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Strategic management of health care organizations / by Swayne, Linda E.

Table of Contents: “…Appendices: Analyzing strategic health care cases -- Financial analysis for health care organizations.…”
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Strategic management of health care organizations / by Ginter, Peter M., Duncan, W. Jack (Walter Jack), Swayne, Linda E.

Tensions within the internal market : the functioning of the internal market and the development of horizontal and flanking policies / by Vries, Sybe Alexander de

Table of Contents: “…Acknowledgements Introduction The origin of this study: tensions within the internal market 3 (3) The purpose, central question and background of this study 6 (1) Horizontal and flanking policies and the internal market: defining and delimiting the topic 7 (8) Horizontal and flanking policies 8 (4) The internal market 12 (3) The relevant general principles of Community law 15 (9) The principle of proportionality 15 (2) The principle of Community loyalty 17 (1) The integration principle 18 (6) The plan 24 (3) The Application of the Free Movement Rules Introduction 27 (1) The material, personal and territorial scope of the free movement rules 27 (10) The material scope 28 (1) In general 28 (2) Horizontal and flanking activities 30 (3) The personal scope 33 (3) The territorial scope 36 (1) Conclusions 37 (1) The application of the free movement rules: the prohibitions 37 (12) The prohibition: towards market access 38 (1) Indistinctly applicable measures 38 (1) Towards a market access based test 39 (2) Selling arrangements 41 (3) Inherent restrictions 44 (2) Article 29 EC and the exportation of goods 46 (1) Tariff barriers 47 (1) Article 25 EC 47 (1) Article 90 EC 47 (1) Conclusions 48 (1) The application of the free movement rules: the exceptions 49 (50) The scope of the Treaty exceptions 49 (1) Overriding requirements of public interest 50 (1) Conditions for invoking the exceptions 51 (1) No harmonisation measure 52 (1) Non-economic interests 52 (3) Proportionality 55 (2) The protection of horizontal and flanking policy interests 57 (1) The protection of the environment 57 (1) The protection of health and life of humans, animals or plants: Article 30 EC 58 (1) The protection of the environment as overriding requirement of public interest 59 (1) The condition that environmental measures should apply without distinction 59 (3) The proportionality test: the assessment of environmental measures 62 (4) The protection of consumers 66 (1) The protection of health and safety of consumers 66 (1) The protection of consumers as overriding requirement of public interest 66 (2) The condition that consumer protection measures should apply without distinction 68 (2) The proportionality test: the assessment of consumer protection measures 70 (7) The protection of public health 77 (1) The protection of public health as Treaty exception 77 (1) The safeguarding of the financial stability of a health care system as overriding requirement of public interest 78 (1) (No) condition that health measures should apply without distinction 79 (2) The proportionality test: the assessment of public health measures 81 (4) The protection of culture 85 (1) The protection of national treasures possessing artistic, historic or archaeological value: Article 30 EC 85 (3) Culture and public policy: Article 46 EC 88 (1) Culture as overriding requirement of public interest 89 (1) (No) condition that cultural measures should apply without distinction 89 (4) The proportionality test: the assessment of cultural measures 93 (3) Conclusions 96 (3) The Application of the Competition Rules Introduction: the growing relevance of competition law 99 (2) In general: the