Resultados da pesquisa - ((international control) OR (international convention)) commission

Goals for Americans; programs for action in the sixties, comprising the report of the President's Commission on National Goals and chapters submitted for the consideration of the C...

EC merger control : ten years on : papers from the EC Merger Control 10th Anniversary Conference held in Brussels in September 2000 under the auspices of the European Commission Di...

Tensions within the internal market : the functioning of the internal market and the development of horizontal and flanking policies / Por Vries, Sybe Alexander de

Sumário: “...Acknowledgements Introduction The origin of this study: tensions within the internal market 3 (3) The purpose, central question and background of this study 6 (1) Horizontal and flanking policies and the internal market: defining and delimiting the topic 7 (8) Horizontal and flanking policies 8 (4) The internal market 12 (3) The relevant general principles of Community law 15 (9) The principle of proportionality 15 (2) The principle of Community loyalty 17 (1) The integration principle 18 (6) The plan 24 (3) The Application of the Free Movement Rules Introduction 27 (1) The material, personal and territorial scope of the free movement rules 27 (10) The material scope 28 (1) In general 28 (2) Horizontal and flanking activities 30 (3) The personal scope 33 (3) The territorial scope 36 (1) Conclusions 37 (1) The application of the free movement rules: the prohibitions 37 (12) The prohibition: towards market access 38 (1) Indistinctly applicable measures 38 (1) Towards a market access based test 39 (2) Selling arrangements 41 (3) Inherent restrictions 44 (2) Article 29 EC and the exportation of goods 46 (1) Tariff barriers 47 (1) Article 25 EC 47 (1) Article 90 EC 47 (1) Conclusions 48 (1) The application of the free movement rules: the exceptions 49 (50) The scope of the Treaty exceptions 49 (1) Overriding requirements of public interest 50 (1) Conditions for invoking the exceptions 51 (1) No harmonisation measure 52 (1) Non-economic interests 52 (3) Proportionality 55 (2) The protection of horizontal and flanking policy interests 57 (1) The protection of the environment 57 (1) The protection of health and life of humans, animals or plants: Article 30 EC 58 (1) The protection of the environment as overriding requirement of public interest 59 (1) The condition that environmental measures should apply without distinction 59 (3) The proportionality test: the assessment of environmental measures 62 (4) The protection of consumers 66 (1) The protection of health and safety of consumers 66 (1) The protection of consumers as overriding requirement of public interest 66 (2) The condition that consumer protection measures should apply without distinction 68 (2) The proportionality test: the assessment of consumer protection measures 70 (7) The protection of public health 77 (1) The protection of public health as Treaty exception 77 (1) The safeguarding of the financial stability of a health care system as overriding requirement of public interest 78 (1) (No) condition that health measures should apply without distinction 79 (2) The proportionality test: the assessment of public health measures 81 (4) The protection of culture 85 (1) The protection of national treasures possessing artistic, historic or archaeological value: Article 30 EC 85 (3) Culture and public policy: Article 46 EC 88 (1) Culture as overriding requirement of public interest 89 (1) (No) condition that cultural measures should apply without distinction 89 (4) The proportionality test: the assessment of cultural measures 93 (3) Conclusions 96 (3) The Application of the Competition Rules Introduction: the growing relevance of competition law 99 (2) In general: the material, personal and territorial scope of the competition rules 101 (14) The material scope 101 (3) The personal scope 104 (1) The concept of undertaking in general 104 (3) Horizontal and flanking activities 107 (6) The territorial scope 113 (2) Conclusions 115 (1) The application of the competition rules and the Member States 115 (66) Article 87 EC: the prohibition on state aids 115 (1) The grant of aid for horizontal and flanking policy reasons 116 (1) The scope of Article 87(1) EC: the concept of aid in relation to `normal undertakings' 117 (7) The scope of Article 87(1) EC: the concept of aid in relation to `public service undertakings' 124 (9) The distortion of competition and trade 133 (4) The exceptions: state aids that can be justified for horizontal and flanking policy reasons 137 (1) The scope of Articles 87(2) and 