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The Blackwell cultural economy reader /
Publicado 2004Tabla de Contenidos: “…Part IV Commodity Chains11 African/Asian/Uptown/Downtown; 12 Retailers, Knowledges and Changing Commodity Networks: The Case of the Cut Flower Trade; 13 Culinary Networks and Cultural Connections: A Conventions Perspective; Part V Consumption; 14 Making Love in Supermarkets; 15 Window Shopping at Home:Classifieds, Catalogues and New Consumer Skills; 16 What 's in a Price?…”
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Educational theories and practices from the majority world /
Publicado 2008Enlace del recurso
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Monitoring and evaluation in health and social development : interpretive and ethnographic perspectives /
Publicado 2016Materias:Libro -
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Public relations : principles and practices /
Publicado 2009Tabla de Contenidos: “…Preface v PART I: FUNDAMENTALS AND EMERGENCE Public Relations Fundamentals 3 (16) The Inter-dependent World 3 (1) Definitions of Public Relations 4 (1) Public Relations Practice 5 (4) Strengths of a Public Relations Professional 9 (3) Duties and Responsibilities of a Public Relations Manager 12 (7) Emergence of Public Relations 19 (15) Ancient Times 19 (2) 20th Century 21 (1) Famous Personalities 21 (3) The First World War 24 (1) Corporate Interest in Public Relations 24 (1) Early Public Relations Managers and Agencies 25 (1) The Second World War 26 (1) Modern Times 26 (1) Public Relations---Changing Role 27 (7) Public Relations in India 34 (25) Public Relations---a Historical Perspective 34 (4) Pre-independence Era 38 (3) Post Independence Era 41 (1) Emergence of Professionalism 41 (2) Opening of Indian Economy 43 (1) Liberalization and Corporate Interest 43 (1) Towards Professional Recognition 43 (2) Media Scene 45 (3) Crisis Management Needs 48 (1) PR Agencies---Growth and Challenges 48 (2) Public Relations Education in India 50 (1) Towards Professional Maturity 51 (3) Case Study: Ratan's Revolution 54 (5) PART II: PROCESS AND PRACTICE PR Plan Phase I: Scan The Environment 59 (28) Public Relations---Increasing Recognition 59 (1) Public Relations Window 60 (2) Scan the Environment 62 (1) Target Publics 63 (1) Expectations of Publics 64 (4) Socio-economic Situation 68 (5) Political Environment 73 (1) Right to Information 73 (1) Society, Religions, and Culture 74 (2) Changing Psychographics 76 (1) Situational Analysis---Formal and Informal Research 77 (10) PR Plan Phase II: Develop A Communication Plan 87 (21) Communication---a Vital Link 87 (2) Create a Communication Plan 89 (8) Communication Media Strategies 97 (3) Communication Message Strategies 100 (1) Message Transmission Strategies 101 (4) Budgeting and Approvals 105 (3) PR Plan Phase III: Implementation of Communication Plan 108 (14) Implementation of PR Plan---a Tough Task 108 (1) Resistance to Change 109 (2) Message Management 111 (1) Mass Communication 112 (4) Follow the Activity Calendar 116 (1) Constant Monitoring and Mid Course Corrections 117 (5) PR Plan Phase IV: Evaluation of Impact 122 (17) Organization's Concern---Impact of PR Plan 122 (1) Evaluation Research Process 123 (1) Communication Effect Research 124 (3) Public Relations Audit 127 (4) Interpreting the Impact 131 (8) PART III: SKILLS Communication and Public Relations 139 (20) Communication and Public Relations 139 (1) The Communication Process 140 (2) Barriers in Communication 142 (2) Effective Communication Characteristics 144 (15) Negotiating Skills and Public Relations 159 (18) Negotiations and Public Relations 159 (1) Negotiations and Conflict 160 (1) Negotiation Process 161 (11) Case Study: Microsoft--Yahoo Marriage 172 (5) PART IV: APPLICATIONS Marketing PR and Integrated Marketing Communications 177 (25) Public Relations Support to Marketing 177 (8) Integrated Marketing Communications 185 (13) IMC in a Concert 198 (4) Customer Relations 202 (24) India---Customers Galore 202 (1) The Middle Class Mindset 203 (1) The New Shopping Patterns 204 (1) Total Customer Satisfaction 205 (1) Public Relations and Customer Satisfaction 206 (1) The Consumer Movement 207 (3) Who is a Customer? …”
