) How does it all work? …”

Structured techniques : the basis for CASE / by Martin, James

Table of Contents: “…279 (1) Using Decision Trees and Decision Tables 279 (1) Commentary 279 (2) 22 Data Analysis Diagrams 281 (16) Introduction 281 (1) Bubble Charts 281 (1) Associations Between Data Items 282 (1) One-to-One and One-to-Many Associations 283 (1) Types and Instances 284 (1) Reverse Associations 284 (2) Keys and Attributes 286 (1) Data-Item Groups 287 (1) Records 287 (1) Concatenated Keys 288 (2) Derived Data 290 (3) Optional Data Items 293 (4) 23 Entity-Relationship Diagrams 297 (28) Introduction 297 (1) Entities 297 (1) Entity Diagrams 298 (1) Concatenated Entity Type 299 (3) Labels and Sentences 302 (2) Subject and Predicate 304 (3) Basic Constructs 307 (1) Semantic Independence 307 (1) Inverted-L Diagrams 308 (2) Entity Subtypes 310 (1) Multiple Subtype Groupings 311 (1) Subtype Hierarchies 312 (2) Computer Representation of the Diagram 314 (1) Notation Styles 315 (10) 24 Data Navigation Diagrams 325 (14) Introduction 325 (1) Divide and Conquer 325 (1) Separating Data from Procedures 326 (1) Data Navigation Diagrams 327 (4) Procedure Design 331 (2) Physical Design 333 (1) Complexity 334 (1) Standard Procedure 335 (4) 25 Compound Data Accesses 339 (16) Introduction 339 (1) Relational Joins 340 (3) Automatic Navigation 343 (1) Simple Versus Compound Data-Base Accesses 343 (1) Intermixing Simple and Compound Actions 344 (3) Three-Way Joins 347 (1) Semantic Disintegrity 348 (2) Navigation Paths 350 (1) Fourth-Generation Languages 351 (4) 26 HOS Charts 355 (22) Introduction 355 (1) HOS 355 (1) Binary Trees 355 (2) Functions 357 (4) From Requirements Statements to Detailed Design 361 (1) Three Primitive Control Structures 361 (3) Control Maps 364 (1) Generation of Code 364 (1) Four Types of Leaf Nodes 364 (3) Static and Dynamic Testing of Programs 367 (1) Embellishments 367 (1) Other Control Structures 368 (2) Simplification 370 (1) User Functions Employed in a Defined Structure 370 (1) Extending the Power of HOS 370 (2) Discussion 372 (5) 27 A Consumer's Guide to Diagramming Techniques 377 (22) Introduction 377 (1) Criteria for Choice 378 (4) Data and Processes 382 (1) Data Flow Diagrams 382 (1) The Essential Trilogy 383 (1) Comprehensive Capabilities 383 (1) Ultimate Decomposition 384 (1) Drawing Speed 384 (2) Integrity Checking 386 (1) Code Generation 387 (1) User Friendliness 387 (1) Computer Graphics 388 (1) Summary of Properties 388 (6) Our Choice of Techniques 394 (1) Challenge 395 (4) PART IV ANALYSIS AND DESIGN 399 (118) 28 Structured Analysis and Design Techniques 399 (8) Software Analysis and Design 399 (1) The Desire to Skip Analysis 399 (1) Changing Requirements 399 (1) System Specification 400 (1) Poor Specification and Expensive Errors 400 (1) Importance of Analysis 401 (1) A Building Analogy 401 (1) Importance of Design 402 (1) A Systematic Design Approach 403 (1) Types of Software Design 403 (2) Structured Design Methodologies 405 (2) 29 Structured Analysis 407 (10) A Critical Step 407 (1) A Structured Discipline 407 (1) System Specification 408 (2) Data-Flow Diagram 410 (1) Data Dictionary 410 (1) Process Specification 411 (1) Steps of Structured Analysis 412 (2) Critique of Structured Analysis 414 (1) When to Use Structured Analysis 415 (2) 30 Top-Down Design 417 (6) Informal Design Strategy 417 (1) Design Process 417 (1) Decision Making 418 (1) Principles of Top-Down Design 419 (1) Documentation for Top-Down Design 419 (1) Top-Down Design of Data 419 (1) When to Use Top-Down Design 420 (3) 31 Structured Design 423 (18) Systematic Design Approach 423 (1) Structured Design: Step 1: Draw Data-Flow Diagram 424 (1) Step 2: Draw Structure Chart 424 (7) Step 3: Evaluate the Design 431 (4) Step 4: Prepare the Design for Implementation 435 (6) 32 An Evaluation of Structured Design 441 (14) Structured Design of the Credit Verification System 441 (1) Applying Transform Analysis 441 (2) Evaluating the Quality of the Design 443 (3) Critique of Structured Design 446 (1) Critique of Transform and Transaction Analysis 447 (4) Comparison with Top-Down Design 451 (1) Critique of Coupling and Cohesion 452 (1) Lack of Data Design 453 (2) 33 Jackson Design Methodology 455 (14) Jackson Design Versus Structured Design 455 (1) Data-Driven Program Design 455 (2) Example: Employee Skills System 457 (5) Designing Simple Programs 462 (2) Designing Complex Programs 464 (1) Structure Clash 465 (1) Program Inversion 466 (3) 34 An Evaluation of Jackson Design Methodology 469 (20) Constructive Design Method 469 (1) Designing the Subscription System 469 (6) Limitations of the Jackson Design Methodology 475 (3) Designing the Credit Verification System 478 (6) Summary 484 (5) 35 Warnier-Orr Design Methodology 489 (14) Background 489 (1) Set Theory 489 (1) Top-Down Approach 490 (1) Data-Driven Approach 491 (1) Design of the Employee Skills System 491 (12) 36 An Evaluation of the Warnier-Orr Design Methodology 503 (14) Input-Process-Output Model 503 (1) Objective of the Warnier-Orr Design Methodology 504 (1) Benefits of the Warnier-Orr Diagram 504 (2) Problems with the Warnier-Orr Diagram 506 (1) Bracketed Pseudocode 507 (1) Major Criticisms 507 (1) Design of the Subscription System 507 (1) Problems with Multiple Output Structures 508 (3) Incompatible Hierarchies 511 (1) Inadequate Input Design Guidelines 511 (1) Overemphasis on Output 511 (2) Recommendations 513 (4) PART V MORE AUTOMATED TECHNIQUES 517 (150) 37 A Higher Level of Automation 517 (16) Introduction 517 (1) Problems with Specifications 517 (1) Specification Languages 518 (1) Computer-Aided Specification Design 519 (1) Two Types of Languages 519 (1) Computable Specifications 520 (1) Automation of Design 521 (2) Integration of Definition Levels 523 (1) A Common Communication Vehicle 523 (1) Integrated Top-Down and Bottom-Up Design 524 (1) Mathematically Rigorous Languages 525 (1) User Friendliness 525 (1) Properties Needed 525 (1) Spectrum of Specification Languages 526 (7) 38 HOS Methodology 533 (24) Introduction 533 (1) USE IT 533 (2) JOIN, INCLUDE, and OR 535 (1) Generation of Code 535 (2) Four Types of Leaf Nodes 537 (1) Co-control Structures 538 (7) Local Variables 545 (1) N-way Branches 546 (1) Interactive Graphics Editor 546 (5) Simulation 551 (3) External Modules of Code 554 (1) Generation of Documentation 555 (2) 39 The Impact of Design Automation 557 (18) The Revolution 557 (1) Effect on Programming 557 (1) Effect on Specifications 558 (1) What Does "Provably Correct" Mean? …”

