نتائج البحث - 92 5 marco~

International law and the use of force : cases and materials حسب O'Connell, Mary Ellen

جدول المحتويات: "…Joyner Treaty Establishing the Organization of Eastern Caribbean States 406 (1) The Situation in Grenada 406 (1) Humanitarian Crises 407 (1) The ECOWAS' Operations in Liberia and Sierra Leona: Amnesty for Past Unlawful Acts or Progress towards Future Rules? 408 (5) Marco Gestri Security Council Backs Nigerian-Led Force in Liberia 413 (3) Legality of Use of Force 416 (13) Notes, Questions, and Problems 429 (4) The Basic Law and Institutions on Application of Force 433 (77) Post-War Developments 435 (5) Geneva 436 (1) Frits Kalshoven The chaotic Status of the Laws of War and the Urgent Necessity for Their Revision 437 (3) Josef Kunz The Conventions 440 (59) The 1949 Geneva Conventions 440 (1) Geneva Convention Relative to the Treatment of Prisoners of War of August 12, 1949 441 (5) Geneva Convention Relative to the Protection of Civilian Persons in Time of War of August 12, 1949 446 (5) The 1954 Hague Convention 451 (1) 1954 Convention for the Protection of Cultural Property in the Event of an Armed Conflict 451 (1) The 1977 Additional Protocols 452 (1) 1977 Geneva Protcol I Additional to the Geneva Conventions of 12 August 1949, and Relating to the Protection of Victims of International Armed Conflicts 453 (9) Protocol Additional to the Geneva Conventions of 12 August 1949,, and Relating to the Protection of Victims of Non-International Armed Conflicts (Protocol II) 462 (3) Letter of Transmittal form Ronald Reagan, President of the United States of America to the United States Senate 465 (2) An Appeal for Ratification by the United States 467 (6) Hans-Peter Gasser The 1998 Rome Statute of the International Criminal Court 473 (1) The Evolution of the ICC: From the Hague to Rome and Back Again 474 (5) Leila Nadya Sadat 1998 Rome Statute of the International Court 479 (5) International Criminal Court (``ICC'') 484 (2) Knut Dormann Louis Maresca Customary IHL 486 (1) Study on Customary International Law: A Contribution to the Understanding and Respect for the Rule of Law in Armed Conflict 486 (13) Jean-Marie Henckaerts The International Commitee of the Red Cross 499 (4) Constraints on the Waging of War 501 (2) Fritz Kalshoven Statutes of the International Red Cross and Red Crescent Movements 503 (1) Notes, Questions, and Problems 503 (7) Civilians 510 (85) Civilian Status and Protections in Hostilities 511 (43) Prosecutor v. …"

Mass media 09/10

جدول المحتويات: "…: How the Media Lost Interest in a Long-running War with No End in Sight 50 (4) Sherry Ricchiardi ``You Don't Understand Our Audience'': What I Learned about Network Television at Dateline NBC 54 (6) John Hockenberry What the Mainstream Media Can Learn from Jon Stewart 60 (6) Rachel Smolkin Other Voices 66 (3) Kiera Butler Return of the Sob Sisters 69 (4) Stephanie Shapiro Climate Change: Now What? 73 (5) Cristine Russell Myth-Making in New Orleans 78 (6) Brian Thevenot Double Whammy 84 (8) Raquel Christie Wonderful Weeklies 92 (7) Julia Cass Beyond News 99 (4) Mitchell Stephens Rocketboom! …"

Data structures and algorithms with object-oriented design patterns in Java / حسب Preiss, Bruno R.

جدول المحتويات: "…428 (2) 13.2 Reference Counting Garbage Collection 430 (4) 13.3 Mark-and-Sweep Garbage Collection 434 (3) 13.4 Stop-and-Copy Garbage Collection 437 (2) 13.5 Mark-and-Compact Garbage Collection 439 (4) Exercises 443 (1) Programming Projects 443 (3) CHAPTER 14 Algorithmic Patterns and Problem Solvers 446 (45) 14.1 Brute-Force and Greedy Algorithms 446 (4) 14.2 Backtracking Algorithms 450 (9) 14.3 Top-Down Algorithms: Divide and Conquer 459 (10) 14.4 Bottom-Up Algorithms: Dynamic Programming 469 (8) 14.5 Randomized Algorithms 477 (10) Exercises 487 (2) Programming Projects 489 (2) CHAPTER 15 Sorting Algorithms and Sorters 491 (47) 15.1 Basics 491 (1) 15.2 Sorting and Sorters 492 (2) 15.3 Insertion Sorting 494 (5) 15.4 Exchange Sorting 499 (11) 15.5 Selection Sorting 510 (9) 15.6 Merge Sorting 519 (5) 15.7 A Lower Bound on Sorting 524 (2) 15.8 Distribution Sorting 526 (6) 15.9 Performance Data 532 (3) Exercises 535 (2) Programming Projects 537 (1) CHAPTER 16 Graphs and Graph Algorithms 538 (61) 16.1 Basics 539 (8) 16.2 Implementing Graphs 547 (9) 16.3 Graph Traversals 556 (14) 16.4 Shortest-Path Algorithms 570 (10) 16.5 Minimum-Cost Spanning Trees 580 (9) 16.6 Application: Critical Path Analysis 589 (5) Exercises 594 (3) Programming Projects 597 (2) APPENDIX A Java and Object-Oriented Programming 599 (22) A.1 Variables 599 (2) A.2 Parameter Passing 601 (3) A.3 Objects and Classes 604 (5) A.4 Inner Classes 609 (1) A.5 Inheritance and Polymorphism 610 (9) A.6 Exceptions 619 (2) APPENDIX B Class Hierarchy Diagrams 621 (2) APPENDIX C Character Codes 623 (2) Bibliography 625 (2) Index 627…"
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Marketing management and strategy حسب Doyle,Peter

جدول المحتويات: "…About the author xii Preface xiii Acknowledgements xvii Management: objectives and tasks 1 (30) Objectives and success 1 (9) Stakeholders' objectives and constraints 10 (4) Developing balanced objectives 14 (4) Developing a strategy 18 (3) Criteria for strategic success 21 (2) Strategic intent 23 (1) Core competences 24 (2) Organizational dimensions 26 (3) Summary 29 (1) Questions 30 (1) Notes 30 (1) The customer-led business 31 (30) The theory of marketing 31 (5) The customer-led business 36 (3) Success 39 (3) Focus on needs 42 (3) Organization 45 (2) Competitive advantage 47 (1) Entire business 48 (1) Customers as assets 49 (4) Creating the customer-led business 53 (6) Summary 59 (1) Questions 59 (1) Notes 60 (1) Segmentation, positioning and the marketing mix 61 (31) Market segmentation 62 (10) Dynamic targeting strategies 72 (5) Creating the differential advantage 77 (6) Positioning strategy 83 (2) The marketing plan 85 (4) Market-centred organizations 89 (1) Summary 90 (1) Questions 90 (1) Notes 91 (1) Strategic market planning 92 (38) Adapting to change 92 (5) Evolution of planning systems 97 (2) Corporate strategy 99 (18) Business unit strategy 117 (11) Summary 128 (1) Questions 128 (1) Notes 129 (1) Market dynamics and competitive strategy 130 (27) Cycles of confusion 130 (6) Market dynamics 136 (3) The evolution of markets 139 (5) Formulating marketing strategies 144 (9) Niche companies 153 (2) Summary 155 (1) Questions 156 (1) Notes 156 (1) Building successful brands 157 (31) Products and brands 158 (1) Added values 159 (6) How to build brands 165 (5) The benefits of brands 170 (4) Multibranding, line and brand extensions 174 (3) Revitalization, repositioning and rationalization 177 (3) Regional and global brands 180 (2) Buying versus building brands 182 (1) Valuing brands 183 (1) The branding dilemma 184 (2) Summary 186 (1) Questions 186 (1) Notes 187 (1) Innovation and new product development 188 (30) Meaning of innovation 188 (3) Why innovate? …"

