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Social change in developing areas : a reinterpretation of evolutionary theory
出版 1965主题: “...Social evolution...”
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Handbook of relationship marketing /
出版 2000书本目录: “...Preface I. DOMAIN, EVOLUTION, AND GROWTH OF RELATIONSHIP MARKETING: ALTERNATIVE PERSPECTIVES The Domain and Conceptual Foundations of Relationship Marketing - Atul Parvatiyar and Jagdish N Sheth Relationship Marketing: The UK Perspective - Adrian Payne The IMP Perspective: Assets and Liabilities of Business Relationships - Hakan Hakansson and Ivan J Snehota Relationship Marketing: The Nordic School Perspective - Christian Gronroos The Evolution of Relationship Marketing - Jagdish N Sheth and Atul Parvatiyar II. ...”
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