material, personal and territorial scope of the competition rules 101 (14) The material scope 101 (3) The personal scope 104 (1) The concept of undertaking in general 104 (3) Horizontal and flanking activities 107 (6) The territorial scope 113 (2) Conclusions 115 (1) The application of the competition rules and the Member States 115 (66) Article 87 EC: the prohibition on state aids 115 (1) The grant of aid for horizontal and flanking policy reasons 116 (1) The scope of Article 87(1) EC: the concept of aid in relation to `normal undertakings' 117 (7) The scope of Article 87(1) EC: the concept of aid in relation to `public service undertakings' 124 (9) The distortion of competition and trade 133 (4) The exceptions: state aids that can be justified for horizontal and flanking policy reasons 137 (1) The scope of Articles 87(2) and 87(3) EC 137 (3) The environment 140 (4) Consumer protection 144 (1) Public health 145 (4) Culture 149 (4) Conclusions 153 (1) Article 86 EC: public undertakings and exclusive rights 153 (1) The scope of Article 86(1) EC: the concept of exclusive rights in relation to horizontal and flanking activities 154 (1) Exclusive rights and the competition rules: different approaches in the case law 155 (4) Article 86(2) EC: the justification for public service undertakings 159 (1) The scope of Article 86(2) EC in general 159 (6) The environment 165 (2) Consumer protection 167 (1) Public health 168 (1) Culture 169 (2) Conclusions 171 (1) Articles 3(1) sub g, 10 and 81 & 82 EC 172 (1) The useful effect doctrine 172 (5) Exceptions 177 (2) The relevance of the useful effect doctrine for national competition authorities 179 (2) Conclusions 181 (1) The application of the competition rules and undertakings 181 (66) Article 81 EC: the cartel prohibition 182 (1) Introduction 182 (1) Article 81(1) EC: the restriction of competition 183 (1) The object or effect to restrict competition 183 (3) Appreciability or De minimis 186 (3) The rule of reason 189 (2) Inherent restrictions 191 (7) Exemptions: restrictive practices that can be justified for horizontal and flanking policy reasons 198 (1) The scope of Article 81(3) EC 198 (5) The environment 203 (5) Consumer protection 208 (2) Public health 210 (4) Culture 214 (5) Conclusions 219 (2) Article 82: the prohibition on abuse of a dominant position 221 (1) The scope of Article 82 EC: abusive behaviour and horizontal and flanking policy considerations 221 (1) The abuse of a dominant position 222 (1) Dominance 223 (2) Abuse 225 (5) The objective justification 230 (1) Conclusions 231 (1) Merger Regulation 139/2004 232 (1) The scope of the Merger Regulation in relation to horizontal and flanking policies 232 (1) The appraisal of concentrations 233 (1) Dominance 234 (1) A significant impediment of competition 235 (5) Exceptions: legitimate public interests in Article 21(4) of the Merger Regulation 240 (2) Conclusions 242 (5) Harmonisation of Horizontal and Flanking Policies Introduction 247 (2) No `real' harmonisation of national legislation 249 (4) Harmonisation techniques 253 (7) Total harmonisation 253 (1) Minimum harmonisation 254 (5) The `New Approach' 259 (1) Harmonisation within the framework of the internal market 260 (37) Introduction 260 (1) Legal bases for harmonisation within the context of the Internal Market 261 (1) Article 95 EC 262 (1) Articles 47(2), 55 and 57 EC 262 (3) Article 308 EC 265 (2) Snus, Cigarettes and commercials: the potential and limits of harmonisation on the basis of internal market provisions 267 (7) Harmonisation of national horizontal and flanking policies on the basis of internal market legal bases 274 (1) Environmental policy and the internal market 274 (4) Consumer policy and the internal market 278 (6) Public health and the internal market 284 (1) Public