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Services management : an integrated approach

Foundations of microeconomics por Bade Robin

Tabla de Contenidos: “…Part 1 IntroductionChapter 1 Getting StartedChapter 2 The U.S. and Global EconomiesChapter 3 The Economic ProblemChapter 4 Demand and SupplyPart 2 A Closer Look at MarketsChapter 5 Elasticities of Demand and SupplyChapter 6 Efficiency and Fairness of MarketsPart 3 How Governments Influence the EconomyChapter 7 Markets in ActionChapter 8 TaxesChapter 9 Global Markets in ActionChapter 10 ExternalitiesChapter 11 Public Goods and Common ResourcesPart 4 A Closer Look at Decision MakersChapter 12 Consumer Choice and DemandChapter 13 Production and CostPart 5 Prices, Profits, and Industry PerformanceChapter 14 Perfect CompetitionChapter 15 MonopolyChapter 16 Monopolistic CompetitionChapter 17 OligopolyPart 6 Incomes, Uncertainty, and InequalityChapter 18 Demand and Supply in Factor MarketsChapter 19 Uncertainty and InformationChapter 20 Inequality and Poverty…”

Annual editions : international business

Tabla de Contenidos: “…Drucker Here's the Good News 16 (3) Barrett Sheridan Daniel Gross The Real Global Technology Challenge 19 (5) Leonard Lynn Harold Salzman Looking Ahead to Our Place in the Next Economy 24 (5) Matthew Budman Part B. …”

Public relations : principles and practices / por Sachdeva, Iqbal S.

Tabla de Contenidos: “…Preface v PART I: FUNDAMENTALS AND EMERGENCE Public Relations Fundamentals 3 (16) The Inter-dependent World 3 (1) Definitions of Public Relations 4 (1) Public Relations Practice 5 (4) Strengths of a Public Relations Professional 9 (3) Duties and Responsibilities of a Public Relations Manager 12 (7) Emergence of Public Relations 19 (15) Ancient Times 19 (2) 20th Century 21 (1) Famous Personalities 21 (3) The First World War 24 (1) Corporate Interest in Public Relations 24 (1) Early Public Relations Managers and Agencies 25 (1) The Second World War 26 (1) Modern Times 26 (1) Public Relations---Changing Role 27 (7) Public Relations in India 34 (25) Public Relations---a Historical Perspective 34 (4) Pre-independence Era 38 (3) Post Independence Era 41 (1) Emergence of Professionalism 41 (2) Opening of Indian Economy 43 (1) Liberalization and Corporate Interest 43 (1) Towards Professional Recognition 43 (2) Media Scene 45 (3) Crisis Management Needs 48 (1) PR Agencies---Growth and Challenges 48 (2) Public Relations Education in India 50 (1) Towards Professional Maturity 51 (3) Case Study: Ratan's Revolution 54 (5) PART II: PROCESS AND PRACTICE PR Plan Phase I: Scan The Environment 59 (28) Public Relations---Increasing Recognition 59 (1) Public Relations Window 60 (2) Scan the Environment 62 (1) Target Publics 63 (1) Expectations of Publics 64 (4) Socio-economic Situation 68 (5) Political Environment 73 (1) Right to Information 73 (1) Society, Religions, and Culture 74 (2) Changing Psychographics 76 (1) Situational Analysis---Formal and Informal Research 77 (10) PR Plan Phase II: Develop A Communication Plan 87 (21) Communication---a Vital Link 87 (2) Create a Communication Plan 89 (8) Communication Media Strategies 97 (3) Communication Message Strategies 100 (1) Message Transmission Strategies 101 (4) Budgeting and Approvals 105 (3) PR Plan Phase III: Implementation of Communication Plan 108 (14) Implementation of PR Plan---a Tough Task 108 (1) Resistance to Change 109 (2) Message Management 111 (1) Mass Communication 112 (4) Follow the Activity Calendar 116 (1) Constant Monitoring and Mid Course Corrections 117 (5) PR Plan Phase IV: Evaluation of Impact 122 (17) Organization's Concern---Impact of PR Plan 122 (1) Evaluation Research Process 123 (1) Communication Effect Research 124 (3) Public Relations Audit 127 (4) Interpreting the Impact 131 (8) PART III: SKILLS Communication and Public Relations 139 (20) Communication and Public Relations 139 (1) The Communication Process 140 (2) Barriers in Communication 142 (2) Effective Communication Characteristics 144 (15) Negotiating Skills and Public Relations 159 (18) Negotiations and Public Relations 159 (1) Negotiations and Conflict 160 (1) Negotiation Process 161 (11) Case Study: Microsoft--Yahoo Marriage 172 (5) PART IV: APPLICATIONS Marketing PR and Integrated Marketing Communications 177 (25) Public Relations Support to Marketing 177 (8) Integrated Marketing Communications 185 (13) IMC in a Concert 198 (4) Customer Relations 202 (24) India---Customers Galore 202 (1) The Middle Class Mindset 203 (1) The New Shopping Patterns 204 (1) Total Customer Satisfaction 205 (1) Public Relations and Customer Satisfaction 206 (1) The Consumer Movement 207 (3) Who is a Customer? …”

Principles of risk management and insurance por Rejda, George E.

