Search Results - ((organisation part) OR ((organizations OR organizational) part)) of directions

Managing organisations in Africa by Blunt Peter

Table of Contents: “…Part 1: Introduction. 1. African Organisational Environments - 2. …”

Organizational behavior / by Luthans, Fred

Table of Contents: “…Part 1 The foundation for organization behaviour: an introduction to organizational behaviour; the background and methodology. …”
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The state of food and agriculture 2002

Table of Contents: “…Foreword v Glossary xvii Explanatory note xx PART I World review Current Agricultural Situation - Facts and Figures 3 (35) Trends in undernourishment 3 (3) Crop and livestock production 6 (5) Food shortages and emergencies 11 (3) World cereal supply situation 14 (3) External assistance to agriculture 17 (3) Food aid flows 20 (3) Commodity price trends 23 (6) Fisheries: production, disposition and trade 29 (4) Production and trade of forest products 33 (5) The Global Economy and Agriculture 38 (13) World economic environment 38 (13) World trade and commodity prices 39 (3) Implications of the Fourth World Trade Organization Ministerial Conference for agriculture 42 (6) Notes 48 (3) PART II Regional review Africa 51 (21) Regional overview 51 (6) General economic performance 51 (3) Agricultural performance 54 (3) Women farmers' productivity in sub-Saharan Africa 57 (8) Introduction 57 (1) The role and importance of women farmers 57 (5) Gender differentials in agricultural productivity and constraints facing women farmers 62 (2) Conclusion and policy implications 64 (1) Tsetse and trypanosomiasis control 65 (7) Introduction 65 (1) The direct impact of trypanosomiasis 65 (1) The indirect impacts of the disease 66 (2) Cost-benefit ratios for tsetse control 68 (1) Conclusion 69 (3) Asia and the Pacific 72 (24) Regional overview 72 (5) General economic performance 72 (1) Agricultural performance 73 (4) China's accession to the World Trade Organization and implications for Chinese agricultural policies 77 (19) The changing role of agriculture in the Chinese economy 78 (2) Agricultural policy in the reform period 80 (4) China's WTO accession commitments and provisions related to agriculture 84 (3) Recent policy shifts and likely changes as a result of accession to the WTO 87 (8) Conclusions 95 (1) Latin America and the Caribbean 96 (26) Regional overview 96 (5) General economic performance 96 (1) Recent agricultural performance 97 (4) Changing patterns in agricultural trade 101 (21) Growing importance of agricultural trade relative to production 101 (2) Declining role of agriculture in total merchandise trade 103 (1) Stable regional share in world agricultural trade 104 (1) Diversified product composition of agricultural trade 104 (6) Geographic diversification of markets 110 (1) Agricultural trade balances and their economic significance 111 (6) The price factor 117 (2) Conclusions 119 (3) Near East and North Africa 122 (19) Regional overview 122 (7) General economic performance 122 (1) Agricultural performance 123 (6) Climate variability, aridity and vulnerability to drought 129 (12) Drought -- a structurally recurrent phenomenon in the region 130 (3) Water and land resource issues 133 (1) Impact of recent droughts on crop and livestock production 134 (1) Impact on population livelihood, household income and rural poverty 134 (2) Impact on the environment 136 (1) Government measures for drought prevention and relief of affected groups 137 (2) From reactive crisis management to proactive risk management in agriculture 139 (2) Central and Eastern Europe and the Commonwealth of Independent States 141 (14) Regional overview 141 (3) Macroeconomic trends and agricultural performance 141 (3) Land and farms in Central and Eastern Europe and the CIS in the period of central planning 144 (1) Land and farm reform in Central and Eastern European and CIS countries 145 (10) The establishment of clear and secure rights of land tenure 147 (3) The creation of farms with an efficient ownership and management structure 150 (1) The formation of a class of mid-sized commercial farms 151 (2) Conclusions 153 (2) Developed Market Economies 155 (20) Overview 155 (20) General economic performance 155 (1) Agricultural performance 155 (5) Agricultural policy changes 160 (4) Notes 164 (11) PART III Agriculture and global public goods ten years after the Earth Summit The Role of Agriculture and Land in the Provision of Global Public Goods 175 (14) Introduction 175 (1) Economic concept of local and global public goods 176 (1) Public goods associated with the land-cluster chapters of Agenda 21 177 (1) Progress in the provision of global public goods since Rio-92 178 (4) Financing global public goods 182 (2) The need to increase international financial cooperation for promoting global public goods 184 (4) Conclusions 188 (1) Harvesting Carbon Sequestration Through Land-Use Change: A Way Out of Rural Poverty? …”

