检索结果 - ((2 strategic) OR (_ strategic))
在您的搜寻 Dewey Classification
在您的搜寻 Dewey Classification
在您的搜寻 主题建议
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- Strategic planning 137
- Business planning 32
- Marketing 28
- Management 27
- Industrial management 25
- Personnel management 18
- Strategic management 18
- Organizational change 16
- Production management 15
- strategic management 12
- Business logistics 11
- Public administration 10
- Nonprofit organizations 9
- International business enterprises 8
- Project management 8
- strategic planning 7
- Business 6
- Business policy 6
- Decision making 6
- Entrepreneurship 6
- Marketing management 6
- Human capital 5
- Organizational behavior 5
- Business strategy 4
- Capital costs 4
- Competition 4
- Customer analysis 4
- Economics 4
- Health Planning 4
- Health Services Administration 4
搜索替代词:
- 2 strategic »
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Strategic management: strategy formulation and implementation
出版 2004主题: “...strategic management...”
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Strategic management: Formulation, implementation. and control
出版 2005主题: “...strategic planning...”
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Strategic management /Formulation, Implementation and Control
出版 2007主题: “...strategic planning...”
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Strategic Management: Theory and Pacctice/
出版 2005主题: “...Knowledge base-Strategic management...”
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Strategic management : issues and cases /
出版 2004书本目录: “...What is strategic management -- Situational analysis: the firm & its environment -- Strategic choice -- The resource-based view of the firm -- Organization & strategy -- The management of strategic change -- Present & future issues in strategic management....”
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Strategic marketing : planning and control /
出版 2001书本目录: “...The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases....”
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Strategic marketing : planning and control /
出版 2001书本目录: “...The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases....”
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Strategic management : concepts and cases
出版 2009书本目录: “...Part 1: Overview of strategic management The nature of strategic management Cohesion case: Walt Disney Company, Inc 2008 Part 2: Strategy formulation The business vision and mission The external assessment The internal assessment Strategies in action Strategy analysis and choice Part 3: Strategy implementation Implementing strategies: management and operations issues Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues Part 4: Strategy evaluation Strategy review, evaluation, and control Part 5: Strategic management case analysis How to prepare and present a case analysis...”
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Strategic marketing : a guide for developing sustainable competitive advantage /
出版 1999书本目录: “...Preface 8 (11) Strategic Marketing: An Effective Tool for Business Planning The Concept of Strategy The Marketing Concept Business Strategy vs Marketing Strategy Strategic Marketing and Marketing Management Strategic Marketing Summary References 11 (37) Scanning the Environment for Scenario Building Major Factors Affecting the Marketing Environment The Global Environment The Domestic Environment Coping with the Turbulent Environment Summary References 48 (29) Researching Markets and the Consumer Base Applications of Marketing Research Marketing Research in India Definition of Terms Steps in the Research Process Summary Appendix 1: Forecasting Techniques Appendix 2: Secondary Data Sources References 77 (58) Identifying the Market Structure and Trends Broad Market Characteristics Market Segments Structural Market Changes Industry Structure Technology Assessment Product Life-cycle Cost Dynamics---The Experience Curve Summary References 135 (28) Understanding the Requirements of Consumers Different Approaches to Study Consumer Behavior A Model of Consumer Behavior Grouping of Consumers Diffusion of Innovation The Consumer Decision-making Process Brand Loyalty Industrial Buying Behavior Checklist for Customer Analysis Internal Customers Summary Appendix: Internal Marketing References 163 (40) Assessing the Capabilities of Competitors Lessons from the Battle of Cannae Different Models of Competition Global Competition Competing through Information Technology Competitive Intelligence Competitive Strategies Summary References 203 (26) Mapping the Competency Profile of the Company Vision Mission Corporate Culture Beliefs Attitudes Core Competence Core Capabilities and Key Resources Strategic Intent Studies of Excellence Corporate Renewal and Revitalization The Learning Organization Summary References 229 (25) Analyzing the Marketing Mix Product Pricing Promotion Distribution Integrated Marketing Mix Analysis Summary References 254 (60) Formulating Strategies for Sustainable Competitive Advantage Strategic Marketing The Three Cs Framework Generic Strategies Growth Strategies Survival Strategies Strategies to Lift Sagging Sales Shotgun Strategy vs Rifle Strategy Strategic Alliances Strategies for Domestic Players Strategies for Global Players Sustainable Competitive Advantage Summary References 314 (36) Brand / Company Index 350 (4) Subject Index 354 (6) About the Author 360...”
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