A preface to marketing management / by Peter, J. Paul

Table of Contents: “…4 (9) Strategic Planning and Marketing Management 4 (1) The Strategic Planning Process 5 (8) The Complete Strategic Plan 13 (1) The Marketing Management Process 13 (5) Situation Analysis 14 (2) Marketing Planning 16 (2) Implementation and Control of the Marketing Plan 18 (1) Marketing Information Systems and Marketing Research 18 (1) The Strategic Plan, the Marketing Plan, and Other Functional Area Plans 18 (2) Marketing's Role in Cross-Functional Strategic Planning 18 (2) Conclusion 20 (3) Appendix Portfolio Models 23 (4) PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 27 (50) Marketing Research: Process and Systems for Decision Making 28 (12) The Role of Marketing Research 28 (1) The Marketing Research Process 29 (9) Purpose of the Research 29 (1) Plan of the Research 30 (5) Performance of the Research 35 (1) Processing of Research Data 35 (1) Preparation of the Research Report 36 (1) Limitations of the Research Process 36 (2) Marketing Information Systems 38 (1) Conclusion 39 (1) Consumer Behavior 40 (13) Social Influences on Consumer Decision Making 41 (2) Culture and Subculture 41 (1) Social Class 42 (1) Reference Groups and Families 43 (1) Marketing Influences on Consumer Decision Making 43 (2) Product Influences 43 (1) Price Influences 43 (1) Promotion Influences 44 (1) Place Influences 44 (1) Situational Influences on Consumer Decision Making 45 (1) Psychological Influences on Consumer Decision Making 45 (1) Product Knowledge 45 (1) Product Involvement 46 (1) Consumer Decision Making 46 (6) Need Recognition 47 (1) Alternative Search 48 (1) Alternative Evaluation 49 (1) Purchase Decision 49 (1) Postpurchase Evaluation 50 (2) Conclusion 52 (1) Business, Government, and Institutional Buying 53 (11) Categories of Organizational Buyers 53 (1) Producers 53 (1) Intermediaries 54 (1) Government Agencies 54 (1) Other Institutions 54 (1) The Organizational Buying Process 54 (1) Purchase-Type Influences on Organizational Buying 55 (1) Straight Rebuy 55 (1) Modified Rebuy 55 (1) New Task Purchase 55 (1) Structural Influences on Organizational Buying 56 (2) Purchasing Roles 56 (1) Organization-Specific Factors 57 (1) Purchasing Policies and Procedures 57 (1) Behavioral Influences on Organizational Buying 58 (2) Personal Motivations 58 (1) Role Perceptions 58 (2) Stages in the Organizational Buying Process 60 (3) Organizational Need 61 (1) Vendor Analysis 61 (1) Purchase Activities 61 (1) Postpurchase Evaluation 61 (2) Conclusion 63 (1) Market Segmentation 64 (13) Delineate the Firm's Current Situation 64 (1) Determine Consumer Needs and Wants 65 (1) Divide Markets on Relevant Dimensions 65 (8) A Priori versus Post Hoc Segmentation 66 (1) Relevance of Segmentation Dimensions 66 (1) Bases for Segmentation 67 (6) Develop Product Positioning 73 (1) Decide Segmentation Strategy 74 (1) Design Marketing Mix Strategy 75 (1) Conclusion 76 (1) PART C THE MARKETING MIX 77 (90) Product and Brand Strategy 78 (16) Basic Issues in Product Management 78 (9) Product Definition 78 (1) Product Classification 79 (1) Product Quality and Value 80 (1) Product Mix and Product Line 81 (1) Branding and Brand Equity 82 (4) Packaging 86 (1) Product Life Cycle 87 (2) Product Adoption and Diffusion 89 (1) The Product Audit 90 (2) Deletions 90 (1) Product Improvement 90 (2) Organizing for Product Management 92 (1) Conclusion 93 (1) New Product Planning and Development 94 (13) New Product Strategy 95 (2) New Product Planning and Development Process 97 (5) Idea Generation 97 (2) Idea Screening 99 (1) Project Planning 99 (1) Product Development 100 (1) Test Marketing 100 (1) Commercialization 101 (1) The Importance of Time 101 (1) Some Important New Product Decisions 102 (3) Quality Level 102 (2) Product Features 104 (1) Product Design 104 (1) Product Safety 104 (1) Causes of New Product Failure 105 (1) Need for Research 105 (1) Conclusion 106 (1) Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing 107 (19) Strategic Goals of Marketing Communication 107 (1) Create Awareness 107 (1) Build Positive Images 108 (1) Identify Prospects 108 (1) Build Channel Relationships 108 (1) Retain Customers 108 (1) The Promotion Mix 108 (1) Integrated Marketing Communications 109 (2) Advertising: Planning and Strategy 111 (1) Objectives of Advertising 111 (1) Advertising Decisions 112 (7) The Expenditure Question 113 (2) The Allocation Question 115 (4) Sales Promotion 119 (4) Push versus Pull Marketing 119 (2) Trade Sales Promotions 121 (1) Consumer Promotions 121 (1) What Sales Promotion Can and Can't Do 121 (2) Public Relations 123 (1) Direct Marketing 123 (1) Conclusion 124 (1) Appendix: Major Federal Agencies Involved in Control of Advertising 125 (1) Personal Selling, Relationship Building, and Sales Management 126 (15) Importance of Personal Selling 126 (1) The Sales Process 127 (7) Objectives of the Sales Force 127 (1) The Sales Relationship-Building Process 128 (5) People Who Support the Sales Force 133 (1) Managing the Sales and Relationship-Building Process 134 (6) The Sales Management Task 135 (1) Controlling the Sales Force 136 (3) Motivating and Compensating Performance 139 (1) Conclusion 140 (1) Distribution Strategy 141 (16) The Need for Marketing Intermediaries 141 (1) Classification of Marketing Intermediaries and Functions 141 (2) Channels of Distribution 143 (1) Selecting Channels of Distribution 144 (3) Specific Considerations 144 (3) Managing a Channel of Distribution 147 (3) Relationship Marketing in Channels 147 (1) Vertical Marketing Systems 147 (3) Wholesaling 150 (1) Store and Nonstore Retailing 151 (4) Store Retailing 151 (1) Nonstore Retailing 152 (3) Conclusion 155 (2) Pricing Strategy 157 (10) Demand Influences on Pricing Decisions 157 (2) Demographic Factors 157 (1) Psychological Factors 157 (1) Price Elasticity 158 (1) Supply Influences on Pricing Decisions 159 (3) Pricing Objectives 159 (1) Cost Considerations in Pricing 159 (2) Product Considerations in Pricing 161 (1) Environmental Influences on Pricing Decisions 162 (1) Competition 162 (1) Government Regulations 162 (1) A General Pricing Model 163 (3) Set Pricing Objectives 163 (1) Evaluate Product-Price Relationships 163 (1) Estimate Costs and Other Price Limitations 164 (1) Analyze Profit Potential 165 (1) Set Initial Price Structure 165 (1) Change Price as Needed 166 (1) Conclusion 166 (1) PART D MARKETING IN SPECIAL FIELDS 167 (32) The Marketing of Services 168 (15) Important Characteristics of Services 170 (4) Intangibility 170 (1) Inseparability 171 (1) Perishability and Fluctuating Demand 172 (1) Client Relationship 172 (1) Customer Effort 173 (1) Uniformity 174 (1) Providing Quality Services 174 (2) Customer Satisfaction Measurement 175 (1) The Importance of Internal Marketing 175 (1) Overcoming the Obstacles in Service Marketing 176 (2) Limited View of Marketing 177 (1) Limited Competition 177 (1) Noncreative Management 177 (1) No Obsolescence 178 (1) The Service Challenge 178 (4) Banking 179 (1) Health Care 179 (1) Insurance 180 (1) Travel 180 (1) Implications for Service Marketers 181 (1) Conclusion 182 (1) Global Marketing 183 (16) The Competitive Advantage of Nations 184 (1) Organizing for Global Marketing 185 (5) Problems with Entering Foreign Markets 185 (2) Organizing the Multinational Company 187 (3) Programming for Global Marketing 190 (5) Global Marketing Research 190 (2) Global Product Strategy 192 (1) Global Distribution Strategy 193 (1) Global Pricing Strategy 194 (1) Global Advertising and Sales Promotion Strategy 194 (1) Entry and Growth Strategies for Global Marketing 195 (2) Conclusion 197 (2) SECTION II ANALYZING MARKETING PROBLEMS AND CASES 199 (14) A Case Analysis Framework 200 (7) Analyze and Record the Current Situation 201 (4) Analyze and Record Problems and Their Core Elements 205 (1) Formulate, Evaluate, and Record Alternative Courses of Action 206 (1) Select and Record the Chosen Alternative and Implementation Details 206 (1) Pitfalls to Avoid in Case Analysis 207 (1) Communicating Case Analyses 208 (4) The Written Report 209 (2) The Oral Presentation 211 (1) Conclusion 212 (1) SECTION III FINANCIAL ANALYSIS FOR MARKETING DECISIONS 213 (10) Financial Analysis 214 (8) Break-Even Analysis 214 (2) Net Present Value Analysis 216 (2) Ratio Analysis 218 (4) Conclusion 222 (1) SECTION IV DEVELOPING MARKETING PLANS 223 (12) A Marketing Plan Framework 224 (9) Title Page 225 (1) Executive Summary 225 (1) Table of Contents 226 (1) Introduction 226 (1) Situational Analysis 226 (1) Marketing Planning 226 (2) Implementation and Control of the Marketing Plan 228 (2) Summary 230 (1) Appendix---Financial Analysis 230 (3) References 233 (1) Conclusion 233 (2) Chapter Notes 235 (7) Index 242…”