Wetland environments : a global perspective حسب Aber James S.

The constitutional law digest

جدول المحتويات: "…Introduction v Table of Cases xix Subject Index xxxiii Akhuya v Republic 1 Ami v Safari 5 Attorney-General v Rwanyarare and others 9 Attorney-General v Shekimweri 17 British American Tobacco Ltd v Environmental Action Network Ltd 25 Director of Pensions v Cockar 33 Gachiengo v Republic 44 Greenwatch v Attorney-General and another 54 Juma and others v Attorney-General 61 Karugaba v Attorney-General 69 Kombo v Attorney-General 77 Kyamanywa v Uganda 83 Wine v Republic 92 Michuki and another v Attorney-General 101 Microsoft Corporation v Mitsumi Computer Garage Ltd 108 Mukungu v Republic 114 Mwaniki v Republic 119 Nakachwa v Attorney-General and others 123 Narok County Council v TransMara County Council 128 Ndyanabo v Attorney-General 136 Njoya and others v Attorney-General and others 148 Nyachuma v Republic 163 Olum and another v Attorney-General (1) 166 Oluma and another v Attorney-General (2) 180 Osotraco Ltd v Attorney-General 184 Republic v Gachoka and another 190 Republic v Maitha and another ex parte Waudi 196 Royal Media v Commissioner of Customs and Excise 200 Royal Media v Telkom Kenya 205 Ruturi and Kenya Bankers Association v Minister for Finance 217 Rwanyarare and others v Attorney-General 224 Salim v Federal Bureau of Investigations 229 Serugo v Kampala City Council 234 SMZ v Ali 240 Ssemwogerere and others v Attorney-General (3) 247 Suba v Egerton University 263 Uganda Law Society and another v Attorney-General (2) 267…"
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Ecology: principles and applications, حسب Chapman, J. L. (Jenny Louise), 1955 -

جدول المحتويات: "…Contents Introduction 2 12 The nature of ecology 3 The individual 5 23 Metabolic rate 7 24 Factors affecting metabolic rate 9 25 Size determines more than metabolic rate 10 26 Energy budgets 11 27 Distinguishing between growth and reproduction 13 115 Omnivores 126 117 Food webs 128 118 Pyramids of numbers 129 119 Pyramids of biomass 130 Energy transfer 132 123 Primary production in aquatic communities 136 125 Efficiencies in ecology 137 127 The efficiency of energy transfer in ecosystems 142 Autecology 16 33 The autecology of the European starling 19 Population dynamics 23 42 Dispersal of organisms 24 44 The study of populations 25 45 Presentation of demographic data 29 46 Evolutionary strategies 32 47 Modular organisms 34 Population regulation 37 52 Factors which regulate population size 39 53 Patterns in population dynamics 48 Ecological genetics 51 62 Reproductive systems 52 63 Genetic consequences of different reproductive systems 55 64 Patterns of genetic variation 58 65 Genetic variation within an organism 63 Behavioural ecology 64 74 Growth versus reproduction 68 76 Parental care 69 77 Breeding systems in plants 70 78 Alternative strategies 71 79 Games theory 72 710 Constraints on adaptation 74 Sociobiology 77 83 Disadvantages of group living 79 84 Optimal group size 80 86 The unit of selection and social behaviour 83 87 Human sociobiology 89 The environment 92 92 The physical environment 93 93 The biotic environment 101 94 Biotic and abiotic interactions 103 Habitats and niches 106 103 Causes competitive exclusion principle 110 104 Species coexistence 112 105 Fundamental and realised niches 113 106 Resource partitioning 114 107 Character displacement 116 109 Do plants need niches? …"

