Resultados da pesquisa - (("strategic perspective") OR ("strategies perspective"))

Strategic management : principles and practice Por Witcher, Barry J

Assuntos:

Redesigning rural development : a strategic perspective / Por Johnston, Bruce F.

Strategic marketing : planning and control / Por Drummond, Graeme

Sumário: “...The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases....”

Strategic marketing : planning and control / Por Drummond, Graeme

Sumário: “...The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases....”
Obter o texto integral
Obter o texto integral

Business marketing management : a strategic view of industrial and organizational markets / Por Hutt, Michael D.

Sumário: “...Business marketing planning: strategic perspectives 10. Business marketing strategies for global markets 11. ...”

Strategic marketing / Por Cravens, David W.

Obter o texto integral
Obter o texto integral

Project management / Por Maylor, Harvey