Tabla de Contenidos: “…197 Part Four Life and health Risks 209 Chapter 11 Life Insurance 210 Premature Death 211 Financial Impact of Premature Death on Different Types of Families 212 Amount of Life Insurance to Own 213 Types of Life Insurance 219 Variations of Whole Life Insurance 225 Other Types of Insurance 234 Summary 237 n Key Concepts and Terms 238 n Review Questions 239 Application Questions 239 n Internet Resources 241 n Selected References 242 Notes 242 Case Application 237 Insight 11.1: 2001 CSO Mortality Table 222 Insight 11.2: How Good Is Cash-Value Life Insurance as an Investment? …”

Microeconomics por Pindyck, Robert S.

Tabla de Contenidos: “…577 (3) A Variety of Interest Rates 579 (1) Summary 580 (1) Questions for Review 580 (1) Exercises 581 (2) Part Four Information, Market Failure, and the Role of Government 583 (112) General Equilibrium and Economic Efficiency 585 (32) General Equilibrium analysis 585 (5) Two Interdependent Markets---Moving to General Equilibrium 586 (1) Reaching General Equilibrium 587 (3) Efficiency in Exchange 590 (7) The Advantages of Trade 590 (1) The Edgeworth Box Diagram 591 (1) Efficient Allocations 592 (1) The Contract Curve 593 (1) Consumer Equilibrium in a Competitive Market 594 (2) The Economic Efficiency of Competitive Markets 596 (1) Equity and Efficiency 597 (3) The Utility Possibilities Frontier 597 (2) Equity and Perfect Competition 599 (1) Efficiency in Production 600 (6) The Production Possibilities Frontier 601 (2) Output Efficiency 603 (1) Efficiency in Output Markets 604 (1) The Gains from Free Trade 605 (1) Comparative Advantage 606 (4) An Expanded Production Possibilities Frontier 607 (3) An Overview---The Efficiency of Competitive Markets 610 (2) Why Market Fail 612 (2) Market Power 612 (1) Incomplete Information 613 (1) Externalities 613 (1) Public Goods 613 (1) Summary 614 (1) Questions for Review 614 (1) Exercises 615 (2) Markets with Asymmetric Information 617 (28) Quality Uncertainty and the Market for Lemons 617 (6) The Market for Used Cars 618 (2) Implications of Asymmetric Information 620 (1) The Importance of Reputation and Standardization 621 (2) Market Signaling 623 (5) A Simple Model of Job Market Signaling 624 (3) Guarantees and Warranties 627 (1) Moral Hazard 628 (2) The Principal---Agent Problem 630 (6) The Principal---Agent Problem in Private Enterprises 631 (2) The Principal--Agent Problem in Public Enterprises 633 (2) Incentives in the Principal---Agent Framework 635 (1) Managerial Incentives in an Integrated Firm 636 (3) Asymmetric Information and Incentive Design in the Integrated Firm 637 (2) Applications 639 (1) Asymmetric Information in Labor Markets: Efficiency Wage Theory 639 (3) Summary 642 (1) Questions for Review 642 (1) Exercises 643 (2) Externalities and Public Goods 645 (50) Externalities 645 (6) Negative Externalities and Inefficiency 646 (2) Positive Externalities and Inefficiency 648 (3) Ways of Correcting Market Failure 651 (12) An Emissions Standard 652 (1) An Emissions Fee 653 (1) Standards versus Fees 654 (2) Tradeable Emissions Permits 656 (4) Recycling 660 (3) Stock Externalities 663 (6) Stock Buildup and its Impact 664 (5) Externalities and Property Rights 669 (4) Property Rights 669 (1) Bargaining and Economic Efficiency 670 (1) Costly Bargaining--The Role of Strategic Behavior 671 (1) A Legal Solution---Suing for Damages 671 (2) Common Property Resources 673 (3) Public Goods 676 (4) Efficiency and Public Goods 677 (1) Public Goods and Market Failure 678 (2) Private Preferences for Public Goods 680 (2) Summary 682 (1) Questions for Review 683 (1) Exercises 683 (4) Appendix: The Basics of Regression 687 (8) An Example 687 (1) Estimation 688 (1) Statistical Tests 689 (2) Goodness of Fit 691 (1) Economic Forecasting 691 (3) Summary 694 (1) Glossary 695 (16) Answers to Selected Exercises 711 (12) Photo Credits 723 (2) Index 725…”