Resultados de búsqueda - ((((secrecy perspective) OR (secrecy perspectives))) OR ((strategy OR strategic) perspective))
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Strategic marketing : planning and control /
Publicado 2001Tabla de Contenidos: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”
Libro -
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Strategic marketing : planning and control /
Publicado 2001Tabla de Contenidos: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”
Enlace del recurso
Enlace del recurso
Libro -
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The Management of strategic change /
Publicado 1988Tabla de Contenidos: “…Grant -- The impact of technological change on industry structure and corporate strategy / Agha Ghazanfar, John McGee, and Howard Thomas -- Joint ventures / Kathryn Rudie Harrigan -- Management of strategic change in a "markets-as-networks" perspective / Lars-Gunnar Mattsson -- Strategic challenges in the financial services industry / Rajendra K. …”
Libro