health stricto sensu 285 (3) Health care 288 (2) Cultural policy and the internal market 290 (6) Conclusions 296 (1) Harmonisation beyond the internal market: specific legal bases 297 (14) Environmental policy as horizontal and flanking policy 298 (1) The legal basis for environmental policy 298 (1) An example of a harmonisation measure: the Transfer of Waste Regulation 299 (2) Consumer policy as horizontal and flanking policy 301 (1) The legal basis for consumer policy 301 (2) Measures adopted on the basis of Article 153 EC 303 (2) Public health policy as horizontal and flanking policy 305 (1) The legal basis for public health policy 305 (1) Measures adopted on the basis of Article 152 EC 306 (2) Cultural policy 308 (1) The legal basis for cultural policy 308 (1) Measures adopted on the basis of Article 151 EC 309 (2) Conclusions 311 (1) Harmonisation and free movement 311 (8) Towards a Synthesis Introduction 319 (1) Free movement 319 (6) Negative integration 320 (1) Prohibitive rules 320 (1) Exceptions 321 (1) Positive integration 322 (1) Harmonisation contributes to solving the problem of tension 322 (1) Minimum harmonisation 323 (1) Total harmonisation 324 (1) A wide margin of discretion of the community legislature to pursue horizontal and flanking policy interests 324 (1) Competition and the Member States 325 (3) Articles 86 and 87 EC 325 (1) The prohibitive rules 325 (1) Exceptions 326 (1) Community measures: no positive integration 327 (1) Competition and undertakings 328 (3) Articles 81, 82 EC and Merger Control 328 (1) The prohibitive rules 328 (1) Exceptions 329 (2) Community measures: no positive integration 331 (1) Coherence or convergence? …”

Ethics in public and community health /

Table of Contents: “…/ Peter Bradley Ethics and the extra-contractual referral : a case study from Northamptonshire Health Authority / Henrietta Ewart The prioritisation of health care in Oxfordshire / Siân Griffiths Using a citizens' jury to involve the public in a decision about priorities : a case study / Gill Needham International perspectives on priority-setting in health care / Louise Locock Screening : general principles / Pat Troop Genetic tests, screening and priorities in health care / Jan Helge Solbakk and Homa Hasan Antenatal screening / Corinne Camilleri-Ferrante Childhood screening / Sarah Stewart-Brown Research methods in public health / Amanda Burls and Juan Cabello-López Public participation in public health decisions / Amanda Burls Ethical considerations in water fluoridation / Ruth Holt, John Beal and Joanna Breach Should childhood immunisation be compulsory? …”
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Organization structure and participation of the evangelical church of West Africa in the deliverly of primary helth care services in Kafanchan and Kaduna District in Kaduna State,... by Makama Sunday M

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Human behavior in the social environment / by Rogers, Anissa

Table of Contents: “…Theory: The Foundation of Social Work 1 (18) Defining Human Behavior in the Social Environment 2 (12) Knowledge, Theories, and Social Work 3 (1) Use of Theories and Empirical Knowledge in Social Work 4 (1) The Debate over Theory in Social Work 5 (3) What It Means to Be Eclectic 8 (1) The Single Theory Argument 9 (1) The Argument for Eclecticism 10 (1) Evaluating the Quality of Knowledge and Theory 11 (3) Relating Knowledge of Human Behavior to Other Social Work Content Areas 14 (1) Using This Book to Think about Human Development and Social Work Practice 15 (1) Conclusion 16 (1) Main Points 17 (1) Exercises: Practicing Social Work 17 (1) Exercises: The Social Work Library 18 (1) Lenses for Conceptualizing Problems and Interventions: The Person in the Environment 19 (30) Micro, Mezzo, and Macro Levels of Conceptualization 20 (6) Applying the Micro, Mezzo, and Macro Levels of Conceptualization 21 (4) Critiquing the Micro, Mezzo, and Macro Levels of Conceptualization 25 (1) The Biopsychosocial Approach 26 (3) Applying the Biopsychosocial Approach 27 (1) Critiquing the Biopsychosocial Approach 28 (1) Systems Theory 29 (6) Applying Systems Theory 32 (1) Family Subsystems and Boundaries 32 (1) Roles and Homeostasis 33 (1) Input and Output 33 (1) Entropy 34 (1) Critiquing Systems Theory 34 (1) Ecological Theory 35 (7) Applying Ecological Theory 39 (1) Critiquing Ecological Theory 40 (1) Combining Ecological and Systems Theories: An Ecosystems Approach 41 (1) The Strengths Perspective 42 (4) Applying the Strengths Perspective 44 (1) Critiquing the Strengths Perspective 45 (1) Conclusion 46 (1) Main Points 46 (1) Exercises: Practicing Social Work 47 (1) Exercises: The Social Work Library 48 (1) Lenses for Conceptualizing Problems and Interventions: Biopsychosocial Dimensions 49 (31) The Disease Model 50 (6) The Medical Model 50 (1) Applying the Medical Model 51 (4) Critiquing the Medical Model 55 (1) Theories of Cognitive Development 56 (4) Piaget's Theory of Cognitive Development 56 (2) Applying Piaget's Theory 58 (1) Critiquing Piaget's Theory 59 (1) Psychodynamic Theories 60 (9) Freud's Theory of Psychosexual Development 60 (3) Applying Freudian Theory 63 (1) Critiquing Freudian Theory 64 (1) Erikson's Theory of Psychosocial Development 65 (2) Applying Erikson's Theory 67 (1) Critiquing Erikson's Theory 68 (1) Behavioral and Learning Theories 69 (5) Classical Conditioning 69 (1) Operant Conditioning 70 (1) Social Learning Theory 71 (1) Applying Learning Theory 72 (1) Critiquing Learning Theory 73 (1) Humanistic and Existential Perspectives 74 (3) Person-Centered Therapy and Transactional Analysis 75 (1) Applying and Critiquing Humanistic and Existential Perspectives 76 (1) Conclusion 77 (1) Main Points 77 (1) Exercises: Practicing Social Work 78 (1) Exercises: The Social Work Library 79 (1) Lenses for Conceptualizing Problems and Interventions: Sociocultural Dimensions 80 (29) Sociological Theories 81 (17) Conflict Theory 81 (1) Marx and Conflict Theory 81 (3) Conflict Theories since Marx 84 (1) Applying Conflict Theory 85 (1) The Family 86 (1) Health Care 86 (1) Conflict Theory and Social Work 87 (1) Aisha's Case Revisited 88 (1) Critiquing Conflict Theory 89 (1) Functionalist Theory 90 (1) Manifest Functions, Latent Functions, and Dysfunctions 90 (1) Functionalist Theorists: Durkheim and Parsons 91 (1) Applying Functionalist Theory 91 (1) Education and Language 91 (1) Functionalist Theory and Social Work 92 (1) Aisha's Case Revisited 92 (1) Critiquing Functionalist Theory 93 (1) Symbolic Interaction Theory and Social Constructionism 94 (2) George Herbert Mead 96 (1) Erving Goffman 96 (1) Applying Symbolic Interaction Theory 97 (1) Body Piercing 97 (1) Aisha's Case Revisited 97 (1) Critiquing Symbolic Interaction Theory 97 (1) Feminist Theory 98 (4) Branches of Feminist Theory 99 (2) Applying and Critiquing Feminist Theory 101 (1) Cultural Perspectives 102 (5) Defining Culture 103 (1) Cultural Perspectives and Social Work 104 (1) Applying and Critiquing Cultural Perspectives 105 (2) Conclusion 107 (1) Main Points 107 (1) Exercises: Practicing Social Work 108 (1) Exercises: The Social Work Library 108 (1) Lenses for Conceptualizing Problems and Interventions: Social Change Dimensions 109 (26) Theories of Racism, Discrimination, and Oppression 110 (10) Racism 111 (4) Discrimination and Prejudice 115 (1) Theories of Prejudice 116 (1) Prejudice and Social Work 117 (1) Oppression 118 (1) Applying Theories of Racism, Discrimination, and Oppression 118 (1) Critiquing Theories of Racism, Discrimination, and