Resultados da pesquisa - Physical contribution management

E-business and e-commerce management : strategy, implementation, and practice Por Chaffey, Dave

Sumário: “...341 (2) Situation analysis 343 (6) Demand analysis 343 (3) Competitor analysis 346 (2) Intermediary analysis 348 (1) Internal marketing audit 348 (1) Objective setting 349 (5) The online revenue contribution 350 (2) Case Study 8.1 The e-volution of easyJet's online revenue contribution 352 (2) Strategy 354 (5) Market and product positioning 355 (1) Target market strategies 356 (3) Focus on characteristics of new-media marketing communications 359 (6) Tactics 365 (8) Product 366 (1) Price 367 (2) Place 369 (1) Promotion 370 (2) People, Process and Physical evidence 372 (1) Focus on online branding 373 (6) The importance of brand online 377 (2) Actions 379 (2) Control 381 (4) Case Study 8.2 The new Napster changes the music marketing mix 381 (4) Summary 385 (1) Exercises 386 (1) References 387 (2) Further reading 389 (1) Web links 389 (1) Customer relationship management 390 (67) Learning outcomes / Management issues 390 (1) Links to other chapters 390 (1) Introduction 391 (2) Marketing applications of CRM 392 (1) What is e-CRM? ...”

The science of psychology : an appreciative view / Por King, Laura A.

Sumário: “...Industrial and organizational psychology Scientific management Ergonomics : where psychology meets engineering The Hawthorne Studies and the human relations approach to management Industrial psychology Job analysis and job evaluation Personnel selection Training Performance appraisal Organizational psychology Approaches to management Job satisfaction Employee commitment Meaning of work Leadership Psychology and personality Organizational culture Toxic factors in the workplace Psychology and health and wellness Stress at work Managing job stress 14. ...”