Risultati della ricerca - Global trade albert~

World Trade Review : Economics Law International Institutions di Winters, L.L ( editor)

Soggetti:

The no-nonsense guide to globalization / di Ellwood, Wayne

A preface to marketing management / di Peter, J. Paul

Sommario: “...4 (9) Strategic Planning and Marketing Management 4 (1) The Strategic Planning Process 5 (8) The Complete Strategic Plan 13 (1) The Marketing Management Process 13 (5) Situation Analysis 14 (2) Marketing Planning 16 (2) Implementation and Control of the Marketing Plan 18 (1) Marketing Information Systems and Marketing Research 18 (1) The Strategic Plan, the Marketing Plan, and Other Functional Area Plans 18 (2) Marketing's Role in Cross-Functional Strategic Planning 18 (2) Conclusion 20 (3) Appendix Portfolio Models 23 (4) PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 27 (50) Marketing Research: Process and Systems for Decision Making 28 (12) The Role of Marketing Research 28 (1) The Marketing Research Process 29 (9) Purpose of the Research 29 (1) Plan of the Research 30 (5) Performance of the Research 35 (1) Processing of Research Data 35 (1) Preparation of the Research Report 36 (1) Limitations of the Research Process 36 (2) Marketing Information Systems 38 (1) Conclusion 39 (1) Consumer Behavior 40 (13) Social Influences on Consumer Decision Making 41 (2) Culture and Subculture 41 (1) Social Class 42 (1) Reference Groups and Families 43 (1) Marketing Influences on Consumer Decision Making 43 (2) Product Influences 43 (1) Price Influences 43 (1) Promotion Influences 44 (1) Place Influences 44 (1) Situational Influences on Consumer Decision Making 45 (1) Psychological Influences on Consumer Decision Making 45 (1) Product Knowledge 45 (1) Product Involvement 46 (1) Consumer Decision Making 46 (6) Need Recognition 47 (1) Alternative Search 48 (1) Alternative Evaluation 49 (1) Purchase Decision 49 (1) Postpurchase Evaluation 50 (2) Conclusion 52 (1) Business, Government, and Institutional Buying 53 (11) Categories of Organizational Buyers 53 (1) Producers 53 (1) Intermediaries 54 (1) Government Agencies 54 (1) Other Institutions 54 (1) The Organizational Buying Process 54 (1) Purchase-Type Influences on Organizational Buying 55 (1) Straight Rebuy 55 (1) Modified Rebuy 55 (1) New Task Purchase 55 (1) Structural Influences on Organizational Buying 56 (2) Purchasing Roles 56 (1) Organization-Specific Factors 57 (1) Purchasing Policies and Procedures 57 (1) Behavioral Influences on Organizational Buying 58 (2) Personal Motivations 58 (1) Role Perceptions 58 (2) Stages in the Organizational Buying Process 60 (3) Organizational Need 61 (1) Vendor Analysis 61 (1) Purchase Activities 61 (1) Postpurchase Evaluation 61 (2) Conclusion 63 (1) Market Segmentation 64 (13) Delineate the Firm's Current Situation 64 (1) Determine Consumer Needs and Wants 65 (1) Divide Markets on Relevant Dimensions 65 (8) A Priori versus Post Hoc Segmentation 66 (1) Relevance of Segmentation Dimensions 66 (1) Bases for Segmentation 67 (6) Develop Product Positioning 73 (1) Decide Segmentation Strategy 74 (1) Design Marketing Mix Strategy 75 (1) Conclusion 76 (1) PART C THE MARKETING MIX 77 (90) Product and Brand Strategy 78 (16) Basic Issues in Product Management 78 (9) Product Definition 78 (1) Product Classification 79 (1) Product Quality and Value 80 (1) Product Mix and Product Line 81 (1) Branding and Brand Equity 82 (4) Packaging 86 (1) Product Life Cycle 87 (2) Product Adoption and Diffusion 89 (1) The Product Audit 90 (2) Deletions 90 (1) Product Improvement 90 (2) Organizing for Product Management 92 (1) Conclusion 93 (1) New Product Planning and Development 94 (13) New Product Strategy 95 (2) New Product Planning and Development Process 97 (5) Idea Generation 97 (2) Idea Screening 99 (1) Project Planning 99 (1) Product Development 100 (1) Test Marketing 100 (1) Commercialization 101 (1) The Importance of Time 101 (1) Some Important New Product Decisions 102 (3) Quality Level 102 (2) Product Features 104 (1) Product Design 104 (1) Product Safety 104 (1) Causes of New Product Failure 105 (1) Need for Research 105 (1) Conclusion 106 (1) Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing 107 (19) Strategic Goals of Marketing Communication 107 (1) Create Awareness 107 (1) Build Positive Images 108 (1) Identify Prospects 108 (1) Build Channel Relationships 108 (1) Retain Customers 108 (1) The Promotion Mix 108 (1) Integrated Marketing Communications 109 (2) Advertising: Planning and Strategy 111 (1) Objectives of Advertising 111 (1) Advertising Decisions 112 (7) The Expenditure Question 113 (2) The Allocation Question 115 (4) Sales Promotion 119 (4) Push versus Pull Marketing 119 (2) Trade Sales Promotions 121 (1) Consumer Promotions 121 (1) What Sales Promotion Can and Can't Do 121 (2) Public Relations 123 (1) Direct Marketing 123 (1) Conclusion 124 (1) Appendix: Major Federal Agencies Involved in Control of Advertising 125 (1) Personal Selling, Relationship Building, and Sales Management 126 (15) Importance of Personal Selling 126 (1) The Sales Process 127 (7) Objectives of the Sales Force 127 (1) The Sales Relationship-Building Process 128 (5) People Who Support the Sales Force 133 (1) Managing the Sales and Relationship-Building Process 134 (6) The Sales Management Task 135 (1) Controlling the Sales Force 136 (3) Motivating and Compensating Performance 139 (1) Conclusion 140 (1) Distribution Strategy 141 (16) The Need for Marketing Intermediaries 141 (1) Classification of Marketing Intermediaries and Functions 141 (2) Channels of Distribution 143 (1) Selecting Channels of Distribution 144 (3) Specific Considerations 144 (3) Managing a Channel of Distribution 147 (3) Relationship Marketing in Channels 147 (1) Vertical Marketing Systems 147 (3) Wholesaling 150 (1) Store and Nonstore Retailing 151 (4) Store Retailing 151 (1) Nonstore Retailing 152 (3) Conclusion 155 (2) Pricing Strategy 157 (10) Demand Influences on Pricing Decisions 157 (2) Demographic Factors 157 (1) Psychological Factors 157 (1) Price Elasticity 158 (1) Supply Influences on Pricing Decisions 159 (3) Pricing Objectives 159 (1) Cost Considerations in Pricing 159 (2) Product Considerations in Pricing 161 (1) Environmental Influences on Pricing Decisions 162 (1) Competition 162 (1) Government Regulations 162 (1) A General Pricing Model 163 (3) Set Pricing Objectives 163 (1) Evaluate Product-Price Relationships 163 (1) Estimate Costs and Other Price Limitations 164 (1) Analyze Profit Potential 165 (1) Set Initial Price Structure 165 (1) Change Price as Needed 166 (1) Conclusion 166 (1) PART D MARKETING IN SPECIAL FIELDS 167 (32) The Marketing of Services 168 (15) Important Characteristics of Services 170 (4) Intangibility 170 (1) Inseparability 171 (1) Perishability and Fluctuating Demand 172 (1) Client Relationship 172 (1) Customer Effort 173 (1) Uniformity 174 (1) Providing Quality Services 174 (2) Customer Satisfaction Measurement 175 (1) The Importance of Internal Marketing 175 (1) Overcoming the Obstacles in Service Marketing 176 (2) Limited View of Marketing 177 (1) Limited Competition 177 (1) Noncreative Management 177 (1) No Obsolescence 178 (1) The Service Challenge 178 (4) Banking 179 (1) Health Care 179 (1) Insurance 180 (1) Travel 180 (1) Implications for Service Marketers 181 (1) Conclusion 182 (1) Global Marketing 183 (16) The Competitive Advantage of Nations 184 (1) Organizing for Global Marketing 185 (5) Problems with Entering Foreign Markets 185 (2) Organizing the Multinational Company 187 (3) Programming for Global Marketing 190 (5) Global Marketing Research 190 (2) Global Product Strategy 192 (1) Global Distribution Strategy 193 (1) Global Pricing Strategy 194 (1) Global Advertising and Sales Promotion Strategy 194 (1) Entry and Growth Strategies for Global Marketing 195 (2) Conclusion 197 (2) SECTION II ANALYZING MARKETING PROBLEMS AND CASES 199 (14) A Case Analysis Framework 200 (7) Analyze and Record the Current Situation 201 (4) Analyze and Record Problems and Their Core Elements 205 (1) Formulate, Evaluate, and Record Alternative Courses of Action 206 (1) Select and Record the Chosen Alternative and Implementation Details 206 (1) Pitfalls to Avoid in Case Analysis 207 (1) Communicating Case Analyses 208 (4) The Written Report 209 (2) The Oral Presentation 211 (1) Conclusion 212 (1) SECTION III FINANCIAL ANALYSIS FOR MARKETING DECISIONS 213 (10) Financial Analysis 214 (8) Break-Even Analysis 214 (2) Net Present Value Analysis 216 (2) Ratio Analysis 218 (4) Conclusion 222 (1) SECTION IV DEVELOPING MARKETING PLANS 223 (12) A Marketing Plan Framework 224 (9) Title Page 225 (1) Executive Summary 225 (1) Table of Contents 226 (1) Introduction 226 (1) Situational Analysis 226 (1) Marketing Planning 226 (2) Implementation and Control of the Marketing Plan 228 (2) Summary 230 (1) Appendix---Financial Analysis 230 (3) References 233 (1) Conclusion 233 (2) Chapter Notes 235 (7) Index 242...”

