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E-business and e-commerce management : strategy, implementation, and practice por Chaffey, Dave

Tabla de Contenidos: “…16 (1) Consumer adoption of digital technologies 16 (3) Drivers of consumer Internet adoption 17 (2) Barriers to consumer Internet adoption 19 (1) Business adoption of digital technologies for e-commerce and e-business 19 (6) Case Study 1.1 North West Supplies extends its reach online 22 (1) Barriers to e-business and e-commerce adoption 23 (2) Introducing the B2B and B2C companies 25 (4) Management responses to e-commerce and e-business Part 1: Introduction 29 (6) Part 2: Strategy and applications 30 (2) Part 3: Implementation 32 (1) Case Study 1.2 eBay -- the world's largest e-business 32 (3) Summary 35 (1) Exercises 36 (1) References 37 (1) Further reading 38 (1) Web links 38 (2) E-commerce fundamentals 40 (41) Learning outcomes / Management issues 40 (1) Links to other chapters 40 (1) Introduction 41 (1) The e-commerce environment 41 (2) The e-commerce marketplace 43 (8) Business or consumer model? …”