Oppression 119 (1) Social and Economic Justice Perspectives 120 (3) Applying Social and Economic Justice Perspectives 122 (1) Critiquing Social and Economic Justice Perspectives 123 (1) Social Change and Social Action Perspectives 123 (4) Contemporary Social Action Perspectives 125 (1) Applying Social Change and Social Action Perspectives 126 (1) Critiquing Social Change and Social Action Perspectives 127 (1) Community Organization Theory 127 (5) How Social Work Defines and Perceives Community 128 (1) Community and Social Work Practice 129 (2) Applying and Critiquing Community Organization Theory 131 (1) Conclusion 132 (1) Main Points 133 (1) Exercises: Practicing Social Work 134 (1) Exercises: The Social Work Library 134 (1) Pre-Pregnancy and Prenatal Issues 135 (30) Developmental Milestones in the Fetus 136 (4) Growth Processes from Conception through Birth 136 (2) Low Birth Weight 138 (2) Pregnancy, Birth, and the Individual 140 (8) Planned and Unplanned Pregnancy 140 (1) Pregnancy in Later Life 141 (1) Fertility Issues 142 (1) Parents' Biological, Psychological, and Emotional Health 142 (1) Hazards to Fetal Development 143 (1) Birth Defects 144 (1) Alcohol and Drugs 145 (1) Rh Incompatibility 146 (1) Environmental Toxins 146 (1) Paternal Age 146 (1) Maternal Diseases 146 (1) Genetic Disorders 147 (1) Pregnancy, Birth, and the Family and Immediate Environment 148 (8) Access to Health Care 149 (1) The Relationship between the Birth Mother and Her Care Providers 150 (1) Control over the Childbirth Environment 150 (1) Episiotomies 151 (1) C-Sections 151 (1) Breastfeeding 152 (1) Doulas and Midwives 152 (1) Birthing Classes 153 (1) Adoption 153 (2) Workplace Policies 155 (1) Pregnancy, Birth, and the Larger Social Environment 156 (6) Effects of Poverty on Pregnancy and Birth 156 (1) Maslow's Hierarchy of Needs Model 156 (2) Poverty, Pregnancy, and the Hierarchy of Needs 158 (1) Social Policies Related to Pregnancy and Birth 159 (1) Medical Leave Laws 159 (1) International Family Planning 159 (2) Environmental Issues Related to Pregnancy and Birth 161 (1) Conclusion 162 (1) Main Points 162 (1) Exercises: Practicing Social Work 163 (1) Exercises: The Social Work Library 164 (1) Development in Infancy and Early Childhood 165 (29) Developmental Milestones in Infants and Young Children 165 (7) Language Acquisition 166 (1) Biological vs. …”

Economics : private & public choice / by Gwartney, James D.

Table of Contents: “…Headed for a Health-Care Crisis? 678 (1) Applications in Economics Could Imports from Canada Reduce the Drug Prices of Americans? …”

A preface to marketing management / by Peter, J. Paul

Table of Contents: “…4 (9) Strategic Planning and Marketing Management 4 (1) The Strategic Planning Process 5 (8) The Complete Strategic Plan 13 (1) The Marketing Management Process 13 (5) Situation Analysis 14 (2) Marketing Planning 16 (2) Implementation and Control of the Marketing Plan 18 (1) Marketing Information Systems and Marketing Research 18 (1) The Strategic Plan, the Marketing Plan, and Other Functional Area Plans 18 (2) Marketing's Role in Cross-Functional Strategic Planning 18 (2) Conclusion 20 (3) Appendix Portfolio Models 23 (4) PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 27 (50) Marketing Research: Process and Systems for Decision Making 28 (12) The Role of Marketing Research 28 (1) The Marketing Research Process 29 (9) Purpose of the Research 29 (1) Plan of the Research 30 (5) Performance of the Research 35 (1) Processing of Research Data 35 (1) Preparation of the Research Report 36 (1) Limitations of the Research Process 36 (2) Marketing Information Systems 38 (1) Conclusion 39 (1) Consumer Behavior 40 (13) Social Influences on Consumer Decision Making 41 (2) Culture and Subculture 41 (1) Social