Annual editions : international business

Sommario: “...International Trade Theory A Roadmap for the New Trade Landscape 29 (3) Patty Murray Are Global Prices Converging or Diverging? ...”

Growth and development in emerging market economies : international private capital flows, financial markets and globalization /

Sommario: “...Loser -- Latin American and East Asian trade strategies / Luis Miguel Castilla -- Building Asia's infrastructure: issues and options / Haruhiko Kuroda, Rajat Nag and Rita Nangia -- Infrastructure development and services in selected emerging market and OECD countries: key indicators / Harpaul Alberto Kohli....”
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Fiscal policy to mitigate climate change : a guide to policymakers /

Testo

Roundtable viewpoints. International business di Robertson Christopher J.

Sommario: “...Field from ``Summit of Americas Ends in Deadlock,'' Boston Globe (November 6, 2005) 124 (2) Alan Clendenning from ``China, Chile and Free Trade Agreements,'' The Hindu (November 22, 2005) 126 (3) Jorge Heine from ``Global Confrontation: World Trade Organization Meeting Galvanizes Protestors,'' The San Francisco Chronicle (December 14, 2005) 129 (7) David Armstrong What Are Some Key Strategies for Taking Advantage of Modern Technologies Related to Global Logistics? ...”

Macroeconomics : principles, problems, and policies / di McConnell, Campbell R.

Sommario: “...Economy: Private and Public SectorsChapter 5: The United States in the Global EconomyPart 2: GDP, Growth, and InstabilityChapter 6: Introduction to MacroeconomicsChapter 7: Measuring Domestic Output and National IncomeChapter 8: Economic GrowthChapter 9: Business Cycles, Unemployment, and InflationPart 3: Macroeconomic Models and Fiscal PolicyChapter 10: Basic Macroeconomic RelationshipsChapter 11: The Aggregate Expenditures ModelChapter 12: Aggregate Demand and Aggregate Supply (+ Appendix)Chapter 13: Fiscal Policy, Deficits, and DebtPart 4: Money, Banking, and Monetary PolicyChapter 14: Money and Banking Chapter 15: Money CreationChapter 16: Interest Rates and Monetary PolicyChapter 17: Financial EconomicsPart 5: Extensions and IssuesChapter 18: Extending the Analysis of Aggregate SupplyChapter 19: Current Issues in Macro Theory and PolicyPart 6: International EconomicsChapter 20: International TradeChapter 21: Exchange Rates, Balance of Payments, and Trade DeficitsChapter 21 Web Supplement: Previous International Exchange-Rate SystemsChapter 22W: The Economics of Developing Countries...”
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Routledge handbook of African politics /