The management of innovation / by Burns, Tom

Table of Contents: “…Preface to the Third Edition vii Preface to the Second Edition xxi Introduction 1 (18) PART ONE. THE EXTERNAL CIRCUMSTANCES The Organization of Innovation 19 (18) The Development of the-Electronics Industry, and the Scottish Council's Scheme 37 (15) The Market Context 52 (25) PART TWO. …”
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Marketing : the core / by Kerin, Roger A.

Table of Contents: “…Part 1: Initiating the Marketing ProcessChapter 1:Developing Customer Relationships and Value through MarketingChapter 2:Chapter 2: Linking Marketing and Corporate StrategiesChapter 3: Scanning the Marketing EnvironmentChapter 4:Ethics and Social Responsibility in MarketingPart 2: Understanding Buyers and MarketsChapter 5:Consumer BehaviorChapter 6:Organizational Markets and Buying BehaviorChapter 7:Reaching Global MarketsPart 3: Targeting Marketing OpportunitiesChapter 8: Turning Marketing Information into ActionChapter 9:Identifying Market Segments and TargetsPart 4: Satisfying Marketing OpportunitiesChapter 10:Developing New Products and ServicesChapter 11:Managing Products, Services, and BrandsChapter 12:Pricing Products and ServicesChapter 13:Managing Marketing Channels and Supply ChainsChapter 14:Retailing and WholesalingChapter 15:Integrated Marketing, Communications, and Direct MarketingChapter 16:Advertising, Sales Promotion, and Public Relations Chapter 17:Personal Selling and Sales ManagementChapter 18:Implementing Interactive and Multi-Channel MarketingAppendix A: Creating an Effective Marketing Plan…”

Finland and national liberation in Southern Africa / by Soiri, Iina

Records management handbook by Penn, Ira A

Table of Contents: “…Records Management Improvement Strategies: Organizing an integrated program; Setting the scene for improvement; Management analysis part one: preparation, project management and data collection; Management analysis part two: analyzing, drawing conclusions, evaluation and implementation; Records inventory. …”

Marketing management / by Kotler, Philip

Table of Contents: “…Delivering Value: Chapter 15 Designing & Managing Value Networks & Channels Chapter 16 Managing Retailing, Wholesaling & Logistics Part VII. Communicating Value Chapter 17 Designing & Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations Chapter 19 Managing Personal Communications: Direct Marketing & the Sales Force Part VIII. …”

IMC : using advertising and promotion to build brands by Duncan Tom

Table of Contents: “…Part One FROM MARKETING COMMUNICATION TO IMC 1 (118) From Marketing Communication to IMC 2 (36) Brands and Stakeholder Relationships 38 (40) IMC Partners and Cross-Functional Organization 78 (41) Part Two STRATEGIC FOUNDATIONS OF IMC 119 (188) The Brand Communication Process 120 (36) The Brand Decision Process 156 (36) IMC Planning 192 (40) Segmenting and Targeting 232 (38) Data-Driven Communication 270 (37) Part Three CREATING, SENDING, AND RECEIVING BRAND MESSAGES 307 (192) IMC Message Strategy 308 (26) Brand Message Execution 334 (34) Media Characteristics 368 (44) The Internet and Interactive Media 412 (42) Media Planning 454 (45) Part Four MARKETING COMMUNICATION FUNCTIONS 499 (160) Advertising: The Awareness Builder 500 (28) Public Relations: The Credibility Builder 528 (36) Sales Promotion: Intensifying Consideration 564 (30) The Personal Connection: Direct Response and Personal Sales 594 (36) Experiential Contact: Events, Sponsorships, and Customer Service 630 (29) Part Five THE BIG PICTURE 659 (102) Social, Ethical, and Legal Issues 660 (30) International Marketing Communication 690 (32) Measurement, Evaluation, and Effectiveness 722 (39) Glossary 761 (8) Index 769…”

Annual editions : international business

Table of Contents: “…Preface iv Correlation Guide x Topic Guide xi Internet References xiv UNIT 1 Overview of International Business Unit Overview xvi Part A. Introduction to International Business Globalization and Its Contents 2 (6) Peter Marber The Leading Economic Organizations at the Beginning of the 21st Century 8 (4) Fred Maidment Trading Places 12 (4) Peter F. …”

Technology and economic development : the dynamics of local, regional, and national change by Malecki, Edward J.

