Résultats de la recherche - (( strategies public management _ ) OR ( strategies public management 115 ))

Exploring public relations par Tench, Ralph

Table des matières: “…103 (2) Organisational respobibilities tostakeholders 105 (1) Organisational responsibilities to society 105 (2) Corporate responsibility and irresponsbility 107 (2) Regulatory frameworks 109 (1) Ethics and busines practice 109 (5) Summary 114 (1) Bibliography 115 (1) Websites 116 (1) International context of business relations 117 (30) Gyorgy Szondi Introduction 118 (1) Defining international public relations 119 (2) Factors and driving froces behind ingternationalisation 121 (6) International public relations agency networks 127 (1) Global or local approaches to international public relations 127 (7) Speical areas of internaltional public relations 134 (7) Public relations for a supranational organisation: the European Union 141 (2) Critcal voices in international public relations 143 (1) Professionalism on a global level: Public relations as a global profession 143 (2) Summary 145 (1) Bibliography 145 (2) Part 2 Public relations theories and concepts 147 (146) Public relations theories: an overview 149 (25) Lee Edwards Introduction 150 (1) Systems theories: emergence of public relations research 150 (6) Extending the systemic view 156 (2) Developing theory: alternative approaches 158 (3) Feminist views of public relations 161 (3) Diversity in public relations 164 (5) Summary 169 (1) Bibliography 169 (5) Public relations as planned communication 174 (24) Anne Gregory Introduction 175 (1) Why planning is important 175 (1) Systems context of planning 176 (1) Approaches to the planning process 177 (2) Analysis 179 (4) Setting objectives 183 (2) Identifying publics 185 (1) Messages or content 186 (2) Strategy and tactics 188 (2) Timescales and resouces 190 (3) Evaluation and review 193 (4) Summary 197 (1) Bibliography 197 (1) Public relations research and evalualtion 198 (24) Gyorgy Szondi Rudiger Theilmann Introduction 199 (1) Context of research in public relations 199 (2) Designing research 201 (3) Qualitative vs quantitative research 204 (1) Research methods 204 (4) Designing research instruments 208 (4) Research applications 212 (1) Evaluation 213 (6) Summary 219 (2) Bibliography 221 (1) Audiences, stakeholders, publics 222 (15) Gerard Choo Introduction 223 (1) The passive audience 223 (2) The active audience 225 (3) Stakeholders and publics 228 (3) New thinking on publics 231 (4) Summary 235 (1) Bibliography 235 (2) Corporate image, reputation andidenity 237 (15) Daniel Lowensberg Introudction 238 (1) Organisational public relations 238 (1) Organisational image 239 (1) Organisational reputation 240 (1) Organisational identity 240 (3) Personality and culture 243 (4) Organisational identity, strategy and process: two models 247 (4) Summary 251 (1) Bibliography 251 (1) Public relations, progaganda and the psychology of persuasion 252 (21) Johanna Fawkes Introduction 253 (1) Public relations and propaganda 253 (3) Public relations and persuasion 256 (1) Who says: the questionof credibility 257 (1) Says what: the nature of the message 258 (4) To whom: the audience perspective 262 (6) To what effecf: forming and changing attitudes and beliefs 268 (2) Ethical persuasion: is it possible? …”

Marketing management Text and cases par Dalrymple, Douglas J.

Sujets: “…Marketing management…”