Human behavior in the social environment / حسب Rogers, Anissa

جدول المحتويات: "…Theory: The Foundation of Social Work 1 (18) Defining Human Behavior in the Social Environment 2 (12) Knowledge, Theories, and Social Work 3 (1) Use of Theories and Empirical Knowledge in Social Work 4 (1) The Debate over Theory in Social Work 5 (3) What It Means to Be Eclectic 8 (1) The Single Theory Argument 9 (1) The Argument for Eclecticism 10 (1) Evaluating the Quality of Knowledge and Theory 11 (3) Relating Knowledge of Human Behavior to Other Social Work Content Areas 14 (1) Using This Book to Think about Human Development and Social Work Practice 15 (1) Conclusion 16 (1) Main Points 17 (1) Exercises: Practicing Social Work 17 (1) Exercises: The Social Work Library 18 (1) Lenses for Conceptualizing Problems and Interventions: The Person in the Environment 19 (30) Micro, Mezzo, and Macro Levels of Conceptualization 20 (6) Applying the Micro, Mezzo, and Macro Levels of Conceptualization 21 (4) Critiquing the Micro, Mezzo, and Macro Levels of Conceptualization 25 (1) The Biopsychosocial Approach 26 (3) Applying the Biopsychosocial Approach 27 (1) Critiquing the Biopsychosocial Approach 28 (1) Systems Theory 29 (6) Applying Systems Theory 32 (1) Family Subsystems and Boundaries 32 (1) Roles and Homeostasis 33 (1) Input and Output 33 (1) Entropy 34 (1) Critiquing Systems Theory 34 (1) Ecological Theory 35 (7) Applying Ecological Theory 39 (1) Critiquing Ecological Theory 40 (1) Combining Ecological and Systems Theories: An Ecosystems Approach 41 (1) The Strengths Perspective 42 (4) Applying the Strengths Perspective 44 (1) Critiquing the Strengths Perspective 45 (1) Conclusion 46 (1) Main Points 46 (1) Exercises: Practicing Social Work 47 (1) Exercises: The Social Work Library 48 (1) Lenses for Conceptualizing Problems and Interventions: Biopsychosocial Dimensions 49 (31) The Disease Model 50 (6) The Medical Model 50 (1) Applying the Medical Model 51 (4) Critiquing the Medical Model 55 (1) Theories of Cognitive Development 56 (4) Piaget's Theory of Cognitive Development 56 (2) Applying Piaget's Theory 58 (1) Critiquing Piaget's Theory 59 (1) Psychodynamic Theories 60 (9) Freud's Theory of Psychosexual Development 60 (3) Applying Freudian Theory 63 (1) Critiquing Freudian Theory 64 (1) Erikson's Theory of Psychosocial Development 65 (2) Applying Erikson's Theory 67 (1) Critiquing Erikson's Theory 68 (1) Behavioral and Learning Theories 69 (5) Classical Conditioning 69 (1) Operant Conditioning 70 (1) Social Learning Theory 71 (1) Applying Learning Theory 72 (1) Critiquing Learning Theory 73 (1) Humanistic and Existential Perspectives 74 (3) Person-Centered Therapy and Transactional Analysis 75 (1) Applying and Critiquing Humanistic and Existential Perspectives 76 (1) Conclusion 77 (1) Main Points 77 (1) Exercises: Practicing Social Work 78 (1) Exercises: The Social Work Library 79 (1) Lenses for Conceptualizing Problems and Interventions: Sociocultural Dimensions 80 (29) Sociological Theories 81 (17) Conflict Theory 81 (1) Marx and Conflict Theory 81 (3) Conflict Theories since Marx 84 (1) Applying Conflict Theory 85 (1) The Family 86 (1) Health Care 86 (1) Conflict Theory and Social Work 87 (1) Aisha's Case Revisited 88 (1) Critiquing Conflict Theory 89 (1) Functionalist Theory 90 (1) Manifest Functions, Latent Functions, and Dysfunctions 90 (1) Functionalist Theorists: Durkheim and Parsons 91 (1) Applying Functionalist Theory 91 (1) Education and Language 91 (1) Functionalist Theory and Social Work 92 (1) Aisha's Case Revisited 92 (1) Critiquing Functionalist Theory 93 (1) Symbolic Interaction Theory and Social Constructionism 94 (2) George Herbert Mead 96 (1) Erving Goffman 96 (1) Applying Symbolic Interaction Theory 97 (1) Body Piercing 97 (1) Aisha's Case Revisited 97 (1) Critiquing Symbolic Interaction Theory 97 (1) Feminist Theory 98 (4) Branches of Feminist Theory 99 (2) Applying and Critiquing Feminist Theory 101 (1) Cultural Perspectives 102 (5) Defining Culture 103 (1) Cultural Perspectives and Social Work 104 (1) Applying and Critiquing Cultural Perspectives 105 (2) Conclusion 107 (1) Main Points 107 (1) Exercises: Practicing Social Work 108 (1) Exercises: The Social Work Library 108 (1) Lenses for Conceptualizing Problems and Interventions: Social Change Dimensions 109 (26) Theories of Racism, Discrimination, and Oppression 110 (10) Racism 111 (4) Discrimination and Prejudice 115 (1) Theories of Prejudice 116 (1) Prejudice and Social Work 117 (1) Oppression 118 (1) Applying Theories of Racism, Discrimination, and Oppression 118 (1) Critiquing Theories of Racism, Discrimination, and Oppression 119 (1) Social and Economic Justice Perspectives 120 (3) Applying Social and Economic Justice Perspectives 122 (1) Critiquing Social and Economic Justice Perspectives 123 (1) Social Change and Social Action Perspectives 123 (4) Contemporary Social Action Perspectives 125 (1) Applying Social Change and Social Action Perspectives 126 (1) Critiquing Social Change and Social Action Perspectives 127 (1) Community Organization Theory 127 (5) How Social Work Defines and Perceives Community 128 (1) Community and Social Work Practice 129 (2) Applying and Critiquing Community Organization Theory 131 (1) Conclusion 132 (1) Main Points 133 (1) Exercises: Practicing Social Work 134 (1) Exercises: The Social Work Library 134 (1) Pre-Pregnancy and Prenatal Issues 135 (30) Developmental Milestones in the Fetus 136 (4) Growth Processes from Conception through Birth 136 (2) Low Birth Weight 138 (2) Pregnancy, Birth, and the Individual 140 (8) Planned and Unplanned Pregnancy 140 (1) Pregnancy in Later Life 141 (1) Fertility Issues 142 (1) Parents' Biological, Psychological, and Emotional Health 142 (1) Hazards to Fetal Development 143 (1) Birth Defects 144 (1) Alcohol and Drugs 145 (1) Rh Incompatibility 146 (1) Environmental Toxins 146 (1) Paternal Age 146 (1) Maternal Diseases 146 (1) Genetic Disorders 147 (1) Pregnancy, Birth, and the Family and Immediate Environment 148 (8) Access to Health Care 149 (1) The Relationship between the Birth Mother and Her Care Providers 150 (1) Control over the Childbirth Environment 150 (1) Episiotomies 151 (1) C-Sections 151 (1) Breastfeeding 152 (1) Doulas and Midwives 152 (1) Birthing Classes 153 (1) Adoption 153 (2) Workplace Policies 155 (1) Pregnancy, Birth, and the Larger Social Environment 156 (6) Effects of Poverty on Pregnancy and Birth 156 (1) Maslow's Hierarchy of Needs Model 156 (2) Poverty, Pregnancy, and the Hierarchy of Needs 158 (1) Social Policies Related to Pregnancy and Birth 159 (1) Medical Leave Laws 159 (1) International Family Planning 159 (2) Environmental Issues Related to Pregnancy and Birth 161 (1) Conclusion 162 (1) Main Points 162 (1) Exercises: Practicing Social Work 163 (1) Exercises: The Social Work Library 164 (1) Development in Infancy and Early Childhood 165 (29) Developmental Milestones in Infants and Young Children 165 (7) Language Acquisition 166 (1) Biological vs. …"

