Resultados da pesquisa - (( performance ((management a) OR (management _)) ) OR ( performance management 93 ))~

A preface to marketing management / Por Peter, J. Paul

Sumário: “...SECTION I ESSENTIALS OF MARKETING MANAGEMENT 1 (1) PART A INTRODUCTION 1 (26) Strategic Planning and the Marketing Management Process 2 (25) The Marketing Concept 2 (1) What Is Marketing? ...”

OM / Por Collier, David A.

Sumário: “...Goods, Services, and Operations Management 2 (16) Operations Management 3 (1) OM in the Workplace 4 (2) Understanding Goods and Services 6 (2) Customer Benefit Packages 8 (3) Processes 11 (1) OM: A History of Change and Challenge 12 (2) A Focus on Efficiency 12 (1) The Quality Revolution 12 (1) Customization and Design 13 (1) Time-Based Competition 14 (1) The Service Revolution 14 (1) Current Challenges in OM 14 (4) Value Chains 18 (20) The Concept of Value 20 (1) Value Chain Perspectives 21 (4) An Example of a Value Chain: Buhrke Industries, Inc 23 (2) Supply Chains 25 (1) Value Chain Decisions 26 (3) Outsourcing and Vertical Integration 26 (1) The Economics of Outsourcing 27 (1) Value and Supply Chain Integration 28 (1) Offshoring 29 (3) Value Chains in a Global Business Environment 32 (6) A Global Value Chain: Rocky Shoes & Boots Company 32 (1) Issues in Global Value Chain Decisions 33 (1) Value Chains and Local Culture 34 (4) Measuring Performance in Operations 38 (20) Performance Measurement 39 (6) Financial Measures 40 (1) Customer and Market Measures 41 (1) Safety 42 (1) Quality 42 (1) Time 43 (1) Flexibility 44 (1) Innovation and Learning 44 (1) Productivity 45 (1) Linking Internal and External Measures 46 (1) The Value of a Loyal Customer 46 (1) Designing Measurement Systems in Operations 47 (1) Models of Organizational Performance 48 (10) Malcolm Baldrige National Quality Award Framework 48 (2) The Balanced Scorecard 50 (1) The Value Chain Model 51 (1) The Service-Profit Chain 52 (6) Operations Strategy 58 (18) Gaining Competitive Advantage 59 (1) Understanding Customer Requirements 60 (2) Evaluating Goods and Services 62 (1) Competitive Priorities 63 (4) Cost 64 (1) Quality 64 (2) Time 66 (1) Flexibility 66 (1) Innovation 66 (1) OM and Strategic Planning 67 (9) Operations Strategy at McDonald's 70 (6) Technology and Operations Management 76 (16) Understanding Technology in Operations 78 (2) Manufacturing Technology 78 (1) Service Technology 79 (1) Technology in Value Chains 80 (2) Integrated Operating Systems 82 (3) Computer-Integrated Manufacturing Systems (CIMS) 82 (1) Enterprise Resource Planning (ERP) Systems 83 (1) Customer Relationship Management (CRM) Systems 84 (1) Revenue Management Systems (RMS) 84 (1) Benefits and Challenges of Technology 85 (2) Technology Development and Adoption 87 (5) Goods and Service Design 92 (20) Desigining Goods and Services 93 (3) Robust Design and the Taguchi Loss Function 96 (2) Reliability 98 (1) Quality Function Deployment 99 (2) Product and Process Design in Manufacturing 101 (2) Quality Engineering 102 (1) Product and Process Simplification 102 (1) Design for Environmental Quality 103 (1) Service Delivery System Design 103 (2) Facility Location and Layout 104 (1) Servicescape 104 (1) Service Process and Job Design 104 (1) Technology and Information Support Systems 105 (1) Organizational Structure 105 (1) Service Encounter Design 105 (2) Customer Contact Behavior and Skills 106 (1) Service-Provider Selection, Development, and Empowerment 106 (1) Recognition and Reward 107 (1) Service Recovery and Guarantees 107 (1) An Integrative Case Study of LensCrafters 107 (5) Process Selection, Design, and Analysis 112 (20) Process Choice Decisions 114 (1) The Product-Process Matrix 115 (2) The Service-Positioning Matrix 117 (3) Process Design 120 (4) Process and Value Stream Mapping 121 (3) Process Analysis and Improvement 124 (2) Process Design and Resource Utilization 126 (6) Little's Law 128 (4) Facility and Work Design 132 (20) Facility Layout 134 (4) Product Layout 134 (1) Process Layout 135 (1) Cellular Layout 135 (1) Fixed-Position Layout 136 (1) Facility Layout in Service Organizations 137 (1) Designing Product Layouts 138 (5) Assembly Line Balancing 139 (2) Line Balancing Approaches 141 (2) Designing Process Layouts 143 (1) Workplace Design 144 (2) The Human Side of Work 146 (6) Supply Chain Design 152 (18) Understanding Supply Chains 154 (4) The Value and Supply Chain at Dell, Inc 156 (2) Designing the Supply Chain 158 (5) Efficient and Responsive Supply Chains 158 (1) Push and Pull Systems 158 (3) Supply Chain Design for Multisite Services 161 (1) Supply Chain Metrics 161 (1) The Bullwhip Effect 161 (2) Location Decisions in Supply Chains 163 (3) Critical Factors in Location Decisions 164 (1) Location Decision Process 164 (1) The Center of Gravity Method 165 (1) Other Issues in Supply Chain Management 166 (4) Capacity Management 170 (16) Understanding Capacity 172 (2) Economies and Diseconomies of Scale 172 (2) Capacity Measurement 174 (3) Safety Capacity 174 (1) Capacity Measurement in Job Shops 174 (1) Using Capacity Measures for Operations Planning 175 (2) Long-Term Capacity Strategies 177 (3) Capacity Expansion 178 (2) Short-Term Capacity Management 180 (1) Managing Capacity by Adjusting Short-Term Capacity Levels 180 (1) Managing Capacity by Shifting and Stimulating Demand 180 (1) Theory of Constraints 181 (5) Forecasting and Demand Planning 186 (22) Forecasting and Demand Planning 188 (1) Basic Concepts in Forecasting 189 (5) Forecast Planning Horizon 189 (1) Data Patterns in Time Series 190 (2) Forecast Errors and Accuracy 192 (2) Statistical Forecasting Models 194 (5) Single Moving Average 194 (2) Single Exponential Smoothing 196 (3) Regression as a Forecasting Approach 199 (4) Excel's Add Trendline Option 200 (1) Causal Forecasting Models with Multiple Regression 201 (2) Judgmental Forecating 203 (1) Forecasting in Practice 204 (4) Managing Inventories 208 (20) Understanding Inventory 210 (3) Key Definitions and Concepts 210 (2) Inventory Management Decisions and Costs 212 (1) Inventory Characteristics 213 (2) ABC Inventory Analysis 215 (1) Fixed Quantity Systems 215 (4) The EOQ Model 219 (3) Fixed Period Systems 222 (2) Single-Period Inventory Model 224 (4) Resource Management 228 (24) Resource Planning Framework for Goods and Services 230 (3) Aggregate Planning Options 233 (1) Strategies for Aggregate Planning 234 (2) Disaggregation in Manufacturing 236 (9) Master Production Scheduling 237 (1) Materials Requirements Planning 238 (2) Time Phasing and Lot Sizing in MRP 240 (5) Capacity Requirements Planning 245 (7) Operations Scheduling and Sequencing 252 (18) Understanding Scheduling and Sequencing 254 (1) Scheduling Applications and Approaches 255 (4) Staff Scheduling 255 (2) Appointment Systems 257 (2) Sequencing 259 (1) Sequencing Performance Criteria 259 (1) Sequencing Rules 260 (1) Applications of Sequencing Rules 260 (6) Single-Resource Sequencing Problem 260 (2) Two-Resource Sequencing Problem 262 (4) Schedule Monitoring and Control 266 (4) Quality Management 270 (18) Understanding Quality 272 (2) Influential Leaders in Modern Quality Management 274 (2) W. ...”

