Résultats de la recherche - Service chapter

Service management : operations, strategy, and information technology / par Fitzsimmons, James A.

E-business and e-commerce management : strategy, implementation, and practice par Chaffey, Dave

Table des matières: “…128 (2) EDI 130 (1) Focus on new access devices 131 (8) Mobile access devices 132 (4) Interactive digital television 136 (3) The future of the Internet infrastructure 139 (1) Summary 140 (1) Exercises 141 (1) References 142 (1) Further reading 143 (1) Web links 143 (2) E-environment 145 (56) Learning outcomes / Management issues 145 (1) Links to other chapters 145 (1) Introduction 146 (2) Social factors 148 (28) Factors governing Internet adoption 149 (1) Assessing demand for e-commerce services 150 (3) Case Study 4.1 Next-generation broadband 153 (7) Ethical issues of sell-side e-commerce 160 (16) Taxation 176 (3) Freedom-restrictive legislation 178 (1) Economic and competitive factors 179 (2) Focus on e-commerce and globalization 181 (3) Case Study 4.2 The implications of globalization for consumer attitudes 182 (1) The implications of e-commerce for international B2B trading 183 (1) Political factors 184 (2) Internet governance 186 (1) E-government 186 (1) Technological innovation and technology assessment 187 (6) Case Study 4.3 How do industry analysts affect technology adoption? …”

The enabling state and the role of the public service in wealth creation : problems and strategies for development in Africa : report of the 26th Roundtable Conference of the Afric...

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Public administration : for state civil services and other competitive examinations par Laxmikanth M.

Table des matières: “…Table Of ContentsPreface List of Tables Chapter 1: Introduction Chapter 2: Basic Concepts & Principles Chapter 3: Theories of Adminstration Chapter 4: Administrative Behaviour Chapter 5: Accountability & Control Chapter 6: Administrative Systems Chapter 7: Personnel Administration Chapter 8: Financial Administration Chapter 9: Union Government & Administration in India Chapter 10: Civil Services in India Chapter 11: State and District Administration Chapter 12: Local Government Model Test Papers (1-22) Appendix (1-26)…”

Teacher's guide to change : understanding, navigating, and leading the process par Stivers, Jan

Social policy : an introduction par Kenneth Blakemore

Staff management in library and information work / par Jordan, Peter

Applying quality management in health care : a process for implementation par Kely Diane, L.

Marketing : the core / par Kerin, Roger A.

Table des matières: “…Part 1: Initiating the Marketing ProcessChapter 1:Developing Customer Relationships and Value through MarketingChapter 2:Chapter 2: Linking Marketing and Corporate StrategiesChapter 3: Scanning the Marketing EnvironmentChapter 4:Ethics and Social Responsibility in MarketingPart 2: Understanding Buyers and MarketsChapter 5:Consumer BehaviorChapter 6:Organizational Markets and Buying BehaviorChapter 7:Reaching Global MarketsPart 3: Targeting Marketing OpportunitiesChapter 8: Turning Marketing Information into ActionChapter 9:Identifying Market Segments and TargetsPart 4: Satisfying Marketing OpportunitiesChapter 10:Developing New Products and ServicesChapter 11:Managing Products, Services, and BrandsChapter 12:Pricing Products and ServicesChapter 13:Managing Marketing Channels and Supply ChainsChapter 14:Retailing and WholesalingChapter 15:Integrated Marketing, Communications, and Direct MarketingChapter 16:Advertising, Sales Promotion, and Public Relations Chapter 17:Personal Selling and Sales ManagementChapter 18:Implementing Interactive and Multi-Channel MarketingAppendix A: Creating an Effective Marketing Plan…”

Basic marketing : a global-managerial approach / par Perreault, William D.

Table des matières: “…Chapter 1:Marketing's Value to Consumers, Firms, and SocietyChapter 2:Marketing Strategy PlanningChapter 3:Focusing Marketing Strategy with Segmentation and PositioningChapter 4:Evaluating Opportunities in the Changing Marketing EnvironmentChapter 5:Demographic Dimensions of Global Consumer MarketsChapter 6:Behavioral Dimensions of the Consumer MarketChapter 7:Business and Organizational Customers and Their Buying BehaviorChapter 8:Improving Decisions with Marketing InformationChapter 9:Elements of product Planning for Goods and ServicesChapter 10:Product Management and New-Product DevelopmentChapter 11:Place and Development of Channel SystemsChapter 12:Distribution Customer Service and LogisticsChapter 13:Retailers, Wholesalers, and Their Strategy PlanningChapter 14:Promotion-Introduction to Integrated Marketing CommunicationsChapter 15:Personal SellingChapter 16:Advertising and Sales PromotionChapter 17:Pricing Objectives and PoliciesChapter 18:Price Setting in the Business WorldChapter 19:Implementing and Controlling Market Plans: Evolution and RevolutionChapter 20:Managing Marketing's Link with Other Functional AreasChapter 21:Developing Innovative Marketing PlansChapter 22:Ethical Marketing in a Consumer-Oriented World: Appraisal and ChallengesAppendix A:Economics FundamentalsAppendix B:Marketing ArithmeticAppendix C:Career Planning in Marketing…”

Archives : Principles and Practices par Millar Laura A.

