Search Results - Cogent Business & Management

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    Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications

    Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications by Mushi, Hellena Mohamedy

    Published 2026
    “…Cogent Business & Management…”
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    Moderating role of green innovation between sustainability strategies and firm performance in Tanzania

    Moderating role of green innovation between sustainability strategies and firm performance in Tanzania by Mushi, Hellena Mohamedy

    Published 2026
    “…Cogent Business & Management…”
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    Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry

    Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry by Utonga, Dickson, Tundui, Charles Stephen, Mkuna, Eliaza

    Published 2026
    “…Taylor and Francis ( Cogent Business & Management)…”
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