Marketing management and strategy par Doyle,Peter

Table des matières: “…191 (4) Strategic opportunities for fast innovators 195 (2) Barriers to innovation 197 (2) Organizing for innovation 199 (4) New product development process 203 (9) Customer adoption process 212 (4) Summary 216 (1) Questions 216 (1) Notes 216 (2) Pricing policy: delivering value 218 (21) Assessing price competitiveness 220 (2) Establishing initial prices 222 (9) Initiating price changes 231 (3) Controlling reseller mark-ups 234 (3) Summary 237 (1) Questions 238 (1) Notes 238 (1) Communications strategy 239 (39) Introduction 239 (2) Communications and buyer behaviour 241 (11) Advertising planning 252 (13) Direct response marketing 265 (2) Interactive marketing 267 (2) Sales promotion 269 (3) Public relations 272 (2) Determining the communications mix 274 (2) Summary 276 (1) Questions 276 (1) Notes 277 (1) Managing personal selling 278 (33) Salesforce objectives 279 (2) Salesforce strategy 281 (4) Structure and size 285 (5) Allocation of resources 290 (2) Sales management 292 (6) The selling process 298 (5) Negotiations 303 (4) Managing account relationships 307 (2) Summary 309 (1) Questions 309 (1) Notes 309 (2) Managing marketing channels 311 (27) The role of channels 312 (3) Designing distribution channels 315 (5) Managing distribution channels 320 (4) Channel evolution 324 (4) Organizing distribution 328 (9) Summary 337 (1) Questions 337 (1) Notes 337 (1) Marketing in service businesses 338 (32) Nature of services 339 (3) Service characteristics 342 (4) Service tasks 346 (6) Services marketing strategy 352 (16) Summary 368 (1) Questions 368 (1) Notes 369 (1) Turnaround management 370 (31) Short-versus long-term improvements 371 (2) Types of industry change 373 (3) Some financial concepts 376 (4) Consolidation phase 380 (9) Transformation programme 389 (10) Summary 399 (1) Questions 400 (1) Notes 400 (1) Marketing in the twenty-first century 401 (20) Marketing: a recapitulation 401 (4) Changing marketing environment 405 (3) Changing marketing strategies 408 (4) Changing organizations for marketing 412 (3) Towards a partnership mentality 415 (2) Implementing marketing 417 (2) Summary 419 (1) Questions 420 (1) Notes 420 (1) Further reading 421 (8) Index of authors and firms 429 (5) Index of subjects 434…”

Strategy maps : converting intangible assets into tangible outcomes / par Kaplan, Robert S.

Table des matières: “…Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.…”
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Leading and Managing in the Social Sector : Strategies for Advancing Human Dignity and Social Justice /

New horizons in management : exploring strategies for success / par Bhatia, S. K.

Performamnce management: concepts, practices and strategies for organisation success par BHATIA, S.K

The enabling state and the role of the public service in wealth creation : problems and strategies for development in Africa : report of the 26th Roundtable Conference of the African Association for Public Administration and Management (AAPAM) : Mombasa, Kenya, 7-11 March 2005

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Fundamentals of human resource management : emerging experiences from Africa / par Itika, Josephat Stephen

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Fundamentals of human resource management : emerging experiences from Africa / par Itika, Josephat Stephen

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Human resource management : a competitive advantage : concepts, strategies and challenges par Bhatia, S.K

Alternative approaches and strategies of human resources development

Managing change : a strategic approach to organisational dynamics par Bernard Burnes

