Résultats de la recherche - (("strategy perspective") OR ("strategic perspective"))

Strategic management : principles and practice par Witcher, Barry J

Sujets:

Redesigning rural development : a strategic perspective / par Johnston, Bruce F.

Strategic marketing : planning and control / par Drummond, Graeme

Table des matières: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”

Strategic marketing : planning and control / par Drummond, Graeme

Table des matières: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”
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Business marketing management : a strategic view of industrial and organizational markets / par Hutt, Michael D.

Table des matières: “…Business marketing planning: strategic perspectives 10. Business marketing strategies for global markets 11. …”

Strategic marketing / par Cravens, David W.

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Project management / par Maylor, Harvey