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Basics of Social Research : qualitative & quantitative approaches 由 Neuman Lawrence W.

Risk management 由 Agrawal R. C.

Advanced financial accounting 由 Lewis, Richard

Automation production systems and computer-integrated manufacturing 由 Groover, Mikell P.

Models of teaching / 由 Joyce, Bruce R.

书本目录: “...Two Building the Community of Expert Learners Taking Advantage of Our Students' Capacity to Learn (and Ours) pt. TWO THE BASIC INFORMATION-PROCESSING MODELS OF TEACHING ch. ...”

Introduction to business statistics 由 Weiers, Ronald M.

书本目录: “...Data Collection and Sampling Methods Introduction Research Basics Survey Research Experimentation and Observational Research Secondary Data The Basics of Sampling Sampling Methods Summary Part 2: PROBABILITY 5. ...”

Personnel management : theory and practice 由 Gerald A. Cole

Principles of risk management and insurance 由 Rejda, George E.

书本目录: “...Machine derived contents note: Contents Preface xvi Part One Basic Concepts in Risk Management and Insurance 1 chapter 1 Risk in Our Society 2 Meaning of Risk 3 Chance of Loss 4 Peril and Hazard 5 Basic Categories of Risk 6 Types of Pure Risk 8 Burden of Risk on Society 11 Methods of Handling Risk 12 Summary 15 n Key Concepts and Terms 15 n Review Questions 16 Application Questions 16 n Internet Resources 17 n Selected References 17 Notes 17 Case Application 14 Insight 1.1: At a Glance; The Economic Problem of Poor Health 10 chapter 2 Insurance and Risk 18 Definition of Insurance 19 Basic Characteristics of Insurance 19 Requirements of an Insurable Risk 21 Two Applications: The Risks of Fire and Unemployment 23 Adverse Selection and Insurance 24 Insurance and Gambling Compared 24 Insurance and Hedging Compared 25 Types of Insurance 25 Benefits of Insurance to Society 28 Costs of Insurance to Society 29 Summary 33 n Key Concepts and Terms 34 n Review Questions 34 Application Questions 34 n Internet Resources 35 n Selected References 36 Notes 36 Case Application 33 Insight 2.1: Insurance Fraud Hall of Shame; Sampling of Outrageous Cases 31 Insight 2.2: Don't Think Insurance Fraud is Committed Only by Hardened Crooks 32 Appendix Basic Statistics and the Law of Large Numbers 38 chapter 3 Introduction to Risk Management 41 Meaning of Risk Management 42 Objectives of Risk Management 42 Steps in the Risk Management Process 43 Identifying Loss Exposures 44 Analyze the Loss Exposures 44 Select the Appropriate Techniques for Treating the Loss Exposures 45 Implement and Monitor the Risk Management Program 52 Benefits of Risk Management 53 Personal Risk Management 53 Summary 56 n Key Concepts and Terms 57 n Review Questions 57 Application Questions 58 n Internet Resources 59 n Selected References 59 Notes 59 Case Application 56 Insight 3.1: Why Do Firms Self-Insure Their Group Health Insurance Plans? ...”

International Financial Reporting Standards (Fourth Edition) : a Practical Guide 由 Greuning Hennie Van

Organizational behavior / 由 Luthans, Fred

书本目录: “...Part 4 The dynamics of OB - groups, interactive behaviour, conflict, stress, power and politics: group dynamics; interactive behaviour and conflict; job stress; power and politics. ...”
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Marketing research : concepts, practices, and cases / 由 Easwaran, Sunanda