Table of Contents: “…Part 7 Creating technological places - nations, regions, and localities: national policies toward high technology; industrial and technology policy in the third World; technology transfer; policies for regional high tech development; directing technology. …”

Proactive purchasing in the supply chain : the key to world-class procurement / by Burt, David N.

Table of Contents: “…Foreword Acknowledgments Introduction Chapter 1 Purchasing: The Foundation of the Supply Chain Supply Management and the Bottom Line Increased Sales Lower Total Cost of Ownership Supply Management and Return on Investment (ROI) The Progression to Strategic Supply Chain Management Supply Chains The Supply and Value Networks: The Next Phase of Supply Chain Management Implementing Strategic Supply Chain Management The Roles of a Supply Management Professional Summary Appendix: An Overview of the Mechanics of Supply Management Endnotes Suggested Reading Chapter 2 Organizational Issues Placement of Supply Management Within the Organization Other Factors Impacting Organizational Structure Classification of Responsibilities and Activities Operational vs. …”

A preface to marketing management / by Peter, J. Paul

Table of Contents: “…4 (9) Strategic Planning and Marketing Management 4 (1) The Strategic Planning Process 5 (8) The Complete Strategic Plan 13 (1) The Marketing Management Process 13 (5) Situation Analysis 14 (2) Marketing Planning 16 (2) Implementation and Control of the Marketing Plan 18 (1) Marketing Information Systems and Marketing Research 18 (1) The Strategic Plan, the Marketing Plan, and Other Functional Area Plans 18 (2) Marketing's Role in Cross-Functional Strategic Planning 18 (2) Conclusion 20 (3) Appendix Portfolio Models 23 (4) PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 27 (50) Marketing Research: Process and Systems for Decision Making 28 (12) The Role of Marketing Research 28 (1) The Marketing Research Process 29 (9) Purpose of the Research 29 (1) Plan of the Research 30 (5) Performance of the Research 35 (1) Processing of Research Data 35 (1) Preparation of the Research Report 36 (1) Limitations of the Research Process 36 (2) Marketing Information Systems 38 (1) Conclusion 39 (1) Consumer Behavior 40 (13) Social Influences on Consumer Decision Making 41 (2) Culture and Subculture 41 (1) Social Class 42 (1) Reference Groups and Families 43 (1) Marketing Influences on Consumer Decision Making 43 (2) Product Influences 43 (1) Price Influences 43 (1) Promotion Influences 44 (1) Place Influences 44 (1) Situational Influences on Consumer Decision Making 45 (1) Psychological Influences on Consumer Decision Making 45 (1) Product Knowledge 45 (1) Product Involvement 46 (1) Consumer Decision Making 46 (6) Need Recognition 47 (1) Alternative Search 48 (1) Alternative Evaluation 49 (1) Purchase Decision 49 (1) Postpurchase Evaluation 50 (2) Conclusion 52 (1) Business, Government, and Institutional Buying 53 (11) Categories of Organizational Buyers 53 (1) Producers 53 (1) Intermediaries 54 (1) Government Agencies 54 (1) Other Institutions 54 (1) The Organizational Buying Process 54 (1) Purchase-Type Influences on Organizational Buying 55 (1) Straight Rebuy 55 (1) Modified Rebuy 55 (1) New Task Purchase 55 (1) Structural Influences on Organizational Buying 56 (2) Purchasing Roles 56 (1) Organization-Specific Factors 57 (1) Purchasing Policies and Procedures 57 (1) Behavioral Influences on Organizational Buying 58 (2) Personal Motivations 58 (1) Role Perceptions 58 (2) Stages in the Organizational Buying Process 60 (3) Organizational Need 61 (1) Vendor Analysis 61 (1) Purchase Activities 61 (1) Postpurchase Evaluation 61 (2) Conclusion 63 (1) Market Segmentation 64 (13) Delineate the Firm's Current Situation 64 (1) Determine Consumer Needs and Wants 65 (1) Divide Markets on Relevant Dimensions 65 (8) A Priori versus Post Hoc Segmentation 66 (1) Relevance of Segmentation Dimensions 66 (1) Bases for Segmentation 67 (6) Develop Product Positioning 73 (1) Decide Segmentation Strategy 74 (1) Design Marketing Mix Strategy 75 (1) Conclusion 76 (1) PART C THE MARKETING MIX 77 (90) Product and Brand Strategy 78 (16) Basic Issues in Product Management 78 (9) Product Definition 78 (1) Product Classification 79 (1) Product Quality and Value 80 (1) Product Mix and Product Line 81 (1) Branding and Brand Equity 82 (4) Packaging 86 (1) Product Life Cycle 87 (2) Product Adoption and Diffusion 89 (1) The Product Audit 90 (2) Deletions 90 (1) Product Improvement 90 (2) Organizing for Product Management 92 (1) Conclusion 93 (1) New Product Planning and Development 94 (13) New Product Strategy 95 (2) New Product Planning and Development Process 97 (5) Idea Generation 97 (2) Idea Screening 99 (1) Project Planning 99 (1) Product Development 100 (1) Test Marketing 100 (1) Commercialization 101 (1) The Importance of Time 101 (1) Some Important New Product Decisions 102 (3) Quality Level 102 (2) Product Features 104 (1) Product Design 104 (1) Product Safety 104 (1) Causes of New Product Failure 105 (1) Need for Research 105 (1) Conclusion 106 (1) Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing 107 (19) Strategic Goals of Marketing Communication 107 (1) Create Awareness 107 (1) Build Positive Images 108 (1) Identify Prospects 108 (1) Build Channel Relationships 108 (1) Retain Customers 108 (1) The Promotion Mix 108 (1) Integrated Marketing Communications 109 (2) Advertising: Planning and Strategy 111 (1) Objectives of Advertising 111 (1) Advertising Decisions 112 (7) The Expenditure Question 113 (2) The Allocation Question 115 (4) Sales Promotion 119 (4) Push versus Pull Marketing 119 (2) Trade Sales Promotions 121 (1) Consumer Promotions 121 (1) What Sales Promotion Can and Can't Do 121 (2) Public Relations 123 (1) Direct Marketing 123 (1) Conclusion 124 (1) Appendix: Major Federal Agencies Involved in Control of Advertising 125 (1) Personal Selling, Relationship Building, and Sales Management 126 (15) Importance of Personal Selling 126 (1) The Sales Process 127 (7) Objectives of the Sales Force 127 (1) The Sales Relationship-Building Process 128 (5) People Who Support the Sales Force 133 (1) Managing the Sales and Relationship-Building Process 134 (6) The Sales Management Task 135 (1) Controlling the Sales Force 136 (3) Motivating and Compensating Performance 139 (1) Conclusion 140 (1) Distribution Strategy 141 (16) The Need for Marketing Intermediaries 141 (1) Classification of Marketing Intermediaries and Functions 141 (2) Channels of Distribution 143 (1) Selecting Channels of Distribution 144 (3) Specific Considerations 144 (3) Managing a Channel of Distribution 147 (3) Relationship Marketing in Channels 147 (1) Vertical Marketing Systems 147 (3) Wholesaling 150 (1) Store and Nonstore Retailing 151 (4) Store Retailing 151 (1) Nonstore Retailing 152 (3) Conclusion 155 (2) Pricing Strategy 157 (10) Demand Influences on Pricing Decisions 157 (2) Demographic Factors 157 (1) Psychological Factors 157 (1) Price Elasticity 158 (1) Supply Influences on Pricing Decisions 159 (3) Pricing Objectives 159 (1) Cost Considerations in Pricing 159 (2) Product Considerations in Pricing 161 (1) Environmental Influences on Pricing Decisions 162 (1) Competition 162 (1) Government Regulations 162 (1) A General Pricing Model 