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Services management : an integrated approach

Foundations of microeconomics 由 Bade Robin

书本目录: “...Part 1 IntroductionChapter 1 Getting StartedChapter 2 The U.S. and Global EconomiesChapter 3 The Economic ProblemChapter 4 Demand and SupplyPart 2 A Closer Look at MarketsChapter 5 Elasticities of Demand and SupplyChapter 6 Efficiency and Fairness of MarketsPart 3 How Governments Influence the EconomyChapter 7 Markets in ActionChapter 8 TaxesChapter 9 Global Markets in ActionChapter 10 ExternalitiesChapter 11 Public Goods and Common ResourcesPart 4 A Closer Look at Decision MakersChapter 12 Consumer Choice and DemandChapter 13 Production and CostPart 5 Prices, Profits, and Industry PerformanceChapter 14 Perfect CompetitionChapter 15 MonopolyChapter 16 Monopolistic CompetitionChapter 17 OligopolyPart 6 Incomes, Uncertainty, and InequalityChapter 18 Demand and Supply in Factor MarketsChapter 19 Uncertainty and InformationChapter 20 Inequality and Poverty...”

Annual editions : international business

书本目录: “...Drucker Here's the Good News 16 (3) Barrett Sheridan Daniel Gross The Real Global Technology Challenge 19 (5) Leonard Lynn Harold Salzman Looking Ahead to Our Place in the Next Economy 24 (5) Matthew Budman Part B. ...”

Public relations : principles and practices / 由 Sachdeva, Iqbal S.

书本目录: “...389 (3) Case Study: Godrej---the New Identity Programme 392 (2) Event Management 394 (23) Events---a Powerful Communication 394 (1) Objectives of Special Events 395 (4) Event Management Industry---a Historical Perspective 399 (3) Events---Classifications 402 (1) Events---Types 402 (5) Organizing an Event 407 (10) PR and Crisis Management 417 (19) Defining a Crisis Situation 417 (1) Kinds of Crisis 418 (6) PR and Crisis Management---the Plan 424 (5) The Ten Commandments 429 (2) Case Study: Sir Ganga Ram Hospital---Disaster Management Plan 431 (5) Government Public Relations 436 (21) Government Public Relations 436 (4) Elections and Public Relations 440 (1) Objectives of Government PR 441 (4) Government PR Agencies 445 (3) Government PR Problems 448 (2) PR---Public and Private Sectors 450 (2) Case Study: Public Relations in Action--Focus: 2004 Elections 452 (5) PR and Lobbying 457 (28) Lobbying and Lobbyists 457 (1) The American Scene 458 (2) The Lobbying Majors of America 460 (4) The Indian Scene 464 (4) The Pressure Groups of India 468 (2) Lobbying---India's Historial Perspective 470 (1) Some Major Lobbies of India 471 (4) PR Role in Lobbying 475 (7) Case Study: Lobbying---a Pervasive, Flourishing Racket in Washington 482 (3) Corporate Advertising 485 (22) Advertising and Public Relations 485 (2) Advertising Credibility 487 (1) A Critical View 488 (2) Objectives of Corporate Advertising 490 (8) Media for Corporate Advertising 498 (2) Types of Corporate Advertising 500 (7) Anatomy of a House Journal 507 (18) A House Journal Defined 507 (2) A Historical Perspective 509 (1) Objectives of a House Journal 509 (1) Types of House Journals 510 (4) Launching a House Journal 514 (7) The Legal Side of Publishing 521 (4) Ethics and Public Relations 525 (16) Public Relations and Ethics 525 (1) Some Legal Aspects 526 (4) Ethical Codes 530 (1) IPR Code for Public Relations 531 (4) IPRA Code of Ethics 535 (1) ASCI Code 535 (6) PART V: SUPPORT SERVICE Public Relations Agency 541 (22) Public Relations Agency Defined 541 (2) Functions of a PR Agency 543 (1) A Historical Perspective 544 (2) Selection of a PR Agency 546 (4) The Agency Structure 550 (1) Agency Evaluation or Audit 550 (6) Case Study: Concept PR---an Agency Profile 556 (7) Index 563...”

Principles of risk management and insurance 由 Rejda, George E.

