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Objective questions in library and information science : for NET (UGC), SLET, SET, JRF, and other competitive tests.
出版 2013主题: “...Library science Examinations, questions, etc....”
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Descriptive questions in library and information science for NET (UGC), SET, SLET and other competitive examinations /
出版 2010主题: “...Library science Examinations, questions, etc....”
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IMC : using advertising and promotion to build brands
出版 2002书本目录: “...Part One FROM MARKETING COMMUNICATION TO IMC 1 (118) From Marketing Communication to IMC 2 (36) Brands and Stakeholder Relationships 38 (40) IMC Partners and Cross-Functional Organization 78 (41) Part Two STRATEGIC FOUNDATIONS OF IMC 119 (188) The Brand Communication Process 120 (36) The Brand Decision Process 156 (36) IMC Planning 192 (40) Segmenting and Targeting 232 (38) Data-Driven Communication 270 (37) Part Three CREATING, SENDING, AND RECEIVING BRAND MESSAGES 307 (192) IMC Message Strategy 308 (26) Brand Message Execution 334 (34) Media Characteristics 368 (44) The Internet and Interactive Media 412 (42) Media Planning 454 (45) Part Four MARKETING COMMUNICATION FUNCTIONS 499 (160) Advertising: The Awareness Builder 500 (28) Public Relations: The Credibility Builder 528 (36) Sales Promotion: Intensifying Consideration 564 (30) The Personal Connection: Direct Response and Personal Sales 594 (36) Experiential Contact: Events, Sponsorships, and Customer Service 630 (29) Part Five THE BIG PICTURE 659 (102) Social, Ethical, and Legal Issues 660 (30) International Marketing Communication 690 (32) Measurement, Evaluation, and Effectiveness 722 (39) Glossary 761 (8) Index 769...”
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