Human behavior in the social environment / حسب Rogers, Anissa

جدول المحتويات: "…Theory: The Foundation of Social Work 1 (18) Defining Human Behavior in the Social Environment 2 (12) Knowledge, Theories, and Social Work 3 (1) Use of Theories and Empirical Knowledge in Social Work 4 (1) The Debate over Theory in Social Work 5 (3) What It Means to Be Eclectic 8 (1) The Single Theory Argument 9 (1) The Argument for Eclecticism 10 (1) Evaluating the Quality of Knowledge and Theory 11 (3) Relating Knowledge of Human Behavior to Other Social Work Content Areas 14 (1) Using This Book to Think about Human Development and Social Work Practice 15 (1) Conclusion 16 (1) Main Points 17 (1) Exercises: Practicing Social Work 17 (1) Exercises: The Social Work Library 18 (1) Lenses for Conceptualizing Problems and Interventions: The Person in the Environment 19 (30) Micro, Mezzo, and Macro Levels of Conceptualization 20 (6) Applying the Micro, Mezzo, and Macro Levels of Conceptualization 21 (4) Critiquing the Micro, Mezzo, and Macro Levels of Conceptualization 25 (1) The Biopsychosocial Approach 26 (3) Applying the Biopsychosocial Approach 27 (1) Critiquing the Biopsychosocial Approach 28 (1) Systems Theory 29 (6) Applying Systems Theory 32 (1) Family Subsystems and Boundaries 32 (1) Roles and Homeostasis 33 (1) Input and Output 33 (1) Entropy 34 (1) Critiquing Systems Theory 34 (1) Ecological Theory 35 (7) Applying Ecological Theory 39 (1) Critiquing Ecological Theory 40 (1) Combining Ecological and Systems Theories: An Ecosystems Approach 41 (1) The Strengths Perspective 42 (4) Applying the Strengths Perspective 44 (1) Critiquing the Strengths Perspective 45 (1) Conclusion 46 (1) Main Points 46 (1) Exercises: Practicing Social Work 47 (1) Exercises: The Social Work Library 48 (1) Lenses for Conceptualizing Problems and Interventions: Biopsychosocial Dimensions 49 (31) The Disease Model 50 (6) The Medical Model 50 (1) Applying the Medical Model 51 (4) Critiquing the Medical Model 55 (1) Theories of Cognitive Development 56 (4) Piaget's Theory of Cognitive Development 56 (2) Applying Piaget's Theory 58 (1) Critiquing Piaget's Theory 59 (1) Psychodynamic Theories 60 (9) Freud's Theory of Psychosexual Development 60 (3) Applying Freudian Theory 63 (1) Critiquing Freudian Theory 64 (1) Erikson's Theory of Psychosocial Development 65 (2) Applying Erikson's Theory 67 (1) Critiquing Erikson's Theory 68 (1) Behavioral and Learning Theories 69 (5) Classical Conditioning 69 (1) Operant Conditioning 70 (1) Social Learning Theory 71 (1) Applying Learning Theory 72 (1) Critiquing Learning Theory 73 (1) Humanistic and Existential Perspectives 74 (3) Person-Centered Therapy and Transactional Analysis 75 (1) Applying and Critiquing Humanistic and Existential Perspectives 76 (1) Conclusion 77 (1) Main Points 77 (1) Exercises: Practicing Social Work 78 (1) Exercises: The Social Work Library 79 (1) Lenses for Conceptualizing Problems and Interventions: Sociocultural Dimensions 80 (29) Sociological Theories 81 (17) Conflict Theory 81 (1) Marx and Conflict Theory 81 (3) Conflict Theories since Marx 84 (1) Applying Conflict Theory 85 (1) The Family 86 (1) Health Care 86 (1) Conflict Theory and Social Work 87 (1) Aisha's Case Revisited 88 (1) Critiquing Conflict Theory 89 (1) Functionalist Theory 90 (1) Manifest Functions, Latent Functions, and Dysfunctions 90 (1) Functionalist Theorists: Durkheim and Parsons 91 (1) Applying Functionalist Theory 91 (1) Education and Language 91 (1) Functionalist Theory and Social Work 92 (1) Aisha's Case Revisited 92 (1) Critiquing Functionalist Theory 93 (1) Symbolic Interaction Theory and Social Constructionism 94 (2) George Herbert Mead 96 (1) Erving Goffman 96 (1) Applying Symbolic Interaction Theory 97 (1) Body Piercing 97 (1) Aisha's Case Revisited 97 (1) Critiquing Symbolic Interaction Theory 97 (1) Feminist Theory 98 (4) Branches of Feminist Theory 99 (2) Applying and Critiquing Feminist Theory 101 (1) Cultural Perspectives 102 (5) Defining Culture 103 (1) Cultural Perspectives and Social Work 104 (1) Applying and Critiquing Cultural Perspectives 105 (2) Conclusion 107 (1) Main Points 107 (1) Exercises: Practicing Social Work 108 (1) Exercises: The Social Work Library 108 (1) Lenses for Conceptualizing Problems and Interventions: Social Change Dimensions 109 (26) Theories of Racism, Discrimination, and Oppression 110 (10) Racism 111 (4) Discrimination and Prejudice 115 (1) Theories of Prejudice 116 (1) Prejudice and Social Work 117 (1) Oppression 118 (1) Applying Theories of Racism, Discrimination, and Oppression 118 (1) Critiquing Theories of Racism, Discrimination, and Oppression 119 (1) Social and Economic Justice Perspectives 120 (3) Applying Social and Economic Justice Perspectives 122 (1) Critiquing Social and Economic Justice Perspectives 123 (1) Social Change and Social Action Perspectives 123 (4) Contemporary Social Action Perspectives 125 (1) Applying Social Change and Social Action Perspectives 126 (1) Critiquing Social Change and Social Action Perspectives 127 (1) Community Organization Theory 127 (5) How Social Work Defines and Perceives Community 128 (1) Community and Social Work Practice 129 (2) Applying and Critiquing Community Organization Theory 131 (1) Conclusion 132 (1) Main Points 133 (1) Exercises: Practicing Social Work 134 (1) Exercises: The Social Work Library 134 (1) Pre-Pregnancy and Prenatal Issues 135 (30) Developmental Milestones in the Fetus 136 (4) Growth Processes from Conception through Birth 136 (2) Low Birth Weight 138 (2) Pregnancy, Birth, and the Individual 140 (8) Planned and Unplanned Pregnancy 140 (1) Pregnancy in Later Life 141 (1) Fertility Issues 142 (1) Parents' Biological, Psychological, and Emotional Health 142 (1) Hazards to Fetal Development 143 (1) Birth Defects 144 (1) Alcohol and Drugs 145 (1) Rh Incompatibility 146 (1) Environmental Toxins 146 (1) Paternal Age 146 (1) Maternal Diseases 146 (1) Genetic Disorders 147 (1) Pregnancy, Birth, and the Family and Immediate Environment 148 (8) Access to Health Care 149 (1) The Relationship between the Birth Mother and Her Care Providers 150 (1) Control over the Childbirth Environment 150 (1) Episiotomies 151 (1) C-Sections 151 (1) Breastfeeding 152 (1) Doulas and Midwives 152 (1) Birthing Classes 153 (1) Adoption 153 (2) Workplace Policies 155 (1) Pregnancy, Birth, and the Larger Social Environment 156 (6) Effects of Poverty on Pregnancy and Birth 156 (1) Maslow's Hierarchy of Needs Model 156 (2) Poverty, Pregnancy, and the Hierarchy of Needs 158 (1) Social Policies Related to Pregnancy and Birth 159 (1) Medical Leave Laws 159 (1) International Family Planning 159 (2) Environmental Issues Related to Pregnancy and Birth 161 (1) Conclusion 162 (1) Main Points 162 (1) Exercises: Practicing Social Work 163 (1) Exercises: The Social Work Library 164 (1) Development in Infancy and Early Childhood 165 (29) Developmental Milestones in Infants and Young Children 165 (7) Language Acquisition 166 (1) Biological vs. …"

