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Strategic management : principles and practice 由 Witcher, Barry J

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Redesigning rural development : a strategic perspective / 由 Johnston, Bruce F.

Strategic marketing : planning and control / 由 Drummond, Graeme

书本目录: “...The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases....”

Strategic marketing : planning and control / 由 Drummond, Graeme

书本目录: “...The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases....”
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Business marketing management : a strategic view of industrial and organizational markets / 由 Hutt, Michael D.

书本目录: “...Business marketing planning: strategic perspectives 10. Business marketing strategies for global markets 11. ...”

Strategic marketing / 由 Cravens, David W.

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Project management / 由 Maylor, Harvey