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Public relations : principles and practices / by Sachdeva, Iqbal S.

Table of Contents: “…210 (3) Customer Relations Programme 213 (5) Maintaining Good Customer Relations 218 (1) The Communication Media 218 (8) Dealer Relations 226 (24) Dealer's Vital Role 226 (1) Dealer Relations 227 (1) Love--hate Relationship 228 (2) Company's Views on Dealers 230 (3) Dealer's Views of a Company 233 (2) Objectives of Dealer Relations 235 (1) Good Dealer Relations 235 (5) Manufacturer's Support to Dealers 240 (2) Communicating to the Dealers 242 (1) Communication Media 243 (7) Vendor Relations 250 (18) Vendor Relations 250 (3) Vendors' Expectations 253 (2) Buyer Company Expectations 255 (3) Vendor Relations Objectives 258 (1) Public Relations for Vendors 259 (1) Public Relations Role 260 (5) Case Study: Asahi India Safety Glass Limited 265 (3) Employee Public Relations 268 (25) Employee Public Relations 268 (3) Employee Expectations 271 (4) Challenges of Employee Communication 275 (6) Characteristics of Good Employee Communication 281 (1) Communication Media 282 (5) Managements Must Listen 287 (4) Case Study: Communication in Stress 291 (2) Investor Relations 293 (19) Introducing Investor Relations 293 (1) Public Relations Role and Responsibility 294 (7) Investor Publics 301 (1) Investor Relations Objectives 301 (1) Communications for Investors---PR Tools 302 (8) Case Study: DLF Investor Relations Strategies 310 (2) Media Relations 312 (21) Public Relations and Media 312 (3) Media Relations---a Balancing Act 315 (1) Networking for Good Media Relations 316 (2) Public Relations Assistance to Media 318 (2) Media Relations Norms 320 (5) Holding a Press Conference 325 (4) Measurement of Success 329 (4) Corporate Social Responsibility and Community Relations 333 (23) Corporate Social Responsibility and Community Relations 333 (2) CSR---the Indian Tradition 335 (1) Private Sector Initiatives 336 (4) CII Initiatives 340 (2) Community Expectations 342 (2) Objectives of Community Relations 344 (1) Community Networking 345 (1) Communicating to the Community 346 (1) The Communication Media 347 (4) Case Study: Social Mission and Business Vision 351 (5) Corporate Image 356 (16) Corporate Image Defined 356 (2) Corporate Image---the Indian Scenario 358 (1) Stock Market and the Image 358 (2) The Image Makers 360 (6) Public Relations Role 366 (1) Image Management Process 367 (3) Case Study: LG Electronics---a Success Story 370 (2) Corporate Identity Management 372 (22) Corporate Identity Defined 372 (1) Corporate Identity---a Vital Element 373 (2) Corporate Identity Mix 375 (5) Developing a Corporate Identity 380 (6) Identity and Image Relationship 386 (1) Corporate Identity---Legal Aspects 386 (3) Corporate Identity Changes---When and Why? …”

The science of psychology : an appreciative view / by King, Laura A.

Table of Contents: “…Health psychology Biopsychosocial model Relationship between the mind and body Positive life changes Theoretical models of change Stages of change model Tools for effective life change Self-efficacy Motivation Religious faith Cultivating good habits Controlling stress Becoming physically active Eating right Quitting smoking Practicing safe sex Integrating psychology and health and wellness…”

Roundtable viewpoints. International business by Robertson Christopher J.

Table of Contents: “…Daly from ``The Payoff from Globalization,'' The Washington Post (June 7, 2005) 102 (3) Gary Clyde Hufbauer Paul L.E. …”

Proactive purchasing in the supply chain : the key to world-class procurement / by Burt, David N.

Table of Contents: “…Initiate Lease or Contract Post-Award Activities Summary Endnotes Suggested Reading Chapter 9 Purchasing Services Introduction Hidden Opportunities The Statement of Work Four Formats for Statements of Work Planning the Statement of Work Writing the Statement of Work Artificial Intelligence Tips on Writing an Effective Statement of Work Selecting Service Contractors Tips from a Professional The Ideal Services Supplier Pricing Service Contracts Professional Services Technical Services Operating Services Third Party Contracts So, Your Services Contract Is About to Expire Contract Administration Services Purchases and the Internet Construction Services Conventional Method Design and Build, Firm Agreed Price Method Design and Build, Cost-Reimbursable Method Building Team The Owner as a Contractor Construction Purchasing Entails Unique Problems Performance Contracting The Special Case of Contracting Consultants Qualifying the Consultants Summary Endnotes Suggested Reading Chapter 10 Production and Inventory Control Part I: The Fundamentals of Production Planning Modern Production Planning Systems Aggregate Planning and Master Scheduling Material Requirements Planning Capacity Requirements Planning Control of Production Activities Two Management Considerations Evolution of MRP and MRP II Systems Impact on Purchasing and Supply Just-in-Time Production Planning A JIT Illustration JIT's Impact on Purchasing and Supply ERP Systems Radio Frequency Identification System (RFID) Summary Part II: The Functions of Inventories Definition of Inventories Inventory Analysis Inventory Catalog ABC Analysis-The 80-20 Concept Dependent and Independent Demand Costs Associated with Inventories Carrying Costs Acquisition Costs Economic Order Quantity (EOQ) Concept Other Uses of the EOQ Concept The Weaknesses of the EOQ Formula Types of Inventory Control Systems Cyclical or Fixed Order Interval System The Just-in-Time (JIT) Approach Material Requirements Planning (MRP) System Order Point or Fixed Order Quantity System Summary Appendix: The Fundamentals of Inbound Transportation Endnotes Suggested Reading Chapter 11 Demand Management and Logistics The Key to Supply Chain Management The SCM Triangle Evolution to Strategic SCM Strategic Demand Management The Bullwhip Effect Evolution of Strategic Demand Forecasting Demand Forecasting Fundamentals Planning with Time Fences Implications for Supply Management Strategic Logistics Management Logistics Defined The Role of Logistics in Supply Chain Management Eliminate the Warehouse, If Possible Summary Endnotes Suggested Reading Chapter 12 Outsourcing Outsourcing: A Growth Industry Strategic Issues Core Competencies Supplier Dominance The Creation of Strategic Vulnerabilities The Dangers of Vertical Integration Horizontal Integration New Product Development and Outsourcing Lean Manufacturing Tactical Decisions Factors Influencing Make-or-Buy Decisions Cost Considerations Control of Production or Quality Technology Risk and Maturity Unreliable Suppliers Suppliers' Specialized Knowledge and Research Small-Volume Requirements Limited Facilities Work Force Stability Multiple-Source Policy Managerial Control Considerations Procurement and Inventory Considerations Netsourcing The Volatile Nature of the Make-or-Buy Decision Insourcing Dangers of Outsourcing Administration of Make-or-Buy Activities Chief Resource Officer Framework for Outsourcing Executive Level Involvement The Special Disadvantages of Outsourcing Business Processes Summary Endnotes Suggested Reading Chapter 13 Sourcing The Strategic Sourcing Plan Discovering Potential Suppliers Evaluating Potential Suppliers Selecting Suppliers Bidding vs. …”