Table des matières: “…Acknowledgements xi Introduction 1 (10) Part One The rise and fall of the rational organisation From trial and error to the science of management 11 (42) The rise of organisation theory 11 (42) Learning objectives 11 (1) Introduction 12 (2) The rise of commerce and the birth of the factory 14 (19) Organisation theory: the Classical approach 33 (14) Conclusions 47 (4) Test your learning 51 (1) Suggested further reading 52 (1) Developments in organisation theory 53 (30) From certainty to contingency 53 (30) Learning objectives 53 (1) Introduction 54 (1) The Human Relations approach 55 (15) The Contingency Theory approach 70 (10) Conclusions 80 (2) Test your learning 82 (1) Suggested further reading 82 (1) In search of new paradigms 83 (58) Learning objectives 83 (1) Introduction 84 (4) The Culture--Excellence approach 88 (27) The Japanese approach to management 115 (11) Organisational learning 126 (9) Conclusions 135 (4) Test your learning 139 (1) Suggested further reading 140 (1) Critical perspectives on organisation theory 141 (25) Postmodernism, realism and complexity 141 (25) Learning objectives 141 (1) Introduction 142 (2) The postmodern perspective 144 (10) The realist perspective 154 (3) The complexity perspective 157 (6) Conclusions 163 (1) Test your learning 164 (1) Suggested further reading 165 (1) Culture, power, politics and choice 166 (37) Learning objectives 166 (1) Introduction 167 (2) The cultural perspective 169 (14) The power--politics perspective 183 (10) Managing and changing organisations: bringing back choice 193 (4) Conclusions 197 (2) Test your learning 199 (1) Suggested further reading 199 (4) Part Two Strategy development and change management: past, present and future Approaches to strategy 203 (29) Managerial choice and constraints 203 (29) Learning objectives 203 (2) Introduction 205 (2) Understanding strategy: origins, definitions and approaches 207 (13) Understanding strategy: choices and constraints 220 (8) Conclusions 228 (2) Test your learning 230 (1) Suggested further reading 231 (1) Applying strategy 232 (27) Models, levels and tools 232 (27) Learning objectives 232 (1) Introduction 233 (1) Types of strategies 234 (4) Levels of strategy 238 (8) Strategic planning tools 246 (10) Conclusions 256 (1) Test your learning 257 (1) Suggested further reading 258 (1) Approaches to change management 259 (28) Learning objectives 259 (1) Introduction 260 (1) Theoretical foundations 261 (6) The Planned approach to organisational change 267 (14) The frequency and magnitude of organisational change 281 (3) Conclusions 284 (1) Test your learning 285 (1) Suggested further reading 286 (1) Developments in change management 287 (31) The Emergent approach and beyond 287 (31) Learning objectives 287 (1) Introduction 288 (1) The case against the Planned approach to organisational change 289 (2) The Emergent approach to change 291 (21) Emergent change: summary and criticisms 312 (4) Conclusions 316 (1) Test your learning 317 (1) Suggested further reading 317 (1) A framework for change 318 (17) Approaches and choices 318 (17) Learning objectives 318 (2) Introduction 320 (1) Varieties of change 321 (4) A framework for change 325 (3) A framework for choice 328 (1) Conclusions 329 (3) Test your learning 332 (1) Suggested further reading 332 (3) Part Three Case studies in strategy development and change management Case studies in strategic change 335 (30) Learning objectives 335 (1) Introduction 335 (2) Case Study 1: The Internet and the P2P Revolution in the music industry 337 (6) Case Study 2: The rise and fall of Marconi 343 (4) Case Study 3: Oticon - the disorganised organisation 347 (8) Case Study 4: Privatisation and the European Union: the case of the Public Power Corporation of Greece 355 (7) Conclusions 362 (2) Test your learning 364 (1) Case studies in changing internal relationships and attitudes 365 (33) Learning objectives 365 (1) Introduction 365 (3) Case Study 5: Volvo's approach to Job Design 368 (9) Case Study 6: XYZ Construction 377 (6) Case Study 7: GK Printers Limited - changing systems and attitudes 383 (13) Conclusions 396 (1) Test your learning 397 (1) Case studies in changing external relationships 398 (29) Learning objectives 398 (1) Introduction 398 (3) Case Study 8: Rover-TRW - operational integration 401 (6) Case Study 9: Speedy Stationers Ltd and UTL (Turbines) Ltd - supplier-driven change 407 (7) Case Study 10: PoliceCo - outsourcing in the public sector 414 (6) Conclusions 420 (3) Test your learning 423 (4) Part Four Managing choice Managing change 427 (25) Lessons from theory and practice 427 (25) Learning objectives 427 (1) Introduction 427 (2) Lessons from theory and practice 429 (15) Employee involvement and organisational transformation 444 (3) Conclusions: merging theory and practice 447 (3) Test your learning 450 (2) Organisational change and managerial choice 452 (34) Learning objectives 452 (1) Introduction 452 (3) The Choice Management-Change Management model 455 (29) Conclusions 484 (1) Test your learning 485 (1) Management - roles and responsibilities 486 (51) Learning objectives 486 (1) Introduction 487 (2) Globalisation and the challenge of change 489 (9) The manager's role 498 (5) Management and leadership 503 (11) Management and leadership in action 514 (5) Managerial development 519 (8) Management, leadership and change 527 (3) Summary and conclusions 530 (4) Test your learning 534 (1) Suggested further reading 535 (2) Bibliography 537 (58) Glossary 595 (12) Index 607…”

Manager's guide to marketing, advertising, and publicity / par Callen, Barry

Table des matières: “…Mother Teresa; Put It All Together in an Emotional Positioning Statement; Manager's Checklist for Chapter 6; 7. PitchPerfect™ Message Strategy for More Powerful Persuasion; The Purpose of Message Strategy; What Is PitchPerfect™ Message Strategy?…”

Public sector reform in developing countries: a handbook of commonwealth experiences/

“…Managing the public service strategies for improvement series:…”

Empowering the customer : the citizen in public sector reform / par Ayeni, Victor

“…Managing the public service strategies for improvement series ;…”

Purchasing & supply chain management : analysis, strategy, planning and practice par Weele, Arjan. J. van

Table des matières: “…Outsourcing and risk management - 9. Purchasing and business strategy - 10. …”

Strategies for regenerating the library and information professions : Eighth World Conference on Continuing Professional Development and Workplace Learning for the Library and Info...