书本目录: “...197 Part Four Life and health Risks 209 Chapter 11 Life Insurance 210 Premature Death 211 Financial Impact of Premature Death on Different Types of Families 212 Amount of Life Insurance to Own 213 Types of Life Insurance 219 Variations of Whole Life Insurance 225 Other Types of Insurance 234 Summary 237 n Key Concepts and Terms 238 n Review Questions 239 Application Questions 239 n Internet Resources 241 n Selected References 242 Notes 242 Case Application 237 Insight 11.1: 2001 CSO Mortality Table 222 Insight 11.2: How Good Is Cash-Value Life Insurance as an Investment? ...”

Microeconomics 由 Pindyck, Robert S.

书本目录: “...577 (3) A Variety of Interest Rates 579 (1) Summary 580 (1) Questions for Review 580 (1) Exercises 581 (2) Part Four Information, Market Failure, and the Role of Government 583 (112) General Equilibrium and Economic Efficiency 585 (32) General Equilibrium analysis 585 (5) Two Interdependent Markets---Moving to General Equilibrium 586 (1) Reaching General Equilibrium 587 (3) Efficiency in Exchange 590 (7) The Advantages of Trade 590 (1) The Edgeworth Box Diagram 591 (1) Efficient Allocations 592 (1) The Contract Curve 593 (1) Consumer Equilibrium in a Competitive Market 594 (2) The Economic Efficiency of Competitive Markets 596 (1) Equity and Efficiency 597 (3) The Utility Possibilities Frontier 597 (2) Equity and Perfect Competition 599 (1) Efficiency in Production 600 (6) The Production Possibilities Frontier 601 (2) Output Efficiency 603 (1) Efficiency in Output Markets 604 (1) The Gains from Free Trade 605 (1) Comparative Advantage 606 (4) An Expanded Production Possibilities Frontier 607 (3) An Overview---The Efficiency of Competitive Markets 610 (2) Why Market Fail 612 (2) Market Power 612 (1) Incomplete Information 613 (1) Externalities 613 (1) Public Goods 613 (1) Summary 614 (1) Questions for Review 614 (1) Exercises 615 (2) Markets with Asymmetric Information 617 (28) Quality Uncertainty and the Market for Lemons 617 (6) The Market for Used Cars 618 (2) Implications of Asymmetric Information 620 (1) The Importance of Reputation and Standardization 621 (2) Market Signaling 623 (5) A Simple Model of Job Market Signaling 624 (3) Guarantees and Warranties 627 (1) Moral Hazard 628 (2) The Principal---Agent Problem 630 (6) The Principal---Agent Problem in Private Enterprises 631 (2) The Principal--Agent Problem in Public Enterprises 633 (2) Incentives in the Principal---Agent Framework 635 (1) Managerial Incentives in an Integrated Firm 636 (3) Asymmetric Information and Incentive Design in the Integrated Firm 637 (2) Applications 639 (1) Asymmetric Information in Labor Markets: Efficiency Wage Theory 639 (3) Summary 642 (1) Questions for Review 642 (1) Exercises 643 (2) Externalities and Public Goods 645 (50) Externalities 645 (6) Negative Externalities and Inefficiency 646 (2) Positive Externalities and Inefficiency 648 (3) Ways of Correcting Market Failure 651 (12) An Emissions Standard 652 (1) An Emissions Fee 653 (1) Standards versus Fees 654 (2) Tradeable Emissions Permits 656 (4) Recycling 660 (3) Stock Externalities 663 (6) Stock Buildup and its Impact 664 (5) Externalities and Property Rights 669 (4) Property Rights 669 (1) Bargaining and Economic Efficiency 670 (1) Costly Bargaining--The Role of Strategic Behavior 671 (1) A Legal Solution---Suing for Damages 671 (2) Common Property Resources 673 (3) Public Goods 676 (4) Efficiency and Public Goods 677 (1) Public Goods and Market Failure 678 (2) Private Preferences for Public Goods 680 (2) Summary 682 (1) Questions for Review 683 (1) Exercises 683 (4) Appendix: The Basics of Regression 687 (8) An Example 687 (1) Estimation 688 (1) Statistical Tests 689 (2) Goodness of Fit 691 (1) Economic Forecasting 691 (3) Summary 694 (1) Glossary 695 (16) Answers to Selected Exercises 711 (12) Photo Credits 723 (2) Index 725...”