Applied economics

Sumário: “...Preface x Acknowledgements xii 1 Changes in the UK economic structure 1 (34) Synopsis 1 (1) Structure defined 2 (2) Structural change in the UK 4 (7) Causes of structural change 11 (15) Consequences of structural change 26 (4) Conclusion 30 (1) Key points 30 (1) Notes 31 (1) References and further reading 31 (4) Part I: Theory of the firm 2 Company accounts a8 a source of financial information 35 (22) Synopsis 35 (1) Company accounts and the assessment of company performance 36 (14) International Accounting Standards 50 (1) External sources of financial information 50 (4) Conclusion 54 (1) Key points 54 (1) Notes 55 (1) References and further reading 55 (2) 3 Firm objectives and firm behaviour Synopsis 57 (1) Firm objectives 58 (6) Firm behaviour 64 (6) Conclusion 70 (1) Key points 71 (1) Note 72 (1) References and further reading 72 (3) 4 The small firm 75 (18) Synopsis 75 (1) Definition of the small firm 76 (1) Importance of the small firm 76 (3) The neglect of small firms 79 (1) The renewed interest in small firms 80 (1) Measures to help small firms 81 (7) European Union Policy for small firms 88 (1) Conclusion 89 (1) Key points 90 (1) References and further reading 90 (3) 5 Mergers and acquisitions in the growth of the firm 93 (34) Synopsis 93 (1) Definitions 94 (1) Types of merger 94 (2) Economic theory and merger activity 96 (7) Mergers and the public interest 103 (3) Merger booms 106 (2) Control of mergers and acquisitions 108 (13) Corporate restructuring 121 (1) Conclusion 122 (1) Key points 123 (1) Note 123 (1) References and further reading 124 (3) 6 Oligopoly 127 (20) Synopsis 127 (1) Definition and measurement of oligopoly 128 (4) Oligopoly in theory and practice 132 (12) Conclusion 144 (1) Key points 145 (1) Notes 146 (1) References and further reading 146 (1) 7 The multinational corporation 147 (28) Synopsis 147 (1) What is a multinational corporation? ...”