检索结果 - (( supply management part ) OR ( supply management a ))~

Proactive purchasing in the supply chain : the key to world-class procurement / 由 Burt, David N.

书本目录: “...Foreword Acknowledgments Introduction Chapter 1 Purchasing: The Foundation of the Supply Chain Supply Management and the Bottom Line Increased Sales Lower Total Cost of Ownership Supply Management and Return on Investment (ROI) The Progression to Strategic Supply Chain Management Supply Chains The Supply and Value Networks: The Next Phase of Supply Chain Management Implementing Strategic Supply Chain Management The Roles of a Supply Management Professional Summary Appendix: An Overview of the Mechanics of Supply Management Endnotes Suggested Reading Chapter 2 Organizational Issues Placement of Supply Management Within the Organization Other Factors Impacting Organizational Structure Classification of Responsibilities and Activities Operational vs. ...”

A preface to marketing management / 由 Peter, J. Paul

书本目录: “...SECTION I ESSENTIALS OF MARKETING MANAGEMENT 1 (1) PART A INTRODUCTION 1 (26) Strategic Planning and the Marketing Management Process 2 (25) The Marketing Concept 2 (1) What Is Marketing? ...”

Operations management / 由 Gaither, Norman

书本目录: “...PART 1 MANAGING OPERATIONS IN A GLOBAL ENVIRONMENT 2 (60) Introduction to Operations Management 5 (21) Operations Strategies in a Global Economy 26 (34) PART 2 PLANNING THE STRATEGIC USE OF RESOURCES 60 (362) Demand Forecasting 62 (51) Product, Process, and Service Design 113 (50) Facility Capacity, Location, and Layout 163 (66) Operations Technologies 229 (36) Operations Quality Management 265 (32) Strategic Allocation of Resources 297 (36) Service Operations Planning and Scheduling 333 (42) Project Management 375 (47) PART 3 MANAGING OPERATIONS IN THE SUPPLY CHAIN 422 (238) Supply Chain Management and E-Business 424 (38) Just-in-Time and Lean Manufacturing 462 (29) Production Planning 491 (44) Inventory Management 535 (47) Resource Requirements Planning: MRP and CRP 582 (40) Manufacturing Operations Scheduling 622 (38) PART 4 MAINTAINING EFFECTIVE AND EFFICIENT OPERATIONS 660 (135) Quality Control 662 (34) Employee Productivity 696 (45) Maintenance Management 741 (54) Appendices A Normal Probability Distribution 774 (2) B Student's t Probability Distribution 776 (2) C Answers to Odd-Numbered Problems 778 (5) D Glossary 783 (12) Author Index 795 (4) Subject Index 799 (14) Photo Credits 813...”

The River Nile in the post-colonial age : conflict and cooperation among the Nile Basin countries

Electronic commerce 2008 : a managerial perspective 由 Turban, Efraim

Advances in business and management forecasting

书本目录: “...LIST OF CONTRIBUTORS ix EDITORIAL BOARD xi PART A: FORECASTING AND THE SUPPLY CHAIN FORECASTING IN SUPPLY CHAIN MANAGEMENT Kenneth D. ...”

Public sector financial management / 由 Coombs, Hugh M.

书本目录: “...Part 1 Introduction: the public sector planning process; supply expenditure; cash and volume planning; the Financial Management Initiative; the NHS; local government; the nationalized industries. ...”

Marketing foundations 由 Pride, William M

书本目录: “...Pricing Fundamentals.13. Pricing Management.PART 7. DISTRIBUTION DECISIONS.14. Marketing Channels and Supply Chain Management.15. ...”

E-business and e-commerce management : strategy, implementation, and practice 由 Chaffey, Dave

书本目录: “...267 (10) Using technology to support supply chain management -- an example 269 (1) A simple model of a supply chain 269 (2) Case Study 6.1 Shell chemicals redefines its customers' supply chains 271 (3) What is logistics? ...”

Nonprofit organizations : theory, management, policy / 由 Anheier, Helmut K.

书本目录: “...The chapter concludes with an introduction to financial management and the development of business plans.Chapter 14In a first part, this chapter offers an overview of the theory and practice of leadership in nonprofit organizations from a multiple stakeholder perspective. ...”

Marketing : the core / 由 Kerin, Roger A.

书本目录: “...Part 1: Initiating the Marketing ProcessChapter 1:Developing Customer Relationships and Value through MarketingChapter 2:Chapter 2: Linking Marketing and Corporate StrategiesChapter 3: Scanning the Marketing EnvironmentChapter 4:Ethics and Social Responsibility in MarketingPart 2: Understanding Buyers and MarketsChapter 5:Consumer BehaviorChapter 6:Organizational Markets and Buying BehaviorChapter 7:Reaching Global MarketsPart 3: Targeting Marketing OpportunitiesChapter 8: Turning Marketing Information into ActionChapter 9:Identifying Market Segments and TargetsPart 4: Satisfying Marketing OpportunitiesChapter 10:Developing New Products and ServicesChapter 11:Managing Products, Services, and BrandsChapter 12:Pricing Products and ServicesChapter 13:Managing Marketing Channels and Supply ChainsChapter 14:Retailing and WholesalingChapter 15:Integrated Marketing, Communications, and Direct MarketingChapter 16:Advertising, Sales Promotion, and Public Relations Chapter 17:Personal Selling and Sales ManagementChapter 18:Implementing Interactive and Multi-Channel MarketingAppendix A: Creating an Effective Marketing Plan...”

Economics : private & public choice / 由 Gwartney, James D.

书本目录: “...408 (2) Key Points 410 (1) Critical Analysis Questions 411 (2) Addendum Selected Economic Indicators: An International Comparison 413 (4) Part 5 Core Microeconomics 417 (184) Consumer Choice and Elasticity 420 (22) The Fundamentals of Consumer Choice 421 (1) Marginal Utility, Consumer Choice, and the Demand Curve of an Individual 422 (4) Market Demand Reflects the Demand of Individual Consumers 426 (1) Elasticity of Demand 426 (6) How Demand Elasticity and Price Changes Affect Total Expenditures (or Revenues) on a Product 432 (1) Income Elasticity 433 (1) Price Elasticity of Supply 434 (1) Key Points 435 (1) Critical Analysis Questions 435 (1) Addendum Consumer Choice and Indifference Curves 436 (6) Costs and the Supply of Goods 442 (25) The Organization of the Business Firm 443 (3) Costs, Competition, and the Corporation 446 (2) Applications in Economics Cooking the Books: How the Market Responds to Criminal Behavior 448 (1) The Economic Role of Costs 449 (1) Short-Run and Long-Run Time Periods 450 (1) Applications in Economics Economic and Accounting Costs: A Hypothetical Example 451 (1) Categories of Costs 451 (1) Output and Costs in the Short Run 452 (1) Thumbnail Sketch Compact Glossary on Cost 453 (4) Output and Cost in the Long Run 457 (4) What Factors Cause Cost Curves to Shift? ...”

Resource economics : an economic approach to natural resource and environmental policy / 由 Bergstrom, John C.

书本目录: “...Part I. Natural resource and environmental policy and natural resource supply and scarcity ch. 1. ...”