Résultats de la recherche - UFC~

MFC black book / par Williams, Al

Historical foundations of the common law par Milsom S. F.C

Objective questions in library and information science : for NET (UGC), SLET, SET, JRF, and other competitive tests. par Lal, C.

Sujets: “…Library science Examinations, questions, etc.…”

Subject classification practice : S.R. Ranganathan's postulational approach ; worked out examples using CC, DDC, and UDC schemes par Gopinath, M. A.

International marketing management : text and cases / par Mathur, U. C.

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Descriptive questions in library and information science for NET (UGC), SET, SLET and other competitive examinations / par Lal, C.

Sujets: “…Library science Examinations, questions, etc.…”

Object-oriented systems analysis and design using UML par Bennett, Simon

Sujets: “…UML (Computer science)…”

CFA Program Curriculum. Level I 2008

Incoterms

Contract law par Ruff, Anne

Healing par MacNutt, Francis

IMC : using advertising and promotion to build brands par Duncan Tom

Table des matières: “…Part One FROM MARKETING COMMUNICATION TO IMC 1 (118) From Marketing Communication to IMC 2 (36) Brands and Stakeholder Relationships 38 (40) IMC Partners and Cross-Functional Organization 78 (41) Part Two STRATEGIC FOUNDATIONS OF IMC 119 (188) The Brand Communication Process 120 (36) The Brand Decision Process 156 (36) IMC Planning 192 (40) Segmenting and Targeting 232 (38) Data-Driven Communication 270 (37) Part Three CREATING, SENDING, AND RECEIVING BRAND MESSAGES 307 (192) IMC Message Strategy 308 (26) Brand Message Execution 334 (34) Media Characteristics 368 (44) The Internet and Interactive Media 412 (42) Media Planning 454 (45) Part Four MARKETING COMMUNICATION FUNCTIONS 499 (160) Advertising: The Awareness Builder 500 (28) Public Relations: The Credibility Builder 528 (36) Sales Promotion: Intensifying Consideration 564 (30) The Personal Connection: Direct Response and Personal Sales 594 (36) Experiential Contact: Events, Sponsorships, and Customer Service 630 (29) Part Five THE BIG PICTURE 659 (102) Social, Ethical, and Legal Issues 660 (30) International Marketing Communication 690 (32) Measurement, Evaluation, and Effectiveness 722 (39) Glossary 761 (8) Index 769…”

UML : a beginner's guide / par Roff, Jason T.

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Business law par MacIntyre, Ewan

Practical business statistics

Minitab release 12 for Windows