Constitutional government and democracy : theory and practice in Europe and America by Friedrich, Carl J.

Table of Contents: “…Political parties: outline of a general theory : Party origins and the cabinet system ; A two-party system grows out of one party ; The policy of the government as a factor in the development of parties ; Ideological and material objectives ; Material interests and integration ; Parties secure power for their leaders ; Party organization and finance ; A general theory of party? …”

Library cataloguing and classification: a study text for beginners by Mosha, Goodluck E.

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Software engineering : a programming approach / by Bell, Douglas

Table of Contents: “…111 (1) Alternative solutions 112 (1) The place of functional decomposition 113 (1) Discussion 113 (1) Summary 114 (2) Exercises 114 (1) Further reading 115 (1) Data structure design: The Michael Jackson program design method (JSP) 116 (25) Introduction 116 (1) A simple example 117 (5) Processing input files 122 (2) Physical and logical structures 124 (2) Processing several input and output streams 126 (5) Structure clashes 131 (4) Discussion and evaluation 135 (2) Summary 137 (4) Exercises 138 (1) Answer to self test question 139 (1) Further reading 140 (1) Data flow design 141 (16) Introduction 141 (1) An analogy 142 (1) First examples 143 (3) Case study -- point-of-sale terminal 146 (4) Case study -- monitoring a plant 150 (1) Rationale for the method 151 (2) Discussion 153 (2) Summary 155 (2) Exercises 155 (1) Further reading 156 (1) Object-oriented desing 157 (26) Introduction 157 (1) The features of OOP 158 (5) The aims of OO design 163 (2) Finding the classes 165 (2) Specifying the responsibilities of the classes 167 (1) Specifying the collaborators 168 (1) Other design techniques and notations 169 (1) Using the class library 169 (1) Class--responsibility--collaborator (CRC) cards 170 (1) Use-case analysis 171 (1) Creating good class hierarchies 172 (3) Is-a and has-a analysis 175 (1) Design guidelines 176 (1) Re-usable design patterns (frameworks) 176 (1) Object-oriented design methodologies 177 (1) Discussion 177 (2) Summary 179 (4) Exercises 179 (2) Answers to self test questions 181 (1) Further reading 181 (2) User interface design 183 (16) Introduction 183 (1) An interdisciplinary field 184 (1) Styles of human--computer interface 184 (2) Different perspectives on HCI 186 (1) Design principles and guidelines 187 (3) Human--computer interface design 190 (1) Task analysis 191 (2) Design evaluation 193 (1) Help systems 194 (1) Implementation tools 195 (1) Summary 196 (3) Exercises 196 (1) Answers to self test questions 197 (1) Further reading 197 (2) Formal development 199 (16) Introduction 199 (1) What is a formal method? …”