Services management : an integrated approach

جدول المحتويات: "…74 (2) The basic building blocks of promotion 76 (7) Designing a marketing communications strategy for services 83 (9) Drawing up a promotion plan 92 (2) Conclusion 94 (1) Review and discussion questions 95 (1) Notes and references 95 (1) Suggested further reading 96 (2) 6 Pricing services 98 (25) Marion Debruyne, Stefan Stremersch Introduction 98 (1) Objectives 98 (23) Developing a framework for pricing decisions 99 (2) Pricing objectives 101 (1) Pricing strategies 102 (13) Pricing structure 115 (3) Pricing levels and tactics 118 (2) Conclusion 120 (1) Review and discussion questions 121 (1) Notes and references 121 (1) Suggested further reading 122 (1) 7 Customer satisfaction and complaint management 123 (32) Gino Van Ossel, Stefan Stremersch, Paul Gemmel Introduction 123 (1) Objectives 123 (29) Service quality and customer satisfaction 124 (1) A service satisfaction framework 125 (1) Measuring customer satisfaction 126 (12) Complaint management 138 (14) Conclusion 152 (1) Review and discussion questions 152 (1) Notes and references 153 (1) Suggested further reading 154 (1) 8 Service guarantees and service-level agreements 155 (24) Gino Van Ossel, Paul Gemmel Introduction 155 (1) Objectives 156 (21) Service guarantees 156 (12) Service-level agreements 168 (4) Internal service guarantees and service-level agreements 172 (5) Conclusion 177 (1) Review and discussion questions 177 (1) Notes and references 177 (1) Suggested further reading 178 (1) Part Three: HUMAN RESOURCES IN SERVICE ORGANIZATIONS 179 (76) 9 The role of human resource practices in service organizations 181 (13) Bart Van Looy, Koen Dewettinck, Dirk Buyens, Tine Vandenbossche Introduction 181 (1) Objectives 182 (10) The nature of services 182 (5) Human resource management for services 187 (5) Conclusion 192 (1) Review and discussion questions 192 (1) Notes and references 192 (1) Suggested further reading 193 (1) 10 Competencies and service organizations 194 (1) Walter Stevens, Dries Faems, Bart Van Looy, Tine Vandenbossche, Dirk Buyens Introduction 194 (1) Objectives 194 (18) Designing competency-based HR practices 195 (9) Competencies for service organizations 204 (8) Conclusion 212 (1) Review and discussion questions 212 (1) Notes and references 213 (1) Suggested further reading 213 (1) 11 Collaboration: integrating work and learning 214 (1) Bart Van Looy Introduction 214 (1) Objectives 215 (12) The benefits of collaboration in the workplace 215 (3) The broader relevance of collaboration to services 218 (1) The role of collaboration in learning 219 (3) Collaboration as the central theme 222 (1) Establishing collaborative relationships 223 (4) Conclusion 227 (1) Review and discussion questions 227 (1) Notes and references 227 (1) Suggested further reading 228 (1) 12 The role of empowerment in service organizations 229 (1) Bart Van Looy, Krist'l Krols, Dirk Buyens, Tine Vandenbossche Introduction 229 (1) Objectives 230 (11) The relevance of empowerment for service environments 231 (1) Empowerment: the employee and the supervisor 232 (5) Empowerment: the organization 237 (3) Conclusion 240 (1) Review and discussion questions 241 (1) Notes and references 241 (1) Suggested further reading 242 (1) 13 Role stress among front-line employees 243 (1) Koen Dewettinck, Dirk Buyens Introduction 243 (1) Objectives 244 (8) Relevance of role stress for the service encounter 244 (1) Role stress defined 245 (2) Handling role stress for front-line employees 247 (5) Conclusion 252 (1) Review and discussion questions 252 (1) Notes and references 253 (1) Suggested further reading 254 (1) Part Four: OPERATIONS MANAGEMENT IN SERVICE ORGANIZATIONS 255 (1) 14 Service process design and management 259 (112) Paul Gemmel Introduction 259 (1) Objectives 260 (14) Process choice 261 (2) Process design 263 (4) Process monitoring 267 (1) Process evaluation 268 (3) Process re-engineering 271 (3) Conclusion 274 (1) Review and discussion questions 274 (1) Notes and references 274 (2) Suggested further reading 276 (1) 15 Capacity management 277 (1) Roland Van Dierdonck Introduction 277 (2) Objectives 279 (35) Capacity and capacity management 279 (6) Capacity planning 285 (6) Scheduling capacity 291 (9) Managing the demand side 300 (7) The psychology and managerial consequences of waiting 307 (7) Conclusion 314 (1) Review and discussion questions 314 (1) Technical note 315 (1) Notes and references 315 (1) Suggested further reading 316 (1) 16 Facilities management 317 (1) Roland Van Dierdonck, Paul Gemmel, Steven Desmet Introduction 317 (1) Objectives 318 (20) The nature of facilities management in services 319 (1) Back office versus front office 320 (2) Location 322 (10) Designing the servicescape 332 (5) Conclusion 337 (1) Review and discussion questions 338 (1) Notes and references 338 (1) Suggested further reading 339 (1) 17 IT developments and their impact on services 340 (1) Tim Duhamel, Bart Van Looy, Wilfried Grommen, Wim Grielens, Niels Schillewaert, Pedro Matth��nssens Introduction 340 (1) Objectives 341 (25) The network era - Where do we stand? …"

Principles of risk management and insurance حسب Rejda, George E.

جدول المحتويات: "…49 Insight 3.2: Show Me the Money; Risk Manager Salaries Rise 54 Chapter 4 Advanced Topics in Risk Management 61 The Changing Scope of Risk Management 62 Insurance Market Dynamics 65 Loss Forecasting 69 Financial Analysis in Risk Management Decision Making 72 Other Risk Management Tools 75 Summary 77 n Key Concepts and Terms 78 n Review Questions 78 Application Questions 78 n Internet Resources 79 n Selected References 80 Notes 80 Case Application 77 Insight 4.1: The Weather (Derivatives) Report 70 Appendix Risk Management Application Problems 82 Part Two The Private Insurance Industry 87 Chapter 5 Types of Insurers and Marketing Systems 88 Overview of Private Insurance in the Financial Services Industry 89 Types of Private Insurers 92 Agents and Brokers 98 Types of Marketing Systems 99 Group Insurance Marketing 102 Summary 103 n Key Concepts and Terms 103 n Review Questions 103 Application Questions 104 n Internet Resources 104 n Selected References 105 Notes 106 Case Application 102 Insight 5.1: Holding Company Schemes: The Feeling Isn't Mutual 96 Insight 5.2: How Much Do Insurance Agents Earn? …"

Integrated advertising, promotion, and marketing communications حسب Clow, Kenneth E.