Class 42 (1) Reference Groups and Families 43 (1) Marketing Influences on Consumer Decision Making 43 (2) Product Influences 43 (1) Price Influences 43 (1) Promotion Influences 44 (1) Place Influences 44 (1) Situational Influences on Consumer Decision Making 45 (1) Psychological Influences on Consumer Decision Making 45 (1) Product Knowledge 45 (1) Product Involvement 46 (1) Consumer Decision Making 46 (6) Need Recognition 47 (1) Alternative Search 48 (1) Alternative Evaluation 49 (1) Purchase Decision 49 (1) Postpurchase Evaluation 50 (2) Conclusion 52 (1) Business, Government, and Institutional Buying 53 (11) Categories of Organizational Buyers 53 (1) Producers 53 (1) Intermediaries 54 (1) Government Agencies 54 (1) Other Institutions 54 (1) The Organizational Buying Process 54 (1) Purchase-Type Influences on Organizational Buying 55 (1) Straight Rebuy 55 (1) Modified Rebuy 55 (1) New Task Purchase 55 (1) Structural Influences on Organizational Buying 56 (2) Purchasing Roles 56 (1) Organization-Specific Factors 57 (1) Purchasing Policies and Procedures 57 (1) Behavioral Influences on Organizational Buying 58 (2) Personal Motivations 58 (1) Role Perceptions 58 (2) Stages in the Organizational Buying Process 60 (3) Organizational Need 61 (1) Vendor Analysis 61 (1) Purchase Activities 61 (1) Postpurchase Evaluation 61 (2) Conclusion 63 (1) Market Segmentation 64 (13) Delineate the Firm's Current Situation 64 (1) Determine Consumer Needs and Wants 65 (1) Divide Markets on Relevant Dimensions 65 (8) A Priori versus Post Hoc Segmentation 66 (1) Relevance of Segmentation Dimensions 66 (1) Bases for Segmentation 67 (6) Develop Product Positioning 73 (1) Decide Segmentation Strategy 74 (1) Design Marketing Mix Strategy 75 (1) Conclusion 76 (1) PART C THE MARKETING MIX 77 (90) Product and Brand Strategy 78 (16) Basic Issues in Product Management 78 (9) Product Definition 78 (1) Product Classification 79 (1) Product Quality and Value 80 (1) Product Mix and Product Line 81 (1) Branding and Brand Equity 82 (4) Packaging 86 (1) Product Life Cycle 87 (2) Product Adoption and Diffusion 89 (1) The Product Audit 90 (2) Deletions 90 (1) Product Improvement 90 (2) Organizing for Product Management 92 (1) Conclusion 93 (1) New Product Planning and Development 94 (13) New Product Strategy 95 (2) New Product Planning and Development Process 97 (5) Idea Generation 97 (2) Idea Screening 99 (1) Project Planning 99 (1) Product Development 100 (1) Test Marketing 100 (1) Commercialization 101 (1) The Importance of Time 101 (1) Some Important New Product Decisions 102 (3) Quality Level 102 (2) Product Features 104 (1) Product Design 104 (1) Product Safety 104 (1) Causes of New Product Failure 105 (1) Need for Research 105 (1) Conclusion 106 (1) Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing 107 (19) Strategic Goals of Marketing Communication 107 (1) Create Awareness 107 (1) Build Positive Images 108 (1) Identify Prospects 108 (1) Build Channel Relationships 108 (1) Retain Customers 108 (1) The Promotion Mix 108 (1) Integrated Marketing Communications 109 (2) Advertising: Planning and Strategy 111 (1) Objectives of Advertising 111 (1) Advertising Decisions 112 (7) The Expenditure Question 113 (2) The Allocation Question 115 (4) Sales Promotion 119 (4) Push versus Pull Marketing 119 (2) Trade Sales Promotions 121 (1) Consumer Promotions 121 (1) What Sales Promotion Can and Can't Do 121 (2) Public Relations 123 (1) Direct Marketing 123 (1) Conclusion 124 (1) Appendix: Major Federal Agencies Involved in Control of Advertising 125 (1) Personal Selling, Relationship Building, and Sales Management 126 (15) Importance of Personal Selling 126 (1) The Sales Process 127 (7) Objectives of the Sales Force 127 (1) The Sales Relationship-Building Process 128 (5) People Who Support the Sales Force 133 (1) Managing the Sales and Relationship-Building Process 134 (6) The Sales Management Task 135 (1) Controlling the Sales Force 136 (3) Motivating and Compensating Performance 139 (1) Conclusion 140 (1) Distribution Strategy 141 (16) The Need for Marketing Intermediaries 141 (1) Classification of Marketing Intermediaries and Functions 141 (2) Channels of Distribution 143 (1) Selecting Channels of Distribution 144 (3) Specific Considerations 144 (3) Managing a Channel of Distribution 147 (3) Relationship Marketing in Channels 147 (1) Vertical Marketing Systems 147 (3) Wholesaling 150 (1) Store and Nonstore Retailing 151 (4) Store Retailing 151 (1) Nonstore Retailing 152 (3) Conclusion 155 (2) Pricing Strategy 157 (10) Demand Influences on Pricing Decisions 157 (2) Demographic Factors 157 (1) Psychological Factors 157 (1) Price Elasticity 158 (1) Supply Influences on Pricing Decisions 159 (3) Pricing Objectives 159 (1) Cost Considerations in Pricing 159 (2) Product Considerations in Pricing 161 (1) Environmental Influences on Pricing Decisions 162 (1) Competition 162 (1) Government Regulations 162 (1) A General Pricing Model 163 (3) Set Pricing Objectives 163 (1) Evaluate Product-Price Relationships 163 (1) Estimate Costs and Other Price Limitations 164 (1) Analyze Profit Potential 165 (1) Set Initial Price Structure 165 (1) Change Price as Needed 166 (1) Conclusion 166 (1) PART D MARKETING IN SPECIAL FIELDS 167 (32) The Marketing of Services 168 (15) Important Characteristics of Services 170 (4) Intangibility 170 (1) Inseparability 171 (1) Perishability and Fluctuating Demand 172 (1) Client Relationship 172 (1) Customer Effort 173 (1) Uniformity 174 (1) Providing Quality Services 174 (2) Customer Satisfaction Measurement 175 (1) The Importance of Internal Marketing 175 (1) Overcoming the Obstacles in Service Marketing 176 (2) Limited View of Marketing 177 (1) Limited Competition 177 (1) Noncreative Management 177 (1) No Obsolescence 178 (1) The Service Challenge 178 (4) Banking 179 (1) Health Care 179 (1) Insurance 180 (1) Travel 180 (1) Implications for Service Marketers 181 (1) Conclusion 182 (1) Global Marketing 183 (16) The Competitive Advantage of Nations 184 (1) Organizing for Global Marketing 185 (5) Problems with Entering Foreign Markets 185 (2) Organizing the Multinational Company 187 (3) Programming for Global Marketing 190 (5) Global Marketing Research 190 (2) Global Product Strategy 192 (1) Global Distribution Strategy 193 (1) Global Pricing Strategy 194 (1) Global Advertising and Sales Promotion Strategy 194 (1) Entry and Growth Strategies for Global Marketing 195 (2) Conclusion 197 (2) SECTION II ANALYZING MARKETING PROBLEMS AND CASES 199 (14) A Case Analysis Framework 200 (7) Analyze and Record the Current Situation 201 (4) Analyze and Record Problems and Their Core Elements 205 (1) Formulate, Evaluate, and Record Alternative Courses of Action 206 (1) Select and Record the Chosen Alternative and Implementation Details 206 (1) Pitfalls to Avoid in Case Analysis 207 (1) Communicating Case Analyses 208 (4) The Written Report 209 (2) The Oral Presentation 211 (1) Conclusion 212 (1) SECTION III FINANCIAL ANALYSIS FOR MARKETING DECISIONS 213 (10) Financial Analysis 214 (8) Break-Even Analysis 214 (2) Net Present Value Analysis 216 (2) Ratio Analysis 218 (4) Conclusion 222 (1) SECTION IV DEVELOPING MARKETING PLANS 223 (12) A Marketing Plan Framework 224 (9) Title Page 225 (1) Executive Summary 225 (1) Table of Contents 226 (1) Introduction 226 (1) Situational Analysis 226 (1) Marketing Planning 226 (2) Implementation and Control of the Marketing Plan 228 (2) Summary 230 (1) Appendix---Financial Analysis 230 (3) References 233 (1) Conclusion 233 (2) Chapter Notes 235 (7) Index 242…”