Resultados da pesquisa - ((((system management) OR (systems management))) OR (_ management)) strategies

Corporate information strategy and management : text and cases Por Applegate, Lynda M.

Corporate information strategy and management : text and cases / Por Applegate, Lynda M.

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Corporate information strategy and management : text and cases / Por Applegate, Lynda M.

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Management control systems Por Anthony Robert N.

Sumário: “...Ch. 1. The nature of management control systems pt. 1. The management control environment Ch. 2. ...”

Strategic information management : challenges and strategies in managing information systems /

Managing information systems for profit /

Sumário: “...Integrating I/T with the business, R.Berenbaum and T.J.Lincoln; exploiting I/T-the ceo sets the tone, G.Bauer; effective I/S policies and strategies in multi-divisional organizations, B.R.Edwards; linking I/T strategies to business objectives, M.D.Clark and D.Shorrock; planning for profit, B.K.Ward; managing successful applications, M.F.Parker; gearing I/T in the office to business needs, J.E.Smith; delivering I/S services effectively, I.W.L.Jones; securing vital I/T services, S.Davis; cost-justifying current use of I/T, T.J.Lincoln and D.Sharrock; demonstrating the I/S contribution, W.J.Amos....”

Marketing management : analysis, planning, implementation, and control / Por Kotler, Philip

Sumário: “...Understanding marketing management Analyzing marketing opportunities Researching and selecting target markets Designing marketing strategies Planning marketing programs Organizing, implementing, and controlling marketing effort...”

OPEN VMS system management guide / Por Baldwin, Lawrence L.

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The manager's guide to information systems and technology : achieving value for money and meeting council objectives / Por Waterhouse Roland

Marketing management Por Lancaster Geoff

Sumário: “...Chapter 1: The development of a Strategic approach to Marketing Chapter 2: Analysing the environment: opportunities and threats Chapter 3: Appraising resources: Strengths and Weaknesses Chapter 4: Strategic marketing planning tools Chapter 5: Markets and customers: buyer behaviour and marketing strategy Chapter 6: Markets and customers: market boundaries and target marketing Chapter 7: Product and innovation strategies Chapter 8: Pricing strategies Chapter 9: Promotional strategy Chapter 10: Channels of distribution Chapter 11: Logistics Chapter 12: Sales Management Chapter 13: Marketing information systems Chapter 14: Sales forecasting Chapter 15: Implementing strategic marketing: organization and resources Chapter 16: Evaluating and controlling strategic marketing Chapter 17: Services marketing: Relationship marketing Chapter 18: International marketing Analysing Case Studies Glossary of key terms Index...”

Marketing management and strategy Por Doyle,Peter

Sumário: “...About the author xii Preface xiii Acknowledgements xvii Management: objectives and tasks 1 (30) Objectives and success 1 (9) Stakeholders' objectives and constraints 10 (4) Developing balanced objectives 14 (4) Developing a strategy 18 (3) Criteria for strategic success 21 (2) Strategic intent 23 (1) Core competences 24 (2) Organizational dimensions 26 (3) Summary 29 (1) Questions 30 (1) Notes 30 (1) The customer-led business 31 (30) The theory of marketing 31 (5) The customer-led business 36 (3) Success 39 (3) Focus on needs 42 (3) Organization 45 (2) Competitive advantage 47 (1) Entire business 48 (1) Customers as assets 49 (4) Creating the customer-led business 53 (6) Summary 59 (1) Questions 59 (1) Notes 60 (1) Segmentation, positioning and the marketing mix 61 (31) Market segmentation 62 (10) Dynamic targeting strategies 72 (5) Creating the differential advantage 77 (6) Positioning strategy 83 (2) The marketing plan 85 (4) Market-centred organizations 89 (1) Summary 90 (1) Questions 90 (1) Notes 91 (1) Strategic market planning 92 (38) Adapting to change 92 (5) Evolution of planning systems 97 (2) Corporate strategy 99 (18) Business unit strategy 117 (11) Summary 128 (1) Questions 128 (1) Notes 129 (1) Market dynamics and competitive strategy 130 (27) Cycles of confusion 130 (6) Market dynamics 136 (3) The evolution of markets 139 (5) Formulating marketing strategies 144 (9) Niche companies 153 (2) Summary 155 (1) Questions 156 (1) Notes 156 (1) Building successful brands 157 (31) Products and brands 158 (1) Added values 159 (6) How to build brands 165 (5) The benefits of brands 170 (4) Multibranding, line and brand extensions 174 (3) Revitalization, repositioning and rationalization 177 (3) Regional and global brands 180 (2) Buying versus building brands 182 (1) Valuing brands 183 (1) The branding dilemma 184 (2) Summary 186 (1) Questions 186 (1) Notes 187 (1) Innovation and new product development 188 (30) Meaning of innovation 188 (3) Why innovate? ...”

