Résultats de la recherche - ((a strategic) OR (_ strategic))

Strategic management : concepts and cases / par Thompson, Arthur A.

Sujets: “…Strategic planning -- Case studies.…”

Strategic management : concepts and cases / par Thompson, Arthur A.

Sujets: “…Strategic planning.…”

Strategic management : concepts and cases / par Thompson, Arthur A., 1940-

Sujets: “…Strategic planning.…”

Strategic entrepreneurship : a decision-making approach to new venture creation and management / par Wickhan, P. A.

Strategic entrepreneurship / par Wickham, Philip A.

Strategic entrepreneurship par Wickham, Philip A.

Strategic entrepreneurship par Wickham Philip A.

Strategic Management: of technology and Innovation par Burgelman, Robert A.

Strategic Management: Theory and Pacctice/ par Cole, G.A

Sujets: “…Knowledge base-Strategic management…”

Strategic Management: Competitiveness and globalization/ par Hitt, Michael A.

Sujets: “…Strategic Management…”

Strategic management Creating value in a turbulent world par Fitzroy, Peter

Strategic planning : what every manager must know / par Steiner, George Albert

Sujets: “…Strategic planning.…”
Accéder au texte intégral
Accéder au texte intégral
Accéder au texte intégral
Accéder au texte intégral

Strategic management : formulation, implementation and control par Pearce, John A.

Strategic management : strategy formulation and implementation par Pearce, John A

Strategic management : building and sustaining competitive advantage / par Pitts, Robert A.

Sujets: “…Strategic planning United States…”

Strategic marketing : a guide for developing sustainable competitive advantage / par Xavier, M. J.

Accéder au texte intégral
Accéder au texte intégral

Strategic marketing : a guide for developing sustainable competitive advantage / par Xavier, M. J.

Table des matières: “…Preface 8 (11) Strategic Marketing: An Effective Tool for Business Planning The Concept of Strategy The Marketing Concept Business Strategy vs Marketing Strategy Strategic Marketing and Marketing Management Strategic Marketing Summary References 11 (37) Scanning the Environment for Scenario Building Major Factors Affecting the Marketing Environment The Global Environment The Domestic Environment Coping with the Turbulent Environment Summary References 48 (29) Researching Markets and the Consumer Base Applications of Marketing Research Marketing Research in India Definition of Terms Steps in the Research Process Summary Appendix 1: Forecasting Techniques Appendix 2: Secondary Data Sources References 77 (58) Identifying the Market Structure and Trends Broad Market Characteristics Market Segments Structural Market Changes Industry Structure Technology Assessment Product Life-cycle Cost Dynamics---The Experience Curve Summary References 135 (28) Understanding the Requirements of Consumers Different Approaches to Study Consumer Behavior A Model of Consumer Behavior Grouping of Consumers Diffusion of Innovation The Consumer Decision-making Process Brand Loyalty Industrial Buying Behavior Checklist for Customer Analysis Internal Customers Summary Appendix: Internal Marketing References 163 (40) Assessing the Capabilities of Competitors Lessons from the Battle of Cannae Different Models of Competition Global Competition Competing through Information Technology Competitive Intelligence Competitive Strategies Summary References 203 (26) Mapping the Competency Profile of the Company Vision Mission Corporate Culture Beliefs Attitudes Core Competence Core Capabilities and Key Resources Strategic Intent Studies of Excellence Corporate Renewal and Revitalization The Learning Organization Summary References 229 (25) Analyzing the Marketing Mix Product Pricing Promotion Distribution Integrated Marketing Mix Analysis Summary References 254 (60) Formulating Strategies for Sustainable Competitive Advantage Strategic Marketing The Three Cs Framework Generic Strategies Growth Strategies Survival Strategies Strategies to Lift Sagging Sales Shotgun Strategy vs Rifle Strategy Strategic Alliances Strategies for Domestic Players Strategies for Global Players Sustainable Competitive Advantage Summary References 314 (36) Brand / Company Index 350 (4) Subject Index 354 (6) About the Author 360…”
Accéder au texte intégral
Accéder au texte intégral

Strategic management: strategy formulation and implementation par Peace, John A II

Sujets: “…strategic management…”

Strategic management: Formulation, implementation. and control par Peace, John A II

Sujets: “…strategic planning…”

Strategic management /Formulation, Implementation and Control par Peace, John A

Sujets: “…strategic planning…”