Table des matières: “…Title page; Contents; Figures and tables; Foreword to the first edition; Foreword to the second edition; Acknowledgements; Introduction to the second edition; PART I Archival principles; Chapter 1: What are archives?; Chapter 2: The nature of archives; Chapter 3: Archival history and theory; Chapter 4: The uses of archives; Chapter 5: Types of archival institution; Chapter 6: The principles of archival service; Chapter 7: Balancing access and privacy; PART II Archival practices; Chapter 8: Managing the institution; Chapter 9: Preserving archives; Chapter 10: Acquiring archives. …”

Electronic commerce 2008 : a managerial perspective par Turban, Efraim

Table des matières: “…Electronic Commerce: A Managerial Perspective 2008 Part 1: Introduction to E-Commerce and E-MarketplacesChapter 1 Overview of Electronic CommerceChapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and ImpactsPart 2: Internet Consumer RetailingChapter 3 Retailing in Electronic Commerce: Products and ServicesChapter 4 Consumer Behavior, Market Research, and AdvertisementPart 3: Business-to-Business E-CommerceChapter 5 B2B E-Commerce: Selling and Buying in Private E-MarketsChapter 6 B2B Exchanges, Directories, and Other Support ServicesChapter 7 E-Supply Chains, Collaborative Commerce, and Corporate PortalsPart 4:Other EC Models and ApplicationsChapter 8 Innovative EC Systems: E-Government to E-Learning to C2CChapter 9 Mobile Computing and Commerce and Pervasive ComputingPart 5:EC Support ServicesChapter 10 Dynamic Trading: E-Auctions, Bartering, and NegotiationsChapter 11 E-Commerce SecurityChapter 12 Electronic Payment Systems Chapter 13 Order Fulfillment, eCRM, and Other Support ServicesPart 6:EC Strategy and ImplementationChapter 14 E-Commerce Strategy and Global ECChapter 15 Economics and Justification of Electronic CommerceChapter 16 Launching a Successful Online Business and EC ProjectsChapter 17 Legal, Ethical, and Compliance Issues in EC Chapter 18 Social Networks and Industry Disruptors in the Web 2.0 EnvironmentOnline Part 7 Application DevelopmentChapter 19 Building E-Commerce Applications and InfrastructureOnline AppendicesA Current EC Research B Structure and Components of E-Commerce Business ModelC E-Business Planning and Analysis FrameworkTechnical AppendicesA Infrastructure for Electronic CommerceB Web Page Design and CreationC Software (Intelligent) AgentsOnline Tutorials T1 E-Business PlanT2 Supply Chain Managementwww.prenhall.com/turban…”

Operations and supply management : the core par Jacobs, F. Robert

Table des matières: “…Section I - Strategy Chapter 1: Operations and Supply Strategy Chapter 2: Project Management Section II - Processes Chapter 3: Strategic Capacity Management Chapter 4: Manufacturing Processes Chapter 5: Service Processes Chapter 6: Six-Sigma Quality Section III - Supply Chain Chapter 7: Strategic Sourcing Chapter 8: Logistics Chapter 9: Lean Manufacturing Section IV - Inventory Chapter 10: Forecasting Chapter 11: Aggregate Sales and Operations Planning Chapter 12: Inventory Management Chapter 13: Material Requirements Planning Appendix A - Answers to Select Problems Appendix B - Learning Curve Tables B.1 - Table of Unit Values B.2 - Table of Cumulative Values Appendix C - Present Value Table Appendix D - Negative Exponential Distribution: Values of -x Appendix E - Areas of the Cumulative Standard Normal Distribution…”

The handbook of logistics and distribution management / par Rushton, Alan, Croucher, Phil, 1954-, Baker, Peter, 1950-