Sommario: “...Barkan -- Political parties / Matthijs Bogaards -- Public opinion and democratic consolidation / Michael Bratton -- Aid, trade, investment, and dependency / Martin Williams -- Social policy / Jeremy Seekings -- NGOs / Michael Jennings -- The economy of affection / Göran Hydén -- The politics of development / Tim Kelsall -- Africa and the global economy / Richard E. ...”

Economics : principles, problems, and policies / di McConnell, Campbell R.

Economics : private & public choice / di Gwartney, James D.

Sommario: “...401 (1) International Finance and Alternative Exchange Rate Regimes 401 (2) Balance of Payments 403 (5) Myths in Economics 408 (1) Are Trade Deficits Bad and Trade Surpluses Good? ...”

Exploring public relations di Tench, Ralph

Sommario: “...36 (1) Who does what: L the bigger picture 36 (8) Role of the communicator 44 (4) What public relations people do: individual practitioners 48 (3) Skills for the ideal practitioner 51 (6) Role of theory in practice 57 (1) Professionalism 58 (2) Education and research 60 (5) Summary 65 (1) Bibliography 66 (2) Media context of contemporary public relations and journalism 68 (14) Neil Washbourne Introduction 69 (1) Contemporary Media context: the UK Media industry 69 (1) Theories of media 70 (2) Regulating the media: from public interest to the market 72 (2) `Public interest' 74 (2) Issues for public relations arising from the global media environment 76 (2) Ethics of journalism and public relations 78 (2) Summary 80 (1) Bibliography 80 (2) Public relations and democracy 82 (15) Robert Leach Introduction 83 (1) Conditions for representative democracy 83 (1) Criticisms of modem democracy 84 (2) Elections and voting 86 (2) Elections and political parties 88 (2) Pressure groups and democracy 90 (2) Democracy and multilevel govermance 92 (1) Public relations and modern democracy 93 (2) Summary 95 (1) Bibliography 95 (1) Websites 96 (1) Community and society: corporate soical responsibility (CSR) 97 (20) Ralph Tench Introduction 98 (1) Soical and economic change 98 (1) Sustaiable business: corporate social responsibility (CSR) 98 (5) Business case for corporate social responsibility: Why be socially responsible? ...”

E-business and e-commerce management : strategy, implementation, and practice di Chaffey, Dave

Sommario: “...128 (2) EDI 130 (1) Focus on new access devices 131 (8) Mobile access devices 132 (4) Interactive digital television 136 (3) The future of the Internet infrastructure 139 (1) Summary 140 (1) Exercises 141 (1) References 142 (1) Further reading 143 (1) Web links 143 (2) E-environment 145 (56) Learning outcomes / Management issues 145 (1) Links to other chapters 145 (1) Introduction 146 (2) Social factors 148 (28) Factors governing Internet adoption 149 (1) Assessing demand for e-commerce services 150 (3) Case Study 4.1 Next-generation broadband 153 (7) Ethical issues of sell-side e-commerce 160 (16) Taxation 176 (3) Freedom-restrictive legislation 178 (1) Economic and competitive factors 179 (2) Focus on e-commerce and globalization 181 (3) Case Study 4.2 The implications of globalization for consumer attitudes 182 (1) The implications of e-commerce for international B2B trading 183 (1) Political factors 184 (2) Internet governance 186 (1) E-government 186 (1) Technological innovation and technology assessment 187 (6) Case Study 4.3 How do industry analysts affect technology adoption? ...”