检索结果 - ((implementing strategy) OR (implementing (strategy OR (strategic OR strategies))))

Strategic Management : an integrated Approach 由 Hill ,Charles W . L

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Strategic management : principles and practice 由 Witcher, Barry J.

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Strategic management : theory and application 由 Haberberg, Adrian

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Strategic management : strategy formulation and implementation 由 Pearce, John A

Marketing strategy : planning and implementation 由 Walker Orville C.

书本目录: “...Sect. 1: Introduction to Strategy. 1: The strategic role of marketing. 2: Corporate strategy decisions. 3: Business strategies and their marketing implications Sect. 2: Opportunity Analysis. 4: Environmental analysis. 5: Industry dynamics and strategic change. 6: Market targeting. 7: Positioning decisions Sect. 3: Formulating Marketing Strategies. 8: Marketing strategies for new-market entries. 9: Strategies for growth markets. 10: Strategies for mature and declining markets. 11: International marketing strategy Sect. 4: Implementation and Control. 12: Implementing business and marketing strategies. 13: Controlling marketing strategies and programs Epilog: Card wars: Competition heats up in the credit-card industry Appendix: Major sources of competitive intelligence and the marketplace Sect. 5: The Samar Case. ...”
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Implementing a human development strategy 由 Griffin, Keith

Performance measurement and control systems for implementing strategy : instructor's guide

Strategic management : the Indian context 由 Srinivasan, R

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Strategic management: strategy formulation and implementation 由 Peace, John A II

Contemporary strategy analysis : concepts, techniques, applications / 由 Grant, Robert M.

书本目录: “...The concepts of strategy; industrial analysis - assessing profit prospects; intra-industry analysis - segmentation and competitor appraisal; analyzing resources and capabilities; the nature and sources of competitive advantage; competitive advantage - analyzing cost advantage; competitive advantage - analyzing differentiation advantage; competitive advantage and strategy formulation in different industry environments - classifying industries; strategy formulation and implementation in emerging and technology-based industries; strategy formulation and implementation in mature industries; strategy formulation and implementation in global industries; corporate strategy - diversification; corporate strategy - managing the diversified corporation; strategies for the 1990s....”

Advanced marketing strategy : phenomena, analysis, and decisions / 由 Urban, Glen L.

书本目录: “...Marketing strategy formulation process Strategic analysis Strategic decision making Implementation...”

Crafting and executing strategy : text and readings / 由 Thompson, Arthur A.

Strategic Planning and Implementation of E-Governance / 由 Suri, P.K

书本目录: “...Strategy Implementation - An Enabler of E-Governance -- 8. ...”

Marketing management and strategy 由 Doyle,Peter

书本目录: “...191 (4) Strategic opportunities for fast innovators 195 (2) Barriers to innovation 197 (2) Organizing for innovation 199 (4) New product development process 203 (9) Customer adoption process 212 (4) Summary 216 (1) Questions 216 (1) Notes 216 (2) Pricing policy: delivering value 218 (21) Assessing price competitiveness 220 (2) Establishing initial prices 222 (9) Initiating price changes 231 (3) Controlling reseller mark-ups 234 (3) Summary 237 (1) Questions 238 (1) Notes 238 (1) Communications strategy 239 (39) Introduction 239 (2) Communications and buyer behaviour 241 (11) Advertising planning 252 (13) Direct response marketing 265 (2) Interactive marketing 267 (2) Sales promotion 269 (3) Public relations 272 (2) Determining the communications mix 274 (2) Summary 276 (1) Questions 276 (1) Notes 277 (1) Managing personal selling 278 (33) Salesforce objectives 279 (2) Salesforce strategy 281 (4) Structure and size 285 (5) Allocation of resources 290 (2) Sales management 292 (6) The selling process 298 (5) Negotiations 303 (4) Managing account relationships 307 (2) Summary 309 (1) Questions 309 (1) Notes 309 (2) Managing marketing channels 311 (27) The role of channels 312 (3) Designing distribution channels 315 (5) Managing distribution channels 320 (4) Channel evolution 324 (4) Organizing distribution 328 (9) Summary 337 (1) Questions 337 (1) Notes 337 (1) Marketing in service businesses 338 (32) Nature of services 339 (3) Service characteristics 342 (4) Service tasks 346 (6) Services marketing strategy 352 (16) Summary 368 (1) Questions 368 (1) Notes 369 (1) Turnaround management 370 (31) Short-versus long-term improvements 371 (2) Types of industry change 373 (3) Some financial concepts 376 (4) Consolidation phase 380 (9) Transformation programme 389 (10) Summary 399 (1) Questions 400 (1) Notes 400 (1) Marketing in the twenty-first century 401 (20) Marketing: a recapitulation 401 (4) Changing marketing environment 405 (3) Changing marketing strategies 408 (4) Changing organizations for marketing 412 (3) Towards a partnership mentality 415 (2) Implementing marketing 417 (2) Summary 419 (1) Questions 420 (1) Notes 420 (1) Further reading 421 (8) Index of authors and firms 429 (5) Index of subjects 434...”

E-business and e-commerce management : strategy, implementation, and practice 由 Chaffey, Dave

书本目录: “...225 (1) Case Study 5.1 Capital One creates value through e-business 226 (1) Objective setting 227 (2) Case Study 5.2 Setting the Internet revenue contribution at Sandvik Steel 229 (4) Strategy definition 233 (16) Decision 1: E-business channel priorities 233 (5) Decision 2: Organizational restructuring and capabilities 238 (1) Decision 3: Business, service and revenue models 239 (1) Decision 4: Marketplace restructuring 240 (2) Decision 5: Market and product development strategies 242 (3) Decision 6: Positioning and differentiation strategies 245 (4) Strategy implementation 249 (6) Failed e-business strategies 250 (1) E-business strategy implementation success factors for SMEs 251 (1) Case Study 5.3 Boo hoo -- learning from the largest European dot-com failure 252 (3) Focus on information systems strategy and e-business strategy 255 (5) Elements of IS strategy 256 (1) Investment appraisal 257 (3) Summary 260 (1) Exercises 261 (1) References 262 (4) Further reading 264 (1) Web links 265 (1) Supply chain management 266 (42) Learning outcomes / Management issues 266 (1) Links to other chapters 266 (1) Introduction 267 (1) What is supply chain management? ...”

E-business and e-commerce management : strategy, implementation, and practice 由 Chaffey, Dave

E-business and e-commerce management : strategy, implementation, and practice 由 Chaffey, Dave

E-business and e-commerce management : strategy, implementation, and practice 由 Chaffey, Dave