جدول المحتويات: "…Preface xix PART 1 THE IMC FOUNDATION 1 (116) Integrated Marketing Communications 2 (22) Ron Jon Surf Shop: IMC and Brand Building Go to the Beach 2 (2) Overview 4 (2) Communication and IMC Programs 6 (2) Integrated Marketing Communications 8 (1) An Integrated Marketing Communications Plan 9 (1) IMC Components and the Design of this Book 10 (1) The IMC Foundation 10 (3) Advertising Tools 11 (1) IMC Media Tools 11 (1) Promotional Tools 11 (1) Integration Tools 12 (1) Refining the IMC Program 12 (1) The Value of IMC Plans 13 (4) Information Technology 13 (1) Changes in Channel Power 14 (1) Increases in Competition 15 (1) Brand Parity 16 (1) Integration of Information 16 (1) Decline in the Effectiveness of Television Advertising 17 (1) International Implications 17 (7) Corporate Image and Brand Management 24 (32) Gucci: One Strong Brand Works with Others 24 (1) Overview 25 (1) Corporate Image 26 (4) Components of a Corporate Image 26 (1) The Role of a Corporate Image---Consumer Perspective 27 (1) The Role of a Corporate Image--- Business-to-Business Perspective 28 (1) The Role of a Corporate Image---Company Perspective 29 (1) Promoting the Desired Image 30 (2) Creating the Right Image 30 (1) Rejuvenating an Image 31 (1) Changing an Image 31 (1) Corporate Name 32 (1) Corporate Logos 33 (1) Branding 34 (1) Developing a Strong Brand Name 34 (1) Brand Equity 35 (3) Steps to Building Brand Equity 36 (1) Measuring Brand Equity 37 (1) Brand Extensions and Flanker Brands 38 (2) Co-Branding 40 (1) Private Brands 41 (2) Packaging 43 (2) New Trends in Packaging 44 (1) Labels 45 (1) Positioning 45 (3) Other Elements of Positioning 47 (1) Ethical Issues in Brand Management 48 (1) International Implications 49 (7) Buyer Behaviors 56 (32) Apple's iPhone: Dialing Up New Customers 56 (2) Overview 58 (1) Consumer Purchasing Process 58 (1) Information Search 59 (7) Internal Search 59 (1) External Search 59 (2) Consumer Attitudes 61 (2) Consumer Values 63 (1) Cognitive Mapping 64 (2) Evaluation of Alternatives 66 (3) The Evoked Set Method 66 (1) The Multiattribute Approach 67 (1) Affect Referral 68 (1) Trends in the Consumer Buying Environment 69 (3) Age Complexity 69 (1) Gender Complexity 69 (1) Individualism 69 (1) Active, Busy Lifestyles 70 (1) Cocooning 70 (1) Changes in Family Units 71 (1) Pleasure Pursuits 71 (1) Health Emphasis 71 (1) Business-to-Business Buyer Behavior 72 (1) Factors Affecting Members of Business Buying Centers 73 (2) Organizational Influences 73 (1) Individual Factors 73 (2) Types of Business-to-Business Sales 75 (1) The Business-to-Business Buying Process 76 (2) Identification of Needs 76 (1) Establishment of Specifications 77 (1) Identification of Vendors 77 (1) Vendor Evaluation 77 (1) Vendor Selection 78 (1) Negotiation of Terms 78 (1) Postpurchase Evaluation 78 (1) Dual Channel Marketing 78 (2) International Implications 80 (8) Promotions Opportunity Analysis 88 (29) PETsMART: It's a Dog's Life (which ain't half bad) 88 (2) Overview 90 (1) Promotions Opportunity Analysis 90 (1) Communication Market Analysis 91 (26) Competitors 91 (1) Opportunities 91 (1) Target Markets 92 (1) Customers 92 (1) Product Positioning 93 (1) Establishing Marketing Communications Objectives 93 (1) Establishing a Communications Budget 94 (2) Types of Budgets 96 (1) The Percentage of Sales Method 96 (1) The Meet-the-Competition Method 97 (1) The ``What We Can Afford'' Method 97 (1) The Objective and Task Method 97 (1) Payout Planning 97 (1) Quantitative Models 98 (1) Budgeting Expenditures 98 (1) Preparing Promotional Strategies 99 (1) Matching Tactics with Strategies 100 (1) Market Segmentation 101 (1) Market Segmentation by Consumer Groups 101 (1) Segments Based on Demographics 102 (2) Psychographics 104 (1) Segments Based on Generations 105 (1) Segmentation by Geographic Area 106 (1) Geodemographic Segmentation 106 (1) Benefit Segmentation 107 (1) Usage Segmentation 107 (1) Business-to-Business Segmentation 108 (1) Segmentation by Industry 108 (1) Segmentation by Size 109 (1) Segmentation by Geographic Location 109 (1) Segmentation by Product Usage 109 (1) Segmentation by Customer Value 110 (1) International Implications 110 (7) PART 2 IMC ADVERTISING TOOLS 117 (90) Advertising Management 118 (1) The Anatomy of a Perfect Pushup 118 (1) Overview 119 (2) Overview of Advertising Management 121 (1) Advertising and the IMC Process 121 (1) Choosing an Advertising Agency 122 (1) Decision Variables 123 (1) External Advertising Agencies 124 (1) Choosing an Agency 125 (1) Goal Setting 125 (1) Selection Criteria 125 (2) Reference Requests 127 (1) Creative Pitch 127 (1) Agency Selection 128 (1) Advertising Planning and Research 129 (1) The Roles of Advertising Account Executives 130 (1) The Roles of Creatives 130 (1) Advertising Campaign Management 131 (1) Communication Market Analysis 131 (1) Advertising Goals 132 (1) Building Brand Image 132 (1) Providing Information 133 (1) Persuasion 133 (1) Supporting Marketing Efforts 133 (1) Encouraging Action 134 (1) The Advertising Budget 134 (1) Media Selection 135 (1) The Creative Brief 135 (1) The Objective 135 (1) The Target Audience 136 (1) The Message Theme 137 (1) The Support 137 (1) The Constraints 137 (1) International Implications 138 (8) Advertising Design: Theoretical Frameworks and Types of Appeals 146 (30) Ecko Enterprises: Dressing the Hip Hop World and Beyond 146 (2) Overview 148 (1) The Creative Brief 148 (1) Advertising Theory 149 (4) Hierarchy of Effects 149 (1) Means-End Theory 150 (1) Leverage Points 151 (1) Verbal and Visual Images 152 (1) Types of Advertising Appeals 153 (14) Fear 154 (1) Humor 155 (2) Sex 157 (5) Musical Appeals 162 (2) Rational Appeals 164 (1) Emotional Appeals 165 (2) Scarcity Appeals 167 (1) The Structure of an Advertisement 167 (2) International Implications 169 (7) Advertising Design: Message Strategies and Executional Frameworks 176 (31) Dove's Social and Fashion Advertising 176 (1) Overview 177 (1) Message Strategies 178 (5) Cognitive Strategies 178 (3) Affective Strategies 181 (1) Conative Strategies 182 (1) Executional Frameworks 183 (5) Animation 183 (1) Slice-of-Life 184 (1) Dramatization 185 (1) Testimonials 185 (1) Authoritative 186 (1) Demonstration 186 (1) Fantasy 187 (1) Informative 188 (1) Sources and Spokespersons 188 (6) Source Characteristics 190 (2) Matching Source Types and Characteristics 192 (2) Creating an Advertisement 194 (1) Advertising Effectiveness 195 (3) Beating Ad Clutter 197 (1) International Implications 198 (9) PART 3 IMC MEDIA TOOLS 207 (88) Traditional Media Channels 208 (34) M&M's: The Sweet Task of Media Selection 208 (2) Overview 210 (1) Media Strategy 210 (1) Media Planning 211 (2) Media Planners 212 (1) Media Buyers 213 (1) Advertising Objectives 213 (3) Achieving Advertising Objectives 216 (3) Recency Theory 217 (2) Media Selection 219 (11) Television 219 (3) Radio 222 (2) Outdoor Advertising 224 (2) Magazines 226 (2) Newspapers 228 (2) Media Mix 230 (1) Media Selection in Business-to-Business Markets 231 (2) International Implications 233 (9) E-active Marketing 242 (28) How Google Has Changed Our Language 242 (1) Overview 243 (1) E-Commerce 244 (2) E-Commerce Components 245 (1) E-Commerce Incentives 246 (3) Financial Incentives 246 (1) Convenience Incentives 247 (1) Value-Added Incentives 248 (1) Consumer Concerns with E-Commerce 249 (2) Seller Opportunism 249 (1) Security Issues 249 (1) Privacy Issues 250 (1) Purchasing Habits 250 (1) Biusiness-to-Business E-Commerce 251 (1) Interactive Marketing 251 (2) Online Advertising 253 (1) Forms of