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Management theory and practice
Publicado 2004Tabla de Contenidos: “…Developing an organisation culture. 14. Women in management. 15. The international context of management. 16. …”
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Public administration in theory and practice /
Publicado 2011Tabla de Contenidos: “…196 (1) References 197 (1) PART IV Identifying and Implementing Change 198 (44) Chapter 11 Theory and Practice of Planned Change 200 (12) Planned Change and Government Action 200 (1) The Change Agent 201 (2) The Diffusion of Innovation 203 (3) Implementing Change 206 (1) Change in American Governments 207 (2) Management, Leadership, and Change 209 (1) Conclusion 210 (1) References 211 (1) Chapter 12 Public Sector Strategic Management 212 (16) The Public Management Environment 212 (1) Advantages and Disadvantages of Strategic Management 213 (3) The Strategic Management Process 216 (1) Vision 217 (9) Strategic Management in Practice 226 (1) Conclusion 227 (1) References 227 (1) Chapter 13 Theory and Practice of Organization Development 228 (14) Organization Development Practice: Preparing for Intervention 228 (3) OD Practice: The Intervention 231 (2) Types of Intervention 233 (3) Organization Development in the Public Sector 236 (4) Conclusion 240 (1) References 241 (1) PART V Public Administration "Outside the Box": Politics and Administration 242 (53) Chapter 14 The Legislature in Administrative and Organizational Perspective 245 (12) Legislative Decision Making 246 (3) Legislative Structure 249 (3) Legislative Control 252 (3) Conclusion 255 (1) References 256 (1) Chapter 15 Administration in Comparative Perspective 257 (26) Framework for Study 257 (1) Political Culture and Public Administration 258 (6) Personnel Practice in Comparative Perspective 264 (4) Budget Practice in Comparative Perspective 268 (2) The Structure of Budget Decision Making 270 (4) Policy Making in Comparative Perspective 274 (4) Interest Groups and Bureaucrats 278 (1) Models of Governance 278 (1) Democracy and Bureaucracy 279 (2) Conclusion 281 (1) References 281 (2) Chapter 16 Politics and Administration: American Political Theory and the Bureaucracy 283 (12) Representative Government and Bureaucracy 283 (1) Framework and Analysis 284 (1) American Political Theory: Past and Present 285 (1) Bureaucratizing Democracy 286 (3) Democracy as: a Mechanism 289 (1) Toward a Democratic Government 289 (2) Governmental Democracy 291 (2) Conclusion 293 (1) References 294 (1) Suggested Readings 295 (7) Index 302…”
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International human rights law and practice /
Publicado 2020Tabla de Contenidos: “…International human rights law and notions of human rights : foundations, achievements and challenges -- International human rights law : the normative framework -- Human rights in practice -- The United Nations Charter system -- The UN rights treaty system -- Regional human rights treaty systems -- Individual complaints procedures -- Civil and political rights -- Economic, social and cultural rights -- Group rights : self-determination, minorities and indigenous peoples -- The human rights of women -- Children's rights -- The Recognition and protection of the human rights of vulnerable groups and persons -- The right to development and sustainable development -- Victims' rights and reparation -- The application of human rights in armed conflict -- Human rights and international criminal justice -- Human rights and counter-terrorism -- Human rights obligations of non-state actors -- Globalisation and its impact on human rights.…”
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