87(3) EC 137 (3) The environment 140 (4) Consumer protection 144 (1) Public health 145 (4) Culture 149 (4) Conclusions 153 (1) Article 86 EC: public undertakings and exclusive rights 153 (1) The scope of Article 86(1) EC: the concept of exclusive rights in relation to horizontal and flanking activities 154 (1) Exclusive rights and the competition rules: different approaches in the case law 155 (4) Article 86(2) EC: the justification for public service undertakings 159 (1) The scope of Article 86(2) EC in general 159 (6) The environment 165 (2) Consumer protection 167 (1) Public health 168 (1) Culture 169 (2) Conclusions 171 (1) Articles 3(1) sub g, 10 and 81 & 82 EC 172 (1) The useful effect doctrine 172 (5) Exceptions 177 (2) The relevance of the useful effect doctrine for national competition authorities 179 (2) Conclusions 181 (1) The application of the competition rules and undertakings 181 (66) Article 81 EC: the cartel prohibition 182 (1) Introduction 182 (1) Article 81(1) EC: the restriction of competition 183 (1) The object or effect to restrict competition 183 (3) Appreciability or De minimis 186 (3) The rule of reason 189 (2) Inherent restrictions 191 (7) Exemptions: restrictive practices that can be justified for horizontal and flanking policy reasons 198 (1) The scope of Article 81(3) EC 198 (5) The environment 203 (5) Consumer protection 208 (2) Public health 210 (4) Culture 214 (5) Conclusions 219 (2) Article 82: the prohibition on abuse of a dominant position 221 (1) The scope of Article 82 EC: abusive behaviour and horizontal and flanking policy considerations 221 (1) The abuse of a dominant position 222 (1) Dominance 223 (2) Abuse 225 (5) The objective justification 230 (1) Conclusions 231 (1) Merger Regulation 139/2004 232 (1) The scope of the Merger Regulation in relation to horizontal and flanking policies 232 (1) The appraisal of concentrations 233 (1) Dominance 234 (1) A significant impediment of competition 235 (5) Exceptions: legitimate public interests in Article 21(4) of the Merger Regulation 240 (2) Conclusions 242 (5) Harmonisation of Horizontal and Flanking Policies Introduction 247 (2) No `real' harmonisation of national legislation 249 (4) Harmonisation techniques 253 (7) Total harmonisation 253 (1) Minimum harmonisation 254 (5) The `New Approach' 259 (1) Harmonisation within the framework of the internal market 260 (37) Introduction 260 (1) Legal bases for harmonisation within the context of the Internal Market 261 (1) Article 95 EC 262 (1) Articles 47(2), 55 and 57 EC 262 (3) Article 308 EC 265 (2) Snus, Cigarettes and commercials: the potential and limits of harmonisation on the basis of internal market provisions 267 (7) Harmonisation of national horizontal and flanking policies on the basis of internal market legal bases 274 (1) Environmental policy and the internal market 274 (4) Consumer policy and the internal market 278 (6) Public health and the internal market 284 (1) Public health stricto sensu 285 (3) Health care 288 (2) Cultural policy and the internal market 290 (6) Conclusions 296 (1) Harmonisation beyond the internal market: specific legal bases 297 (14) Environmental policy as horizontal and flanking policy 298 (1) The legal basis for environmental policy 298 (1) An example of a harmonisation measure: the Transfer of Waste Regulation 299 (2) Consumer policy as horizontal and flanking policy 301 (1) The legal basis for consumer policy 301 (2) Measures adopted on the basis of Article 153 EC 303 (2) Public health policy as horizontal and flanking policy 305 (1) The legal basis for public health policy 305 (1) Measures adopted on the basis of Article 152 EC 306 (2) Cultural policy 308 (1) The legal basis for cultural policy 308 (1) Measures adopted on the basis of Article 151 EC 309 (2) Conclusions 311 (1) Harmonisation and free movement 311 (8) Towards a Synthesis Introduction 319 (1) Free movement 319 (6) Negative integration 320 (1) Prohibitive rules 320 (1) Exceptions 321 (1) Positive integration 322 (1) Harmonisation contributes to solving the problem of tension 322 (1) Minimum harmonisation 323 (1) Total harmonisation 324 (1) A wide margin of discretion of the community legislature to pursue horizontal and flanking policy interests 324 (1) Competition and the Member States 325 (3) Articles 86 and 87 EC 325 (1) The prohibitive rules 325 (1) Exceptions 326 (1) Community measures: no positive integration 327 (1) Competition and undertakings 328 (3) Articles 81, 82 EC and Merger Control 328 (1) The prohibitive rules 328 (1) Exceptions 329 (2) Community measures: no positive integration 331 (1) Coherence or convergence? ...”