Online Advertising 253 (1) The Impact of Online Advertising 253 (1) Brand Spiraling 253 (1) Blogs 254 (1) Reactions to Negative Comments 254 (1) Company-Sponsored Blogging 255 (1) Online Social Networks 255 (1) Developing a Social Network Presence 256 (1) Consumer-Generated Advertising 256 (1) Consumer-Generated Reviews 257 (1) E-Mail 258 (2) Integration with Other Channels 258 (1) Web Analytics 258 (1) Monitoring Future Actions 259 (1) E-Mail Newsletters 259 (1) Advertising on Other Newsletters 259 (1) Search Engine Optimization 260 (1) Viral Marketing 260 (2) Web Site Design Issues 262 (1) International Implications 262 (8) Shipping Issues 262 (1) Payment Methods 263 (1) Communication Issues 263 (1) Technology Issues 263 (7) Alternative Marketing 270 (25) Red Bull's Buzz 270 (1) Overview 271 (1) Alternative Media Programs 272 (1) Buzz Marketing 272 (2) Consumers Who Like a Brand 273 (1) Sponsored Consumers 273 (1) Company Employees 273 (1) Buzz Marketing Stages 274 (1) Buzz Marketing Preconditions 274 (1) Guerilla Marketing 274 (2) Product Placements and Branded Entertainment 276 (2) Product Placements 276 (1) Branded Entertainment 276 (1) Achieving Success with Individual Consumers 277 (1) Company Tactics 277 (1) The Media's Perspective 278 (1) Lifestyle Marketing 278 (1) Alternative Media Venues 279 (3) Video Game Advertising 279 (1) Benefits of Video Game Advertising 280 (1) Disadvantages of Video Game Advertising 280 (1) Cinema Advertising 280 (1) In-Tunnel Subway Advertising 280 (1) Parking Lot Advertising 281 (1) Escalator Advertising 281 (1) Airline In-Flight Advertising 281 (1) Leaflets and Brochures 281 (1) Carry-Home Menus 281 (1) Carry-Home Bag Advertising 282 (1) Advertising on Clothing 282 (1) Mall Signs 282 (1) Kiosks 282 (1) In-Store Marketing 282 (2) New In-Store Marketing Tactics 283 (1) Point-of-Purchase Tactics 284 (2) Designing Effective POP 284 (1) Measuring POP Effectiveness 285 (1) Combination Approaches 286 (1) Brand Communities 286 (2) International Implications 288 (7) PART 4 IMC PROMOTIONAL TOOLS 295 (86) Database and Direct Response Marketing 296 (28) Levi Strauss & Co.: Using Quality Information to Build Relationships 296 (2) Overview 298 (1) Database Marketing 298 (1) Building a Data Warehouse 299 (2) E-Mail and Internet Data 300 (1) Purchase and Communication Histories 300 (1) Personal Preference Profiles 300 (1) Customer Information Companies 301 (1) Geocoding 301 (1) Database Coding and Analysis 301 (2) Lifetime Value Analysis 301 (1) RFM Analysis 302 (1) Data Mining 303 (1) Database-Driven Marketing Communications 304 (3) Identification Codes 305 (1) Customer Profile Information 305 (1) In-Bound Telemarketing 305 (1) Trawling 306 (1) Lifetime Value Segments 306 (1) Database-Driven Marketing Programs 307 (5) Permission Marketing 307 (2) Frequency Programs 309 (2) Customer Relationship Management 311 (1) Direct Response Marketing 312 (1) Direct Mail 313 (1) Types of Lists 313 (1) Advantages of Direct Mail 314 (1) Disadvantages of Direct Mail 314 (1) Catalogs 314 (1) Direct Response Media 315 (1) Internet 315 (1) Alternative Media 315 (1) Telemarketing 316 (1) International Implications 316 (8) Sales Promotions 324 (30) Sales Promotions and More Hook Fans 324 (2) Overview 326 (1) Consumer Promotions 326 (1) Coupons 327 (3) Coupon Distribution 328 (1) Types of Coupons 328 (1) Problems with Coupons 329 (1) Premiums 330 (1) Types of Premiums 330 (1) Keys to Successful Premium Programs 331 (1) Contests and Sweepstakes 331 (2) Contests 332 (1) Sweepstakes 332 (1) Components of Prizes 332 (1) Goals of Contests and Sweepstakes 333 (1) Refunds and Rebates 333 (1) Sampling 334 (2) Types of Samples 335 (1) Benefits of Sampling 335 (1) Problems with Sampling 335 (1) Successful Sampling Programs 336 (1) Bonus Packs 336 (1) Types of Bonus Packs 336 (1) Benefits of Bonus Packs 336 (1) Problems with Bonus Packs 337 (1) Price-Offs 337 (1) Benefits of Price-Offs 337 (1) Problems with Price-Offs 338 (1) Overlays and Tie-Ins 338 (1) Planning for Consumer Promotions 338 (2) Trade Promotions 340 (7) Trade Allowances 340 (2) Trade Contests 342 (1) Trade Incentives 343 (2) Trade Shows 345 (2) Concerns with Trade Promotions 347 (1) International Implications 348 (6) Public Relations and Sponsorship Programs 354 (27) Everyone's Wild About Harry 354 (1) Overview 355 (1) Public Relations 356 (1) Internal Versus External Public Relations 356 (1) Public Relations Tools 356 (1) Public Relations Functions 357 (1) Identifying Stakeholders 357 (2) Internal Stakeholders 358 (1) External Stakeholders 358 (1) Assessing Corporate Reputation 359 (1) Auditing Corporate Social Responsibility 360 (1) Creating Positive Image-Building Activities 360 (4) Cause-Related Marketing 361 (2) Green Marketing and Pro-Environmental Activities 363 (1) Preventing or Reducing Image Damage 364 (4) Proactive Prevention Strategies 365 (1) Reactive Damage-Control Strategies 365 (3) Sponsorships 368 (2) Forms of Sponsorships 368 (1) Choosing Sponsorships 369 (1) Sponsorship Objectives 370 (1) Event Marketing 370 (3) Determining Objectives 371 (1) Matching the Event to Publics 371 (1) Promoting the Event 371 (1) Advertising at the Event 371 (1) Tracking Results 372 (1) Cross-Promotions 372 (1) International Implications 373 (8) PART 5 IMC ETHICS, REGULATION, AND EVALUATION 381 (57) Regulations and Ethical Concerns 382 (26) A Salty Situation 382 (1) Overview 383 (1) Marketing Communications Regulations 384 (6) Governmental Regulatory Agencies 384 (1) The Federal Trade Commission 385 (1) Unfair and Deceptive Marketing Practices 385 (1) Deception Versus Puffery 385 (1) Substantiation of Marketing Claims 386 (1) How Investigations Begin 387 (1) Consent Orders 388 (1) Administrative Complaints 388 (1) Courts and Legal Channels 388 (1) Corrective Advertising 389 (1) Trade Regulation Rulings 389 (1) Industry Oversight of Marketing Practices 390 (2) Council of Better Business Bureaus 390 (1) National Advertising Division 390 (1) National Advertising Review Board 391 (1) Children's Advertising Review Unit 391 (1) Ethics and Social Responsibility 392 (3) Ethics and Advertising 393 (1) Perpetuating Stereotypes 393 (1) Advertising Unsafe Products 394 (1) Offensive Advertisements 394 (1) Advertising to Children 395 (1) Marketing and Ethics 395 (2) Brand Infringement 395 (1) Medical Marketing and Advertising 396 (1) Gifts and Bribery in Business-to-Business Marketing Programs 396 (1) Internet Marketing: Spamming and Cookies 397 (1) Responding to Ethical Challenges 397 (2) Ethical Frameworks 398 (1) Social Responsibility 399 (1) Social Responsibility Perspectives 399 (1) Ethics Programs 400 (1) Ethics Training Programs 400 (1) Codes of Ethics 400 (1) Ethics Consulting Systems 401 (1) International Implications 401 (7) Evaluating an Integrated Marketing Program 408 (30) Pretesting for Effectiveness: The New High-Tech World of Advertising Design 408 (1) Overview 409 (1) Matching Methods with IMC Objectives 410 (1) Message Evaluations 411 (10) Concept Testing 412 (1) Copytesting 413 (1) Recall Tests 414 (2) Recognition Tests 416 (1) Attitude and Opinion Tests 417 (1) Emotional Reaction Tests 418 (1) Physiological Arousal Tests 419 (1) Persuasion Analysis 420 (1) Evaluation Criteria 421 (2) Behavioral Evaluations 423 (5) Sales and Response Rates 423 (2) Online Metrics 425 (1) Test Markets 426 (2) Purchase Simulation Tests 428 (1) Evaluating Public Relations Activities 428 (2) Evaluating the Overall IMC Program 430 (1) International Implications 431 (7) Name/Organization Index 438 (8) Subject Index 446…"

