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Project Planning and Management A text of principles and practice with a case 由 RUZIBUKA,J.E.M

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E-business and e-commerce management : strategy, implementation, and practice 由 Chaffey, Dave

书本目录: “...191 (2) Summary 193 (1) Exercises 193 (1) References 194 (2) Further reading 196 (1) Web links 196 (5) Part 2 STRATEGY AND APPLICATIONS E-business strategy 201 (65) Learning outcomes / Management Issues 201 (1) Links to other chapters 201 (1) Introduction 202 (1) E-business strategy 202 (10) The imperative for e-business strategy 204 (1) E-channel strategies 204 (3) Strategy process models for e-business 207 (5) Strategic analysis 212 (11) Resource and process analysis 212 (6) Competitive environment analysis 218 (1) Assessing competitive threats 219 (3) Competitor analysis 222 (1) Strategic objectives 223 (10) Defining vision and mission 223 (2) How can e-business create business value? ...”