Accounting : a book of readings /

Sumário: “...The work and purpose of the International Accounting Standards Committee 78. Beyond the Tenth International Congress 79. ...”

Integrated advertising, promotion, and marketing communications Por Clow, Kenneth E.

Sumário: “...Preface xix PART 1 THE IMC FOUNDATION 1 (116) Integrated Marketing Communications 2 (22) Ron Jon Surf Shop: IMC and Brand Building Go to the Beach 2 (2) Overview 4 (2) Communication and IMC Programs 6 (2) Integrated Marketing Communications 8 (1) An Integrated Marketing Communications Plan 9 (1) IMC Components and the Design of this Book 10 (1) The IMC Foundation 10 (3) Advertising Tools 11 (1) IMC Media Tools 11 (1) Promotional Tools 11 (1) Integration Tools 12 (1) Refining the IMC Program 12 (1) The Value of IMC Plans 13 (4) Information Technology 13 (1) Changes in Channel Power 14 (1) Increases in Competition 15 (1) Brand Parity 16 (1) Integration of Information 16 (1) Decline in the Effectiveness of Television Advertising 17 (1) International Implications 17 (7) Corporate Image and Brand Management 24 (32) Gucci: One Strong Brand Works with Others 24 (1) Overview 25 (1) Corporate Image 26 (4) Components of a Corporate Image 26 (1) The Role of a Corporate Image---Consumer Perspective 27 (1) The Role of a Corporate Image--- Business-to-Business Perspective 28 (1) The Role of a Corporate Image---Company Perspective 29 (1) Promoting the Desired Image 30 (2) Creating the Right Image 30 (1) Rejuvenating an Image 31 (1) Changing an Image 31 (1) Corporate Name 32 (1) Corporate Logos 33 (1) Branding 34 (1) Developing a Strong Brand Name 34 (1) Brand Equity 35 (3) Steps to Building Brand Equity 36 (1) Measuring Brand Equity 37 (1) Brand Extensions and Flanker Brands 38 (2) Co-Branding 40 (1) Private Brands 41 (2) Packaging 43 (2) New Trends in Packaging 44 (1) Labels 45 (1) Positioning 45 (3) Other Elements of Positioning 47 (1) Ethical Issues in Brand Management 48 (1) International Implications 49 (7) Buyer Behaviors 56 (32) Apple's iPhone: Dialing Up New Customers 56 (2) Overview 58 (1) Consumer Purchasing Process 58 (1) Information Search 59 (7) Internal Search 59 (1) External Search 59 (2) Consumer Attitudes 61 (2) Consumer Values 63 (1) Cognitive Mapping 64 (2) Evaluation of Alternatives 66 (3) The Evoked Set Method 66 (1) The Multiattribute Approach 67 (1) Affect Referral 68 (1) Trends in the Consumer Buying Environment 69 (3) Age Complexity 69 (1) Gender Complexity 69 (1) Individualism 69 (1) Active, Busy Lifestyles 70 (1) Cocooning 70 (1) Changes in Family Units 71 (1) Pleasure Pursuits 71 (1) Health Emphasis 71 (1) Business-to-Business Buyer Behavior 72 (1) Factors Affecting Members of Business Buying Centers 73 (2) Organizational Influences 73 (1) Individual Factors 73 (2) Types of Business-to-Business Sales 75 (1) The Business-to-Business Buying Process 76 (2) Identification of Needs 76 (1) Establishment of Specifications 77 (1) Identification of Vendors 77 (1) Vendor Evaluation 77 (1) Vendor Selection 78 (1) Negotiation of Terms 78 (1) Postpurchase Evaluation 78 (1) Dual Channel Marketing 78 (2) International Implications 80 (8) Promotions Opportunity Analysis 88 (29) PETsMART: It's a Dog's Life (which ain't half bad) 88 (2) Overview 90 (1) Promotions Opportunity Analysis 90 (1) Communication Market Analysis 91 (26) Competitors 91 (1) Opportunities 91 (1) Target Markets 92 (1) Customers 92 (1) Product Positioning 93 (1) Establishing Marketing Communications Objectives 93 (1) Establishing a Communications Budget 94 (2) Types of Budgets 96 (1) The Percentage of Sales Method 96 (1) The Meet-the-Competition Method 97 (1) The ``What We Can Afford'' Method 97 (1) The Objective and Task Method 97 (1) Payout Planning 97 (1) Quantitative Models 98 (1) Budgeting Expenditures 98 (1) Preparing Promotional Strategies 99 (1) Matching Tactics with Strategies 100 (1) Market Segmentation 101 (1) Market Segmentation by Consumer Groups 101 (1) Segments Based on Demographics 102 (2) Psychographics 104 (1) Segments Based on Generations 105 (1) Segmentation by Geographic Area 106 (1) Geodemographic Segmentation 106 (1) Benefit Segmentation 107 (1) Usage Segmentation 107 (1) Business-to-Business Segmentation 108 (1) Segmentation by Industry 108 (1) Segmentation by Size 109 (1) Segmentation by Geographic Location 109 (1) Segmentation by Product Usage 109 (1) Segmentation by Customer Value 110 (1) International Implications 110 (7) PART 2 IMC ADVERTISING TOOLS 117 (90) Advertising Management 118 (1) The Anatomy of a Perfect Pushup 118 (1) Overview 119 (2) Overview of Advertising Management 121 (1) Advertising and the IMC Process 121 (1) Choosing an Advertising Agency 122 (1) Decision Variables 123 (1) External Advertising Agencies 124 (1) Choosing an Agency 125 (1) Goal Setting 125 (1) Selection Criteria 125 (2) Reference Requests 127 (1) Creative Pitch 127 (1) Agency Selection 128 (1) Advertising Planning and Research 129 (1) The Roles of Advertising Account Executives 130 (1) The Roles of Creatives 130 (1) Advertising Campaign Management 131 (1) Communication Market Analysis 131 (1) Advertising Goals 132 (1) Building Brand Image 132 (1) Providing Information 133 (1) Persuasion 133 (1) Supporting Marketing Efforts 133 (1) Encouraging Action 134 (1) The Advertising Budget 134 (1) Media Selection 135 (1) The Creative Brief 135 (1) The Objective 135 (1) The Target Audience 136 (1) The Message Theme 137 (1) The Support 137 (1) The Constraints 137 (1) International Implications 138 (8) Advertising Design: Theoretical Frameworks and Types of Appeals 146 (30) Ecko Enterprises: Dressing the Hip Hop World and Beyond 146 (2) Overview 148 (1) The Creative Brief 148 (1) Advertising Theory 149 (4) Hierarchy of Effects 149 (1) Means-End Theory 150 (1) Leverage Points 151 (1) Verbal and Visual Images 152 (1) Types of Advertising Appeals 153 (14) Fear 154 (1) Humor 155 (2) Sex 157 (5) Musical Appeals 162 (2) Rational Appeals 164 (1) Emotional Appeals 165 (2) Scarcity Appeals 167 (1) The Structure of an Advertisement 167 (2) International Implications 169 (7) Advertising Design: Message Strategies and Executional Frameworks 176 (31) Dove's Social and Fashion Advertising 176 (1) Overview 177 (1) Message Strategies 178 (5) Cognitive Strategies 178 (3) Affective Strategies 181 (1) Conative Strategies 182 (1) Executional Frameworks 183 (5) Animation 183 (1) Slice-of-Life 184 (1) Dramatization 185 (1) Testimonials 185 (1) Authoritative 186 (1) Demonstration 186 (1) Fantasy 187 (1) Informative 188 (1) Sources and Spokespersons 188 (6) Source Characteristics 190 (2) Matching Source Types and Characteristics 192 (2) Creating an Advertisement 194 (1) Advertising Effectiveness 195 (3) Beating Ad Clutter 197 (1) International Implications 198 (9) PART 3 IMC MEDIA TOOLS 207 (88) Traditional Media Channels 208 (34) M&M's: The Sweet Task of Media Selection 208 (2) Overview 210 (1) Media Strategy 210 (1) Media Planning 211 (2) Media Planners 212 (1) Media Buyers 213 (1) Advertising Objectives 213 (3) Achieving Advertising Objectives 216 (3) Recency Theory 217 (2) Media Selection 219 (11) Television 219 (3) Radio 222 (2) Outdoor Advertising 224 (2) Magazines 226 (2) Newspapers 228 (2) Media Mix 230 (1) Media Selection in Business-to-Business Markets 231 (2) International Implications 233 (9) E-active Marketing 242 (28) How Google Has Changed Our Language 242 (1) Overview 243 (1) E-Commerce 244 (2) E-Commerce Components 245 (1) E-Commerce Incentives 246 (3) Financial Incentives 246 (1) Convenience Incentives 247 (1) Value-Added Incentives 248 (1) Consumer Concerns with E-Commerce 249 (2) Seller Opportunism 249 (1) Security Issues 249 (1) Privacy Issues 250 (1) Purchasing Habits 250 (1) Biusiness-to-Business E-Commerce 251 (1) Interactive Marketing 251 (2) Online Advertising 253 (1) Forms of Online Advertising 253 (1) The Impact of Online Advertising 253 (1) Brand Spiraling 253 (1) Blogs 254 (1) Reactions to Negative Comments 254 (1) Company-Sponsored Blogging 255 (1) Online Social Networks 255 (1) Developing a Social Network Presence 256 (1) Consumer-Generated Advertising 256 (1) Consumer-Generated Reviews 257 (1) E-Mail 258 (2) Integration with Other Channels 258 (1) Web Analytics 258 (1) Monitoring Future Actions 259 (1) E-Mail Newsletters 259 (1) Advertising on Other Newsletters 259 (1) Search Engine Optimization 260 (1) Viral Marketing 260 (2) Web Site Design Issues 262 (1) International Implications 262 (8) Shipping Issues 262 (1) Payment Methods 263 (1) Communication Issues 263 (1) Technology Issues 263 (7) Alternative Marketing 270 (25) Red Bull's Buzz 270 (1) Overview 271 (1) Alternative Media Programs 272 (1) Buzz Marketing 272 (2) Consumers Who Like a Brand 273 (1) Sponsored Consumers 273 (1) Company Employees 273 (1) Buzz Marketing Stages 274 (1) Buzz Marketing Preconditions 274 (1) Guerilla Marketing 274 (2) Product Placements and Branded Entertainment 276 (2) Product Placements 276 (1) Branded Entertainment 276 (1) Achieving Success with Individual Consumers 277 (1) Company Tactics 277 (1) The Media's Perspective 278 (1) Lifestyle Marketing 278 (1) Alternative Media Venues 279 (3) Video Game Advertising 279 (1) Benefits of Video Game Advertising 280 (1) Disadvantages of Video Game Advertising 280 (1) Cinema Advertising 280 (1) In-Tunnel Subway Advertising 280 (1) Parking Lot Advertising 281 (1) Escalator Advertising 281 (1) Airline In-Flight Advertising 281 (1) Leaflets and Brochures 281 (1) Carry-Home Menus 281 (1) Carry-Home Bag Advertising 282 (1) Advertising on Clothing 282 (1) Mall Signs 282 (1) Kiosks 282 (1) In-Store Marketing 282 (2) New In-Store Marketing Tactics 283 (1) Point-of-Purchase Tactics 284 (2) Designing Effective POP 284 (1) Measuring POP Effectiveness 285 (1) Combination Approaches 286 (1) Brand Communities 286 (2) International Implications 288 (7) PART 4 IMC PROMOTIONAL TOOLS 295 (86) Database and Direct Response Marketing 296 (28) Levi Strauss & Co.: Using Quality Information to Build Relationships 296 (2) Overview 298 (1) Database Marketing 298 (1) Building a Data Warehouse 299 (2) E-Mail and Internet Data 300 (1) Purchase and Communication Histories 300 (1) Personal Preference Profiles 300 (1) Customer Information Companies 301 (1) Geocoding 301 (1) Database