Resultados de búsqueda - (((((strategic OR strategies) management) OR (practice management))) OR (prentice management))

Strategic management : principles and practice por Witcher, Barry J.

Materias: “…Strategy management…”

Strategic management : principles and practice por Witcher, Barry J

Materias: “…Strategic management…”

Strategic management por Lynch, Richard

Strategy : analysis and practice por McGee, John

Materias: “…Strategic planning…”

Understanding strategic management/ por Capon, Claire

Materias: “…Strategies management…”

Strategic supply management : principles, theories and practice /

Materias: “…Strategic planning.…”
Enlace del recurso

Strategic supply management Principles, theories and practice por Cousins, Paul

Essential of strategic management por Hunger, David J

Strategic management : the Indian context por Srinivasan, R

Marketing management and strategy por Doyle,Peter

Tabla de Contenidos: “…About the author xii Preface xiii Acknowledgements xvii Management: objectives and tasks 1 (30) Objectives and success 1 (9) Stakeholders' objectives and constraints 10 (4) Developing balanced objectives 14 (4) Developing a strategy 18 (3) Criteria for strategic success 21 (2) Strategic intent 23 (1) Core competences 24 (2) Organizational dimensions 26 (3) Summary 29 (1) Questions 30 (1) Notes 30 (1) The customer-led business 31 (30) The theory of marketing 31 (5) The customer-led business 36 (3) Success 39 (3) Focus on needs 42 (3) Organization 45 (2) Competitive advantage 47 (1) Entire business 48 (1) Customers as assets 49 (4) Creating the customer-led business 53 (6) Summary 59 (1) Questions 59 (1) Notes 60 (1) Segmentation, positioning and the marketing mix 61 (31) Market segmentation 62 (10) Dynamic targeting strategies 72 (5) Creating the differential advantage 77 (6) Positioning strategy 83 (2) The marketing plan 85 (4) Market-centred organizations 89 (1) Summary 90 (1) Questions 90 (1) Notes 91 (1) Strategic market planning 92 (38) Adapting to change 92 (5) Evolution of planning systems 97 (2) Corporate strategy 99 (18) Business unit strategy 117 (11) Summary 128 (1) Questions 128 (1) Notes 129 (1) Market dynamics and competitive strategy 130 (27) Cycles of confusion 130 (6) Market dynamics 136 (3) The evolution of markets 139 (5) Formulating marketing strategies 144 (9) Niche companies 153 (2) Summary 155 (1) Questions 156 (1) Notes 156 (1) Building successful brands 157 (31) Products and brands 158 (1) Added values 159 (6) How to build brands 165 (5) The benefits of brands 170 (4) Multibranding, line and brand extensions 174 (3) Revitalization, repositioning and rationalization 177 (3) Regional and global brands 180 (2) Buying versus building brands 182 (1) Valuing brands 183 (1) The branding dilemma 184 (2) Summary 186 (1) Questions 186 (1) Notes 187 (1) Innovation and new product development 188 (30) Meaning of innovation 188 (3) Why innovate? …”

Strategic management : theory and application por Haberberg, Adrian

Operations and process management :principles and practice for strategic impact por Operation

Strategic Management : an integrated Approach por Hill ,Charles W . L

Materias: “…Strategic Management…”

Exploring corporate strategy por Johnson, Gerry

Materias: “…Strategic management process…”

Managing Change : A strategic approach to organizational dynamics por Burnes, Bernard

Materias: “…management change-strategy…”

Strategic Management: Resources-planning-cost efficiency-goals/ por Craig, James C

Materias: “…strategy-management…”

Strategic management : strategy formulation and implementation por Pearce, John A

Exploring corporate strategy / por Johnson, Gerry

Materias: “…Business planning | Strategic planning | Strategic management…”

Strategic performance management : a managerial and behaviour approach por Waal, de Andre

Materias: “…Strategy management…”