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    Marketing management : a customer-oriented approach par Clow Kenneth E.

    Publié 2010
    Table des matières: “…The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions…”
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    Empowering the customer : the citizen in public sector reform / par Ayeni, Victor

    Publié 2000
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    Trade facilitation and the WTO : a critical analysis of proposals on trade facilitation and their implications for African countries par Zanamwe, Gainmore

    Publié 2005
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