Coding and Analysis 301 (2) Lifetime Value Analysis 301 (1) RFM Analysis 302 (1) Data Mining 303 (1) Database-Driven Marketing Communications 304 (3) Identification Codes 305 (1) Customer Profile Information 305 (1) In-Bound Telemarketing 305 (1) Trawling 306 (1) Lifetime Value Segments 306 (1) Database-Driven Marketing Programs 307 (5) Permission Marketing 307 (2) Frequency Programs 309 (2) Customer Relationship Management 311 (1) Direct Response Marketing 312 (1) Direct Mail 313 (1) Types of Lists 313 (1) Advantages of Direct Mail 314 (1) Disadvantages of Direct Mail 314 (1) Catalogs 314 (1) Direct Response Media 315 (1) Internet 315 (1) Alternative Media 315 (1) Telemarketing 316 (1) International Implications 316 (8) Sales Promotions 324 (30) Sales Promotions and More Hook Fans 324 (2) Overview 326 (1) Consumer Promotions 326 (1) Coupons 327 (3) Coupon Distribution 328 (1) Types of Coupons 328 (1) Problems with Coupons 329 (1) Premiums 330 (1) Types of Premiums 330 (1) Keys to Successful Premium Programs 331 (1) Contests and Sweepstakes 331 (2) Contests 332 (1) Sweepstakes 332 (1) Components of Prizes 332 (1) Goals of Contests and Sweepstakes 333 (1) Refunds and Rebates 333 (1) Sampling 334 (2) Types of Samples 335 (1) Benefits of Sampling 335 (1) Problems with Sampling 335 (1) Successful Sampling Programs 336 (1) Bonus Packs 336 (1) Types of Bonus Packs 336 (1) Benefits of Bonus Packs 336 (1) Problems with Bonus Packs 337 (1) Price-Offs 337 (1) Benefits of Price-Offs 337 (1) Problems with Price-Offs 338 (1) Overlays and Tie-Ins 338 (1) Planning for Consumer Promotions 338 (2) Trade Promotions 340 (7) Trade Allowances 340 (2) Trade Contests 342 (1) Trade Incentives 343 (2) Trade Shows 345 (2) Concerns with Trade Promotions 347 (1) International Implications 348 (6) Public Relations and Sponsorship Programs 354 (27) Everyone's Wild About Harry 354 (1) Overview 355 (1) Public Relations 356 (1) Internal Versus External Public Relations 356 (1) Public Relations Tools 356 (1) Public Relations Functions 357 (1) Identifying Stakeholders 357 (2) Internal Stakeholders 358 (1) External Stakeholders 358 (1) Assessing Corporate Reputation 359 (1) Auditing Corporate Social Responsibility 360 (1) Creating Positive Image-Building Activities 360 (4) Cause-Related Marketing 361 (2) Green Marketing and Pro-Environmental Activities 363 (1) Preventing or Reducing Image Damage 364 (4) Proactive Prevention Strategies 365 (1) Reactive Damage-Control Strategies 365 (3) Sponsorships 368 (2) Forms of Sponsorships 368 (1) Choosing Sponsorships 369 (1) Sponsorship Objectives 370 (1) Event Marketing 370 (3) Determining Objectives 371 (1) Matching the Event to Publics 371 (1) Promoting the Event 371 (1) Advertising at the Event 371 (1) Tracking Results 372 (1) Cross-Promotions 372 (1) International Implications 373 (8) PART 5 IMC ETHICS, REGULATION, AND EVALUATION 381 (57) Regulations and Ethical Concerns 382 (26) A Salty Situation 382 (1) Overview 383 (1) Marketing Communications Regulations 384 (6) Governmental Regulatory Agencies 384 (1) The Federal Trade Commission 385 (1) Unfair and Deceptive Marketing Practices 385 (1) Deception Versus Puffery 385 (1) Substantiation of Marketing Claims 386 (1) How Investigations Begin 387 (1) Consent Orders 388 (1) Administrative Complaints 388 (1) Courts and Legal Channels 388 (1) Corrective Advertising 389 (1) Trade Regulation Rulings 389 (1) Industry Oversight of Marketing Practices 390 (2) Council of Better Business Bureaus 390 (1) National Advertising Division 390 (1) National Advertising Review Board 391 (1) Children's Advertising Review Unit 391 (1) Ethics and Social Responsibility 392 (3) Ethics and Advertising 393 (1) Perpetuating Stereotypes 393 (1) Advertising Unsafe Products 394 (1) Offensive Advertisements 394 (1) Advertising to Children 395 (1) Marketing and Ethics 395 (2) Brand Infringement 395 (1) Medical Marketing and Advertising 396 (1) Gifts and Bribery in Business-to-Business Marketing Programs 396 (1) Internet Marketing: Spamming and Cookies 397 (1) Responding to Ethical Challenges 397 (2) Ethical Frameworks 398 (1) Social Responsibility 399 (1) Social Responsibility Perspectives 399 (1) Ethics Programs 400 (1) Ethics Training Programs 400 (1) Codes of Ethics 400 (1) Ethics Consulting Systems 401 (1) International Implications 401 (7) Evaluating an Integrated Marketing Program 408 (30) Pretesting for Effectiveness: The New High-Tech World of Advertising Design 408 (1) Overview 409 (1) Matching Methods with IMC Objectives 410 (1) Message Evaluations 411 (10) Concept Testing 412 (1) Copytesting 413 (1) Recall Tests 414 (2) Recognition Tests 416 (1) Attitude and Opinion Tests 417 (1) Emotional Reaction Tests 418 (1) Physiological Arousal Tests 419 (1) Persuasion Analysis 420 (1) Evaluation Criteria 421 (2) Behavioral Evaluations 423 (5) Sales and Response Rates 423 (2) Online Metrics 425 (1) Test Markets 426 (2) Purchase Simulation Tests 428 (1) Evaluating Public Relations Activities 428 (2) Evaluating the Overall IMC Program 430 (1) International Implications 431 (7) Name/Organization Index 438 (8) Subject Index 446...”