Economics : private & public choice / حسب Gwartney, James D.

جدول المحتويات: "…30 (2) Trade Creates Value 32 (1) Outstanding Economist Thomas Sowell 32 (1) Economics at the Movies Wall Street (1987) 33 (2) The Importance of Property Rights 35 (1) Key to Prosperity Private Ownership 35 (4) Applications in Economics Protecting Endangered Species and the Environment with Private-Property Rights 39 (1) Production Possibilities Curve 40 (5) Trade, Output, and Living Standards 45 (1) Key to Prosperity Gains from Trade 45 (2) Human Ingenuity and the Creation of Wealth 47 (1) Key to Prosperity Human Ingenuity 47 (1) Economic Organization 48 (2) Key Points 50 (1) Critical Analysis Questions 51 (1) Addendum Comparative Advantage, Specialization, and Gains from Trade 52 (2) Part 2 Markets and Government 54 (92) Supply, Demand, and the Market Process 56 (27) Consumer Choice and the Law of Demand 58 (3) Changes in Demand Versus Changes in Quantity Demanded 61 (4) Thumbnail Sketch Factors That Cause Changes in Demand and Quantity Demanded 65 (1) Producer Choice and the Law of Supply 65 (1) Key to Prosperity Profits and Losses 66 (2) Outstanding Economist Alfred Marshall 68 (1) Changes in Supply Versus Changes in Quantity Supplied 69 (1) Thumbnail Sketch Factors That Cause Changes in Supply and Quantity Supplied 69 (2) How Market Prices are Determined: Supply and Demand Interact 71 (3) Economics at the Movies Pretty Woman (1990) 74 (1) How Markets Respond to Changes in Demand and Supply 75 (2) Thumbnail Sketch How Changes in Demand and Supply Affect Market Price and Quantity 77 (1) Invisible Hand Principle 78 (1) Key to Prosperity Invisible Hand Principle 78 (3) Key Points 81 (1) Critical Analysis Questions 81 (2) Supply and Demand: Applications and Extensions 83 (24) The Link between Resource and Product Markets 84 (2) The Economics of Price Controls 86 (1) Applications in Economics The Imposition of Price Ceilings During Hurricane Hugo 87 (5) Black Markets and the Importance of the Legal Structure 92 (2) The Impact of a Tax 94 (5) Tax Rates, Tax Revenues, and the Laffer Curve 99 (3) Applications in Economics The Laffer Curve and Mountain-Climbing Deaths 102 (1) The Impact of a Subsidy 102 (3) Key Points 105 (1) Critical Analysis Questions 105 (2) Difficult Cases for the Market, and the Role of Government 107 (17) A Closer Look at Economic Efficiency 108 (1) If It's Worth Doing, It's Worth Doing Imperfectly 109 (1) Economics at the Movies Along Came Polly (2004) 110 (1) Thinking about the Economic Role of Government 110 (2) Potential Shortcomings of the Market 112 (5) Applications in Economics Capturing External Benefits: The Case of Walt Disney World 117 (4) Pulling Things Together 121 (1) Key Points 122 (1) Critical Analysis Questions 122 (2) The Economics of Collective Decision Making 124 (22) The Size and Growth of the U.S. …"