Database systems : an application-oriented approach Por Kifer, Michael

Sumário: “...Features of Modern Database and Transaction Processing SystemsMajor Players in the Implementation and Support of Database and Transaction Processing SystemsDecision Support Systems-OLAP and OLTP Chapter 2 The Big PictureCase Study: A Student Registration SystemIntroduction to Relational DatabasesWhat Makes a Program a Transaction-The ACID PropertiesBibliographic NotesExercises PART TWO Database Management Chapter 3 The Relational Data ModelWhat Is a Data Model?...”

Cost management : strategies for business decisions / Por Hilton, Ronald W.

Sumário: “...Part I: Setting the Strategic Foundation : The Importance of Analyzing and Managing Costs Cost Management and Strategic decision making Product Costing Systems : Concepts and Design Issues Cost Accumulation for Job-Shop and Batch Production Operations Part II: Activity-Based Management Activity-Based Costing Systems Activity-Based Management Managing Customer Profitability Managing Quality and Time to Create Value Part III: Process Costing and Cost Allocation Process-Costing Systems Joint-Process Costing Managing and Allocating Support-Service Costs Part IV: Planning and Decision Making Cost Estimation Financial and Cost-Volume-Profit Models Cost Management and Decision Making Strategic issues in making Investment Decisions Budgeting and Financial Planning Part V: Evaluating and Managing Performance : Creating and Managing Value-Added Effort Standard Costing, Variance Analysis, and Kaizen Costing Flexible Budgets, Overhead Cost Management, and Activity-Based Budgeting Organizational Design, Responsibility Accounting, and Evaluation of Divisional Performance Transfer Pricing Strategy, balanced scorecards, and incentive systems Find a Copy at a Library Filter by:...”
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Operations management : strategy and analysis Por Krajewski, Lee J.

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Service management : strategy and leadership in service businesses / Por Normann, Richard

E-business and e-commerce management : strategy, implementation, and practice Por Chaffey, Dave

Sumário: “...225 (1) Case Study 5.1 Capital One creates value through e-business 226 (1) Objective setting 227 (2) Case Study 5.2 Setting the Internet revenue contribution at Sandvik Steel 229 (4) Strategy definition 233 (16) Decision 1: E-business channel priorities 233 (5) Decision 2: Organizational restructuring and capabilities 238 (1) Decision 3: Business, service and revenue models 239 (1) Decision 4: Marketplace restructuring 240 (2) Decision 5: Market and product development strategies 242 (3) Decision 6: Positioning and differentiation strategies 245 (4) Strategy implementation 249 (6) Failed e-business strategies 250 (1) E-business strategy implementation success factors for SMEs 251 (1) Case Study 5.3 Boo hoo -- learning from the largest European dot-com failure 252 (3) Focus on information systems strategy and e-business strategy 255 (5) Elements of IS strategy 256 (1) Investment appraisal 257 (3) Summary 260 (1) Exercises 261 (1) References 262 (4) Further reading 264 (1) Web links 265 (1) Supply chain management 266 (42) Learning outcomes / Management issues 266 (1) Links to other chapters 266 (1) Introduction 267 (1) What is supply chain management? ...”