Résultats de la recherche - ((((customer relationship) OR (customer orientation))) OR (customer (orientation OR presentation)))

Marketing management : a customer-oriented approach par Clow Kenneth E.

Table des matières: “…The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions…”
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Customer relationship management : how to turn a good business int great one par Robert-Phelps Graham

Sujets: “…Customer relationship management…”

Relationship marketing : management of customer relationships / par Bruhn, Manfred

Relationship marketing : management of customer relationships par Bruhn, Manfred

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Empowering the customer : the citizen in public sector reform / par Ayeni, Victor

Customer service on the internet : building relationships, increasing loyality and staying competitive par Sterne, Jim

Services management and marketing A customer relationship management approach par Gronroos, Christian

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Services marketing Managing the service value chain par Bruhn Manfred

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Services marketing Managing the service value chain par Bruhn Manfred

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Defying the limits : reaching new heights in customer relationship management

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