检索结果 - (fragmentation OR segmentation)
在您的搜寻 Dewey Classification
在您的搜寻 Dewey Classification
在您的搜寻 主题建议
在您的搜寻 主题建议
- Marketing 22
- Market segmentation 7
- Marketing--Management 4
- Advertising 3
- Consumer markets 3
- Financial statements 3
- Promoting products 3
- Consumer behavior 2
- Disclosure in accounting 2
- Internet marketing 2
- Management 2
- Market surveys 2
- Marketing management 2
- Marketing research 2
- Strategic planning 2
- Accountancy 1
- Accountaning Standards 1
- Accounting 1
- Anti-dumping agreement 1
- Branding (Marketing) 1
- Bridges (Computer networks) 1
- Business enterprises--Computer networks 1
- Business logistics 1
- Communication in marketing 1
- Computer network protocols 1
- Consumers 1
- Creating marketing plan 1
- Customer relations--Management 1
- Developing countries 1
- Electronic commerce 1
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The long tail : why the future of business is selling less of more /
出版 2006主题: “...Market segmentation....”
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图书 -
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The role of 4Ps marketing strategy in higher learning institutions: Case study Open University of Tanzania.
出版 2026主题: “...Marketing segmentation...”
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Thesis -
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Understanding property law
出版 2004书本目录: “...Ownership and title. The fragmentation of title to land. Equity. Tenancies. Leases and mortgages. ...”
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Essentials of marketing : a marketing strategy planning approach /
出版 2003书本目录: “...Marketing's role in the global economy Marketing's role within the firm or nonprofit organization Focusing marketing strategy with segmentation and positioning Evaluating marketing strategy with segmentation and positioning Evaluating opportunities in the changing marketing environment Final consumers and their buying behavior Business and organizational customers and their buying behavior Improving decisions with marketing information Elements of product planning for goods and services Product management and new-product development Place and development of channel systems Logistics and distribution customer service Retailers, wholesalers, and their strategy planning Promotion: introduction to integrated marketing communications Personal selling Advertising and sales promotion Pricing objectives and policies Price setting in the business world Developing innovative marketing plans: appraisal and challenges...”
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Marketing for entrepreneurs : concepts and applications for new ventures /
出版 2010书本目录: “...Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! ...”
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Strategic marketing : planning and control /
出版 2001书本目录: “...The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases....”
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Strategic marketing problems : cases and comments /
出版 2010书本目录: “...Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy....”
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