检索结果 - ((research proposal) OR (research process))

Proposals that work : a guide for planning dissertations and grant proposals / 由 Locke, Lawrence F.

主题: “...Proposal writing in research Handbooks, manuals, etc....”

Methodological tools for research and scientific writing in emerging economies : a guide to understand research process, proposal writing, data collection, analysis and scientific writing/ 由 Magigi, Wakuru

How to write quality research proposal : A complete and simplified recipe / 由 Mutai Benjamin K.

主题: “...Research proposal...”

Common mistakes and problems in research proposal writing : an assessment of proposals for research grants submitted to Research on Poverty Alleviation REPOA (Tanzania) / 由 Kikula, I. S.

The art of research report writing : an introduction for the beginners 由 Manyilizu, Bunini

主题: “...Research report writing...”
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Research methods: quantitative and qualitative approaches 由 Mugenda, Olive M.

主题: “...Project proposal...”

The process of research in psychology / 由 McBride, Dawn M.

Exploring research / 由 Salkind, Neil J.

书本目录: “...The role and importance of research -- The research process: coming to terms -- Selecting a problem and reviewing the research -- Sampling and generalizability -- Measurement, reliability, and validity -- Methods of measuring behavior -- Data collection and descriptive statistics -- Introducing inferential statistics -- Nonexperimental research methods -- Experimental research methods -- Quasi-experimental research: a close cousin to experimental research -- Writing a research proposal -- Writing a research manuscript....”

Marketing research : a practical approach / 由 Kolb, Bonita M.

书本目录: “...Cover; Contents; Part 1 Introduction to Uses and Methods of Marketing Research; 1 Introduction to Marketing Research; 2 Research as a Process; 3 Determining the Research Question; 4 The Research Proposal; 5 Cultural Considerations for Marketing Research; 6 Conducting Secondary Research; Part 2 Qualitative Marketing Research; 7 Choosing Participants for Qualitative Research; 8 Planning and Conducting Focus Groups; 9 In-depth, Intercept and Expert Interviews; 10 Projective, Observational, Ethnography and Grounded Theory Techniques; Part 3 Quantitative Marketing Research...”
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Marketing research : concepts, practices, and cases / 由 Easwaran, Sunanda

书本目录: “...Preface v Acknowledgements viii Part One Introduction to Marketing Research Nature and Scope of Marketing Research Introduction 3 (1) Marketing Research 4 (4) Marketing Decision-making 8 (2) Scope of Marketing Research 10 (16) Case Studies 19 (7) The Role of Research in Marketing Introduction 26 (1) Problem-solving Vs Opportunity Definition Research 27 (4) Quality of Research 31 (3) The Decision-making Perspective 34 (12) Case Study 43 (3) Practical Tips for Researchers Introduction 46 (1) Manager--Researcher Dialogue 47 (3) Defining the Boundaries of Marketing Research 50 (2) Marketing Intelligence and Marketing Research 52 (1) Actionable Research 53 (6) Part Two Planning for Marketing Research Stages in Planning Marketing Research Introduction 59 (1) The Marketing Research Brief 59 (2) Defining the Marketing Research Problem 61 (2) Hypotheses Generation 63 (3) The Marketing Research Proposal 66 (2) The Sample 68 (5) Types of Research Introduction 73 (1) Research Approaches 74 (8) Research Approaches for Marketing Decision Stages 82 (9) Types and Sources of Data Introduction 91 (1) Classification of Data 91 (2) Methods of Data Collection 93 (4) Errors in Data Collection 97 (13) Annexure 6.1 108 (2) Experimentation Introduction 110 (1) Causality 111 (1) Experiments in Marketing Research 112 (1) Validity in Experiments 113 (2) Types of Experimental Designs 115 (11) The Limitations of Experiments 126 (4) Interview Techniques Introduction 130 (1) The Choice of Respondents 131 (1) Survey Techniques 132 (6) The Appropriate Interview Method 138 (9) Sampling Introduction 147 (1) Sampling 148 (6) Sampling Techniques 154 (1) Probability Sampling Techniques 155 (5) Non-probability Sampling 160 (1) Determining the Sample Size 161 (10) Designing Questionnaires and Interview Guides Introduction 171 (1) Designing a Questionnaire 172 (4) Errors in Questionnaire Design and the Flow Chart 176 (6) Questionnaires for Telephone and Internet Surveys 182 (1) Projective Techniques and Interview Guides 183 (2) Reproduction of the Questionnaire 185 (6) Building Attitude Exploration into Questionnaires Introduction 191 (1) Measurement of Data 192 (5) Types of Attitude Scales 197 (17) Reliability and Validity of Scales 214 (4) Considerations in Scale Construction 218 (7) Case Studies 225 (14) Part Three Implementing Research: Quantitative Surveys Fieldwork, Data Editing, Tabulation, and the Basic Concepts of Analysis Introduction 239 (1) Fieldwork 239 (6) Coding and Editing of Data 245 (4) Tabulation of Data 249 (4) Preliminary Analysis of Data 253 (9) Other Measures of Association 262 (12) SPSS Commands 274 (17) Specific Techniques for Analysis of Data Introduction 291 (1) Parametric and Non-parametric Tests 292 (1) Parametric Tests 293 (7) Non-parametric Tests 300 (14) Computer Based Techniques of Data Analysis Introduction 314 (1) Reduction and Grouping of Data 314 (2) Discriminant Analysis 316 (9) Factor Analysis 325 (6) Cluster Analysis 331 (15) Multidimensional Scaling 346 (14) Conjoint Analysis 360 (9) The Influence of Data Analysis on Research Design 369 (46) Case Studies 376 (10) Annexure 14.1 386 (4) Annexure 14.2 390 (9) Annexure 14.3 399 (11) Annexure 14.4 410 (5) Part Four Qualitative Research and its Implementation Qualitative Research Introduction 415 (1) Qualitative Research 416 (10) Skills Required in a Qualitative Researcher 426 (2) Client--Researcher Relationship 428 (1) Forte of Qualitative Research 429 (1) Qualitative Research vs Quantitative research 429 (2) Relationship between Qualitative and Quantitative Research 431 (3) Strengths and Limitations of Qualitative Research 434 (3) Commencement of the Qualitative Research Study 437 (26) Case Study 447 (5) Annexure 15.1 452 (3) Annexure 15.2 455 (4) Annexure 15.3 459 (4) Qualitative Research Methodology Introduction 463 (1) Methodological Frameworks of Qualitative Research 464 (1) Focus Group Discussions 464 (2) Organization in Focus Group Discussions 466 (6) In-depth Interview 472 (1) Flow of Communication in In-depth Interviews 473 (4) Variations in Qualitative Research Methodology 477 (1) Role Demeanour and Skills of a Moderator 478 (1) Guidelines for Effective Moderation 479 (7) Moderation of Focus Group Discussions 486 (1) Projective Techniques 487 (1) Types of Projective Techniques 488 (3) Specific Projective Techniques 491 (4) The Innovative Methodologies of Qualitative Research 495 (16) Case Study 505 (6) Analysis and Interpretation of Qualitative Research Data Introduction 511 (1) Qualitative Research Analysis 512 (6) Process of Qualitative Research Analysis 518 (1) Content Analysis of the Transscripts and Video Tapes 519 (5) Analysis Approach for Qualitative Research 524 (3) Customized Analysis of Qualitative Data 527 (6) Data Interpretation in Qualitative 533 (3) Research Analysis Presentation of Qualitative Analysis Findings 536 (3) Analysis and Interpretation 539 (10) Case Study 542 (7) Part Five Getting Meaning Out of Data and its Application Report Writing and Presentation Introduction 549 (1) A Marketing Research Report 549 (8) Presentation of a Marketing Research Report 557 (1) Ethical Issues in Marketing Research Report Writing 558 (4) Interpretation of Marketing Research Reports Introduction 562 (1) The Marketing Research Report 562 (4) Using Marketing Research 566 (6) Applications of Marketing Research Introduction 572 (1) Marketing Research for Specific Market Situations 573 (6) Marketing Research During Various Product Life Cycle Stages 579 (4) Market Research Models for Effective Marketing Mix 583 (3) Other Applications of Marketing Research 586 (1) Marketing Research and Brand Positioning 587 (4) Research for Market Segmentation 591 (1) Research for Market Forecasting 592 (3) Research for Developing and Evaluating Marketing Strategies 595 (7) Index 602...”