Exploring public relations 由 Tench, Ralph

书本目录: “...410 (2) Tools andtechniques 412 (5) Thw wonderful world of brands 417 (2) Key Challenges 419 (3) Tomorrow's people 422 (2) Summary 424 (1) Bibliography 424 (2) Business-to-business public relations 426 (15) Dennis Kelly Introduction 427 (1) Core priniples of business-to-business (B2B) public relations 427 (1) Trade journals and journalists 427 (6) Coordinating the communications disciplines 433 (3) Building corporate reputation 436 (4) Summary 440 (1) Bibliography 440 (1) Websites 440 (1) Public affairs 441 (21) Kelvin Moloney Introduction 442 (1) Scope of public affairs 442 (1) Public affairs defined 443 (1) Contexts of public affairs 444 (3) Public affairs: knowledge, skills and behaviour needed 447 (7) Ethics and public affairs 454 (6) Summary 460 (1) Bibliography 461 (1) Financial public relations (FPR)] 462 (19) Ryan Bowd Introduction 463 (1) Overview of finanical public relations 463 (3) The landscape of the City: L who's involved in financial public relations 466 (2) Finanical PR practice 468 (9) Emerging issues and trends 477 (1) Summary 478 (1) Bibliography 479 (1) Websites 480 (1) Public relations for information and communications technolgies: prinicples and planning 481 (17) Lee Edwards Introduction 482 (1) Information and communication technology (ICT): background and social impact 482 (1) Industry characteristics 483 (2) ICT audience characteristics 485 (5) Public relations in the ICT industry: a model 490 (2) Prinicples of ICT public relations practice 492 (4) Summary 496 (1) Bibliography 497 (1) Integrated marketing communications 498 (19) Graham Hughes Introduction 499 (1) Definitions of integrated marketing communication (IMC) 499 (5) Startegic marketing communications planning 504 (1) Brandking and integrated marketing communications 505 (2) Agency perspectives on integrated marketing communications 507 (2) Integrating the marketingcommunications mix 509 (6) Summary 515 (1) Bibliography 515 (1) Websites 516 (1) Sponsorship 517 (20) Sierk Horn Introduction 518 (1) Sponsorship: the context 518 (2) Defining sponsorship 520 (3) Management of sponsorship 523 (4) Features and characteristics of sponsorship 527 (3) `Emotional marketing' andthe emerging sponsorship age 530 (5) Summary 535 (1) Bibliography 535 (2) Part 4 Sectoral considerations 537 (108) Corporate communication 539 (21) Emma Wood Introduction 540 (1) Definition of corporate communication and terms 540 (7) Context and principle of corporate communication 547 (4) Interface of corporate communication and overall corporate strategy 551 (1) How corporate communication influences corporage decision making 552 (1) Corporate communication objectives: Stakeholders vs sharholders 553 (2) Practical application of critical reflection 555 (2) Summary 557 (1) Bibliography 558 (2) Campaigning organisations and pressure groups 560 (17) Sue Wolstenholme Introduction 561 (1) Types of campaigning organisation 561 (4) Key issues for public relations practitioners in organsisations and campaigning groups 565 (1) Campaign tactics 566 (2) People, politics and globalisation 568 (1) Building and evaluating consensus 569 (3) Practical guidelines for campaigning public relations 572 (3) Summary 575 (1) Bibliography 575 (1) Websities 576 (1) Public sector communication and soical marketing 577 (23) Liz Yeomans Introduction 578 (1) Theories of public communication 578 (8) Central government communication 586 (4) Local government communication 590 (1) Health sector communication 591 (5) A communication planning framework 596 (1) Summary 597 (1) Bibliography 597 (2) Websities 599 (1) Arts, leisure and entertainment public relations 600 (21) Shirley Beresford Johanna Fawkes Introduction 601 (1) Overview of the creative industries 601 (4) Concepts of culture 605 (1) Role of public relations in the creative industries 606 (2) Public relations objectives, strategies and tactics for arts organisations 608 (3) Trends and directions in the creative industries 611 (8) Summary 619 (1) Bibliography 619 (1) Websites 620 (1) Celebrity and public relations 621 (11) Elliot Pill Introduction 622 (1) Background and hisotrical development of the VIP (very important person) 622 (1) The rise of the celebrity 623 (2) Publicists, `PRs' and the PR industry 625 (1) Why celebrities are good for the `bottom line' 625 (1) Heroes, celebrity and the global celbrity industry 626 (1) Consumer reaction: Why people `buy into' celebrities 627 (1) How celebrity images is manufactured and maintained 628 (3) Summary 631 (1) Bibliography 631 (1) What next? ...”