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E-business and e-commerce management : strategy, implementation, and practice por Chaffey, Dave

Tabla de Contenidos: “…225 (1) Case Study 5.1 Capital One creates value through e-business 226 (1) Objective setting 227 (2) Case Study 5.2 Setting the Internet revenue contribution at Sandvik Steel 229 (4) Strategy definition 233 (16) Decision 1: E-business channel priorities 233 (5) Decision 2: Organizational restructuring and capabilities 238 (1) Decision 3: Business, service and revenue models 239 (1) Decision 4: Marketplace restructuring 240 (2) Decision 5: Market and product development strategies 242 (3) Decision 6: Positioning and differentiation strategies 245 (4) Strategy implementation 249 (6) Failed e-business strategies 250 (1) E-business strategy implementation success factors for SMEs 251 (1) Case Study 5.3 Boo hoo -- learning from the largest European dot-com failure 252 (3) Focus on information systems strategy and e-business strategy 255 (5) Elements of IS strategy 256 (1) Investment appraisal 257 (3) Summary 260 (1) Exercises 261 (1) References 262 (4) Further reading 264 (1) Web links 265 (1) Supply chain management 266 (42) Learning outcomes / Management issues 266 (1) Links to other chapters 266 (1) Introduction 267 (1) What is supply chain management? …”