163 (3) Set Pricing Objectives 163 (1) Evaluate Product-Price Relationships 163 (1) Estimate Costs and Other Price Limitations 164 (1) Analyze Profit Potential 165 (1) Set Initial Price Structure 165 (1) Change Price as Needed 166 (1) Conclusion 166 (1) PART D MARKETING IN SPECIAL FIELDS 167 (32) The Marketing of Services 168 (15) Important Characteristics of Services 170 (4) Intangibility 170 (1) Inseparability 171 (1) Perishability and Fluctuating Demand 172 (1) Client Relationship 172 (1) Customer Effort 173 (1) Uniformity 174 (1) Providing Quality Services 174 (2) Customer Satisfaction Measurement 175 (1) The Importance of Internal Marketing 175 (1) Overcoming the Obstacles in Service Marketing 176 (2) Limited View of Marketing 177 (1) Limited Competition 177 (1) Noncreative Management 177 (1) No Obsolescence 178 (1) The Service Challenge 178 (4) Banking 179 (1) Health Care 179 (1) Insurance 180 (1) Travel 180 (1) Implications for Service Marketers 181 (1) Conclusion 182 (1) Global Marketing 183 (16) The Competitive Advantage of Nations 184 (1) Organizing for Global Marketing 185 (5) Problems with Entering Foreign Markets 185 (2) Organizing the Multinational Company 187 (3) Programming for Global Marketing 190 (5) Global Marketing Research 190 (2) Global Product Strategy 192 (1) Global Distribution Strategy 193 (1) Global Pricing Strategy 194 (1) Global Advertising and Sales Promotion Strategy 194 (1) Entry and Growth Strategies for Global Marketing 195 (2) Conclusion 197 (2) SECTION II ANALYZING MARKETING PROBLEMS AND CASES 199 (14) A Case Analysis Framework 200 (7) Analyze and Record the Current Situation 201 (4) Analyze and Record Problems and Their Core Elements 205 (1) Formulate, Evaluate, and Record Alternative Courses of Action 206 (1) Select and Record the Chosen Alternative and Implementation Details 206 (1) Pitfalls to Avoid in Case Analysis 207 (1) Communicating Case Analyses 208 (4) The Written Report 209 (2) The Oral Presentation 211 (1) Conclusion 212 (1) SECTION III FINANCIAL ANALYSIS FOR MARKETING DECISIONS 213 (10) Financial Analysis 214 (8) Break-Even Analysis 214 (2) Net Present Value Analysis 216 (2) Ratio Analysis 218 (4) Conclusion 222 (1) SECTION IV DEVELOPING MARKETING PLANS 223 (12) A Marketing Plan Framework 224 (9) Title Page 225 (1) Executive Summary 225 (1) Table of Contents 226 (1) Introduction 226 (1) Situational Analysis 226 (1) Marketing Planning 226 (2) Implementation and Control of the Marketing Plan 228 (2) Summary 230 (1) Appendix---Financial Analysis 230 (3) References 233 (1) Conclusion 233 (2) Chapter Notes 235 (7) Index 242…”

Case study research and applications : design and methods / by Yin, Robert K.

Exploring public relations by Tench, Ralph

Table of Contents: “…Guided tour xvi About the authors xviii Foreword xxii Preface xxiii Publisher's acknowledements xxv Part 1 The Context of public relations Public relations orgins: definitions and history 3 (16) Lee Edwards Introduction 4 (1) Public relations difinitions 4 (4) Public opinion: justifying public relations 8 (1) Business, politics and public relations: country case studies 9 (7) Summary 16 (1) Bibliography 17 (2) Management and organisation of public relations 19 (16) Anne Gregory Introduction 20 (1) Importance of Context 20 (1) External environment 20 (4) Internal environment 24 (2) Systems theory 26 (1) Location of public relations in organisations 27 (5) Future of the public relations department 32 (1) Summary 33 (1) Bibliography 33 (2) Role of the public relations practitioner 35 (33) Ralph Tench Meriel D'Artrey Johanna Fawkes Introduction 36 (1) Who are the Public relations practitioners? …”