Résultats de la recherche - ((((2 strategic) OR (a strategic))) OR (_ strategic))

Strategic management: strategy formulation and implementation par Peace, John A II

Sujets: “…strategic management…”

Strategic management: Formulation, implementation. and control par Peace, John A II

Sujets: “…strategic planning…”

Strategic management /Formulation, Implementation and Control par Peace, John A

Sujets: “…strategic planning…”

Strategic entrepreneurship : a decision-making approach to new venture creation and management / par Wickhan, P. A.

Strategic Management: Theory and Pacctice/ par Cole, G.A

Sujets: “…Knowledge base-Strategic management…”

Strategic marketing : a guide for developing sustainable competitive advantage / par Xavier, M. J.

Table des matières: “…Preface 8 (11) Strategic Marketing: An Effective Tool for Business Planning The Concept of Strategy The Marketing Concept Business Strategy vs Marketing Strategy Strategic Marketing and Marketing Management Strategic Marketing Summary References 11 (37) Scanning the Environment for Scenario Building Major Factors Affecting the Marketing Environment The Global Environment The Domestic Environment Coping with the Turbulent Environment Summary References 48 (29) Researching Markets and the Consumer Base Applications of Marketing Research Marketing Research in India Definition of Terms Steps in the Research Process Summary Appendix 1: Forecasting Techniques Appendix 2: Secondary Data Sources References 77 (58) Identifying the Market Structure and Trends Broad Market Characteristics Market Segments Structural Market Changes Industry Structure Technology Assessment Product Life-cycle Cost Dynamics---The Experience Curve Summary References 135 (28) Understanding the Requirements of Consumers Different Approaches to Study Consumer Behavior A Model of Consumer Behavior Grouping of Consumers Diffusion of Innovation The Consumer Decision-making Process Brand Loyalty Industrial Buying Behavior Checklist for Customer Analysis Internal Customers Summary Appendix: Internal Marketing References 163 (40) Assessing the Capabilities of Competitors Lessons from the Battle of Cannae Different Models of Competition Global Competition Competing through Information Technology Competitive Intelligence Competitive Strategies Summary References 203 (26) Mapping the Competency Profile of the Company Vision Mission Corporate Culture Beliefs Attitudes Core Competence Core Capabilities and Key Resources Strategic Intent Studies of Excellence Corporate Renewal and Revitalization The Learning Organization Summary References 229 (25) Analyzing the Marketing Mix Product Pricing Promotion Distribution Integrated Marketing Mix Analysis Summary References 254 (60) Formulating Strategies for Sustainable Competitive Advantage Strategic Marketing The Three Cs Framework Generic Strategies Growth Strategies Survival Strategies Strategies to Lift Sagging Sales Shotgun Strategy vs Rifle Strategy Strategic Alliances Strategies for Domestic Players Strategies for Global Players Sustainable Competitive Advantage Summary References 314 (36) Brand / Company Index 350 (4) Subject Index 354 (6) About the Author 360…”
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Strategic marketing : planning and control / par Drummond, Graeme

Table des matières: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”
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Strategic marketing : planning and control / par Drummond, Graeme

Table des matières: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”

Strategic management : concepts and cases par David, Fred R.

Table des matières: “…Part 1: Overview of strategic management The nature of strategic management Cohesion case: Walt Disney Company, Inc 2008 Part 2: Strategy formulation The business vision and mission The external assessment The internal assessment Strategies in action Strategy analysis and choice Part 3: Strategy implementation Implementing strategies: management and operations issues Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues Part 4: Strategy evaluation Strategy review, evaluation, and control Part 5: Strategic management case analysis How to prepare and present a case analysis…”

Strategic procurement : organizing suppliers and supply chains for competitive advantage / par Booth, Caroline

Strategic market management / par Aaker, David A.

Table des matières: “…Chapter 1: Business Strategy: The Concept and Trends in Its Management. Chapter 2: Strategic Market Management: An Overview. Part II: STRATEGIC ANALYSIS. …”

Strategic brand management : a European perspective / par Keller, Kevin Lane

Perspectives on strategic marketing management /

Strategic analysis and diagnosis : understanding resources P2

Strategic investment decisions : theory, practice, and process /

Strategic marketing management par Lambin, Jean-Jacques

Table des matières: “…Part 3 Marketing strategy development: need analysis through market segmentation; market attractiveness analysis; competitive analysis; formulating a marketing strategy; the strategic marketing plan. …”

Strategic issues in finance/ [including papers by Modigliani & Miller, Black & Scholes, Sharpe, Markowitz] /

Strategic product creation : deliver customer satisfaction from every level of your company / par Kerber, Ronald L.

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Strategic marketing for nonprofit organizations par Adreasen, Alan R.

Table des matières: “…Section I: Development a customer orientation Section II: Strategic planning and organization Section III: Developing and organizing resources Section IV: Designing the marketing mix Section V: Controlling marketing Strategies…”

Strategic marketing for nonprofit organizations / par Andreasen, Alan R.

Table des matières: “…Developing a target audience-centered mindset Sect. II. Strategic planning and organization Ch. 3. …”