Methods of scientific research 由 Sanga, O. K. M.

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Methods of scientific research 由 Sanga, O. K. M.

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Research methods: science and diversity 由 Spata, Andrea

书本目录: “...Part 1:The csientific process Part 2:Analyzing the results Part 3:Research designs: true experiments Part 4: Research designs: non experimental design Part 5: The research process...”

Understanding the research process and methods: an introduction 由 Ngechu, Mary

The practice of market research : an introduction / 由 McGivern, Yvonne

书本目录: “...62 Defining the problem 64 The nature of the research enquiry 72 Units of analysis 79 The time dimension 81 Research designs 81 Chapter summary 93 Questions and exercises 94 References 94 Recommended reading 95 4 Writing the brief and the proposal 97 Introduction 97 Topics covered 97 Relationship to MRS Advanced Certificate Syllabus 98 Learning outcomes 98 Roles in the briefing and research design process 99 Preparing a research brief 101 Choosing a research supplier 108 Questioning a brief 109 Preparing a research proposal 109 Evaluating a proposal 125 Responding to a proposal 126 The client-researcher relationship 127 Chapter summary 127 Questions and exercises 128 References 129 Recommended reading 129 5 Doing secondary research 131 Introduction 131 Topics covered 131 Relationship to MRS Advanced Certificate Syllabus 131 Learning outcomes 132 Why bother with secondary research? ...”

Effective legal research 由 Knowles, John

Designing and conducting health systems research projects: volume 1: proposal development and fieldwork / 由 Varkevisser, Corlien M.

Doing research in business and management : an introduction to process and method

书本目录: “...Foreword 1 (1) Preface 2 (2) How to Use this Book 4 (1) Layout of the Book 5 (2) About the Authors 7 (2) Acknowledgements 9 (1) Prologue 10 (4) 1 CONTEXT AND PROCESS 14 (58) 1 Business and Management Research in Perspective 14 (8) 2 Philosophical Background to Research 22 (20) 3 Research Strategies and Tactics 42 (20) 4 The Research Programme and Process 62 (10) II APPROACH, METHOD AND DATA 72 (154) 5 The Positivist Approach to Empirical Research 72 (20) 6 Phenomenology: The Non-Positivist Approach 92 (27) 7 The Research Process 119 (20) 8 Collecting Empirical Data 139 (10) 9 The Questionnaire or Measuring Instrument 149 (11) 10 The Case Study 160 (31) 11 The Sample 191 (14) 12 Statistical Analysis 205 (21) III REPORTING RESEARCH 226 (35) 13 Ethical Considerations 226 (14) 14 Writing up the Research 240 (7) 15 Evaluation of Masters and Doctoral Degrees 247 (14) Appendix A: A Note on Academic Degrees 261 (3) Appendix B: Measuring Instruments 264 (11) Appendix C: Further Information on Statistical Analysis 275 (2) Appendix D: Useful Web Site Addresses 277 (1) Appendix E: Software for Qualitative Evidence Analysis 278 (2) Appendix F: A Glossary of Terms 280 (12) References 292 (8) Index 300...”