Table des matières: “…Section - ONE: Concepts of Logistics and Distribution;Chapter - 01: Introduction to Logistics and Distribution;Chapter - 02: Integrated Logistics and the Supply ChainChapter - 03: Customer Service and Logistics;Chapter - 04: Channels of Distribution;Chapter - 05: Key Issues and Challenges for Logistics;Section - TWO: Planning for Logistics;Chapter - 06: Planning Framework for Logistics;Chapter - 07: Logistics Processes;Chapter - 08: Supply Chain Segmentation;Chapter - 09: Logistics Costs and Trade-Offs;Chapter - 10: Logistics Network Planning;Chapter - 11: Logistics Management and Organisation;Chapter - 12: Omnichannel Fulfilment;Chapter - 13: Manufacturing Logistics;Section - THREE: Procurement, Inventory and Demand Forecasting;Chapter - 14: Procurement and Supply;Chapter - 15: Inventory - The Basic Concepts;Chapter - 16: Inventory and the Supply Chain;Chapter - 17: Inventory Planning and Demand Forecasting;Section - FOUR: Warehousing and Storage;Chapter - 18: Principles of Warehousing;Chapter - 19: Storage and Handling Systems (Palletised);Chapter - 20: Storage and Handling Systems (Non-Palletised);Chapter - 21: Order Picking and Packing;Chapter - 22: Receiving and Despatch;Chapter - 23: Warehouse Design;Chapter - 24: Warehouse Management and Information;Section - FIVE: Freight Transport;Chapter - 25: International Logistics - Modal Choice;Chapter - 26: Maritime Transport;Chapter - 27: Air Transport;Chapter - 28: Rail and Intermodal Transport;Chapter - 29: Road Freight Transport - Vehicle Selection;Chapter - 30: Road Freight Transport - Vehicle Costing;Chapter - 31: Road Freight Transport - Planning and Resourcing;Chapter - 32: Road Freight Transport - Vehicle Routeing & Scheduling;Chapter - 33: International Freight Forwarding;Section - SIX: Outsourcing Logistics;Chapter - 34: Outsourcing - Operations & Services;Chapter - 35: Outsourcing - Decision Criteria;Chapter - 36: Outsourcing - The Selection Process;Chapter - 37: Outsourcing Management;Section - SEVEN: Operational Management;Chapter - 38: Cost and Performance Monitoring;Chapter - 39: Benchmarking;Chapter - 40: Information and Communication Technology in the Supply Chain;Chapter - 41: Security and Safety;Chapter - 42: Logistics and the Environment;Chapter - 43: Humanitarian Logistics…”

Marketing management par Lancaster Geoff

Table des matières: “…Chapter 1: The development of a Strategic approach to Marketing Chapter 2: Analysing the environment: opportunities and threats Chapter 3: Appraising resources: Strengths and Weaknesses Chapter 4: Strategic marketing planning tools Chapter 5: Markets and customers: buyer behaviour and marketing strategy Chapter 6: Markets and customers: market boundaries and target marketing Chapter 7: Product and innovation strategies Chapter 8: Pricing strategies Chapter 9: Promotional strategy Chapter 10: Channels of distribution Chapter 11: Logistics Chapter 12: Sales Management Chapter 13: Marketing information systems Chapter 14: Sales forecasting Chapter 15: Implementing strategic marketing: organization and resources Chapter 16: Evaluating and controlling strategic marketing Chapter 17: Services marketing: Relationship marketing Chapter 18: International marketing Analysing Case Studies Glossary of key terms Index…”

Novell's guide to Web site management / par Bowman, Jim

Table des matières: “…Part I: Internet and Web Server Overview 3 (56) Chapter 1 Introduction to Web Site Management 3 (22) Chapter 2 Building a Web Site Foundation 25 (20) Chapter 3 The Novell Web Server 45 (14) Part II: Setting Up a Novell Web Server 59 (56) Chapter 4 Preparing the Server 59 (12) Chapter 5 Setting Up TCP/IP on an IntranetWare Server 71 (24) Chapter 6 Installing Novell Web Server 3.1 95 (20) Part III: Setting Up and Using Web Clients 115 (96) Chapter 7 Setting Up Web Clients 115 (70) Chapter 8 Using the Browser 185 (26) Part IV: Setting Up Additional Services 211 (76) Chapter 9 Setting Up Name Services 211 (32) Chapter 10 Setting Up Automatic Client IP Configuration (DHCP) 243 (12) Chapter 11 Using the IPX/IP Gateway 255 (32) Part V: Managing the Novell Web Server 287 (158) Chapter 12 Managing the File System 287 (66) Chapter 13 Setting Basic Configuration Options 353 (42) Chapter 14 Managing Additional Web Server Features 395 (50) Part VI: Constructing Web Sites 445 (106) Chapter 15 Building Web Pages 445 (40) Chapter 16 Designing Web Sites 485 (14) Chapter 17 Linking Your Web Site to the World 499 (26) Chapter 18 Using Advanced Web Page Features 525 (26) Part VII: Supporting and Using Web Page Programs 551 (82) Chapter 19 SSI Commands 551 (34) Chapter 20 CGI Programs and Scripts 585 (24) Chapter 21 JavaScripts and Java Applets 609 (24) Part VIII: Internetworking with TCP/Ip 633 (144) Chapter 22 Introduction to TCP/IP and TCP/IP Services 633 (20) Chapter 23 Internetworking Overview 653 (24) Chapter 24 IP Addressing 677 (20) Chapter 25 Routing: Building an Internetwork 697 (54) Chapter 26 Managing TCP/IP Communications 751 (26) Appendixes 777 (34) Appendix A Internet Connection Methods 777 (20) Appendix B Working Without a CD-ROM Drive 797 (8) Appendix C Web Client Configuration Form 805 (2) Appendix D What's on the CD-ROM? …”

Advanced programming using Visual Basic 2005 / par Bradley, Julia Case

Table des matières: “…Windows Database Updates Chapter 6. Web Services Chapter 7. Web Applications using ASP.NET Chapter 8. …”
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Marketing management / par Kotler, Philip

Table des matières: “…Shaping the Market Offerings: Chapter 12 Setting Product Strategy Chapter 13 Designing & Managing Services Chapter 14 Developing Pricing Strategies & Programs Part VI. …”