Accounting Ethics Por DUSKA, R.F

Sumário: “...Trust The Auditor's Responsibility tothePublic The Auditor's Basic Responsibilities The Evaluation ofInternal Auditing Control Responsibility toDetect andReport Errors andIrregularities Independence Independence Risk Professional Skepticism Reasonable Assurance Discussion Questions Notes Chapter Eight The Ethics ofManagerial Accounting Reasons Used toJustify Unethical Behaviors My Behavior is not Actually Illegal or Immoral The Actions are intheCompany's Best Interests No One Will Ever Find Out The Company Will Protect Me Blowing theWhistle Discussion Questions Notes Chapter Nine The Ethics ofTax Accounting Let's look at a scenario: Standard Statement No. 1: Tax Return Positions Standard No. 2: Answers to Questions on Returns Standard Statement No. 3: Certain Procedural Aspects of PreparingReturns Statement No. 4: Use of Estimates Statement No. 5: Departure from a Previous Position Statement No. 6: Knowledge of Error Statement No. 7: Form and Content of Advice to Taxpayers Discussion Questions In theNews United States: Happy's Pizza Founder Convicted of Multi-Million Dollar Tax Fraud Scheme Notes Chapter Ten Ethics Applied totheAccounting Firm Accounting asaBusiness The Social Responsibility ofBusiness Good Ethics is Good Business Ethical Responsibilities ofAccounting Firms The Accounting Profession inCrisis Adequacy ofGAAP Earnings Management Accounting forStock Options Overly Aggressive Tax Shelters Alternative Business Structures Discussion Questions In theNews Numbers "too embarrassing" toshow fuelled Toshiba scandal Notes Appendix A Summary ofSarbanes-Oxley Act of2002 Appendix B IMA Statement of Ethical Professional Practice Principles Standards I. ...”

Effective legal research Por Knowles, John

Sumário: “...Acknowledgments xi Preface xii 1 Making the Most of a Law Library Introduction 1 (1) The Library Catalogue 2 (1) Books 3 (4) E-books 4 (1) Searching the library catalogue 5 (1) Finding and borrowing books 6 (1) Law Reports and Journals 7 (3) Abbreviations 8 (1) Tracing journals and law reports 9 (1) Reference Sources 10 Dictionaries 11 (1) Tracing people and addresses 12 2 Using Online Sources of Law Introduction 1 (1) Subscription Database Providers 2 (6) LexisNexis Butterworths 3 (1) Westlaw UK 4 (1) Lawtel 5 (1) Justis Publishing 6 (1) Jordans Publishing 7 (1) Accessing Subscription Databases 8 (3) Usernames and passwords 9 (1) Library portals 10 (1) Database Searching 11 (1) Free Sources of Law on the Intemet 12 (4) Statute Law Database 13 (1) OPSI 14 (1) Bailii 15 (1) Internet Gateways 16 (1) When to Use Print Sources 17 (1) Combining Print and Electronic Sources 18 (1) CD-ROMS 19 3 Law Reports Introduction 1 (1) The History of Law Reports 2 (1) Citation of Law Reports 3 (2) Neutral citations 4 (1) How to Find the Meaning of Abbreviations 5 (1) Format of Law Reports 6 (1) Recent Law Reports 7 (3) Finding recent law reports online 8 (1) Finding recent law reports in print 9 (1) The Law Reports Series 10 (1) Older Law Reports 11 (3) How to use the English Reports 12 (1) Other older law reports 13 (1) How to Find a Reported Case When You Only Know Its Name 14 (5) How to use the Westlaw UK Cases search 15 (1) How to use the Current Law Case Citators 16 (1) How to trace a case in The Digest 17 (1) Tracing a case through the indexes in law reports 18 (1) Recent Unreported Judgments 19 (2) How to find recent judgments 20 (1) Summary: How To Find a Case How To Trace Journal Articles and Commentaries on a Case 21 (1) How to find Updates on Recent Cases 22 (1) European Human Rights Case Law 23 (4) Tracing European Convention case law 24 (1) Printed Judgments and decisions 25 (1) Other sources of European human rights law 26 (1) Tribunals 27 Social welfare law 28 (1) Reported decisions of other tribunals 29 4 Legislation Introduction 1 (1) The Structure of an Act 2 (3) Citation of statutes 3 (1) Citation of the names of monarchs and their regnal years 4 (1) Modern Statutes 5 (12) Official sources of statutes as originally enacted 6 (1) Alternative