检索结果 - (relation OR relationship) risk

Relationship marketing : exploring relational strategies in marketing 由 Egan, John

书本目录: “...Preface ix Acknowledgements xi List of abbreviations xiv Part I RELATIONSHIPS 1 (110) Relationships in marketing 3 (27) Key issues 3 (1) Introduction 3 (1) Influences on relational strategy development 4 (4) RM development 8 (4) Antecedents of RM 12 (2) The development of RM 14 (4) Towards a definition of RM 18 (6) Summary 24 (1) Discussion questions 25 (1) Case study: Now that's really radical 25 (2) References 27 (3) Relationships 30 (21) Key issues 30 (1) Introduction 30 (1) Relationships 30 (1) Relationship forming 31 (1) Categorising relationships 32 (4) Relationship loyalty 36 (6) Unrealistic relationship development 42 (3) Relationships in context 45 (1) Summary 46 (1) Discussion questions 46 (1) Case study: Manchester United plans to establish fans' forum 47 (1) References 48 (3) Relationship economics 51 (24) Key issues 51 (1) Introduction 51 (1) Relationship economics 51 (2) Customer acquisition 53 (1) Customer retention 53 (1) Acquisition and retention costs 54 (3) Economics of retention strategies 57 (5) Marketing reality 62 (1) Lifetime value 63 (1) Switching costs 64 (2) Relationship longevity 66 (2) Knowing your customer 68 (2) The validity of relationship economics 70 (1) Summary 71 (1) Discussion questions 71 (1) Case study: IKEA has to look out for retailer's friendly touch 71 (2) References 73 (2) Strategy continuum 75 (13) Key issues 75 (1) Introduction 75 (1) RM in context 75 (1) RM/TM continuum 76 (3) Marketing implications 79 (1) Continuum drivers 80 (3) Summary 83 (1) Discussion questions 84 (1) Case study: Inside track 84 (2) References 86 (2) Relationship drivers 88 (23) Key issues 88 (1) Introduction 88 (1) Risk, salience and emotion 88 (3) Trust and commitment 91 (5) Perceived need for closeness 96 (1) Customer satisfaction 97 (9) Summary 106 (1) Discussion questions 107 (1) Case study: A question of trust 107 (2) References 109 (2) Part II THE CORE FIRM AND ITS RELATIONSHIPS 111 (74) Customer partnerships 115 (22) Key issues 115 (1) Introduction 115 (1) Customer focus 115 (2) Services 117 (2) Service industries 119 (2) Customer service 121 (3) Building customer relationships 124 (6) Profit chains 130 (3) Summary 133 (1) Discussion questions 133 (1) Case study: Mr Clean: biography of Toffael Rashid 133 (2) References 135 (2) Internal partnerships 137 (18) Key issues 137 (1) Introduction 137 (1) Customer--employee interface 137 (1) Theory development 138 (2) The internal market 140 (1) The functional interface 141 (3) Climate and culture 144 (1) Employee retention and loyalty 144 (1) Empowerment 145 (2) IM implementations 147 (2) Conclusion 149 (1) Summary 150 (1) Discussion questions 151 (1) Case study: Employees hold key to thwarting the competition 151 (1) References 152 (3) Supplier partnerships 155 (13) Key issues 155 (1) Introduction 155 (1) Supplier partnerships 156 (1) Business-to-business relationship research 156 (1) Business relationships 157 (2) Partnering 159 (1) Culture gap 160 (1) Partnership costs and benefits 161 (1) Power 162 (1) The downside of B2B partnerships 162 (2) Summary 164 (1) Discussion questions 164 (1) Case study: What to buy 164 (2) References 166 (2) External partnerships 168 (17) Key issues 168 (1) Introduction 168 (1) Horizontal partnerships 168 (1) Relationship research 169 (1) Networks and collaboration 170 (1) Networks 171 (1) Collaboration 172 (1) Collaboration types 172 (3) Developing collaborative relationships 175 (3) Downsides 178 (1) Other relationships 179 (2) Conclusion 181 (1) Summary 181 (1) Discussion questions 181 (1) Case study: Star Alliance saving customers $100 million annually 182 (1) References 183 (2) Part III MANAGING AND CONTROLLING THE RELATIONSHIP 185 (40) Relationship technology 187 (19) Key issues 187 (1) Introduction 187 (2) Manufacturing technology 189 (2) Information technology 191 (3) Marketing types 194 (4) The changing marketplace 198 (3) Summary 201 (1) Discussion questions 202 (1) Case study: End of the line for loyalty? ...”

Macgillivray on insurance law relating to all risks other than marine.

Risk management 由 Agrawal R. C.

书本目录: “...Cover13; Preface Contents Risk Management: An Introduction Profit and Uncertainty in Economic Theory Change and Risk in Relation to Profit Choice and Exchange in Perfect Competition Production Groups and Capitalisation Growth and Change Without Uncertainty Perfect Competition:Some Essential Conditions Risk and Uncertainty Methods for Meeting Uncertainty Effect of Uncertainty on Enterprise and Profit Uncertainty in Business Corporations:Role of Salaries Manager13; Effect of Uncertainty on Progress Uncertainty and Profit: A Social Perspective13; Index...”

Managing legal and security risks in computing and communications / 由 Shaw, Paul

书本目录: “...Computer protection and legal liability risks Reducing liability risks: compliance programs Protecting intellectual property rights Trade secrets Trademarks and patents Copyrights Information privacy and confidentiality Records management Disaster planning for information systems: legal and regulatory aspects Electronic commerce E-mail policy guide Creating and managing a Web site: intellectual property considerations Computer crime law Federal sentencing guidelines for individuals and organizations Shoehorn laws: federal statutes used to prosecute computer-related crime State computer crime statutes Discovery and computer evidence...”
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Macgillivray on insurance law : relating to all risks other than marine : first supplement to the eleventh edition

Implication of credit risk management practices on performance of microfinance institutions in Tanzania 由 Ngonyani, Danstun

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Managing records in global financial markets : ensuring compliance and mitigating risk. 由 Coleman Lynn

Perspectives on political economy /

书本目录: “...Barry Jones -- The sectoral analysis and the international political economy / Roger Tooze -- Structures, values, and risk in the study of the international political economy / Susan Strange....”

Quantitative financial economics : stocks, bonds, and foreign exchange / 由 Cuthbertson, Keith

书本目录: “...Risk Premia and the Bond Market 20. Economic and Statistical Models...”
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Project management : achieving project bottom-line succe / 由 Pinkerton, William J.

书本目录: “...Ventures, Projects, and the Botton Line Project Origination: Defining the Need Defining the Project: Project Risk Factors Defining Venture and Corporate Risk Preproject Planning Organizing the Team Project Execution: Design and Procurement Project Execution: Construction and Installation On-Site (Preoperational) Testing Commissioning! ...”
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Strategic procurement : organizing suppliers and supply chains for competitive advantage / 由 Booth, Caroline