检索结果 - IBF~
在您的搜寻 Dewey Classification
在您的搜寻 Dewey Classification
- 300 - Social sciences 648
- 600 - Technology (Applied sciences) 481
- 000 - Computer science, information, general works 97
- 500 - Natural sciences and mathematics 58
- 100 - Philosophy & psychology 19
- 400 - Language 11
- 900 - History & geography 9
- 200 - Religion 8
- 800 - Literature (Belles-lettres) and rhetoric 7
- 700 - The arts 4
在您的搜寻 主题建议
在您的搜寻 主题建议
- Accounting 45
- Management 33
- Production management 31
- Strategic planning 25
- Law 24
- Marketing 24
- Economics 22
- Industrial management 19
- Statistics 18
- Administrative law 17
- Auditing 17
- Entrepreneurship 16
- Personnel management 16
- Corporations 15
- Education 15
- Local government 15
- Managerial accounting 15
- Organizational behavior 15
- Project management 15
- Business 14
- Database management 14
- Microeconomics 13
- Social sciences 13
- Public administration 12
- Business enterprises 11
- Economic development 11
- Economic policy 11
- Jurisprudence 11
- Marketing research 11
- Computers 10
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Dola
出版 1991书本目录: “...Utangulizi ............................ i Shukrani .............................. v Dola, maana na vidokezo...... 1 -16 Maendeleo ya jamii na kuibuka kwa Dola ... 17-29 Kazi za Dola.................................... 30-39 Matabaka na mapambano ya kitabaka....... 40-54 Dola na mapinduzi ya kijamii................. 55-67 Dola katika mifumo mbali mbali.............. 68-97 Dola za mpito...................................... 98-118 Dola katika ujamaa............................ 119-146 Orodha ya vitabu vya rejea............147-150...”
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IMC : using advertising and promotion to build brands
出版 2002书本目录: “...Part One FROM MARKETING COMMUNICATION TO IMC 1 (118) From Marketing Communication to IMC 2 (36) Brands and Stakeholder Relationships 38 (40) IMC Partners and Cross-Functional Organization 78 (41) Part Two STRATEGIC FOUNDATIONS OF IMC 119 (188) The Brand Communication Process 120 (36) The Brand Decision Process 156 (36) IMC Planning 192 (40) Segmenting and Targeting 232 (38) Data-Driven Communication 270 (37) Part Three CREATING, SENDING, AND RECEIVING BRAND MESSAGES 307 (192) IMC Message Strategy 308 (26) Brand Message Execution 334 (34) Media Characteristics 368 (44) The Internet and Interactive Media 412 (42) Media Planning 454 (45) Part Four MARKETING COMMUNICATION FUNCTIONS 499 (160) Advertising: The Awareness Builder 500 (28) Public Relations: The Credibility Builder 528 (36) Sales Promotion: Intensifying Consideration 564 (30) The Personal Connection: Direct Response and Personal Sales 594 (36) Experiential Contact: Events, Sponsorships, and Customer Service 630 (29) Part Five THE BIG PICTURE 659 (102) Social, Ethical, and Legal Issues 660 (30) International Marketing Communication 690 (32) Measurement, Evaluation, and Effectiveness 722 (39) Glossary 761 (8) Index 769...”
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