Search Results - (fast OR part) food industry

Chain empowerment : supporting African farmers to develop markets

understanding entrepreneurship in Sub-Saharan Africa: a venture-ship approach

Table of Contents: “…Determinants of energy choices among micro-women entrepreneurs in food preparation and service industry in Dar-es-Salaam Chapter 5. …”

Marketing Research

Table of Contents: “…Case 1-2: Best Buy on a Segmentation Spree; Case 1-3: Ethical Dilemmas in Marketing Research; Chapter 2 Marketing Research in Practice; Learning Objectives; Information Systems, Decision Support Systems, and Marketing Research; Marketing Decision Support Systems; Suppliers of Information; Criteria for Selecting External Suppliers; Career Opportunities in Marketing Research; Summary; Questions and Problems; End Notes; Appendix: Marketing Research Jobs; Chapter 3 The Marketing Research Process; Learning Objectives Overview of the Marketing Research ProcessThe Preliminary Stages of the Marketing Research Process; Planning a New HMO; The International Marketing Research Process; Summary; Questions and Problems; End Notes; Case 3-1: A VideOcart Test for Bestway Stores; Case 3-2: Philip Morris Enters Turkey; Chapter 4 Research Design and Implementation; Learning Objectives; Research Approach; Research Tactics and Implementation; Budgeting and Scheduling the Research Project; Research Proposal; Designing International Marketing Research; Issues in International Research Design; Summary Questions and ProblemsEnd Notes; Appendix: Errors in Research Design; Case 4-1: Reynolds Tobacco's Slide-Box Cigarettes; Cases for Part I; Case I-1: Clover Valley Dairy Company; Part II Data Collection; Section A: Secondary and Exploratory Research; Chapter 5 Secondary Sources of Marketing Data; Learning Objectives; Secondary Data; Uses of Secondary Data; Benefits of Secondary Data; Limitations of Secondary Data; Internal Sources of Secondary Data; External Sources of Secondary Data; Census Data; North American Industry Classification System; Appraising Secondary Sources Applications of Secondary DataSources of Secondary Data for International Marketing Research; Problems Associated with Secondary Data in International Research; Applications of Secondary Data in International Research; Summary; Questions and Problems; End Notes; Case 5-1: Barkley Foods; Case 5-2: Dell in Latin America?…”