检索结果 - ((((growth strategic) OR (global strategic))) OR (growth strategies))

Strategic marketing : a guide for developing sustainable competitive advantage / 由 Xavier, M. J.

书本目录: “...Preface 8 (11) Strategic Marketing: An Effective Tool for Business Planning The Concept of Strategy The Marketing Concept Business Strategy vs Marketing Strategy Strategic Marketing and Marketing Management Strategic Marketing Summary References 11 (37) Scanning the Environment for Scenario Building Major Factors Affecting the Marketing Environment The Global Environment The Domestic Environment Coping with the Turbulent Environment Summary References 48 (29) Researching Markets and the Consumer Base Applications of Marketing Research Marketing Research in India Definition of Terms Steps in the Research Process Summary Appendix 1: Forecasting Techniques Appendix 2: Secondary Data Sources References 77 (58) Identifying the Market Structure and Trends Broad Market Characteristics Market Segments Structural Market Changes Industry Structure Technology Assessment Product Life-cycle Cost Dynamics---The Experience Curve Summary References 135 (28) Understanding the Requirements of Consumers Different Approaches to Study Consumer Behavior A Model of Consumer Behavior Grouping of Consumers Diffusion of Innovation The Consumer Decision-making Process Brand Loyalty Industrial Buying Behavior Checklist for Customer Analysis Internal Customers Summary Appendix: Internal Marketing References 163 (40) Assessing the Capabilities of Competitors Lessons from the Battle of Cannae Different Models of Competition Global Competition Competing through Information Technology Competitive Intelligence Competitive Strategies Summary References 203 (26) Mapping the Competency Profile of the Company Vision Mission Corporate Culture Beliefs Attitudes Core Competence Core Capabilities and Key Resources Strategic Intent Studies of Excellence Corporate Renewal and Revitalization The Learning Organization Summary References 229 (25) Analyzing the Marketing Mix Product Pricing Promotion Distribution Integrated Marketing Mix Analysis Summary References 254 (60) Formulating Strategies for Sustainable Competitive Advantage Strategic Marketing The Three Cs Framework Generic Strategies Growth Strategies Survival Strategies Strategies to Lift Sagging Sales Shotgun Strategy vs Rifle Strategy Strategic Alliances Strategies for Domestic Players Strategies for Global Players Sustainable Competitive Advantage Summary References 314 (36) Brand / Company Index 350 (4) Subject Index 354 (6) About the Author 360...”
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Global strategic management 由 Peng, Mike W.

Global strategic management 由 Mellahi, Kamel

主题: “...Global strategic management...”

Global strategic management 由 Mellahi Kamel

Strategic market management / 由 Aaker, David A.

书本目录: “...Chapter 11: Global Strategies. Chapter 12: Strategic Positioning. ...”

Corporate strategy /

书本目录: “...v. 1. Corporate strategy -- v. 2. Diversification and growth of the firm -- v. 3. ...”

Business strategy : a guide to effective decision making / 由 Kourdi, Jeremy

书本目录: “...Preliminaries; Contents; 1 Social cultural and commercial forces; 2 Ideas at work; 3 Pitfalls; 4 Rational or intuitive Frameworks for decision making; 5 Making strategic decisions; 6 Scenario thinking; 7 Strategies for growth; 8 Competitive strategy; 9 Customer focus; 10 Knowledge and information; 11 Managing finance and risk; 12 Sales marketing and brand management decisions; 13 Leadership; Notes and references...”

Strategic management : competitiveness and globalization 由 Hitt Michael A.

Strategic Management: Competitiveness and globalization/ 由 Hitt, Michael A.

Strategic management : competitiveness and globalization 由 Hitt, Michael A.

Paper 3.5 Strategic Business Planning and Development for exams in december 2006 and june 2007 由 ASSOCIATION

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The Zanzibar strategy for growth and reduction of poverty (MKUZA) communication strategy : 2007-2010

The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses /

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National strategy for growth and reduction of poverty (INSGRP)

Global marketing : foreign entry, local marketing & global management / 由 Johansson, Johny K.

书本目录: “...The global marketing job Theoretical foundations Cultural foundations Country attractiveness Export expansion Licensing, strategic alliances, FDI Understanding local customers Local marketing in mature markets Local marketing in new growth markets Local marketing in emerging markets Global segmentation and positioning Global products Global services Global pricing Global distribution Global advertising Global promotion, E-commerce, and personal selling Organizing for global marketing Appendix. ...”
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Marketing Management 由 Kotler, Philip

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Marketing strategy : planning and implementation 由 Walker Orville C.

书本目录: “...Sect. 1: Introduction to Strategy. 1: The strategic role of marketing. 2: Corporate strategy decisions. 3: Business strategies and their marketing implications Sect. 2: Opportunity Analysis. 4: Environmental analysis. 5: Industry dynamics and strategic change. 6: Market targeting. 7: Positioning decisions Sect. 3: Formulating Marketing Strategies. 8: Marketing strategies for new-market entries. 9: Strategies for growth markets. 10: Strategies for mature and declining markets. 11: International marketing strategy Sect. 4: Implementation and Control. 12: Implementing business and marketing strategies. 13: Controlling marketing strategies and programs Epilog: Card wars: Competition heats up in the credit-card industry Appendix: Major sources of competitive intelligence and the marketplace Sect. 5: The Samar Case. ...”
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Strategic procurement : organizing suppliers and supply chains for competitive advantage / 由 Booth, Caroline