sources for the official text of statutes 7 (1) BAILII United Kingdom Statutes 8 (1) Justis UK Statutes 9 (1) Law Reports: Statutes 10 (1) Current Law Statutes Annotated 11 (1) Sources of statutes as currently in force 12 (1) LexisNexis Butterworths Legislation search 13 (1) Westlaw UK Legislation search 14 (1) Statute Law Database 15 (1) Halsbury's Statutes of England 16 (1) Tracing commencements, amendments and relevant case law 17 (4) How to use the Westlaw UK Legislation search 18 (1) How to use the Current Law Legislation Citator 19 (1) Chronological Table of Statutes 20 (1) Older Statutes 21 (4) Statutes of the Realm 22 (1) Statutes at Large 23 (1) Acts and Ordinances of the Interregnum 24 (1) Local and Personal Acts 25 (1) Statutory Instruments 26 Citation of statutory instruments 27 (1) Tracing statutory instruments 28 (1) Halsbury's Statutory instruments 29 (1) Checking whether a statutory instrument is in force or has been amended 30 (1) Tracing statutory instruments made under a particular act 31 (1) Wales legislation 32 5 Journals Types of Journals 1 (2) Online access to journals 2 (1) Finding a Journal Article Online if You Already Have a Reference 3 (1) Finding a Journal Article in the Library 4 (1) Tracing Articles in Legal Journals 5 (7) Legal Journals Index 6 (1) Index to Legal Periodicals and Books 7 (1) Lawtel 8 (1) Index to Foreign Legal Periodicals 9 (1) Legal Resource Index (LegalTrac) 10 (1) Halsbury's Laws 11 (1) Tracing Law Related Journal Articles 12 (10) Index to Legal Periodicals Related to Law 13 (1) Applied Social Sciences Index and Abstracts 14 (1) British Humanlties Index 15 (1) Social Sciences Index 16 (1) Psychological Abstracts (PsycINFO) 17 (1) International Bibliography of the Social Sciences (IBSS) 18 (1) The Philosopher's Index 19 (1) Sociological Abstracts 20 (1) Social Sciences Citation Index 21 (1) Newspaper Articles 22 (1) Locating Journals From Other Libraries 23 6 Uk Official Publications Introduction 1 (1) Parliamentary Publications 2 (11) Command papers 3 (1) Citation and location of Command Papers 4 (1) Papers of the House of Lords and House of Commons 5 (1) Bills 6 (1) Stages in the passage of a Bill 7 (1) Changes to the text of a Bill 8 (1) Tracing recent Bills 9 (1) Tracing older Bills 10 (1) Parliamentary debates 11 (1) Using online sources to trace debates on a Bill 12 (1) Non-Parliamentary Publications 13 (1) Tracing Official Publications 14 Stationery Office catalogues, indexes and website 15 (1) Other sources for tracing official publications 16 (1) Tracing Law Commission Reports and Working Papers 17 (1) Tracing press releases 18 (1) Tracing statistics 19 7 How to Find Information on a Subject Introduction 1 (1) Legal Encyclopedias 2 (6) Halsbury's Laws of England 3 (1) How to use Halsbury's Laws online 4 (1) How to use Halsbury's Laws in print 5 (1) Specialised encyclopedias 6 (1) Precedent books and rule books 7 (1) Tracing Cases on a Subject 8 (10) How to use the Westlaw UK Subject/Keyword search 9 (1) How to use full-text databases of case law 10 (1) How to use databases of recent judgments 11 (1) How to use the Current Law Monthly Digest 12 (1) How to use the Current Law Year Books 13 (1) The Digest 14 (1) How to use the Digest to trace cases on a subject 15 (1) How to use individual indexes to series of law reports to trace cases on a subject 16 (1) Finding updates to recent cases by subject 17 (1) Tracing the Subsequent Judicial History of a Case 18 (1) How to Find Words and Phrases Judicially Considered 19 (1) How to Trace Statutes on a Subject 20 (5) How to use full-text databases of legislation 21 (1) Other online sources for tracing legislation by subject 22 (1) Halsbury's Statutes of England 23 (1) Other print sources for tracing legislation on a subject 24 (1) How to Trace Statutory Instruments on a Subject 25 (4) Online sources for tracing statutory Instruments 26 (1) Halsbury's Statutory Instruments 27 (1) Tracing recent statutory instruments 28 (1) Finding Books on a Subject 29 (9) Legal bibliographies 30 (1) D. ...”

