检索结果 - Dries van Agt~

Services management : an integrated approach

书本目录: “...28 (1) How to define the service concept 29 (2) Implementing the service concept 31 (4) The service concept as a guiding framework: an overview of its main ingredients 35 (2) Why not all service concepts are alike 37 (1) Conclusion 38 (1) Review and discussion questions 38 (1) Notes and references 39 (1) Suggested further reading 39 (1) 3 Servitization: or why services management is relevant for manufacturing environments 40 (13) Steven Desmet, Roland Van Dierdonck, Bart Van Looy Introduction 40 (1) Objectives 41 (9) From goods to services 41 (1) Why servitization? ...”