Risultati della ricerca - autor~

Microeconomics / di MANKIW, N.G

Microeconomics / di MANKIW, N.G

Marketing communications /

Events management : an introduction /

Intellectual property law /

Strategic management /

Principles of corporate finance /

Fundamentals of corporate finance /

Sommario: “...PART ONE: OVERVIEW OF CORPORATE FINANCE1 Introduction to Corporate Finance 2 Corporate Governance 3 Financial Statement Analysis PART TWO: VALUATION OF FUTURE CASH FLOWS4 Introduction to Valuation: The Time Value of Money5 Discounted Cash Flow Valuation 6 Bond Valuation 7 Equity Valuation PART THREE: CAPITAL BUDGETING8 Net Present Value and Other Investment Criteria 9 Making Capital Investment Decisions 10 Project Analysis and Evaluation PART FOUR: RISK AND RETURN11 Some Lessons from Recent Capital Market History 12 Return, Risk and the Security Market Line PART FIVE: COST OF CAPITAL AND LONG-TERM FINANCIAL POLICY13 Cost of Capital 14 Raising Capital 15 Financial Leverage and Capital Structure Policy 16 Dividends and Payout PolicyPART SIX: TOPICS IN CORPORATE FINANCE17 Short-Term Financial Planning and Management 18 International Corporate Finance 19 Behavioural Finance 20 Financial Risk Management21 Options and Corporate Finance22 Mergers and Acquisitions...”

Employment law : the essentials di Lewis, David

Strategic management : from confrontation to transformation /

Business research methods

International marketing /

Sommario: “...PART ONE: AN OVERVIEW Chapter 1: The Scope and Challenge of International Marketing Chapter 2: The Dynamic Environment of International TradePART TWO: THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS Chapter 3: History and Geography: The Foundations of Culture Chapter 4: Cultural Dynamics in Assessing Global MarketsChapter 5: Culture, Management Style, and Business Systems Chapter 6: The Political Environment: A Critical Concern Chapter 7: The International Legal Environment: Playing By the Rules PART THREE: ASSESSING GLOBAL MARKET OPPORTUNITIES Chapter 8: Developing a Global Vision through Marketing ResearchChapter 9: Economic Development and the Americas Chapter 10: Europe, Africa, and the Middle East Chapter 11: The Asia Pacific RegionPART FOUR: DEVELOPING GLOBAL MARKETING STRATEGIES Chapter 12: Global Marketing Management: Planning and Organization Chapter 13: Products and Services for ConsumersChapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management Chapter 18: Pricing for International MarketsPART FIVE: IMPLEMENTING GLOBAL MARKETING STRATEGIES Chapter 19: Inventive Negotiations with International Customers, Partners, and Regulators PART SIX: SUPPLEMENTARY MATERIAL The Country Notebook—A Guide for Developing a Marketing Plan CASES (Cases can be found in SmartBook or the Instructor Resources within Connect) An Overview 1-1 Starbucks—Going Global Fast 11-2 Nestlé: The Infant Formula Controversy 1-3 Coke and Pepsi Learn to Compete in India 1-4 Marketing Microwave Ovens to a New Market Segment1-5 Living in a Box . . . The Way of the Future? The Cultural Environment of Global Marketing 2-1 The Not-So-Wonderful World of EuroDisney—to Paris, Hong Kong, Shanghai, and Beyond 2-2 Cultural Norms, Fair & Lovely, and Advertising 2-3 Starnes-Brenner Machine Tool Company: To Bribe or Not to Bribe? ...”

Just the facts: introduction to agribusiness / di Parker, Rick

Media law /

International marketing and export management / by di ALBAUM, G.

International marketing / di Baack, Daniel W.

Sommario: “...List of tables, figures and maps About the authors Preface Acknowledgements Online resources PART I. ...”

International marketing di CZINKOTA, M.R

Consumer behavior / di Hoyer, Wayne D.

Research methods for business students di SAUNDERS, M

Multinational business finance / di EITEMAN, D.K

Sommario: “...Foreign Currency Derivatives: Futures & OptionsAppendix: Currency Option Pricing Theory8. ...”