Effective legal research Por Knowles, John

Sumário: “...Acknowledgments xi Preface xii 1 Making the Most of a Law Library Introduction 1 (1) The Library Catalogue 2 (1) Books 3 (4) E-books 4 (1) Searching the library catalogue 5 (1) Finding and borrowing books 6 (1) Law Reports and Journals 7 (3) Abbreviations 8 (1) Tracing journals and law reports 9 (1) Reference Sources 10 Dictionaries 11 (1) Tracing people and addresses 12 2 Using Online Sources of Law Introduction 1 (1) Subscription Database Providers 2 (6) LexisNexis Butterworths 3 (1) Westlaw UK 4 (1) Lawtel 5 (1) Justis Publishing 6 (1) Jordans Publishing 7 (1) Accessing Subscription Databases 8 (3) Usernames and passwords 9 (1) Library portals 10 (1) Database Searching 11 (1) Free Sources of Law on the Intemet 12 (4) Statute Law Database 13 (1) OPSI 14 (1) Bailii 15 (1) Internet Gateways 16 (1) When to Use Print Sources 17 (1) Combining Print and Electronic Sources 18 (1) CD-ROMS 19 3 Law Reports Introduction 1 (1) The History of Law Reports 2 (1) Citation of Law Reports 3 (2) Neutral citations 4 (1) How to Find the Meaning of Abbreviations 5 (1) Format of Law Reports 6 (1) Recent Law Reports 7 (3) Finding recent law reports online 8 (1) Finding recent law reports in print 9 (1) The Law Reports Series 10 (1) Older Law Reports 11 (3) How to use the English Reports 12 (1) Other older law reports 13 (1) How to Find a Reported Case When You Only Know Its Name 14 (5) How to use the Westlaw UK Cases search 15 (1) How to use the Current Law Case Citators 16 (1) How to trace a case in The Digest 17 (1) Tracing a case through the indexes in law reports 18 (1) Recent Unreported Judgments 19 (2) How to find recent judgments 20 (1) Summary: How To Find a Case How To Trace Journal Articles and Commentaries on a Case 21 (1) How to find Updates on Recent Cases 22 (1) European Human Rights Case Law 23 (4) Tracing European Convention case law 24 (1) Printed Judgments and decisions 25 (1) Other sources of European human rights law 26 (1) Tribunals 27 Social welfare law 28 (1) Reported decisions of other tribunals 29 4 Legislation Introduction 1 (1) The Structure of an Act 2 (3) Citation of statutes 3 (1) Citation of the names of monarchs and their regnal years 4 (1) Modern Statutes 5 (12) Official sources of statutes as originally enacted 6 (1) Alternative sources for the official text of statutes 7 (1) BAILII United Kingdom Statutes 8 (1) Justis UK Statutes 9 (1) Law Reports: Statutes 10 (1) Current Law Statutes Annotated 11 (1) Sources of statutes as currently in force 12 (1) LexisNexis Butterworths Legislation search 13 (1) Westlaw UK Legislation search 14 (1) Statute Law Database 15 (1) Halsbury's Statutes of England 16 (1) Tracing commencements, amendments and relevant case law 17 (4) How to use the Westlaw UK Legislation search 18 (1) How to use the Current Law Legislation Citator 19 (1) Chronological Table of Statutes 20 (1) Older Statutes 21 (4) Statutes of the Realm 22 (1) Statutes at Large 23 (1) Acts and Ordinances of the Interregnum 24 (1) Local and Personal Acts 25 (1) Statutory Instruments 26 Citation of statutory instruments 27 (1) Tracing statutory instruments 28 (1) Halsbury's Statutory instruments 29 (1) Checking whether a statutory instrument is in force or has been amended 30 (1) Tracing statutory instruments made under a particular act 31 (1) Wales legislation 32 5 Journals Types of Journals 1 (2) Online access to journals 2 (1) Finding a Journal Article Online if You Already Have a Reference 3 (1) Finding a Journal Article in the Library 4 (1) Tracing Articles in Legal Journals 5 (7) Legal Journals Index 6 (1) Index to Legal Periodicals and Books 7 (1) Lawtel 8 (1) Index to Foreign Legal Periodicals 9 (1) Legal Resource Index (LegalTrac) 10 (1) Halsbury's Laws 11 (1) Tracing Law Related Journal Articles 12 (10) Index to Legal Periodicals Related to Law 13 (1) Applied Social Sciences Index and Abstracts 14 (1) British Humanlties Index 15 (1) Social Sciences Index 16 (1) Psychological Abstracts (PsycINFO) 17 (1) International Bibliography of the Social Sciences (IBSS) 18 (1) The Philosopher's Index 19 (1) Sociological Abstracts 20 (1) Social Sciences Citation Index 21 (1) Newspaper Articles 22 (1) Locating Journals From Other Libraries 23 6 Uk Official Publications Introduction 1 (1) Parliamentary Publications 2 (11) Command papers 3 (1) Citation and location of Command Papers 4 (1) Papers of the House of Lords and House of Commons 5 (1) Bills 6 (1) Stages in the passage of a Bill 7 (1) Changes to the text of a Bill 8 (1) Tracing recent Bills 9 (1) Tracing older Bills 10 (1) Parliamentary debates 11 (1) Using online sources to trace debates on a Bill 12 (1) Non-Parliamentary Publications 13 (1) Tracing Official Publications 14 Stationery Office catalogues, indexes and website 15 (1) Other sources for tracing official publications 16 (1) Tracing Law Commission Reports and Working Papers 17 (1) Tracing press releases 18 (1) Tracing statistics 19 7 How to Find Information on a Subject Introduction 1 (1) Legal Encyclopedias 2 (6) Halsbury's Laws of England 3 (1) How to use Halsbury's Laws online 4 (1) How to use Halsbury's Laws in print 5 (1) Specialised encyclopedias 6 (1) Precedent books and rule books 7 (1) Tracing Cases on a Subject 8 (10) How to use the Westlaw UK Subject/Keyword search 9 (1) How to use full-text databases of case law 10 (1) How to use databases of recent judgments 11 (1) How to use the Current Law Monthly Digest 12 (1) How to use the Current Law Year Books 13 (1) The Digest 14 (1) How to use the Digest to trace cases on a subject 15 (1) How to use individual indexes to series of law reports to trace cases on a subject 16 (1) Finding updates to recent cases by subject 17 (1) Tracing the Subsequent Judicial History of a Case 18 (1) How to Find Words and Phrases Judicially Considered 19 (1) How to Trace Statutes on a Subject 20 (5) How to use full-text databases of legislation 21 (1) Other online sources for tracing legislation by subject 22 (1) Halsbury's Statutes of England 23 (1) Other print sources for tracing legislation on a subject 24 (1) How to Trace Statutory Instruments on a Subject 25 (4) Online sources for tracing statutory Instruments 26 (1) Halsbury's Statutory Instruments 27 (1) Tracing recent statutory instruments 28 (1) Finding Books on a Subject 29 (9) Legal bibliographies 30 (1) D. ...”

Principles of European environmental law : proceedings of the Avosetta Group of European Environmental Lawyers /

Sumário: “...CHAPTER 1 Principles into Practice 3 (8) Richard Macrory CHAPTER 2 The Legal Nature of Environmental Principles in International, EC and German Law Gerd Winter I Overview of environmental propositions called principles 11 (2) II The legal nature of environmental principles 13 (14) 1. ...”