书本目录: “...Preface v Acknowledgements viii Part One Introduction to Marketing Research Nature and Scope of Marketing Research Introduction 3 (1) Marketing Research 4 (4) Marketing Decision-making 8 (2) Scope of Marketing Research 10 (16) Case Studies 19 (7) The Role of Research in Marketing Introduction 26 (1) Problem-solving Vs Opportunity Definition Research 27 (4) Quality of Research 31 (3) The Decision-making Perspective 34 (12) Case Study 43 (3) Practical Tips for Researchers Introduction 46 (1) Manager--Researcher Dialogue 47 (3) Defining the Boundaries of Marketing Research 50 (2) Marketing Intelligence and Marketing Research 52 (1) Actionable Research 53 (6) Part Two Planning for Marketing Research Stages in Planning Marketing Research Introduction 59 (1) The Marketing Research Brief 59 (2) Defining the Marketing Research Problem 61 (2) Hypotheses Generation 63 (3) The Marketing Research Proposal 66 (2) The Sample 68 (5) Types of Research Introduction 73 (1) Research Approaches 74 (8) Research Approaches for Marketing Decision Stages 82 (9) Types and Sources of Data Introduction 91 (1) Classification of Data 91 (2) Methods of Data Collection 93 (4) Errors in Data Collection 97 (13) Annexure 6.1 108 (2) Experimentation Introduction 110 (1) Causality 111 (1) Experiments in Marketing Research 112 (1) Validity in Experiments 113 (2) Types of Experimental Designs 115 (11) The Limitations of Experiments 126 (4) Interview Techniques Introduction 130 (1) The Choice of Respondents 131 (1) Survey Techniques 132 (6) The Appropriate Interview Method 138 (9) Sampling Introduction 147 (1) Sampling 148 (6) Sampling Techniques 154 (1) Probability Sampling Techniques 155 (5) Non-probability Sampling 160 (1) Determining the Sample Size 161 (10) Designing Questionnaires and Interview Guides Introduction 171 (1) Designing a Questionnaire 172 (4) Errors in Questionnaire Design and the Flow Chart 176 (6) Questionnaires for Telephone and Internet Surveys 182 (1) Projective Techniques and Interview Guides 183 (2) Reproduction of the Questionnaire 185 (6) Building Attitude Exploration into Questionnaires Introduction 191 (1) Measurement of Data 192 (5) Types of Attitude Scales 197 (17) Reliability and Validity of Scales 214 (4) Considerations in Scale Construction 218 (7) Case Studies 225 (14) Part Three Implementing Research: Quantitative Surveys Fieldwork, Data Editing, Tabulation, and the Basic Concepts of Analysis Introduction 239 (1) Fieldwork 239 (6) Coding and Editing of Data 245 (4) Tabulation of Data 249 (4) Preliminary Analysis of Data 253 (9) Other Measures of Association 262 (12) SPSS Commands 274 (17) Specific Techniques for Analysis of Data Introduction 291 (1) Parametric and Non-parametric Tests 292 (1) Parametric Tests 293 (7) Non-parametric Tests 300 (14) Computer Based Techniques of Data Analysis Introduction 314 (1) Reduction and Grouping of Data 314 (2) Discriminant Analysis 316 (9) Factor Analysis 325 (6) Cluster Analysis 331 (15) Multidimensional Scaling 346 (14) Conjoint Analysis 360 (9) The Influence of Data Analysis on Research Design 369 (46) Case Studies 376 (10) Annexure 14.1 386 (4) Annexure 14.2 390 (9) Annexure 14.3 399 (11) Annexure 14.4 410 (5) Part Four Qualitative Research and its Implementation Qualitative Research Introduction 415 (1) Qualitative Research 416 (10) Skills Required in a Qualitative Researcher 426 (2) Client--Researcher Relationship 428 (1) Forte of Qualitative Research 429 (1) Qualitative Research vs Quantitative research 429 (2) Relationship between Qualitative and Quantitative Research 431 (3) Strengths and Limitations of Qualitative Research 434 (3) Commencement of the Qualitative Research Study 437 (26) Case Study 447 (5) Annexure 15.1 452 (3) Annexure 15.2 455 (4) Annexure 15.3 459 (4) Qualitative Research Methodology Introduction 463 (1) Methodological Frameworks of Qualitative Research 464 (1) Focus Group Discussions 464 (2) Organization in Focus Group Discussions 466 (6) In-depth Interview 472 (1) Flow of Communication in In-depth Interviews 473 (4) Variations in Qualitative Research Methodology 477 (1) Role Demeanour and Skills of a Moderator 478 (1) Guidelines for Effective Moderation 479 (7) Moderation of Focus Group Discussions 486 (1) Projective Techniques 487 (1) Types of Projective Techniques 488 (3) Specific Projective Techniques 491 (4) The Innovative Methodologies of Qualitative Research 495 (16) Case Study 505 (6) Analysis and Interpretation of Qualitative Research Data Introduction 511 (1) Qualitative Research Analysis 512 (6) Process of Qualitative Research Analysis 518 (1) Content Analysis of the Transscripts and Video Tapes 519 (5) Analysis Approach for Qualitative Research 524 (3) Customized Analysis of Qualitative Data 527 (6) Data Interpretation in Qualitative 533 (3) Research Analysis Presentation of Qualitative Analysis Findings 536 (3) Analysis and Interpretation 539 (10) Case Study 542 (7) Part Five Getting Meaning Out of Data and its Application Report Writing and Presentation Introduction 549 (1) A Marketing Research Report 549 (8) Presentation of a Marketing Research Report 557 (1) Ethical Issues in Marketing Research Report Writing 558 (4) Interpretation of Marketing Research Reports Introduction 562 (1) The Marketing Research Report 562 (4) Using Marketing Research 566 (6) Applications of Marketing Research Introduction 572 (1) Marketing Research for Specific Market Situations 573 (6) Marketing Research During Various Product Life Cycle Stages 579 (4) Market Research Models for Effective Marketing Mix 583 (3) Other Applications of Marketing Research 586 (1) Marketing Research and Brand Positioning 587 (4) Research for Market Segmentation 591 (1) Research for Market Forecasting 592 (3) Research for Developing and Evaluating Marketing Strategies 595 (7) Index 602...”

An Introduction to social psychology : global perspectives / 由 Alcock, James

Contemporary readings in literacy education /

书本目录: “...Wood -- Rethinking middle school reading instruction : a basic literacy activity / William E. Blanton, Karen D. ...”